Women's Jerseys, Sweatshirts & Pullovers Market Size, Share & Trends Analysis Report By Fiber (Cotton, Polyester, Cellulosic), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2028

Report Overview

The global women’s jerseys, sweatshirts & pullovers market size was valued at USD 196.57 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.9% from 2022 to 2028. The market growth is significantly driven by the increasing demand from consumers, mostly in the Asia Pacific. The fashion trend and attitudes of the consumers in Asia Pacific are changing rapidly, due to the increasing influence of western culture.

Jerseys, sweatshirts, and pullovers are not only limited to men’s fashion but also getting popular among women, which in turn is expected to contribute significantly to the global market. Moreover, global brands are increasingly penetrating and establishing their distribution networks in emerging markets, including the Asia Pacific, and Middle East & Africa. The growing awareness and accessibility are anticipated to drive the market growth during the forecast period.

During the COVID-19 pandemic, governments of various countries imposed restrictions and lockdowns to curb the rising infection rates. Meanwhile, people also preferred to stay indoors as a precautionary measure. Public events and gatherings were canceled and/or prohibited. Educational institutions and corporate offices opted for the online mode for carrying out activities.

The overall production, supply chain, trade, and sales of the products were impacted, resulting in a decline in the market growth rate. During the forecast period, the market is expected to recover and perform well with a healthy growth rate, on account of resumption in manufacturing and production, import/export activities, and retail.

The market growth is facilitated by the ever-expanding fast fashion trend. Fast fashion is a business model through which the branded product is made available for consumers at a reduced price and compromised quality. This model replicates the design of the branded products and is massively manufactured for sales at retail stores. This is immensely leading to increased consumer spending on these products, driving the global market growth.

In the global apparel industry, the online distribution channel is expected to present an increased opportunity for the key market players during the forecast period. The online channel is increasingly being used by consumers across the world. Its increasing usage and rising popularity are mainly attributed to the convenience, comfort, ease, and time-efficient services provided by the online distribution channels. The shifting consumer shopping behavior is expected to influence the global women’s jerseys, sweatshirts, and pullovers market.

The market growth is highly restrained by the increasing awareness regarding the impact and environmental pollution caused by the manufacturing processes and waste created by discarded apparel. According to the United Nations, the fashion industry is the second-most responsible industry for environmental pollution. This has resulted in the rising trend of sustainable fashion and recycling across the world, affecting the conventional market growth.

Distribution Channel Insights

By distribution channel, the offline segment contributed to a larger market share of around 79% in 2021. Offline distribution channels include exclusive stores, hypermarkets and supermarkets, shopping malls, and departmental stores. This is significantly credited to the consumer perception of the offline channels as the most trustworthy. These in-store channels enable physical verification and authenticity of the product quality.

This perception influences shopping behaviors and shopping attitudes and is credited for the higher market share of the offline segment. Moreover, the majority of the retailers in the market opt for an offline mode of distribution, which also is attributable to the higher market share.

Over the forecast period, the online distribution channel is expected to witness strong growth. In the global market, the online segment is anticipated to register a CAGR of 6.2% from 2022 to 2028. The growth of the segment is significantly driven by the shifting consumer behavior. During the projection period, Millennials and Gen Z are expected to account for the majority of the consumer group.

This consumer group is becoming more dependent on digital apps and technology for day-to-day activities due to convenience and comfort. This results in a higher inclination toward the online distribution channel and is expected to propel growth during the forecast period. The advancement of the segment is also facilitated by the increasing use of smartphones and improving internet connections.

Fiber Insights

In terms of fiber, the polyester segment accounted for the largest share in the women’s jerseys, sweatshirts, & pullovers market in 2021, contributing to over 45% of the revenue. Furthermore, the segment is expected to expand at a CAGR of 4.3% during the forecast period. The higher market share of the segment is attributed to the high popularity of polyester among apparel manufacturers and consumers.

Polyester is derived from petroleum and possesses excellent durability, strength, abrasion, and wrinkle resistance. This makes apparel made from polyester last longer, compared to other fabrics. It is also lightweight and economical, which is credited for the higher preference from manufacturers and consumers for polyester apparel, and the subsequent higher market revenue share.

The other fibers segment is forecast to advance with the 2^nd highest CAGR of 5.1% from 2022 to 2028. The others segment includes wool, nylon, acrylic, and velvet. These fibers are obtained by chemical processing of petroleum, animal fleece, etc. Wool is one of the important fibers used for manufacturing jerseys, sweatshirts, & pullovers. It is expected that the demand for the product will witness momentous growth during the projection period. 

During the forecast years, the cellulosic segment is anticipated to register a CAGR of 4.6% in the global market. The cellulosic segment growth is attributed to the increasing demand for sustainable and eco-friendly products. Cellulosic fibers are made from wood pulp, seed fibers, etc. These fibers are bio-degradable and have no adverse skin effects, and are expected to witness strong growth in demand during the forecast period.

Regional Insights

Asia Pacific is expected to expand substantially at a CAGR of 6.0% from 2022 to 2028 in the global women’s jerseys, sweatshirts, and pullovers market. This is credited to the increasing economic revolution, rising per capita income, and disposable income. Developments in the retail sector of apparel, with the expansion of offline and online distribution network, is also anticipated to contribute to the growth of the regional market.

For instance, Zara SA, announced its expansion plans for the Indian market in 2020, to open 4 to 5 stores within 12 months. Moreover, the increasing population of the region, mainly contributed by China and India, is also expected to increase the demand for these products in the market.

Europe led the global market in 2021, accounting for the largest revenue share of around 34% in the year. This is majorly attributed to the well-developed countries in the region such as the U.K., Germany, France, Sweden, etc. Per capita disposable income of the consumers in the region is high. Moreover, consumer spending on apparel is also high. Additionally, the strong presence of key players with well-developed distribution networks results in the easy accessibility and availability of these products. This increases consumer reach and spending in the market.

Key Companies & Market Share Insights

The market for women’s jerseys, sweatshirts & pullovers is characterized by the presence of various well-established players and several small and medium players. Key players in the market are focusing on product innovation and launches to meet consumer expectations with changing fashion needs. Additionally, they are trying to innovate new technology to increase the durability of the product.

Joint ventures, mergers and acquisitions, and partnerships are also key strategies opted for by the market players. For instance, Burberry Group Plc. announced its expansion plans with a new store format in November 2021. The new store is designed with a gallery-like ground floor which is aimed as a backdrop for the collections to gain higher spending from consumers. Some of the prominent players in the global women’s jerseys, sweatshirts & pullovers market include:

• Dior

• CHANEL

• Gucci S.p.A.

• PRADA

• Burberry Group Plc

• Giorgio Armani S.p.A.

• Dolce & Gabbana S.r.l.

• Gianni Versace S.r.l.

• Louis Vuitton, Inc. 

Women’s Jerseys, Sweatshirts & Pullovers Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the global women’s jerseys, sweatshirts, & pullovers market report on the basis of fiber, distribution channel, and region:

• Fiber Outlook (Revenue, USD Million, 2017 - 2028)

  • Cotton

  • Polyester

  • Cellulosic

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • France

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa