Social Media Management Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Research Scope & Content Outline

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Research Methodology
                    1.3. Research Scope & Assumption
                    1.4. Information Procurement
                         1.4.1. Purchased Database
                         1.4.2. GVR’s Internal Database
                         1.4.3. Secondary Sources & Third-Party Perspectives
                         1.4.4. Primary Research
                    1.5. Information Analysis
                         1.5.1. Data Analysis Models
                    1.6. Market Formulation & Data Visualization
                    1.7. Data Validation & Publishing
Chapter 2. Social Media Management Market Intelligence
                    2.1. Category Definition
                    2.2. Category Intelligence
                         2.2.1. Market Size
                         2.2.2. Trends
                         2.2.3. Drivers
                         2.2.4. Challenges
                         2.2.5. Segmental Outlook
                         2.2.6. Regional Outlook
                    2.3. Technology
                         2.3.1. Emerging Technology
                         2.3.2. Best Practices in the Industry
                    2.4. Regulatory Landscape
                    2.5. Porter’s Five Forces Analysis
                         2.5.1. Bargaining power of suppliers
                         2.5.2. Bargaining power of buyers
                         2.5.3. Threat of substitutes
                         2.5.4. Threat of new entrants
                         2.5.5. Competitive rivalry
Chapter 3. Social Media Management - Supplier Intelligence
                    3.1. Identification of top 12 suppliers
                         3.1.1. Digimind S.A.
                         3.1.2. Hootsuite Inc.
                         3.1.3. Meltwater
                         3.1.4. Qualtrics LLC
                         3.1.5. Runtime Collective Limited (d.b.a. Brandwatch)
                         3.1.6. Salesforce, Inc.
                         3.1.7. Sendible Limited
                         3.1.8. Socinova
                         3.1.9. Sprinklr, Inc.
                         3.1.10. Sprout Social, Inc.
                         3.1.11. WebFX
                         3.1.12. Zoho Corporation Pvt. Ltd.
                    3.2. Social Media Management - Supplier’s Landscape
                    3.3. Social Media Management - Supplier’s Ranking Methodology
                         3.3.1. Supplier Operational Capabilities
                              3.3.1.1. Industries Served
                              3.3.1.2. Years in Service
                              3.3.1.3. Revenue Generated
                              3.3.1.4. Employee Strength
                              3.3.1.5. Geographical Service Provision
                              3.3.1.6. Certification
                         3.3.2. Supplier Functional Capabilities
                              3.3.2.1. Sales & Marketing Management
                              3.3.2.2. Customer Experience Management
                              3.3.2.3. Competitive Intelligence
                              3.3.2.4. Risk Management & Fraud Detection
                              3.3.2.5. Platform Management
                              3.3.2.6. Content Development
                              3.3.2.7. Others
                    3.4. Social Media Management - Suppliers Scoring Criteria
                    3.5. Social Media Management - Suppliers Positional Matrix (SPM)
                         3.5.1. Rulers
                         3.5.2. Challengers
                         3.5.3. Loungers
                         3.5.4. Niches
                    3.6. Social Media Management - Supplier Market Concentration
                         3.6.1. Industry structure
                    3.7. Recommended Social Media Management Service Providers
                         3.7.1. Service Provider 1 with detailed profile
                         3.7.2. Service Provider 2 with detailed profile
                         3.7.3. Service Provider 3 with detailed profile
Chapter 4. Competitive Landscape
                    4.1. Recent Supplier Developments with Measured Impact
                         4.1.1. Joint Ventures
                         4.1.2. Mergers & Acquisitions
                         4.1.3. Collaborations or Partnerships
                         4.1.4. Other major developments
                    4.2. Supply - Demand Analysis
                         4.2.1. Supply Analysis
                         4.2.2. Demand Analysis
Chapter 5. Social Media Management - Pricing and Cost Intelligence
                    5.1. Total Cost of Ownership
                         5.1.1. Social Media Manager/Staff Salaries
                         5.1.2. IT Costs (Hardware/Software)
                         5.1.3. Marketing and Advertising
                         5.1.4. Staff Training and Development
                         5.1.5. Others
                    5.2. Factors Impacting Social Media Management Service Prices
                         5.2.1. Features being used
                         5.2.2. Community Size
                         5.2.3. Volume of Inbound Messages & Mentions
                         5.2.4. Number of Profiles being Managed
                    5.3. Pricing Model Analysis
                         5.3.1. Hourly Rate or,
                         5.3.2. Monthly Retainer Prices or,
                         5.3.3. Project-based or,
                         5.3.4. Customized package pricing or,
                         5.3.5. Others
                    5.4. Social Media Management Service Prices - Vendor Example
Chapter 6. Sourcing Intelligence
                    6.1. Engagement Model
                         6.1.1. Fully Outsourcing Model or,
                         6.1.2. Partial/Hybrid Outsourcing Model or,
                         6.1.3. In-house Product Development Model or,
                         6.1.4. Shared Service Model
                    6.2. Operating Model
                         6.2.1. Basic Provider or,
                         6.2.2. Approved Provider or,
                         6.2.3. Performance-based Model or,
                         6.2.4. Others
                    6.3. KPI/SLA Elements
                    6.4. Negotiation Strategies
                    6.5. LCC/BCC Analysis
                         6.5.1. India
                         6.5.2. Singapore
                         6.5.3. Philippines
                         6.5.4. UK
                         6.5.5. Insights on top 2 LCC/BCC Countries