Influencer Marketing Platform Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Research Scope & Content Outline

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Research Methodology
                    1.3. Research Scope & Assumption
                    1.4. Information Procurement
                         1.4.1. Purchased Database
                         1.4.2. GVR’s Internal Database
                         1.4.3. Secondary Sources & Third-Party Perspectives
                         1.4.4. Primary Research
                    1.5. Information Analysis
                         1.5.1. Data Analysis Models
                    1.6. Market Formulation & Data Visualization
                    1.7. Data Validation & Publishing
Chapter 2. Influencer Marketing Platform Market Intelligence
                    2.1. Category Definition
                    2.2. Category Intelligence
                         2.2.1. Market Size
                         2.2.2. Trends
                         2.2.3. Drivers
                         2.2.4. Challenges
                         2.2.5. Segmental Outlook
                         2.2.6. Regional Outlook
                    2.3. Technology
                         2.3.1. Emerging Technology
                         2.3.2. Best Practices in the Industry
                    2.4. Regulatory Landscape
                    2.5. Porter’s Five Forces Analysis
                         2.5.1. Bargaining power of suppliers
                         2.5.2. Bargaining power of buyers
                         2.5.3. Threat of substitutes
                         2.5.4. Threat of new entrants
                         2.5.5. Competitive rivalry
Chapter 3. Influencer Marketing Platform - Supplier Intelligence
                    3.1. Identification of top 12 suppliers
                         3.1.1. AspireIQ, Inc.
                         3.1.2. CreatorIQ
                         3.1.3. Grin Technologies Inc.
                         3.1.4. JuliusWorks, LLC
                         3.1.5. Klear.com Ltd.
                         3.1.6. Kolsquare
                         3.1.7. Mavrck LLC
                         3.1.8. NeoReach
                         3.1.9. Onalytica Ltd
                         3.1.10. Traackr, Inc.
                         3.1.11. Upfluence
                         3.1.12. Webfluential Global Limited
                    3.2. Influencer Marketing Platform - Supplier’s Landscape
                    3.3. Influencer Marketing Platform - Supplier’s Ranking Methodology
                         3.3.1. Supplier Operational Capabilities
                              3.3.1.1. Industry Served
                              3.3.1.2. Years in Service
                              3.3.1.3. Geographical Service Provision
                              3.3.1.4. Revenue Generated
                              3.3.1.5. Employee Strength
                              3.3.1.6. Certification
                         3.3.2. Supplier Functional Capabilities
                              3.3.2.1. Influencer Search & Discovery
                              3.3.2.2. Free Trial/Demos
                              3.3.2.3. Performance Tracking
                              3.3.2.4. Content Management
                              3.3.2.5. Campaign Analytics
                              3.3.2.6. Others
                    3.4. Influencer Marketing Platform - Suppliers Scoring Criteria
                    3.5. Influencer Marketing Platform - Suppliers Positional Matrix (SPM)
                         3.5.1. Rulers
                         3.5.2. Challengers
                         3.5.3. Loungers
                         3.5.4. Niches
                    3.6. Influencer Marketing Platform - Supplier Market Concentration
                         3.6.1. Industry structure
                    3.7. Recommended Influencer Marketing Platform Service Providers
                         3.7.1. Service Provider 1 with detailed profile
                         3.7.2. Service Provider 2 with detailed profile
                         3.7.3. Service Provider 3 with detailed profile
Chapter 4. Competitive Landscape
                    4.1. Recent Supplier Developments with Measured Impact
                         4.1.1. Joint Ventures
                         4.1.2. Mergers & Acquisitions
                         4.1.3. Collaborations or Partnerships
                         4.1.4. Other major developments
                    4.2. Supply - Demand Analysis
                         4.2.1. Supply Analysis
                         4.2.2. Demand Analysis
Chapter 5. Influencer Marketing Platform - Pricing and Cost Intelligence
                    5.1. Total Cost of Ownership
                         5.1.1. License Cost/Subscription Fee
                         5.1.2. Personnel
                         5.1.3. Maintenance & Upgradation
                         5.1.4. Training & Certification Costs
                         5.1.5. Support
                         5.1.6. Others
                    5.2. Factors Impacting Influencer Marketing Platform Prices
                         5.2.1. Type of Influencer
                         5.2.2. Level of Influencer a Brand is Working with
                         5.2.3. Industry it Operates in
                         5.2.4. Number of Campaigns need to be Launched.
                    5.3. Pricing Model Analysis
                         5.3.1. Cost plus or,
                         5.3.2. Volume based or,
                         5.3.3. Service based or,
                         5.3.4. Dynamic pricing model or,
                         5.3.5. Competitive pricing model or,
                         5.3.6. Others
                    5.4. Average Influencer Marketing Manager Salary in the U.S. (USD, 2023)
                    5.5. Influencer Marketing Platform Prices - Supplier’s Quotation
Chapter 6. Sourcing Intelligence
                    6.1. Engagement Model
                         6.1.1. Fully Outsourcing Model or,
                         6.1.2. Partial/Hybrid Outsourcing Model or,
                         6.1.3. In-house Product Development Model or,
                         6.1.4. Shared Service Model
                    6.2. Operating Model
                         6.2.1. Basic Provider or,
                         6.2.2. Approved Provider or,
                         6.2.3. Performance-based Model or,
                         6.2.4. Others
                    6.3. KPI/SLA Elements
                    6.4. Negotiation Strategies
                    6.5. LCC/BCC Analysis
                         6.5.1. India
                         6.5.2. U.S.
                         6.5.3. Thailand
                         6.5.4. Brazil
                         6.5.5. Vietnam
                         6.5.6. Insights on top 2 LCC/BCC Countries
                    6.6. Total Ad Spending in India (USD Billion)