Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Research Methodology
1.3. Research Scope & Assumption
1.4. Information Procurement
1.4.1. Purchased Database
1.4.2. GVR’s Internal Database
1.4.3. Secondary Sources & Third-Party Perspectives
1.4.4. Primary Research
1.5. Information Analysis
1.5.1. Data Analysis Models
1.6. Market Formulation & Data Visualization
1.7. Data Validation & Publishing
Chapter 2. Direct Mail Services Market Intelligence
2.1. Category Definition
2.2. Category Intelligence
2.2.1. Market Size
2.2.2. Trends
2.2.3. Drivers
2.2.4. Challenges
2.2.5. Segmental Outlook
2.2.6. Regional Outlook
2.3. Technology
2.3.1. Emerging Technology
2.3.2. Best Practices in the Industry
2.4. Regulatory Landscape
2.5. Porter’s Five Forces Analysis
2.5.1. Bargaining power of suppliers
2.5.2. Bargaining power of buyers
2.5.3. Threat of substitutes
2.5.4. Threat of new entrants
2.5.5. Competitive rivalry
Chapter 3. Direct Mail Services Market Supplier Intelligence
3.1. Identification of top 10 suppliers
3.1.1. 48HourPrint
3.1.2. Cactus Mailing Company
3.1.3. Gunderson Direct, Inc.
3.1.4. Mail Shark
3.1.5. Modern Postcard
3.1.6. NextDayFlyers
3.1.7. PostcardMania
3.1.8. PsPrint (Deluxe Corporation)
3.1.9. SaaSMQL, LLC
3.1.10. Vistaprint
3.2. Direct Mail Services Supply Chain Analysis
3.3. Direct Mail Services Supplier Landscape
3.4. Direct Mail Services Supplier Ranking Methodology
3.4.1. Supplier Operational Capabilities
3.4.1.1. Industry Served
3.4.1.2. Revenue Generated
3.4.1.3. Employee Strength
3.4.1.4. Geographical Service Provisions
3.4.1.5. Key Clients
3.4.1.6. Certifications
3.4.1.7. Years in Service
3.4.2. Supplier Functional Capabilities
3.4.2.1. Audience Segmentation
3.4.2.2. Personalization
3.4.2.3. Response Rate
3.4.2.4. Multi-Channel Integration
3.4.2.5. Others
3.5. Direct Mail Services Supplier Scoring Criteria
3.6. Direct Mail Services Supplier Positional Matrix (SPM)
3.6.1. Rulers
3.6.2. Challengers
3.6.3. Loungers
3.6.4. Niches
3.7. Direct Mail Services Supplier Market Concentration
3.7.1. Industry structure
3.8. Recommended Direct Mail Services Suppliers
3.8.1. Supplier 1 with detailed profile
3.8.2. Supplier 2 with detailed profile
3.8.3. Supplier 3 with detailed profile
Chapter 4. Competitive Landscape
4.1. Recent Supplier Developments with Measured Impact
4.1.1. Joint Ventures
4.1.2. Mergers & Acquisitions
4.1.3. Collaborations or Partnerships
4.1.4. Other major developments
4.2. Supply-Demand Analysis
4.2.1. Supply Analysis
4.2.2. Demand Analysis
Chapter 5. Direct Mail Services Pricing and Cost Intelligence
5.1. Cost Structure Overview
5.1.1. Labor
5.1.2. Equipment and Tools
5.1.3. Rent and Utilities
5.1.4. Sales and Marketing
5.1.5. General and Administrative
5.1.6. Others
5.2. Direct Mail Advertising Price Breakdown
5.3. Pricing Intelligence
5.3.1. Factors Influencing the Prices for Direct Mail Services
5.3.1.1. No. of Copies to be Printed
5.3.1.2. Destination of the Direct Mail
5.3.1.3. Copywriting
5.3.1.4. Mailing List to be Prepared
5.3.1.5. Type of Design
5.3.1.6. Type of Material to be Used
5.3.2. Pricing Model Analysis
5.3.2.1. Cost-plus pricing or,
5.3.2.2. Service-based pricing or,
5.3.2.3. Customization-based pricing or,
5.3.2.4. Competition-based pricing or,
5.3.2.5. Demand-based pricing or,
5.3.2.6. Others
5.3.3. Direct Mail Services Prices - Supplier’s Quotation
Chapter 6. Sourcing Intelligence
6.1. Engagement Model
6.1.1. Fully Outsourcing Model or,
6.1.2. Partial/Hybrid Outsourcing Model or,
6.1.3. In-house Product Development Model or,
6.1.4. Shared Service Model
6.2. Operating Model
6.2.1. Basic Provider or,
6.2.2. Approved Provider or,
6.2.3. Performance-based Model or,
6.2.4. Others
6.3. KPI/SLA Elements
6.4. Negotiation Strategies
6.5. LCC/BCC Sourcing Analysis
6.5.1. U.S.
6.5.2. China
6.5.3. U.K.
6.5.4. Germany
6.5.5. Japan
6.5.6. Insights on top 2 LCC/BCC Countries
Component wise cost break down for better negotiation for the client, highlights the key cost drivers in the market with future price fluctuation for different materials (e.g.: steel, aluminum, etc.) used in the production process
Offering cost transparency for different products / services procured by the client. A typical report involves 2-3 case scenarios helping clients to select the best suited engagement with the supplier
Determining and forecasting salaries for specific skill set labor to make decision on outsourcing vs in-house.
A typical newsletter study by capturing latest information for specific suppliers related to: M&As, technological innovations, expansion, litigations, bankruptcy etc.