Creative Advertising Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Research Scope & Content Outline

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Research Methodology
                    1.3. Research Scope & Assumption
                    1.4. Information Procurement
                         1.4.1. Purchased Database
                         1.4.2. GVR’s Internal Database
                         1.4.3. Secondary Sources & Third-Party Perspectives
                         1.4.4. Primary Research
                    1.5. Information Analysis
                         1.5.1. Data Analysis Models
                    1.6. Market Formulation & Data Visualization
                    1.7. Data Validation & Publishing
Chapter 2. Creative Advertising Market Intelligence
                    2.1. Category Definition
                    2.2. Category Intelligence
                         2.2.1. Market Size
                         2.2.2. Trends
                         2.2.3. Drivers
                         2.2.4. Challenges
                         2.2.5. Segmental Outlook
                         2.2.6. Regional Outlook
                    2.3. Technology
                         2.3.1. Emerging Technology
                         2.3.2. Best Practices in the Industry
                    2.4. Regulatory Landscape
                    2.5. Porter’s Five Forces Analysis
                         2.5.1. Bargaining power of suppliers
                         2.5.2. Bargaining power of buyers
                         2.5.3. Threat of substitutes
                         2.5.4. Threat of new entrants
                         2.5.5. Competitive rivalry
Chapter 3. Creative Advertising - Supplier Intelligence
                    3.1. Identification of top 10 suppliers
                         3.1.1. WPP
                         3.1.2. Omnicom
                         3.1.3. Interpublic Group
                         3.1.4. Dentsu
                         3.1.5. Havas
                         3.1.6. MDC Partners
                         3.1.7. Ogilvy
                         3.1.8. McCann Worldgroup
                         3.1.9. BBDO
                         3.1.10. Grey Global Group
                    3.2. Creative Advertising - Supplier’s Landscape
                    3.3. Creative Advertising - Supplier’s Ranking Methodology
                         3.3.1. Supplier Operational Capabilities
                              3.3.1.1. Industry Served
                              3.3.1.2. Employee Strength
                              3.3.1.3. Years in Service
                              3.3.1.4. Key Clients
                              3.3.1.5. Geographical Presence
                              3.3.1.6. Revenue Generated
                         3.3.2. Supplier Functional Capabilities
                              3.3.2.1. Cost Per Click
                              3.3.2.2. Search Engine Optimization
                              3.3.2.3. Virtual Reality
                              3.3.2.4. Creative Development
                              3.3.2.5. Social Media Marketing
                    3.4. Creative Advertising - Suppliers Scoring Criteria
                    3.5. Creative Advertising - Suppliers Positional Matrix (SPM)
                         3.5.1. Rulers
                         3.5.2. Challengers
                         3.5.3. Loungers
                         3.5.4. Niches
                    3.6. Creative Advertising - Supplier Market Concentration
                         3.6.1. Industry structure
                    3.7. Recommended Creative Advertising Service Providers
                         3.7.1. Service Provider 1 with detailed profile
                         3.7.2. Service Provider 2 with detailed profile
                         3.7.3. Service Provider 3 with detailed profile
Chapter 4. Competitive Landscape
                    4.1. Recent Supplier Developments with Measured Impact
                         4.1.1. Joint Ventures
                         4.1.2. Mergers & Acquisitions
                         4.1.3. Collaborations or Partnerships
                         4.1.4. Other major developments
                    4.2. Supply - Demand Analysis
                         4.2.1. Supply Analysis
                         4.2.2. Demand Analysis
Chapter 5. Creative Advertising - Pricing and Cost Intelligence
                    5.1. Cost Structure Overview
                         5.1.1. Creative Consultants’ Salaries/Labor
                         5.1.2. Production Cost
                         5.1.3. Equipment and Technology
                         5.1.4. Facilities/Rent
                         5.1.5. Marketing/Advertising
                         5.1.6. Administrative Expenses/Utilities
                         5.1.7. Legal Cost
                         5.1.8. Others
                    5.2. Factors Impacting Creative Advertising Service Prices
                    5.3. Pricing Model Analysis
                         5.3.1. Cost plus or,
                         5.3.2. Volume based or,
                         5.3.3. Service based or,
                         5.3.4. Dynamic pricing model or,
                         5.3.5. Competitive pricing model or,
                         5.3.6. Others
                    5.4. Major Advertising Agency Prices, for a New Brand, 2022, USD (Approx)
Chapter 6. Sourcing Intelligence
                    6.1. Engagement Model
                         6.1.1. Fully Outsourcing Model or,
                         6.1.2. Partial/Hybrid Outsourcing Model or,
                         6.1.3. In-house Product Development Model or,
                         6.1.4. Shared Service Model
                    6.2. Operating Model
                         6.2.1. Basic Provider or,
                         6.2.2. Approved Provider or,
                         6.2.3. Performance-based Model or,
                         6.2.4. Others
                    6.3. KPI/SLA Elements
                    6.4. Negotiation Strategies
                    6.5. LCC/BCC Analysis
                         6.5.1. Singapore
                         6.5.2. Japan
                         6.5.3. U.S.
                         6.5.4. UK
                         6.5.5. Germany
                         6.5.6. Insights on top 2 LCC/BCC Countries.
                    6.6. Average Cost per Click Rate in the U.S., 2018 - 2023 in USD