Media Buying and Planning Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Research Scope & Content Outline

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Research Methodology
                    1.3. Research Scope & Assumption
                    1.4. Information Procurement
                         1.4.1. Purchased Database
                         1.4.2. GVR’s Internal Database
                         1.4.3. Secondary Sources & Third-Party Perspectives
                         1.4.4. Primary Research
                    1.5. Information Analysis
                         1.5.1. Data Analysis Models
                    1.6. Market Formulation & Data Visualization
                    1.7. Data Validation & Publishing
Chapter 2. Media Buying and Planning Market Intelligence
                    2.1. Category Definition
                    2.2. Category Intelligence
                         2.2.1. Market Size
                         2.2.2. Trends
                         2.2.3. Drivers
                         2.2.4. Challenges
                         2.2.5. Segmental Outlook
                         2.2.6. Regional Outlook
                    2.3. Technology
                         2.3.1. Emerging Technology
                         2.3.2. Best Practices in the Industry
                    2.4. Regulatory Landscape
                    2.5. Porter’s Five Forces Analysis
                         2.5.1. Bargaining power of suppliers
                         2.5.2. Bargaining power of buyers
                         2.5.3. Threat of substitutes
                         2.5.4. Threat of new entrants
                         2.5.5. Competitive rivalry
Chapter 3. Media Buying and Planning Market Supplier Intelligence
                    3.1. Identification of top 12 suppliers
                         3.1.1. Dentsu International
                         3.1.2. Ideon Media
                         3.1.3. Kubient, Inc.
                         3.1.4. McKinney Ventures, LLC
                         3.1.5. Mindshare Media Ltd.
                         3.1.6. MiQ Digital Limited
                         3.1.7. Omnicom Group Inc
                         3.1.8. Publicis Groupe
                         3.1.9. Starcom Worldwide, Inc.
                         3.1.10. The Interpublic Group of Companies, Inc.
                         3.1.11. Vivendi SE
                         3.1.12. WPP plc
                    3.2. Media Buying and Planning Supply Chain Analysis
                    3.3. Media Buying and Planning Supplier Landscape
                    3.4. Media Buying and Planning Supplier Ranking Methodology
                         3.4.1. Supplier Operational Capabilities
                              3.4.1.1. Geographical Service Provision
                              3.4.1.2. Industries Served
                              3.4.1.3. Years in Service
                              3.4.1.4. Employee Strength
                              3.4.1.5. Revenue Generated
                              3.4.1.6. Key Clientele
                              3.4.1.7. Certifications
                         3.4.2. Supplier Functional Capabilities
                              3.4.2.1. Service Portfolio
                              3.4.2.2. Media Channel Coverage
                              3.4.2.3. Key Technologies Used
                              3.4.2.4. Others
                    3.5. Media Buying and Planning Supplier Scoring Criteria
                    3.6. Media Buying and Planning Supplier Positional Matrix (SPM)
                         3.6.1. Rulers
                         3.6.2. Challengers
                         3.6.3. Loungers
                         3.6.4. Niches
                    3.7. Media Buying and Planning Supplier Market Concentration
                         3.7.1. Industry structure
                    3.8. Recommended Media Buying and Planning Suppliers
                         3.8.1. Supplier 1 with detailed profile
                         3.8.2. Supplier 2 with detailed profile
                         3.8.3. Supplier 3 with detailed profile
Chapter 4. Competitive Landscape
                    4.1. Recent Supplier Developments with Measured Impact
                         4.1.1. Joint Ventures
                         4.1.2. Mergers & Acquisitions
                         4.1.3. Collaborations or Partnerships
                         4.1.4. Other major developments
                    4.2. Supply-Demand Analysis
                         4.2.1. Supply Analysis
                         4.2.2. Demand Analysis
Chapter 5. Media Buying and Planning Pricing and Cost Intelligence
                    5.1. Cost Structure Overview
                         5.1.1. Staff
                         5.1.2. Cost of Acquiring Media Space
                         5.1.3. Hardware
                         5.1.4. Software
                         5.1.5. Research and data
                         5.1.6. Others
                    5.2. Media Buying and Planning: Average Cost per Hour by Country (2024)
                    5.3. Pricing Intelligence
                         5.3.1. Factors Influencing the Prices for Media Buying and Planning
                         5.3.2. Pricing Model Analysis
                              5.3.2.1. Project-based pricing or,
                              5.3.2.2. Commission-based pricing or,
                              5.3.2.3. Hourly rate pricing or,
                              5.3.2.4. Performance-based pricing or,
                              5.3.2.5. Retainer pricing or,
                              5.3.2.6. Value-based pricing or,
                              5.3.2.7. Others
                         5.3.3. Media Buying and Planning Prices - Supplier’s Quotation
Chapter 6. Sourcing Intelligence
                    6.1. Engagement Model
                         6.1.1. Fully Outsourcing Model or,
                         6.1.2. Partial/Hybrid Outsourcing Model or,
                         6.1.3. In-house Product Development Model or,
                         6.1.4. Shared Service Model
                    6.2. Operating Model
                         6.2.1. Basic Provider or,
                         6.2.2. Approved Provider or,
                         6.2.3. Performance-based Model or,
                         6.2.4. Others
                    6.3. KPI/SLA Elements
                    6.4. Negotiation Strategies
                    6.5. LCC/BCC Sourcing Analysis
                         6.5.1. India
                         6.5.2. Philippines
                         6.5.3. China
                         6.5.4. Ukraine
                         6.5.5. Mexico
                         6.5.6. Insights on top 2 LCC/BCC Countries