Veterinary Dietary Supplements Market (2025 - 2033) Size, Share & Trends Analysis Report By Animal (Livestock, Companion), By Type (Multivitamins & Minerals, CBD), By Dosage Form (Tablets & Capsules, Powders), By Application, By Distribution Channel, By Region, And Segment Forecasts

Veterinary Dietary Supplements Market Summary

The global veterinary dietary supplements market size was estimated at USD 3.71 billion in 2024 and is projected to reach USD 7.96 billion by 2033, growing at a CAGR of 9.12% from 2025 to 2033. Growing awareness of pet health and wellness, preference for natural, organic, and functional ingredients, and regulatory approvals and supportive government policies are some of the factors affecting market growth.

According to the report published by Chewy, in August 2025, it is estimated that 33% of dogs and cats receive dietary supplements or nutraceuticals in the U.S . Increasing awareness among pet owners regarding the importance of proper nutrition, preventive care, and early detection of health issues has changed purchasing patterns. For instance, according to an article published by APPA, in June 2025, approximately 53% of dog owners reported providing vitamins and supplements to their pets in 2024, marking a 6% increase compared to 2023. This steady rise highlights growing consumer awareness regarding preventive pet healthcare and the role of nutritional support in enhancing longevity and overall well-being. The expanding adoption of supplements particularly those aimed at joint health, immunity, digestion, and coat condition, reflects a broader shift toward proactive pet wellness management. This behavioral shift is expected to significantly drive the veterinary dietary supplement market, as manufacturers respond with innovative, science-backed formulations and veterinarians increasingly recommend supplementation as part of routine health maintenance.

The veterinary dietary supplements industry is experiencing a growth in awareness among consumers regarding natural, organic, and chemical-free products, driven by concerns regarding synthetic additives and their associated side effects, which impacts their purchasing choices. Pet owners are increasingly looking for plant-based, herbal, or functional supplements aimed at promoting comprehensive health for their pets. Manufacturers are innovating to create dietary supplements that are both natural and functional, including herbal mixes, probiotics, prebiotics, omega-rich products, and chews for joint support. This emphasis on clean-label and sustainable offerings helps brands stand out in a competitive marketplace.

Furthermore, streamlined regulations, approval processes, and supportive policies in regions such as North America, Europe, and parts of Asia Pacific encourage the development and launch of veterinary dietary supplements. According to the report of Gov.UK published in May 2023, VetPlus, a pet supplement firm, doubled its sales in India after the removal of regulatory trade barriers. This highlighted that streamlined regulatory approvals and reduced export restrictions can directly drive growth and accessibility in the veterinary dietary supplements market. Governments and regulatory organizations are acknowledging the importance of pet health as a vital industry, which aids in product registration and compliance with safety standards. Easier approval processes lead to shorter time-to-market and reduced costs, allowing for quicker commercialization. This fosters market expansion, encourages competition, and improves the availability of high-quality supplements, driving market growth in the veterinary dietary supplements.

Key Industry Highlights of 2025

Market Concentration & Characteristics

The veterinary dietary supplements market exhibits a fairly competitive environment, and the pace is accelerating, dominated by key global players such as Zoetis, NutriFusion, Elanco, and Protexin. These companies support brand recognition, extensive distribution networks, and advanced R&D capabilities, while numerous regional and emerging players contribute to competitive dynamics and niche product innovation. 

Innovation in the veterinary dietary supplements market is driven by the development of species-specific formulations, natural and plant-based ingredients, and functional supplements targeting joint, digestive, and immune health. For instance, in August 2025, Native Pet launched Gutwell, a first-of-its-kind gut microbiome supplement line for dogs, targeting weight management and oral health.

Mergers and acquisitions have accelerated market consolidation, allowing key players to expand portfolios, enter new geographies, and gain technological capabilities. For instance, in February 2025, BC Partners acquired a majority stake in PetLab Co., a premium London-based pet supplement brand, supporting consumer awareness and education on supplements to capitalize on the fast-growing pet wellness sector.

Strict regulatory frameworks influence product development, labeling, marketing, and approval of veterinary dietary supplements. Adhering to the regulations set by local veterinary authorities, safety guidelines, and quality certifications helps to build consumer trust and facilitates market access. Changes in regulations, such as reducing trade restrictions or allowing new ingredients, have a direct effect on market expansion, urging companies to adjust their strategies to maintain a competitive edge.

The availability of alternative treatments, such as prescription medications or functional pet foods, affects the demand for veterinary dietary supplements. Although supplements provide advantages for prevention and overall wellness, alternatives aimed at addressing similar health concerns can affect pricing, acceptance, and consumer choice, pushing companies to distinguish their products through scientific backing and endorsements from veterinarians.

Market players are expanding regionally to enter emerging markets with rising pet ownership, increasing awareness of animal health, and growing disposable incomes. By strategically developing distribution networks, forming local partnerships, and implementing targeted marketing efforts, companies can meet regional dietary supplement demands, leverage regulatory advantages, and enhance their brand presence across North America, Europe, Asia-Pacific, and Latin America.

Animal Insights

The companion animals segment led the veterinary dietary supplements industry with the largest revenue share of 62.03% in 2024 and is expected to witness the fastest CAGR over the forecast period. This can be attributed to the growing initiatives by market players, the rising pet population, and pet humanization. As companion animals face age-related conditions, evidence-based supplements addressing long-term wellness drive pet owner demand. For instance, in September 2025, Zenapet launched an educational initiative emphasizing the scientific benefits of glucosamine and chondroitin in supporting canine joint health and mobility. Thus, such growing awareness initiatives for preventive care propel market growth for the companion animals segment.

The livestock animal segment is projected to witness the second-fastest growth over the forecast period. Dietary supplements are incorporated into livestock feed to enhance nutrient balance and overall performance. These supplements may be administered independently, blended with other feeds, or formulated into complete rations. Rising focus on maximizing productivity and safeguarding herd health is expected to drive segment expansion.

Application Insights

The joint health support segment dominated the veterinary dietary supplements market with the largest revenue share in 2024, owing to the increasing prevalence of chronic joint disorders in companion as well as livestock animals, and awareness about the availability of a variety of joint health supplements that help prevent or slow joint health disorders.Nevertheless, as supplements are not controlled in the same way as pharmaceuticals, their effectiveness and ingredient accuracy can differ. Brands endorsed by veterinarians and those accredited by regulatory bodies like the National Animal Supplement Council (NASC) provide higher quality and safety, which fosters market confidence and sustains the segment's dominance over time.

The calming/stress/anxiety is the fastest-growing segment of the veterinary dietary supplements industry, fueled by the rising awareness among pet owners about their pets’ emotional and behavioral health. According to the International Animal Health Journal report of November 2024, dog owners have recognized that their pets experience psychological issues, with 26% reporting separation anxiety, 25% identifying signs of stress, and 10% observing symptoms of depression, reflecting growing awareness of canine mental health concerns. These rising issues have boosted the market for calming/stress/anxiety supplements.

Type Insights

The multivitamins & minerals segment held the largest revenue share of the veterinary dietary supplements market in 2024, driven by rising demand for all-in-one formulations supporting immunity, skin, coat, and joint health. Pet owners are increasingly preferring comprehensive supplements that deliver multiple health benefits in a single dose. For instance, in April 2024, Pet Honesty launched innovative liquid multivitamin supplements for dogs, including Hip + Joint Health and 10-in-1 Multivitamin products. These liquid formats enhance nutrient absorption, improve palatability, and simplify administration, strengthening market leadership in multifunctional and convenient pet wellness solutions.

The CBD segment is expected to grow at the fastest CAGR over the forecast period, owing to the rising awareness and interest in the emotional, behavioral, and health benefits associated with the use of Cannabidiol (CBD) in veterinary dietary supplements, in particular for companion animals.Increasing legalization of hemp-derived products and growing veterinary endorsement of cannabidiol-based formulations are accelerating the adoption of CBD products.

Dosage Form Insights

The gummies & chewables segment led the market with the largest revenue share in 2024. Pet owners are increasingly opting for these forms of supplements, as they effectively combine health benefits with ease of administration and enjoyable consumption, making it simpler to maintain consistent supplement routines for their pets. This ensures better compliance, as pets are more likely to accept products that resemble treats rather than medication. Their versatility and suitability across various animal types, including dogs, cats, and other companion pets, have further strengthened their popularity. As a result, these dosage forms have become a preferred choice among both pet owners and veterinarians, reinforcing their strong market position and contributing significantly to the overall growth of the segment.

The powders segment is projected to grow at the fastest CAGR over the forecast period, driven by their versatility and ease of customization. They can be mixed with food or water, enabling precise dosage and targeted nutrition for pets of various sizes and species. Pet owners and veterinarians are increasingly favoring powders for specific health needs, such as digestive support, joint care, or immune enhancement. Increasing awareness of nutritional benefits and the demand for convenient, flexible supplement formats are driving their rapid adoption globally.

Distribution Channel Insights

The veterinary hospitals and clinic pharmacies segment led the veterinary dietary supplements industry with the largest revenue share in 2024. This dominance can be attributed to the increasing dependence of pet owners on veterinarians for reliable supplement advice and purchases. The veterinary professionals' expertise in offering trustworthy recommendations, ensuring product legitimacy, and providing easy access to products within the clinics is greatly enhancing supplement sales through these avenues.

E-commerce is expected to emerge as the fastest-growing segment over the forecast period. The growth of the segment is driven by the rising digitalization and shifting consumer preferences toward convenient, home-delivery options. Online platforms offer broader product access, competitive pricing, and transparent customer reviews. The increasing popularity of subscription models and direct-to-consumer pet wellness brands further accelerated online supplement sales growth.

Regional Insights

North America dominated the global veterinary dietary supplements market in 2024, holding the largest revenue share of 28.58%.The rising pet ownership, humanization of pets, and demand for preventive health products drive the market growth. Key players Nestlé Purina, Mars Petcare, Nutramax Laboratories, and Zesty Paws lead the market share. Advancements include vet-recommended formulations, nutrigenomics-driven personalization, clinical evidence generation, and DTC e-commerce platforms that accelerate product adoption and tailored nutrition strategies.

U.S. Veterinary Dietary Supplements Market Trends

The veterinary dietary supplements industry in the U.S. accounted for the highest revenue share of North America in 2024, owing to the rising prevalence of pet obesity and chronic conditions and expanding veterinary recommendations. Some of the leading brands, such as Pet Honesty, have partnered with the American Kennel Club in January 2025, as the Official Multivitamin Supplement for 2025, emphasizing quality, vet-approved ingredients, and broad visibility. Growing e-commerce, functional formulations, and strategic collaborations further strengthen market competitiveness and consumer trust.

The Canada veterinary dietary supplements market is expected to grow at a significant CAGR during the forecast period. The market is developing due to demand for natural nutrition and veterinary-endorsed products. For instance, the launch of NutriFusion and Whole Dogg’s first Canadian veterinary nutritionist-formulated dog supplement in December 2024 exemplified innovation in whole-food-based, balanced canine nutrition. Increasing awareness of preventive pet health and local product availability further strengthens market competitiveness.

Europe Veterinary Dietary Supplements Market Trends

Europe is projected to experience market growth driven by stringent EU regulations promoting ingredient transparency and increasing preference for sustainably sourced and organic ingredients. Companies such as ADM are leading innovation by launching biotic-based supplement formulas as of July 2024, aligning with EU standards. The market growth is further fueled by the humanization of pets, regulatory focus on product transparency, and increasing awareness of preventive animal healthcare across the region.

The veterinary dietary supplements market in Germany is expected to grow significantly over the forecast period. The market is expanding due to strong consumer demand for natural, science-backed pet wellness solutions. Symrise’s innovations showcased at Vitafoods Europe May 2025, including new pet health solutions alongside its Probi integration, highlighted the company’s focus on microbiome-based and functional formulations. Rising pet humanization and premiumization trends continue to drive innovation and market competition.

The UK veterinary dietary supplements market is expected to grow significantly over the forecast period. The country’s growth is influenced by the use of natural, clean-label, and sustainable ingredients, along with the expansion of e-commerce channels and subscription models. Protexin, in August 2025, launched its online hub and refreshed gut health range, highlighting the market’s digital transformation and scientific innovation.

Asia Pacific Veterinary Dietary Supplements Market Trends

The Asia Pacific veterinary dietary supplements industry is expected to grow at the fastest CAGR over the forecast period.The market is witnessing rapid growth, driven by rising pet ownership, urbanization, and increasing awareness of preventive pet healthcare. Key players such as Vivaldis, Vetoquinol, and NutriScience are advancing natural, science-backed formulations. For instance, in October 2023, Mars-owned brand GREENIES introduced a new digestive probiotic supplement for dogs in select markets, aligning with the growing trend toward targeted, functional supplements addressing specific pet health needs such as digestion and gut wellness.

The veterinary dietary supplements market in China is witnessing new growth opportunities due to sustainability initiatives, rising livestock health awareness, and demand for eco-friendly feed additives. China Modern Dairy’s collaboration with DSM-Firmenich in September 2024, to implement Bovaer, a methane-reducing cattle supplement, highlighted its advancements in climate-smart nutrition. Increasing investments in functional supplements and green agriculture are further strengthening China’s competitive position in animal nutrition innovation.

The India veterinary dietary supplements market is poised for strong growth, driven by growing livestock population, rising disposable incomes, and increasing demand for natural, herbal formulations. For instance, in December 2023, Zenex Animal Health acquired Ayurvet, strengthening its global animal health portfolio with Ayurvedic and herbal supplements, reflecting India’s leadership in integrating traditional medicine with modern veterinary nutrition innovations.

Latin America Veterinary Dietary Supplements Market Trends

The growth of the regional market is fueled by increasing pet ownership, increasing health awareness, and rising livestock productivity needs. Key players such as Bayer, NutriFusion, and Elanco are propelling the market growth with new product launches. Advancements include probiotic-enriched products, and region-specific nutraceutical formulations are expanding offerings. Strategic partnerships and product innovations continue to strengthen market presence across the region.

Brazil veterinary dietary supplements marketis gaining momentum, supported by the expansion of veterinary retail channels and the rising companion animal population. For instance, in September 2025, Fiocruz partnered with Omnilab for the launch of Gastroband, an herbal supplement for dogs and cats that highlighted advancements in gastrointestinal health solutions, strengthening market growth, and expanding product offerings for pets nationwide.

Middle East & Africa Veterinary Dietary Supplements Market Trends

The Middle East & Africa (MEA) veterinary dietary supplement industry, comprising countries like South Africa, Saudi Arabia, Kuwait, and the UAE, is witnessing growth, primarily driven by the surge to rising pet adoption, increasing awareness of animal health, and expanding veterinary retail channels. Key players, including Royal Canin, Nutreco, and Virbac, have introduced advanced herbal, probiotic, and functional supplements. Market advancements included region-specific formulations and partnerships with veterinary nutritionists to enhance pet wellness and improve supplement efficacy.

South Africa veterinary dietary supplements market held the largest revenue share of Middle East & Africa in 2024, fueled by increasing pet ownership, rising awareness of animal nutrition, and demand for natural and functional supplements. Key players are actively involved in launching innovative products such as probiotics, vitamins, and herbal formulations. Advancements included collaborations with veterinary nutritionists and tailored supplements for companion and farm animals, boosting market growth.

The veterinary dietary supplements market in the UAE is experiencing growth due to the rising equine sports, increasing pet ownership, and rising awareness of animal nutrition. Key players, such as Wisdom Veterinary and GAIN Equine Nutrition, launched premium feed solutions and supplements in February 2025. Strategic partnerships, such as their collaboration to support racing and equestrian communities, alongside advancements in equine nutrition, strengthened market growth.

Key Veterinary Dietary Supplements Company Insights

The market is fairly concentrated, due to the presence of small and large-scale players. These players implement various strategic initiatives to achieve their growth objectives and increase market share. Product launches, partnerships, expansion of local and regional footprint, and mergers and acquisitions are some of the initiatives deployed by key companies. For instance, in October 2025, Pet Food Experts expanded distribution of FoodScience Brands’ Pet Naturals and VetriScience supplements across the U.S. Pacific Northwest, offering vet-formulated, science-backed products for dogs and cats. This expansion enhanced access to high-quality, filler-free supplements, strengthening market presence and meeting growing demand for trusted pet health solutions.

Recent Developments

• In October 2025, SUPPLE PETS introduced Hip & Joint Care Chews for dogs, delivering clinically effective, human-grade glucosamine and chondroitin. This launch marked a breakthrough in canine joint wellness, reinforcing the brand’s commitment to premium, science-backed pet care solutions.

• In August 2025, Protexin launched a new online platform, offering 30 years of science-backed digestive supplements directly to pet owners. Featuring Pro-Kolin, Pro-Fibre, and Daily Care Chews, it enhanced accessibility and convenience, addressing growing consumer demand for gut health and proactive pet wellness in the UK.

• In February 2025,Elanco launched Pet Protect, a veterinarian-formulated supplement line for dogs and cats, covering joint, immune, digestive, and calming support. This launch responded to the U.S. pet supplement market growth, strengthening Elanco’s science-backed leadership and meeting increasing consumer demand for comprehensive pet wellness.

Veterinary Dietary Supplements Market Report Scope

Global Veterinary Dietary Supplements Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global veterinary dietary supplements market report based on animal, type, dosage form, application, distribution channel, and region:

• Animal Outlook (Revenue, USD Million, 2021 - 2033)

  • Companion Animals

    • Dogs

    • Cats

    • Horses

    • Others

  • Livestock Animals

    • Cattle

    • Poultry

    • Others

• Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Multivitamins & Minerals

  • Probiotic & Prebiotic

  • Protein & Peptides

  • Omega-3 Fatty Acids

  • CBD

  • Others

• Dosage Form Outlook (Revenue, USD Million, 2021 - 2033)

  • Gummies & Chewables

  • Tablets & Capsules

  • Powders

  • Liquids

  • Others

• Application Outlook (Revenue, USD Million, 2021 - 2033)

  • Joint Health Support

  • Calming/Stress/Anxiety

  • Digestive Health

  • Nutritional Support

  • Immunity Support

  • Skin & Coat Health

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • Pet Specialty Stores & Retails

  • E-Commerce

  • Veterinary Hospital & Clinic Pharmacies

  • Others

• Regional Outlook (Revenue, USD Million, 2021 - 2033)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • UAE

    • Saudi Arabia

    • Kuwait

    • Qatar

    • Oman