Veterinary Telehealth Market Size, Share & Trends Analysis Report By Type, By Animal Type (Canine, Feline, Equine, Bovine, Swine), By Delivery Mode, By End-use, By Region, And Segment Forecasts, 2024 - 2030

Veterinary Telehealth Market Size & Trends

The global veterinary telehealth market size was estimated at USD 209.06 million in 2023 and is projected to grow at a CAGR of 19.46% from 2024 to 2030. The increasing emphasis on veterinary telehealth and illness identification is responsible for the growing uptake of different types of telehealth such as teleconsultation, teleradiology, telemonitoring, among others. In addition, some of the key factors propelling the market are the increasing occurrence of IoT & AI among pet parents and the incidence of chronic and zoonotic diseases in animals.

The market for veterinary telehealth is being further stimulated by the rising prevalence of conditions such as diabetes, kidney disorders, spinal disc problems, and blood pressure-related concerns among both companion as well as livestock animals. Pet obesity rates are rising as a result of ailments including osteoarthritis and joint disorders, which is driving up need for more effective treatments. For instance, according to May 2024 published survey by Association of Pet Obesity Prevalence (APOP), the U.S. has over 59% dogs and 61% cats that are either overweight or suffer from obesity in 2022. The 2022 survey further highlighted that diseases such as obesity can prove to be fatal for the pet but yet there is a lack of awareness about such conditions among the pet owners.

Furthermore, disease outbreaks in livestock animals pose a serious socioeconomic risks due to the disruption they cause to local, regional, and global markets as well as the loss of output. For instance, a 2024 research study from National Library of Medicine (NLM) reveals that in Algeria, from 2014-2022 the overall prevalence of Foot-and-mouth Disease (FMD) was recorded at 34.5%. In some regions it was estimated to be as high as 91.6%, with cattle being the most affected animal species. The veterinary telehealth industry is growing due to these causes. Moreover, in April 2024, comprehensive cow milk testing revealed that 30% - 40% of the samples tested positive for H5N1 or Bird Flu. This highlights the widespread nature of the disease in the country’s cows.

In addition, the number of cattle worldwide has been rising quickly. Both developed and emerging economies are seeing an increase in the demand for animal products. This has increased worries about cattle health. According to the National Beefwire as of October 2023, there are more than 1 billion cattle globally. India currently holds the highest population of over 303.76 million bovine population, as per December 2023 data by Press Information Bureau of India (PIB).

All these factors such as growing animal population and increasing disease prevalence are rising the demand of effective yet swift and convenient treatment options. Animal owners as well as veterinarians are seeking means to treat as much as animals possible to ensure at least high penetration of basic healthcare. Telehealth as whole provides a versatile option to tackle these issues as due to its remote accessibility, long-distance communications between the veterinarian and the animal owner is made possible to decide on proper diagnostic and treatment schedules for the animals. This mode of healthcare eliminates the need for both, veterinarian and the animal to be physically present of examination and effectively providing advantage such as reduction in waiting time, reduction in cost and increase in examined/treated patient volume.

Furthermore, another crucial driving factors for the market is the growing regulatory purview to ensure maintenance of a quality standard in telehealth delivery. Authorities across the globe are making regulatory modifications to ensure that the penetration of telehealth increases while maintaining a standard of quality. For example, in May 2024, National Parks Board’s Animal and Veterinary Service (AVS) along with the Singapore Veterinary Association (SVA) developed guidelines for veterinarians regarding effective and safe use of telehealth in the veterinary practice. Furthermore, in July 2024, Florida state in the US passed a Providing Equity in Telehealth Services (PETS) Act under which the veterinarians in the state can prescribe medications, diagnose as well as treat patients remotely.

Moreover, in Australia, as per July 2024 reports, the New South Wales (NSW) Parliamentary Inquiry Committee is actively investigating the adoption of telehealth as an alternative option to combat the veterinarian shortage in the state.

The growing regulatory purview by establishing clear guidelines and standards for telehealth delivery, increasing adoption and penetration of telehealth services is proving to be beneficial for the growth of the market. Regulatory upgrades are ensuring that quality standards are maintained, which in turn develop a trust among pet owners and veterinarians, leading to increased demand for telehealth services. This regulatory support is also encouraging investment and innovation in the veterinary telehealth market.

Developing nations in the Americas, the Middle East, and Africa are sluggish to adopt veterinary care that is both affordable and state-of-the-art. Whether designed for human or animal monitoring environments, large-scale telehealth systems share implementation challenges such interstate licensing, cost-effectiveness, biocompatibility, industry momentum, ethical concerns, diagnostic feasibility, usability, and anonymity.

In developing nations such as India, more broadband connectivity is needed, especially for remote and rural regions, to enable access to numerous bandwidth-intensive telehealth apps. When technology first starts out, it needs assistance and consideration. The only entity with the authority to support the growth and survival of that nation is its government. Although the internet is a great medium for sharing information across distant workstations, security issues might arise with it, thus it is important to find solutions to the issues of preventing unauthorized access to information exchanged between computers.

Moreover, there is variation in the state-level licensing regulations intended to control the conduct of interstate telehealth. Furthermore, since no high-tech advancement can alter anything when the end users do not want to change, patients and livestock owners lack confidence in the results of e-medicine. One psychological hurdle is that certain veterinarians, livestock owners, and paraveterinary professionals may find it uncomfortable to be on television or in a video. These elements contribute to the low uptake of telehealth in developing nations.

Market Concentration & Characteristics

The degree of innovation in this market is estimated be moderate owing to advancements such as emergence of novel care delivery platforms as well as industry players focusing on increasing accessibility of telehealth to animals for various ailments. Furthermore, established veterinary software players are now entering this veterinary telehealth industry space to expand their innovative product portfolio and dominance using their high market penetration.

The industry is experiencing moderate level of M&A activities. Leading manufacturers are focusing on acquiring financial funding through funding rounds with an aim to expand into the market through the means of product portfolio and regional expansion. For instance,, in June 2024, Swedish company, FirstVet, in a Series C funding round, acquired over Euro 20 million (USD 22.11 million) to expand their existing veterinary telehealth services.

Impact of regulation is estimated to be high in this industry. In the recent times, especially post-pandemic, the adoption of veterinary telehealth has skyrocketed, increasing the need for structured regulatory oversight. Authorities from various countries across the world are actively involved in formulating regulatory guidelines for veterinary telehealth.

The industry has high-level of product substitutes. Apart from some dominant telehealth providers such as AirVet, whiskerDocs Llc., TeleVet, FirstVet, and Chewy inc.; each country has its own veterinary telehealth providers, fragmenting the market. Furthermore, many governments are also participating in providing telehealth services for animals in their country, increasing the number of substitutes even more.

The industry is experiencing moderate-high impact of regional expansion. Veterinary telehealth service providers across the globe are attempting to spread their dominance by entering untapped markets. For instance, in May 2024, Animal HealthLink along with Veterinarians Without Borders North America introduced a new veterinary telehealth program specifically customized for remote communities in the Northwest & Nunavut territories of Canada. This program will prove to especially beneficial because these territories currently have only two veterinary practices.

Type Insights

Teleconsultations segment held the highest market share of 36.48% in 2023, Veterinarians have been using teleconsulting to get guidance and insights on animal care from veterinary experts via telehealth systems. Teleconsultation, thus, enhances treatment by offering suitable medical advice for sick animals. Teleconsultation also reduces ancillary costs and saves money on traveling. Furthermore, professional advice can be followed right away, saving time that might otherwise be lost on lengthy waits.

Teleradiology segment is anticipated to grow at the highest CAGR over the forecast period owing to the growing adoption of veterinary teleradiology in timely diagnosis of ailments. Furthermore, due to the growing need for prompt diagnosis and remote veterinary care, veterinarians can diagnose patients more quickly and accurately by using veterinary teleradiology, which enables remote analysis of images. As a result, the market is projected to maintain its upward trajectory, with a compelling a long-term outlook.

Animal Type Insights

By animal type, canine segment held the highest market share in 2023. Dogs have a larger share than other animals because of rising costs for veterinary care, particularly in wealthy nations. For example, a November 2023 survey from the global pet business revealed that Italian households spend between USD 820 and USD 1,261 year on pet care; in 2023, nearly 29% of pet owners chose pet insurance, up from 20.4% in 2022. As a result, rising healthcare spending fosters market expansion. Growing consumer knowledge of telehealth's availability and advantages has led to an increase in its usage. Another element driving the expansion of the industry is owners' general concerns about the general health and hygiene of their pets.

Feline segment is anticipated to grow at the highest CAGR of 20.27% over the forecast period. This can be owed to the fact that adoption of cats over dogs as pets is rising in regions with high telehealth adoption like Europe. Furthermore, growing prevalence of infectious diseases among cats is also one of the high impact-rendering drivers for segment growth. Other prevalent conditions in felines such as chronic kidney disease, hyperthyroidism, endocrine diseases, and diabetes have raised clinical urgency to adopt veterinary telehealth, acting as high-impact rendering drivers for segment growth.

Delivery Mode Insights

By delivery mode, Cloud/App-based segment held the highest market share in 2023 and is estimated to grow with the highest CAGR over the forecast period. This delivery mode offers scalability, flexibility, and accessibility, allowing veterinary practices and animals owners to easily have remote access to the patient and the patient data, & also collaborate with other veterinarians and animal across locations. Moreover, this mode offers lower upfront costs, reduces IT burden, and automatic updates provided by cloud-based platforms appeal to veterinary professionals and animals owners seeking efficient and cost-effective solutions.

Due to the widespread use of cellphones and the internet, quick communication, in-the-moment consultations, and remote pet health monitoring are made possible. Because it improves the user experience overall and makes it more appealing than conventional on-premise delivery methods, Cloud/App-based solutions in veterinary telehealth have a larger market share and highest CAGR.

End-use Insights

Patients segment led the market in 2023 in term of share and is anticipated to grow with highest CAGR over the forecast period. Given that pet owners are the main users of telehealth services for their animals, patient end use is anticipated to hold the largest market share in the veterinary telehealth sector. Pet owners are more likely than veterinarians to use telehealth services due to the need for quick and easy access to medical treatment as well as growing consumer awareness of these services. The veterinary telehealth market's emphasis on initiative-taking pet care, remote monitoring, and user-friendly apps and online platforms further emphasizes the importance of patient end use.

Platforms for veterinary telemedicine give clinicians the means to perform remote consultations, diagnostics, and follow-up care. Through virtual visits, veterinarians may effectively communicate with pet owners, exchange medical records, and go over treatment options. These systems facilitate communication between veterinarians and their clients by incorporating features such as file sharing, messaging, and teleconferencing. The capacity to provide teletriage services helps providers as well because it allows them to judge the urgency of instances and give prompt advice. Veterinarians are further assisted in making educated decisions for their patients by having access to real-time data and analytics.

Regional Insights

North America veterinary telehealth market held the largest share of 41.63% of the global market in 2023, The region is expected to experience record growth as a result of several factors, such as the rise in the number of pets, the prevalence of chronic illnesses, and the amount of money spent on pet insurance. Major market participants and a well-established healthcare infrastructure are other variables. The covered pet population in the U.S. increased by 28.3% in 2021 over 2020, according to the North American Pet Health Insurance Association (NAPHIA) Organization's 2022 report. Cat population growth of 37% and dog insurance growth of 26.5%, respectively, drove this increase. As per the same source, there was a 22.7% rise in the count of insured pets in Canada between 2020 and 2021.

U.S. Veterinary Telehealth Market Trends

Growth of U.S. veterinary telehealth market attributed to various factors such as the presence of key players in the region and high investment in animal health care expenditure. Besides, technological advancements and high disposable income are some of the factors expected to fuel the market for veterinary telehealth over the forecast period. Furthermore, the market is also dominating globally owing to the increasing regulatory purview such as the recently passed parliamentary bill - Providing Equity in Telehealth Services (PETS) Act for enabling veterinarians in Florida, U.S. to treat, diagnose and prescribe medications to animals by the means of remote consultation and monitoring.

Europe Veterinary Telehealth Market Trends

Europe veterinary telehealth Market is driven by the high penetration of EHR systems for veterinary care, which are powered by AI and ML. This systems help enhanced data management and result in accurate decision-making. Furthermore, other factors that are driving the regional market are growing prevalence of zoonotic diseases, and rising consumption of livestock products. In addition, recent software developments by leading players, such as veterinarian engagement software with real-time output, high accuracy, & accessibility of data, further contribute to market growth. The shifting trend for new technology-based telehealth software systems contribute to the increasing demand for veterinary telehealth in this region.

The UK veterinary telehealth market is driven by emergence of startups developing telemedicine platforms specifically designed for veterinary use. This leads to rise in options for the animal owners as well as veterinary healthcare settings to choose the best platform for their needs. Furthermore, to encourage adoption of telehealth among veterinarians, the authorities in the country are providing benefits. Earlier, for a vet in UK to prescribe a medicine, a physical examination was mandatory. Irrespective of whether that patient has gone a teleconsultations, veterinarians were not permitted to prescribe medications on a teleconsultations. But, in January 2023, the authorities removed this rule and have hence allowed prescription over teleconsultations without the need for physical examination.

A 2023 research study that was published in the Frontiers of Veterinary Sciences indicates the growing need for remote veterinary consultations, particularly among urban pet owners, is driving the German veterinary telehealth market. The outcomes of the study illustrate that there exists a need for additional types of care in rural areas owing to the shortage of veterinarians. It also shows that the market has been growing as a result of advances in digital technology and pet owners' increasing acceptance of telemedicine. Its findings regarding the advantages and viability of telehealth in veterinary care will likely drive a substantial growth in the German telehealth market over the forecast years.

France veterinary telehealth market is showing a promising boost due to the fact that the government regulations are in support of adoption of telehealth in veterinary practice. The authorities officially authorized the French veterinarians to adopt telehealth into their practice post the pandemic.

Asia Pacific Veterinary Telehealth Market Trends

Asia Pacific is anticipated to witness significant growth in the veterinary telehealth market. First, the demand for veterinary services is expanding due to an increase in pet ownership and a growing understanding of the value of animal healthcare. Furthermore, the growing middle class in the area is more inclined to spend money on innovative pet healthcare options because they have more spare income.

The growing number of livestock is another important factor propelling the expansion of veterinary telemedicine in the Asia Pacific area. Efficient and easily available veterinary care is crucial as agriculture and animal farming employ a sizable section of the population. For farmers and livestock owners in remote or rural regions, veterinary telehealth platforms can offer simple and affordable remote consultations, disease monitoring, and advice on livestock management. The Asia Pacific region is positioned as a significant development area for the veterinary telehealth market because to the constructive collaboration between the increasing demand for livestock management solutions and the growing demand for pet healthcare.

India veterinary telehealth market is set to witness the fastest growth of over 25.37% over the forecast period. The constant support from government in promoting telehealth adoption is the main driver of the market. Authorities such as NITI Aayog and Pashudhan Praharee are promoting telehealth by introducing structured guidelines to ensure best practices in the industry. Furthermore, in 2022, NITI Aayog launched their own telemedicine platform for the large livestock population in the country.

Another crucial factor driving the market, is the fact that global leaders in veterinary products are foraying their way into the veterinary telehealth industry and making India the ground for their initial market launch. For instance, in June 2023, Cargill, a food, agricultural solutions, and industrial products, among others giant, entered the global veterinary telehealth market by launching ZooniVet, veterinary telehealth platform in India.

High pet adoption as well as the fact that China among the world’s top cattle producers is boosting the penetration of telehealth among the pet owners and cattle owners in the country. Furthermore, another factor that can prove to be lucrative for the market growth opportunity in the country is shortage of veterinarians. As per recent study from February 2024, around 10,000 veterinarians graduate each year from China, however, only around 10% of them stay in the veterinary practice field. On the contrary, the demand for veterinary care is on a rise in the country, with around 22% of households owning a pet in 2023; a sharp rise from only 13% in 2019. Implementation of telehealth can help in reducing this supply-demand gap, boosting the market in China.

Latin America Veterinary Telehealth Market Trends

Latin American market is estimated to grow due to multiple factors like the increasing number of household pets, high demand for livestock products, and an increasing number of clinics in the region are likely to boost the market over the forecast period. Furthermore, the most crucial driver in the market is the regions dominance in livestock production. The region is among the leading meat producers in the globe and hence, a thorough healthcare infrastructure is the need of the hour for ensuring that the met-producing animals stay healthy to avoid any disruption in the production.

The Brazilian government has been taking steps to regulate and promote the use of telemedicine in the country, which has contributed to the rising demand for veterinary telehealth services. Other factors driving the demand for veterinary telehealth in Brazil include the rising pet ownership rate, the expansion of the e-commerce market, the expanding availability of smartphones and internet access, and the need for convenient and accessible pet healthcare services, especially since the COVID-19 pandemic.

Middle East and Africa Veterinary Telehealth Market Trends

MEA market is estimated to present a lucrative growth over the forecast period owing the increasing penetration of veterinary telehealth services into untapped geographies of the region. For instance, U.S.- based provider, VetNow, in July 2024, launched their veterinary telehealth services into the country of Kenya.

The Saudi Arabian market is estimated to present a lucrative growth over the forecast period owing emerging startup culture in the country focused on veterinary care. The country runs a startup accelerator program known as TAQADAM Startup Accelerator in partnership with Abdullah University of Science and Technology (KAUST) and Saudi British Bank. One of the most successful startups in this program is VetWork, launched in 2019, apart from telehealth services, provides services such as pet grooming, training, walking, sitting as well as e-commerce of pet products like food and other accessories.

Key Veterinary Telehealth Company Insights

Some of the key players operating in the market include Chewy Inc., AirVet, FirstVet, TeleVet, WhiskerDocs Llc. etc. The industry is currently evolving at a rapid rate owing to increase in adoption and popularity of telehealth. Market players are collaborating with other veterinary industry players to present a unique product proposition to the customers as well as focusing on expanding into newer and untapped geographies across the globes. Government participation in the form of regulatory guidelines as well as product launches across the world is further helping in increasing the adoption of telehealth among the veterinary community.

Recent Developments

• In July 2024, Ontario-based Canadian telemedicine company, VetSon expanded their existing veterinary telehealth platform by adding novel animal care options to its existing platform.

• In May 2024, Walmart collaborated with Pawp to provide round-the-clock telehealth services for pets with unlimited access to leading veterinary experts.

• In April 2024, Colorado State in U.S. enacted two bills that will impact the veterinary profession, one of which expands the scope of practice for veterinary technicians, and the other of which clarifies the rules for veterinary telemedicine

• In March 2024, Nestle Purina Petcare partnered with Petzey to provide on-demand telehealth services to pet owners in U.S.

• On 30 August 2023, Vetster announced a new feature integrating the seamless transfer of a pet’s medical records to the client’s home clinic or veterinarian. All requests for records transfer are client-driven in order to preserve their control over their pet’s information, but - as always- user still have the option to download their Vetster records at any time.

• On 4 May 2023, PetHub, Inc., launched its Wellness Tools powered by VetInsight. It provides subscribers with a suite of innovative features including 24/7 veterinary telehealth services, a comprehensive AI symptom checker, and a virtual food and treat finder that provides custom recommendations for pets.

• On April 2023, Australian veterinarian launched Dog+ a subscription-based telehealth platform for dogs.

• On May 16, 2022, PetMed Express, Inc. (PetMeds) collaborated with Vetster to expand access to telehealth for pets and their owners. The partnership will expand telemedicine access to 70,000 veterinarians and over 2 million pet parents. Additionally, through the agreement, PetMeds becomes the exclusive e-commerce provider of pet medications for Vetster, and Vetster becomes the exclusive provider of telehealth and telemedicine services to PetMeds' customers.

Veterinary Telehealth Market Report Scope

Global Veterinary Telehealth Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global veterinary telehealth market report based on type, animal type, delivery mode, end-use, and region.

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Teleradiology

  • Teleconsulting

  • Telemonitoring

  • Others (telepathology, storage & forward, teletriage, tele-training, etc.)

• Animal Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Canine

  • Feline

  • Equine

  • Bovine

  • Swine

  • Others

• Delivery Mode Outlook (Revenue, USD Million, 2018 - 2030)

  • On-premise

  • Cloud/App-based

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Providers

  • Patients

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

    • Rest of EU

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

    • Rest of APAC

  • Latin America

    • Brazil

    • Argentina

    • Rest of LA

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait

    • Rest of MEA