Yoga Clothing Market Size, Share & Trends Analysis Report By Application (Men, Women, Children), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global yoga clothing market size was valued at USD 31.3 billion in 2018. Rising awareness regarding a healthy lifestyle and maintaining balanced body fitness among millennials is expected to promote the application of yoga and thus, in turn, will expand the market scope of clothing products. The product is considered to be a comfortable and convenient clothing option during yoga. Generation X and the Millennial population prefer to purchase trendy, comfortable, and fancy clothing to enhance their appearances during yoga classes.

Over the past few years, the growing working class population, coupled with hectic workstyle at corporates and manufacturing sectors, has led to an increase in spending on fitness exercise including Yoga and Zumba. The buyers are choosing their yoga clothing as per their preferred exercise.

Companies are offering advanced variants including cotton fabric clothing, which can quickly absorb sweat for vigorous yoga enthusiasts. Some of the buyers prefer short length clothing for heated room yoga. Furthermore, shifting trend towards social media photography during physical activities in order to showcase a healthy lifestyle on Facebook, YouTube, and Instagram is expected to promote the scope for such type of clothing products.

Majority of the yoga pants are manufactured with different types of fabrics including Lycra and cotton. Large number of women population prefer this product as it can go well with anything else. These pants are available with different color combinations. Additionally, growing popularity of athleisure as a fashion style among the millennials is expected to promote the utility of such kind of clothing for casual wear and formal wear.

Yoga Clothing Market Trends

The increase in the number of health and fitness clubs and yoga studios is the primary driving factor of the market. In addition, the intensive promotions of physical, mental, and spiritual pursuits achieved through yoga along with harmony of the body and mind, and highlighting its ancient importance have propelled the market further.  Moreover, the increased adoption of yoga and fitness applications has been observed in the past few years which has had a positive impact on the market.

June 21st is declared as “International Yoga Day” to promote fitness and wellness across the globe. The increased awareness of yoga practices and the health benefits associated with it is creating growth opportunities for the market. Even during the pandemic, the Indian government promoted yoga through the ‘ghar ghar me yog’ campaign which signified the importance of staying at home and practicing yoga. In addition, many people have started practicing yoga during COVID–19 lockdowns owing to increased health concerns and the availability of time owing to the work from the office or learn-at-home culture.

Several key players and brands in the sportswear market have a global presence. They offer various products like t-shirts, sportswear, gym wear, and others that act as a substitute for yoga clothes. In addition, regular or regional attire or traditional clothing are worn by several yoga practitioners in developing or under-developed nations owing to less awareness, low spending capacity, and sometimes unavailability of products in remote areas. These factors act as an obstruction to the expansion of the market.

Application Insights

The women application segment led the market and generated a revenue of USD 20.7 billion in 2018. It has been observed that majority of the fitness freak participants are women, who predominantly spend more on fitness accessories. Yoga pants are very popular among women as it can be worn anywhere and provides better ability to stretch. Rising number of working class women participants in yoga as a fitness activity at the global level is projected to expand the market scope over the next few years.

The children application segment is expected to expand at the fastest CAGR of 7.5% from 2019 to 2025. Parents are encouraging their children to pursue fitness activities due to increasing consumer awareness about the health benefits of yoga. Additionally, it has been observed that these kind of physical activities can improve mental health including concentration and quality of sleep among children. Health experts have recommended that these activities are considered beneficial in improving the overall development of children by enhancing physical abilities, along with mental development. Additionally, many private level pre-schools and schools are providing yoga classes. The aforementioned advantages of yoga to the children will expand the scope for clothing over the next few years.

Distribution Channel Insights

Offline channel led the market and generated a revenue of USD 24.7 billion in 2018. The availability of different products under a single window makes purchasing convenient for buyers from offline channels including supermarkets and convenience stores. People prefer to try and buy options provided by hypermarkets, convenience stores, and local outlets. Additionally, these stores offer customized stitched products, where the buyers can choose their customized colors and designs with proper fittings. Some of the key U.S. based offline yoga clothing stores include Pure Barre, lululemon athletica, and James Perse.

Online channel is expected to expand at the fastest CAGR of 6.9% from 2019 to 2025. E-commerce retailers provide various benefits including attractive discounts, membership benefits, and cashbacks. Doorstep delivery services by online suppliers are attracting people to buy from this channel. Ali Express, Amazon, and Flipkart are the key online suppliers. These players are using artificial intelligence technologies as tools for advertising their products in order to address the consumers’ requirements. In addition, the rising number of smartphone users in emerging economies including India, China, Mexico, and Brazil is expected to expand the utility of online channels over the next few years.

Regional Insights

Asia Pacific led the market and generated a revenue of USD 11.9 billion in 2018. Growing popularity of a healthy living lifestyle among the working class population in countries including China, India Japan, and Indonesia is expected to remain the main factor driving the industry. Yoga clothing helps to make smoother stretches, which is attracting the buyers to purchase. Furthermore, implementation of various initiatives in countries such as China and India on improving fitness and adoption of a healthy lifestyle is expected to promote the scope for yoga and thus, in turn, will fuel demand for yoga clothing in the near future.

North America is expected to expand at the fastest CAGR of 7.4% from 2019 to 2025. The urban population in countries including the U.S. and Canada prefer to use fashionable clothing during their yoga classes. In addition, the clothing companies are offering attractive offers and discounts on the product in order to expand their customer base.

Key Companies & Market Share Insights

Major players include Lululemon athletica, Green Apple Active, Alo Yoga, Be present, Hosa Yoga, Athleta, Inner Waves, Lily Lotus, Mika Yoga Wear, and Shining Shatki. Companies are adopting strategies such as product innovation and development to increase their market share. For instance, in January 2019, “Nike Inc.” has launched its first designed yoga clothing collection. It came into the market under their brand “Nike Training line”. The company has also introduced workouts on the Nike Training Club app. Furthermore, in January 2018, “Proyog” has launched a global yoga wear brand manufactured, developed, and designed entirely in India.

Recent Developments

• In December 2021, Alo Yoga announced the expansion of its Retail Footprint

• In August 2021, Levi Strauss & Co. announced its acquisition of fast-growing, and premium athletic lifestyle apparel brand Beyond Yoga, based in the U.S. The company announced that they have signed a purchase agreement for the purchase of Beyond Yoga

• In April 2021, Lululemon athletica inc. a Canadian athletic apparel brand announced the launch of a technology development center in Bengaluru, India to expand its technological capabilities and infrastructure to aid and support global growth

• In July 2020, Lululemon athletica inc. announced the acquisition of MIRROR a fitness brand for $500 million. Lululemon CEO Calvin McDonald stated " The acquisition of MIRROR provides us with a great opportunity to expand on that vision, improve our digital and interactive skills, and strengthen our roots in the sweat life "McDonald continued. "We are excited to learn from Brynn Putnam and the MIRROR team, as well as collaborate with them, to help accelerate the rise of distinctive in-home fitness." 

Yoga Clothing Market Report Scope

Global Yoga Clothing Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global yoga clothing market report on the basis of application, distribution channel, and region:

• Application Outlook (Revenue, USD Billion, 2015 - 2025)

  • Men

  • Women

  • Children

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • The U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa