Advertising Services Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Research Scope & Content Outline

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Research Methodology
                    1.3. Research Scope & Assumption
                    1.4. Information Procurement
                         1.4.1. Purchased Database
                         1.4.2. GVR’s Internal Database
                         1.4.3. Secondary Sources & Third-Party Perspectives
                         1.4.4. Primary Research
                    1.5. Information Analysis
                         1.5.1. Data Analysis Models
                    1.6. Market Formulation & Data Visualization
                    1.7. Data Validation & Publishing
Chapter 2. Advertising Services Market Intelligence
                    2.1. Category Definition
                    2.2. Category Intelligence
                         2.2.1. Market Size
                         2.2.2. Trends
                         2.2.3. Drivers
                         2.2.4. Challenges
                         2.2.5. Segmental Outlook
                         2.2.6. Regional Outlook
                    2.3. Technology
                         2.3.1. Emerging Technology
                         2.3.2. Best Practices in the Industry
                    2.4. Regulatory Landscape
                    2.5. Porter’s Five Forces Analysis
                         2.5.1. Bargaining power of suppliers
                         2.5.2. Bargaining power of buyers
                         2.5.3. Threat of substitutes
                         2.5.4. Threat of new entrants
                         2.5.5. Competitive rivalry
Chapter 3. Advertising Services Market Supplier Intelligence
                    3.1. Identification of top 14 service providers
                         3.1.1. Accenture Song
                         3.1.2. BBDO Worldwide
                         3.1.3. BlueFocus Communication Group
                         3.1.4. Dentsu Inc.
                         3.1.5. Epsilon Data Management, LLC
                         3.1.6. Hakuhodo Inc.
                         3.1.7. Havas SA
                         3.1.8. Lamar Advertising
                         3.1.9. MDC Partners
                         3.1.10. Omnicom Group
                         3.1.11. Publicis Groupe
                         3.1.12. Starcom Worldwide. Inc
                         3.1.13. The Interpublic Group of Companies
                         3.1.14. WPP Plc
                    3.2. Advertising Services Supply Chain Analysis
                    3.3. Advertising Services Supplier Landscape
                    3.4. Advertising Services Supplier Ranking Methodology
                         3.4.1. Supplier Operational Capabilities
                              3.4.1.1. Geographical Service Provision
                              3.4.1.2. Industries Served
                              3.4.1.3. Years in Service
                              3.4.1.4. Revenue Generated
                              3.4.1.5. Employee Strength
                              3.4.1.6. Certifications
                         3.4.2. Supplier Functional Capabilities
                              3.4.2.1. Digital Marketing
                              3.4.2.2. SEO and PPC
                              3.4.2.3. Email and Social Media Marketing
                              3.4.2.4. Content Creation
                              3.4.2.5. Print Advertising
                              3.4.2.6. Radio and TV Commercials
                              3.4.2.7. Others
                    3.5. Advertising Services Supplier Scoring Criteria
                    3.6. Advertising Services Supplier Positional Matrix (SPM)
                         3.6.1. Rulers
                         3.6.2. Challengers
                         3.6.3. Loungers
                         3.6.4. Niches
                    3.7. Advertising Services Supplier Market Concentration
                         3.7.1. Industry structure
                    3.8. Recommended Advertising Service Providers
                         3.8.1. Supplier 1 with detailed profile
                         3.8.2. Supplier 2 with detailed profile
                         3.8.3. Supplier 3 with detailed profile
Chapter 4. Competitive Landscape
                    4.1. Recent Supplier Developments with Measured Impact
                         4.1.1. Joint Ventures
                         4.1.2. Mergers & Acquisitions
                         4.1.3. Collaborations or Partnerships
                         4.1.4. Other major developments
                    4.2. Supply-Demand Analysis
                         4.2.1. Supply Analysis
                         4.2.2. Demand Analysis
Chapter 5. Advertising Services Pricing and Cost Intelligence
                    5.1. Cost Structure Overview
                         5.1.1. Salaries of Creative Consultants
                         5.1.2. Technology and Media
                         5.1.3. Production and Equipment
                         5.1.4. Facilities/Rent
                         5.1.5. Administrative Expenses/Utilities
                         5.1.6. Legal
                         5.1.7. Others
                    5.2. Pricing Intelligence
                         5.2.1. Factors Influencing the Prices for Advertising Services
                         5.2.2. Pricing Model Analysis
                              5.2.2.1. Value based or,
                              5.2.2.2. Fixed or,
                              5.2.2.3. Hourly pricing or,
                              5.2.2.4. Retainer-based or,
                              5.2.2.5. Others
                         5.2.3. Advertising Services Prices – Supplier’s Quotation
                    5.3. Average Price Range per Metric
Chapter 6. Sourcing Intelligence
                    6.1. Engagement Model
                         6.1.1. Fully Outsourcing Model or,
                         6.1.2. Partial/Hybrid Outsourcing Model or,
                         6.1.3. In-house Product Development Model or,
                         6.1.4. Shared Service Model
                    6.2. Operating Model
                         6.2.1. Basic Provider or,
                         6.2.2. Approved Provider or,
                         6.2.3. Performance-based Model or,
                         6.2.4. Others
                    6.3. KPI/SLA Elements
                    6.4. Negotiation Strategies
                    6.5. LCC/BCC Sourcing Analysis
                         6.5.1. India
                         6.5.2. China
                         6.5.3. Mexico
                         6.5.4. Vietnam
                         6.5.5. Malaysia
                         6.5.6. Insights on top 2 LCC/BCC Countries