Digital Marketing Services Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Research Scope & Content Outline

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Research Methodology
                    1.3. Research Scope & Assumption
                    1.4. Information Procurement
                         1.4.1. Purchased Database
                         1.4.2. GVR’s Internal Database
                         1.4.3. Secondary Sources & Third-Party Perspectives
                         1.4.4. Primary Research
                    1.5. Information Analysis
                         1.5.1. Data Analysis Models
                    1.6. Market Formulation & Data Visualization
                    1.7. Data Validation & Publishing
Chapter 2. Digital Marketing Services Market Intelligence
                    2.1. Category Definition
                    2.2. Category Intelligence
                         2.2.1. Market Size
                         2.2.2. Trends
                         2.2.3. Drivers
                         2.2.4. Challenges
                         2.2.5. Segmental Outlook
                         2.2.6. Regional Outlook
                    2.3. Technology
                         2.3.1. Emerging Technology
                         2.3.2. Best Practices in the Industry
                    2.4. Regulatory Landscape
                    2.5. Porter’s Five Forces Analysis
                         2.5.1. Bargaining power of suppliers
                         2.5.2. Bargaining power of buyers
                         2.5.3. Threat of substitutes
                         2.5.4. Threat of new entrants
                         2.5.5. Competitive rivalry
Chapter 3. Digital Marketing Services - Supplier Intelligence
                    3.1. Identification of top 10 suppliers
                         3.1.1. Accenture Interactive
                         3.1.2. PwC Digital Services.
                         3.1.3. IBM iX
                         3.1.4. Dentsu International
                         3.1.5. iProspect
                         3.1.6. WebFX
                         3.1.7. Facebook, Inc.
                         3.1.8. Google, Inc.
                         3.1.9. IAC/InterActiveCorp.
                         3.1.10. Noble Studios
                    3.2. Digital Marketing Services - Supplier’s Landscape
                    3.3. Digital Marketing Services - Supplier’s Ranking Methodology
                         3.3.1. Supplier Operational Capabilities
                              3.3.1.1. Industry Served
                              3.3.1.2. Years in Service
                              3.3.1.3. Revenue Generated
                              3.3.1.4. Employee Strength
                              3.3.1.5. Geographical Service Provisions
                              3.3.1.6. Certifications
                              3.3.1.7. Key Clients
                         3.3.2. Supplier Functional Capabilities
                              3.3.2.1. Search Engine Optimization
                              3.3.2.2. Pay-Per Click (PPC)
                              3.3.2.3. Social Media Marketing
                              3.3.2.4. Content Marketing
                              3.3.2.5. Others
                    3.4. Digital Marketing Services - Suppliers Scoring Criteria
                    3.5. Digital Marketing Services - Suppliers Positional Matrix (SPM)
                         3.5.1. Rulers
                         3.5.2. Challengers
                         3.5.3. Loungers
                         3.5.4. Niches
                    3.6. Digital Marketing Services - Supplier Market Concentration
                         3.6.1. Industry structure
                    3.7. Recommended Digital Marketing Service Providers
                         3.7.1. Service Provider 1 with detailed profile
                         3.7.2. Service Provider 2 with detailed profile
                         3.7.3. Service Provider 3 with detailed profile
Chapter 4. Competitive Landscape
                    4.1. Recent Supplier Developments with Measured Impact
                         4.1.1. Joint Ventures
                         4.1.2. Mergers & Acquisitions
                         4.1.3. Collaborations or Partnerships
                         4.1.4. Other major developments
                    4.2. Supply - Demand Analysis
                         4.2.1. Supply Analysis
                         4.2.2. Demand Analysis
Chapter 5. Digital Marketing Services - Pricing and Cost Intelligence
                    5.1. Cost Structure Overview
                         5.1.1. Staffing
                         5.1.2. Tools & Software
                         5.1.3. Media Buying
                         5.1.4. Content Creation Expenses
                         5.1.5. Campaign Management
                         5.1.6. Testing/Optimization
                         5.1.7. Others
                    5.2. Factors Impacting Digital Marketing Service Prices
                         5.2.1. Project’s Scope
                         5.2.2. Complexity
                         5.2.3. Target Audience
                         5.2.4. Time Frame
                         5.2.5. Others
                    5.3. Pricing Model Analysis
                         5.3.1. Cost plus or,
                         5.3.2. Volume based or,
                         5.3.3. Service based or,
                         5.3.4. Dynamic pricing model or,
                         5.3.5. Competitive pricing model or,
                         5.3.6. Others
                    5.4. Social Media Manager - Average Salary Fluctuations in the U.S. (USD) (2018 - 2030)
Chapter 6. Sourcing Intelligence
                    6.1. Engagement Model
                         6.1.1. Fully Outsourcing Model or,
                         6.1.2. Partial/Hybrid Outsourcing Model or,
                         6.1.3. In-house Product Development Model or,
                         6.1.4. Shared Service Model
                    6.2. Operating Model
                         6.2.1. Basic Provider or,
                         6.2.2. Approved Provider or,
                         6.2.3. Performance-based Model or,
                         6.2.4. Others
                    6.3. KPI/SLA Elements
                    6.4. Negotiation Strategies
                    6.5. LCC/BCC Analysis
                         6.5.1. India
                         6.5.2. U.S.
                         6.5.3. UK
                         6.5.4. Australia
                         6.5.5. Philippines
                         6.5.6. Insights on top 2 LCC/BCC Countries