Asia Pacific Dietary Supplements Market To Reach $151.24 Billion By 2033

July 2025 | Report Format: Electronic (PDF)

Asia Pacific Dietary Supplements Market Growth & Trends

The Asia Pacific dietary supplements market size is expected to reach USD 151.24 billion by 2033, registering a CAGR of 9.9% from 2025 to 2033, according to a new report by Grand View Research, Inc. The demand for dietary supplements in the Asia Pacific market is anticipated to be driven by several factors such as increased healthcare awareness and a focus on preventive healthcare and personalized nutrition. Dietary supplements play a crucial role in providing targeted nutrients and addressing specific nutritional deficiencies or health concerns. Manufacturers are increasingly offering a wide range of supplements tailored to meet these individual needs.

Additionally, countries such as Japan and China are witnessing a significant increase in their geriatric population, leading to a greater emphasis on enhancing the quality of life through nutritional supplementation. As a result, the Asia Pacific market for dietary supplements is experiencing growth as individuals prioritize their health and seek products that can support their wellness goals.

The advancement in technology is a significant driving factor for the growth of the Asia Pacific dietary supplements industry. The region has witnessed rapid advancements in technology, including manufacturing processes, formulation techniques, and delivery systems for dietary supplements. These technological advancements have enabled the development of innovative and more effective supplement products, such as nanoencapsulation, controlled-release systems, and improved bioavailability.

Nourished, a 3D-printed personalized vitamin brand under Rem3dy Health, secured a USD 3.1 million investment from Suntory Holdings, a prominent Asian health enrichment company, in November 2022. This investment was aimed at bringing innovative technology to a new market, particularly in Japan. Nourished utilizes patented 3D-printing methods and a vegan encapsulation formula to create personalized daily nutrient gummies. Customers can choose from a selection of 40 ingredients, and Nourished combines seven of these ingredients based on the individual's specific needs and lifestyle.

Governments in the Asia Pacific region have implemented regulations and guidelines to ensure the safety and quality of dietary supplements. This regulatory support creates a favorable environment for manufacturers and consumers, boosting market growth. For instance, the implementation of the ASEAN Guidelines on Traditional Medicines and Health Supplements in 2020. The Association of Southeast Asian Nations (ASEAN) developed these guidelines to harmonize regulations and ensure the safety, quality, and efficacy of traditional medicines and health supplements in member countries such as Singapore, Malaysia, Thailand, and Indonesia. The guidelines provide a framework for registering, licensing, and marketing dietary supplements; promoting consumer confidence and facilitating market growth by establishing clear regulatory standards.

Manufacturers are expanding their product lines through product launches, mergers, and acquisitions to meet the growing market demand. For instance, in February 2022, Amway India introduced a new line of nutrition supplements in gummies and jelly strips. These products aim to cater to young millennials' preferences and busy lifestyles.

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Asia Pacific Dietary Supplements Market Report Highlights

Based on application, energy and weight management emerged as the dominant application segment in 2024, holding a revenue share of 11.9%. This is driven by the increasing focus on physical wellness and fitness among consumers in the region
In 2022, the adults end-user segment accounted for the majority market share in the dietary supplements market, owing to the growing awareness among working professionals and athletes about the importance of maintaining a balanced diet
Based on type, OTC (Over-the-counter) dietary supplements held the majority revenue share of 76.5% in 2024. The consumer trend of self-directed healthcare and the affordability of OTC supplements compared to prescription options are driving the demand. The growth of e-commerce and online retailers has also facilitated easier access to dietary supplements, further contributing to the dominance of the OTC segment
The offline distribution channel dominated the market with a revenue share of 77.3% in 2024. This was primarily due to the easy availability and wider reach of offline channels, which include supermarkets, convenience stores, and traditional retail stores. These channels offer consumers the convenience of in-person shopping and are often accessible to a wider range of consumers compared to online channels
China dominated the market for dietary supplements and accounted for the largest revenue share of 47.5% in 2024. This can be attributed to several factors, including the country's expanding consumer base and the increasing emphasis on preventive healthcare. The growth is fueled by higher expenditure on health-enhancing products, supported by the rising per capita income in China

Asia Pacific Dietary Supplements Market Segmentation

Grand View Research has segmented the Asia Pacific dietary supplements market based on ingredient, type, form, application, end user, distribution channel, ingredient-form, form-end user, form-application, and region.

Asia Pacific Dietary Supplements Ingredients Outlook (Revenue, USD Billion, 2021 - 2033)

Vitamins
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
Botanicals
Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others
Protein & Amino Acids
- Collagen
- Others
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Probiotics
Prebiotics & Postbiotics
Others

Asia Pacific Dietary Supplements Type Outlook (Revenue, USD Billion, 2021 - 2033)

OTC
Prescribed

Asia Pacific Dietary Supplements Form Outlook (Revenue, USD Billion, 2021 - 2033)

Tablets
Capsules
Softgels
Powder
Gummies
Liquid
Others

Asia Pacific Dietary Supplements Application Outlook (Revenue, USD Billion, 2021 - 2033)

Energy & Weight Management
General Health
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others

Asia Pacific Dietary Supplements End User Outlook (Revenue, USD Billion, 2021 - 2033)

Adults
- Millennials
  - Male
  - Female
    - Pregnant Women
    - Non-pregnant Women
- Gen X
  - Male
  - Female
    - Pregnant Women
    - Non-pregnant Women
- Gen Z
  - Male
  - Female
    - Pregnant Women
    - Non-pregnant Women
- Boomers
  - Male
  - Female
    - Pregnant Women
    - Non-pregnant Women
Geriatric
Children
Infants

Asia Pacific Dietary Supplements Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)

Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practioner
- Others
Online

Asia Pacific Dietary Supplements Product-Form Outlook (Revenue, USD Billion, 2021 - 2033)

Vitamin
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
  - Multivitamin
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin A
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin B
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin C
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin D
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin K
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin E
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
Mineral
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
  - Calcium
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Potassium
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Magnesium
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Iron
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Zinc
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Others (selenium, chromium, copper)
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
Botanicals
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
Protein & amino acids
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
  - Collagen
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Others
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
Fibers & Specialty Carbohydrates
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
Omega Fatty Acids
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
Probiotics
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
Prebiotics & Postbiotics
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
Others
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others

Form-End User Outlook (Revenue, USD Billion, 2021 - 2033)

Tablets
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Capsules
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Softgels
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Powders
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Gummies
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Others
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants

Asia Pacific Dietary Supplements Form-Application Outlook (Revenue, USD Billion, 2021 - 2033)

Tablets
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Capsules
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Softgels
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Powders
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Gummies
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Liquid
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Others
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others