Volleyball Apparel And Equipment Market Size, Share & Trends Analysis Report By Product (Apparel, Equipment), By Category (Indoor, Outdoor), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The global volleyball apparel and equipment market size was estimated at USD 3,649.9 million in 2023 and is projected to grow at a CAGR of 5.8% from 2024 to 2030. The market demand for volleyball apparel and equipment is rising due to several key factors and trends. One of the primary reasons is the growing popularity of volleyball worldwide, not just as a professional sport but also as a recreational activity. Major events such as the Olympics, international championships, and regional tournaments have increased the sport's visibility and attracted a large audience. In addition, volleyball is increasingly included in school and college sports programs, which encourages participation from a young age and boosts the demand for apparel and equipment.

Another significant factor is the rising awareness of health and fitness. Volleyball is considered an excellent way to stay active, combining cardiovascular exercise, strength training, and agility. As more people prioritize maintaining a healthy lifestyle, they are more likely to take up sports like volleyball, increasing the demand for specialized apparel and equipment designed for optimal performance and comfort.

Technological advancements in volleyball equipment are also driving market growth. Innovations such as lightweight and durable volleyballs, enhanced knee pads, and shoes specifically designed for indoor and beach volleyball improve player performance and safety. These advancements encourage consumers to invest in high-quality products, contributing to the rising demand for volleyball gear. In addition, the growing popularity of beach volleyball, fueled by its inclusion in high-profile sporting events and its appeal as a social, outdoor activity, has increased the demand for specialized beach volleyball equipment and apparel.

Social media and celebrity endorsements have also significantly influenced the demand for volleyball apparel and equipment. Influencers and professional athletes often showcase the latest gear, inspiring their followers to purchase similar products. Partnerships between sports brands and volleyball players further drive awareness and demand for specific apparel and equipment, capitalizing on the sport’s growing popularity.

The grassroots development programs aimed at promoting volleyball among youth are contributing to the rising demand. Supported by schools, local communities, and sports organizations, these programs provide access to training and equipment, fostering early interest and participation in the sport. As more young players take up volleyball, the market for beginner and youth-specific apparel and equipment expands.

Furthermore, fashion trends and the lifestyle appeal of volleyball apparel have also boosted demand. Volleyball gear, such as jerseys, shorts, and beachwear, has become popular in mainstream fashion due to its casual and sporty aesthetic. This crossover appeal attracts a broader audience, including those who may not actively play the sport but appreciate the lifestyle and fashion associated with it, further driving the market growth for volleyball apparel and equipment.

Product Insights

Volleyball apparel accounted for a revenue share of 61.4% in 2023. The increasing visibility and popularity of volleyball, fueled by international tournaments and its inclusion in school sports programs, have led to more people participating in the sport. This growing participation has directly increased the demand for volleyball-specific apparel that meets the sport's unique requirements for comfort, flexibility, and durability. Moreover, features such as moisture-wicking fabrics, breathable materials, and ergonomic designs provide greater comfort and support, making them more attractive to players. This technological improvement encourages consumers to upgrade their gear, boosting demand.

Volleyball equipment is expected to grow at a CAGR of 6.8% from 2024 to 2030. With volleyball becoming more popular globally, more people are playing the sport recreationally and competitively. This increase in participation, fueled by events like the Olympics and regional tournaments, has led to a higher demand for volleyball equipment, such as balls, nets, and protective gear, to meet the needs of both new and experienced players. Many schools, colleges, and community organizations are investing in volleyball programs and leagues to encourage youth participation. These grassroots efforts require adequate equipment to train and play, leading to increased purchases of volleyballs, nets, and training gear. As more young people engage with the sport, the need for high-quality and beginner-friendly equipment grows.

Distribution Channel Insights

Sporting goods retailers accounted for a revenue share of 57.2% in 2023. Sporting goods retailers often have specialized knowledge about volleyball apparel and equipment, including the latest innovations and best practices. This expertise helps consumers make informed purchasing decisions, leading to increased demand for products that are tailored to specific needs, such as performance-enhancing gear or injury-prevention equipment. These retailers often carry a wide range of volleyball apparel and equipment, from basic to advanced gear. They typically offer various brands and product lines, ensuring that customers can find exactly what they need, whether they are beginners or experienced players. This extensive inventory attracts consumers who prefer a one-stop shopping experience for all their volleyball needs.

The online segment is anticipated to grow at a CAGR of 6.7% from 2024 to 2030. The integration of e-commerce with social media platforms has made it easier for consumers to purchase volleyball apparel and equipment directly from their favorite athletes' or brands' social media pages. Influencers and professional players often promote products on platforms like Instagram and TikTok, linking directly to online stores. This seamless integration between social media and e-commerce encourages impulse buying and makes it easier for fans to purchase recommended products immediately. In addition, the ability to compare prices, read reviews, and access a wider range of products online has made it easier for consumers to find the exact items they need, driving up demand through online channels.

Category Insights

Indoor volleyball apparel & equipment accounted for a revenue share of 62.6% in 2023. Indoor volleyball has grown in popularity across schools, colleges, and recreational leagues, leading to more people engaging with the sport. The organized nature of indoor volleyball, with more structured teams and competitions, has increased the demand for specific apparel and equipment that cater to the indoor environment, such as court shoes, knee pads, and proper uniforms. Manufacturers are continuously innovating to improve the quality and functionality of indoor volleyball apparel and equipment. For instance, volleyball shoes with advanced grip technology, knee pads with better cushioning, and breathable jerseys designed for the indoor setting help enhance player performance and reduce the risk of injury. These advancements encourage players to invest in specialized gear to improve their experience on the court.

Beach volleyball apparel & equipment are expected to grow at a CAGR of 5.3% from 2024 to 2030. Beach volleyball has become increasingly popular as both a recreational activity and a competitive sport. Its inclusion in major international sporting events like the Olympics and the popularity of beach volleyball tournaments have significantly raised the sport’s profile, leading to higher demand for specialized apparel and equipment that caters to the unique conditions of playing on the sand. Additionally, advances in beach volleyball equipment and apparel technology have improved performance and comfort. For example, advancements in breathable, UV-protective clothing, sand-friendly shoes, and durable, weather-resistant volleyballs enhance the playing experience, encouraging more players to invest in high-quality gear that suits the beach environment.

Regional Insights

The volleyball apparel & equipment market in North America is expected to grow at a CAGR of 6.4% from 2024 to 2030. Volleyball, particularly indoor and beach volleyball, has been gaining popularity across North America. The sport's visibility has increased through major events, collegiate competitions, and local leagues, leading to more participants and enthusiasts. As more people engage with volleyball, there is a corresponding increase in demand for apparel and equipment tailored to both recreational and competitive play.

U.S. Volleyball Apparel & Equipment Market Trends

The volleyball apparel & equipment market in the U.S. is facing intense competition and innovation. There is a growing emphasis on health and fitness in the U.S., with more individuals looking for active sports to participate in. Volleyball is seen as an engaging way to stay fit and socialize, contributing to its rising popularity. As more people adopt an active lifestyle, the demand for volleyball apparel and equipment that supports their fitness goals is also increasing.

Europe Volleyball Apparel & Equipment Market Trends

The volleyball apparel & equipment market in Europe is expected to grow at a CAGR of 6.0% during the forecast period. Volleyball is becoming increasingly popular across Europe, driven by high-profile tournaments, including the European Volleyball Championship and various international competitions. The sport’s growing visibility and competitive leagues across the continent have led to higher participation rates and an increased demand for specialized volleyball apparel and equipment. Many European countries are investing in volleyball programs at the club and school levels. This investment fosters youth participation and encourages more individuals to take up the sport. As a result, there is a rising need for quality volleyball gear and apparel to support these expanding programs and leagues.

Asia Pacific Volleyball Apparel & Equipment Market Trends

The volleyball apparel & equipment market in Asia Pacific accounted for a revenue share of 33.5% in 2023 of the global market. There is a growing emphasis on fitness and recreational activities across Asia Pacific, driven by urbanization and increasing health awareness. Volleyball is seen as an engaging and effective way to stay active and socialize, leading to greater interest in the sport. This trend is contributing to increased demand for volleyball apparel and equipment that supports both recreational and competitive play.

Key Volleyball Apparel & Equipment Company Insights

The volleyball apparel & equipment market is characterized by dynamic competitive dynamics shaped by a combination of factors, including product innovation, regional production capabilities, and evolving consumer preferences. Leading manufacturers invest in R&D and technological advancements to provide cost-effective and quality products.

Market players are entering into joint ventures, partnerships, mergers, agreements, and acquisitions to strengthen their market position and expand their geographical reach. Companies are also focusing on raising consumer awareness of the ambiguity of the ingredients used while strictly adhering to international regulatory standards.

Recent Developments

• In June 2023, Avoli, a new volleyball-specific brand, launched its products, focusing on footwear and gear tailored for female volleyball players. Founded by Mark Oleson and Rick Anguilla, both veterans from major athletic brands, Avoli was inspired by their daughters' experiences at youth volleyball tournaments, where they struggled to find appropriate footwear. The brand aims to fill a product void in the market, as many players currently resort to using basketball shoes, which are not designed for the unique movements of volleyball.

Volleyball Apparel & Equipment Market Report Scope

Global Volleyball Apparel & Equipment Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global volleyball apparel & equipment market report based on product, category, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Apparel

  • Equipment

  • Footwear

• Category Outlook (Revenue, USD Million, 2018 - 2030)

  • Indoor Volleyball

  • Beach Volleyball

  • Outdoor Volleyball

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Sporting Goods Retailers

  • Supermarkets & Hypermarkets

  • Exclusive Brand Outlets

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa