Dubai Beer & Pub Beer Market - Competitor & Consumer Behavior Insights

Overview

The Dubai beer and pub beer market is strongly influenced by strict federal and local regulations about the sale, distribution, and consumption of alcoholic beverages, including beer. Nevertheless, the relaxation of alcohol laws in the UAE, premiumization of alcohol, deductions in alcohol taxes, and promotional offers & discounts are encouraging the consumption of alcohol. Introducing major beer festivals has also contributed to the popularity and consumption of beer in Dubai. 

A massive tourist & expat population drives the consumption of beer in Dubai. A growing number of restaurants and pubs in the city are also introducing flavored and low-calorie beer to cater to a wider, more health-conscious audience. The government’s initiatives are also further assisting in promoting tourism in the region. For instance, in January 2023, Dubai Municipality announced that it has temporarily scrapped its 30% tax on alcohol for a year to attract tourists and expats. This is bound to benefit the beer and pub beer market in the region. 

The competitive landscape component of our study on the Dubai beer & pub beer market provides details of the top players across three specific regions, namely the DIFC region, Business Bay, and Dubai Marina. The profiles will include information such as business overview, cuisine type, locations, competitive component & service mix, seating capacity, price ranges, and brand positioning, among others. 

Our study also provides an overview of the consumers in the Dubai beer & pub beer market, covering a demographic analysis based on age, gender, and income, and the key trends and preferences. Additionally, the study also provides a review of the peak business periods in Dubai’s restaurant industry. 

Dubai Beer & Pub Beer Competitor Snapshot

Flair 5 The Ritz-Carlton DIFC

Flair 5 is a luxury lounge and bar located in The Ritz-Carlton DIFC, which is situated in the heart of Dubai's financial district. The venue is known for its sophisticated atmosphere, premium beverages, and exceptional service. Flair 5 offers a variety of signature cocktails, premium spirits, and fine wines, along with a range of light bites and snacks. The lounge is also known for its live music performances, which add to the overall ambiance and create an unforgettable experience for guests.

Menu & Price Ranges

Key Success Factors

• The location of Flair 5 provides easy access to a large customer base, including business travelers and affluent locals.

• Flair 5 is renowned for its exceptional service, which is characterized by attention to detail, personalized attention, and a commitment to customer satisfaction. The lounge's staff members are highly trained and skilled in providing a first-class experience to guests.

Brand Positioning

Dubai Beer & Pub Beer Consumer Behavior Analysis

Our study observed that a majority of the visitors in Dubai, regardless of bleisure or tourism, fall within the age group of 25 to 40 years, as compared to the dominance of the 35 - 50 years age group in the previous decade. 

UAE observed an average alcohol consumption of 3.85 liters per annum as of 2021, with males significantly exceeding the average, with a consumption rate of nearly 5 liters per annum. The city ended 30% taxes on alcohol sales in January 2023, which is expected to attract tourists, especially women drinkers, boosting pub beer sales. With increased tourism, women prefer beer in pubs and bars. 

Premiumization has led to a growth in alcohol consumption in Dubai. With deductions in alcohol taxes and offers like ‘buy one and get one free’ and happy hours in pubs are encouraging consumers to consume more alcohol. With UAE relaxing alcohol laws, the popularity of beer rose in Dubai in 2023. Most of the liquor consumption is observed by tourists in the city. Dubai also organizes some of the major beer fests in the world. Infrastructural developments and the increasing number of expats are giving rise to alcohol consumption.

Report Scope: Dubai Beer & Pub Beer Market - Competitor & Consumer Behavior Insights