Zero Turn Mower Market Size, Share & Trends Analysis Report By Cutting Width (Less Than 50 Inches, 50 To 60 Inches, More Than 60 Inches), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2023 - 2030

Zero Turn Mower Market Size & Trends

The global zero turn mower market size was valued at USD 2.65 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 10.6% from 2023 to 2030. Zero-turn mowers have witnessed several developments in terms of technology and products over the past few years. The emergence of remote-controlled and GPS-equipped products has made gardening easier by making the equipment easy to track, monitor, and operate. Additionally, there has been a notable rise in consumer interest in gardening activities, such as landscaping, backyard beautification, and backyard cookouts. These factors contribute to market growth and are further anticipated to drive the market for zero-turn mowers over the coming years. Additionally, the presence of commercial infrastructure properties with large lawns coupled with a growing demand for landscaping services is anticipated to bolster market growth.

Due to the increasing population, rapidly expanding commercial and residential construction sectors, especially in developing countries, will likely boost the demand for zero-turn mowers. Moreover, increased urbanization is anticipated to propel the growth and maintenance of parks, green spaces, and yards. Thus, owing to the abovementioned factor, the demand for zero-turn mowers is expected to rise significantly. However, the rising disposable income and changing lifestyles in developing countries, such as India and China, are also anticipated to fuel the market growth for zero-turn mowers over the forecast period.

A zero-turn mower allows one to cut grass more efficiently, owing to its ability to turn 180 degrees without leaving a circle of uncut grass. These mowers are designed to cut the grass twice as fast as traditional lawn tractors, reducing mowing time. Moreover, zero-turn mowers have faster ground speeds than other types of mowers. High speed reduces the operating time and increases the productivity of lawn activities. These factors have resulted in an increased inclination of end-users towards zero-turn mowers.

A gradual shift from traditional manual tools to technically advanced, automated equipment is likely to generate avenues for the growth of the market for zero-turn mowers. However, zero-turn mowers are widely used to maintain parks, sports fields, and golf courses. Besides the mentioned factors, establishing sustainable cities and growing commercial construction is also expected to drive the market over the forecast period. Furthermore, rising awareness about the benefits of green roofs, such as better stormwater management by reducing runoff, energy conservation, and carbon sequestration, has encouraged their adoption over the past few years. Moreover, green roofs provide space for urban agriculture and offer a healthy and aesthetically pleasing environment. These factors are also likely to propel their usage, supporting market development.

The equipment's high and high maintenance costs are anticipated to restrain the market growth. Also, the availability of zero-turn mowers at lease will likely hamper the market growth. However, technological advancements have led to the introduction of zero-turn mowers with several variants and unique features. These developments have been instrumental in driving the demand for zero-turn mowers globally. Furthermore, an emerging trend of covering roofs with small and medium-sized plants and vegetation is expected to spur market growth.

Cutting Width Insights

The cutting width segment has been further segmented into less than 50 inches, 50 to 60 inches, and more than 60 inches. The more than 60 inch segment held a significant market share of 40.4% in 2022 and is estimated to register the largest CAGR of 11.9% over the forecast period. These 60 inch cutting width zero-turn mowers are preferred for commercial applications owing to their higher ground speeds and thus significantly reducing the cutting time. Depending upon the area to be mowed and the length of the grass, different types of zero-turn mowers with cutting widths are preferred.

The 50 to 60 inch segment is estimated to grow significantly during the forecast period. This growth is attributed to consumer interest in gardening activities, such as backyard cookouts, beautification, and landscaping. Moreover, increasing awareness owing to benefits offered by zero-turn mowers and resulting adoption is a significant factor contributing to the market growth. Furthermore, households with medium and large-sized lawns are considering zero-turn mowers to reduce the mowing time.

Application Insights

The commercial segment dominated the market with a revenue share of 58.9% in 2022 and is estimated to register at the fastest CAGR of 11.5% over the forecast period. Increasing investments by government and public bodies in beautifying public spaces, such as existing parks and yards near historical monuments, will drive the product demand in this end-use segment.

The residential segment is estimated to grow at a compound annual growth rate (CAGR) of 9.3% over the forecast period. The growing inclination of household owners towards gardening considered a leisure activity, is anticipated to propel the segment growth. Moreover, changing lifestyles and increased urbanization are favorably impacting segment growth.

Regional Insights

North America accounted for the largest market share of 36.8% in 2022. One of the major reasons for the expected growth is the rise in the number of landscaping activities coupled with the number of golf courses in the region. North America has a well-developed landscaping and lawn care industry, creating a significant demand for efficient, high-quality mowing equipment. Professional landscapers, commercial property owners, and homeowners in North America strongly emphasize maintaining well-manicured lawns and landscapes. The demand for zero-turn mowers, known for their maneuverability and time-saving capabilities, aligns well with the needs of this industry.

On the other hand, Asia Pacific is projected to demonstrate growth at the highest CAGR of 12.7% over the forecast period. The growth is attributed to the rising construction activities in emerging economies such as China and India. Europe is also expected to witness significant growth over the forecast period. The growing popularity of urban gardening in the region is one of the major factors driving the zero turn mowers market.

Key Companies & Market Share Insights

The presence of well-established players has intensified the industry rivalry, making the competition considerably higher. These market players focus on entering mergers and acquisitions and joint ventures/collaborations to enhance their market presence. The industry competition is anticipated to intensify further as several companies focus on developing advanced, cost-effective products and technologies. Moreover, the major operating players are investing in research and development to offer a better product portfolio. Additionally, major market players are focusing on improving their operational efficiency. They are also working on extending the engine life and incorporating additional safety features to make the mowing experience safer and more efficient for customers. The following are some of the major participants in the global zero turn mower market:

• Briggs & Stratton

• ARIENS

• BigDog Mower Co.

• Husqvarna Group

• Deere & Company

• KUBOTA Corporation.

• MTD Products Inc.

• SPARTAN MOWERS

• The Toro Company

• Swisher Inc.

Recent Developments

• In May 2023, AriensCo, a manufacturer of outdoor power equipment, unveiled its latest addition to the Ariens brand, the Ikon Onyx. This exceptional zero-turn lawn mower showcases Ariens' dedication to innovation and producing top-notch products. With its advanced features and capabilities, including a 52-inch deck, the Ikon Onyx ensures efficient and precise lawn care. Ariens continues to demonstrate its commitment to meeting the demands of both homeowners and professionals by delivering high-quality and cutting-edge equipment.

• In March 2023, Husqvarna, a manufacturer of robotic lawnmowers, has recently announced its partnership as the main sponsor for the Volvo Car Scandinavian Mixed 2023 golf tournament. This collaboration marks a significant achievement for the Husqvarna Group as it expands the presence of the Husqvarna brand in the golf industry. This strategic alliance further strengthens Husqvarna's reputation and reinforces its dedication to innovation and excellence in outdoor power equipment.

• In February 2023, John Deere announced its latest product, the Z370R Electric ZTrak residential zero-turn mower. This new product comes when the outdoor power industry increasingly shifts towards battery-powered alternatives, moving away from traditional small spark-ignited off-road engines. The Environmental Protection Agency (EPA) has highlighted that these engines contribute approximately 5% of the total air pollutants in the U.S., with even higher levels in urban areas. By introducing the Z370R Electric ZTrak mower, John Deere addresses this environmental concern and offers a sustainable solution for residential lawn care.

• In November 2022, Husqvarna Group, a global outdoor lawn and garden product manufacturer, launched two new additions to its lineup of riding mowers for consumers: the Z350 and Z380 Xcit zero-turn mowers. These cutting-edge mowers incorporate state-of-the-art grass-cutting technology, setting a new standard in the industry. With a superior suspension system that outperforms competitors, industry-first on-stick controls and long-lasting blades designed to endure up to five years, users can experience the joy of a new cut season after season. Husqvarna Group's introduction of these innovative zero-turn mowers further solidifies their commitment to delivering exceptional quality and performance to their customers.

• In May 2022, STIHL and Briggs & Stratton unveiled a strategic manufacturing partnership to broaden the range of STIHL products available in the United States. STIHL will introduce a line of zero-turn mowers designed for professionals and homeowners as part of this collaboration. These new offerings will be accessible to customers through authorized STIHL dealers starting January 2023. By expanding its outdoor power solutions portfolio, which already encompasses landscaping, tree care, construction, cleaning, and gardening products, STIHL aims to cater to a wider customer base and enhance its presence in the market.

Zero Turn Mower Market Report Scope

Global Zero Turn Mower Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global zero turn mower market report on the basis of cutting width, application, and region:

• Cutting Width Outlook (Revenue, USD Million, 2018 - 2030)

  • Less Than 50 inches

  • 50 to 60 inches

  • More than 60 inches

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa

    • Saudi Arabia

    • South Africa

    • UAE