Vape Cartridge Market Size, Share & Trends Analysis Report By Product (Pre-Filled Vape Cartridges, Refillable Vape Cartridges), By Material, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Vape Cartridge Market Size & Trends

The global vape cartridge market size was valued at USD 1.81 billion in 2024 and is expected to expand at a CAGR of 22.2% from 2025 to 2030. Rising concerns over cardiovascular disorders, along with increased occurrences of cancer deaths at the global level, are expected to play a key role in increasing the use of vape cartridges as a conventional tobacco alternative. Additionally, the increased availability of various flavor variants of vape cartridges through offline and online channels has played a key role in promoting the product’s penetration among millennials over the next few years. Consumers have been shifting towards vape cartridges due to the ability to control daily nicotine dosage. Companies offer e-juice with many variants ranging from high-strength nicotine to nicotine-free. The buyers can choose the exact amount of nicotine they require to vape. Another advantage of this vape cartridge is the ability to control the exhaled vapor amount.

The industry participants are designing smaller devices such as pod vapes with low vapor, although the high-powered mods are better suited for cloud chasing. Vapor volumes can be adjustable by changing the airflow, power output, and coil type. Furthermore, the customization options offered by various manufacturers and rapid new product development are expected to expand the market size for vape cartridges over the next few years.

The culture of smoking vape cartridge is developing among the millennial generation due to its attractive looks and less harmful nature. Increasing consumer awareness with respect to various studies conducted by medical associations that term vape and e-cigarettes as safer than traditional cigarettes. Strict government regulations on manufacturing vape cartridges in countries including the U.S. and Germany are expected to have a negative impact on the industry growth. It has been observed that many countries have banned the sale and distribution of vapor products.

Vapes are a popular choice for a large population around the world as they are regarded as one of the most suitable replacements for cigarettes and other nicotine-based products. Vaping has generated a lot of attention and is expected to drive the market growth in the forecast period. Vape cartridge manufacturers are introducing appealing flavors and tastes of vape liquids, thus driving the market for the forecast period.

As several countries have legalized the use of marijuana for medical and recreational purposes, the use of vape pens will rise in tandem, as Tetrahydrocannabinol (THC) oil is vaporized by heating and inhaling it through a vaporizing device such as a vape pen or e-cigarette.

However, strict government regulations on vape cartridge manufacturing in several countries are expected to confine industry growth. The sale and distribution of vapor products is prohibited in many countries. Moreover, more than 40 countries have some form of ban on vaping, whether on sales, importation, possession, use, or a combination of all. This restricts the growth of the market size in the forecast period.

Millennials tend to use vapes more because they do not contain large amounts of tobacco with a bit of nicotine (derived from a tobacco plant) and create a pleasant-smelling aerosol. These devices are battery-powered and last longer compared to lighting traditional cigarettes. Besides, the less need to buy sticks enables a high popularity of the vapes among the millennials and acts as a huge opportunity for the growth of the market in the forecast period.

Product Insights

Pre-filled vape cartridges dominated the market, with a revenue share of 67.5% in 2024. They offer unparalleled convenience and ease of use, making them highly popular among both new and experienced vapers. The variety of flavors and nicotine strengths in pre-filled cartridges cater to diverse consumer preferences, enhancing their appeal. Additionally, the growing trend of disposable vape devices, which often use pre-filled cartridges, supports their market position.

Refillable vape cartridges are expected to grow at the fastest CAGR of 22.8% over the forecast period. They offer cost-effectiveness and convenience, allowing users to refill their devices with e-liquids of their choice, which is particularly appealing to regular vapers. Additionally, the eco-friendly aspect of reducing disposable waste aligns with the growing consumer preference for sustainable products. The versatility of refillable vape cartridges, which are compatible with a variety of devices and e-liquid flavors, enhances their appeal.

Material Insights

Glass dominated the market with the largest revenue share in 2024. Glass cartridges are preferred for their high-quality material, which ensures a pure and untainted vaping experience. They are also highly durable and corrosion-resistant, making them a long-lasting option for users. Additionally, glass cartridges are compatible with various vaping devices, adding to their versatility and appeal. The transparency of glass allows users to easily monitor the e-liquid levels, enhancing the user experience. Furthermore, the product does not melt while heating and maintains the viscosity of the liquid. The shifting inclination of consumers towards premium products in developed economies, including the U.S., U.K., Germany, and France, will promote the demand for glass vape cartridges in the upcoming years.

Plastics are expected to grow at the fastest CAGR over the forecast period. Plastic cartridges are generally more affordable than their glass or metal counterparts, making them an attractive option for cost-conscious consumers. Additionally, plastic's lightweight and durable nature enhances its appeal, especially for disposable vape products. The ease of manufacturing and the ability to produce a wide variety of designs and colors also contribute to the popularity of plastic cartridges.

Distribution Channel Insights

Offline channels dominated the market with the largest revenue share in 2024. Physical retail stores, including specialty vape shops, convenience stores, and tobacco shops, offer consumers the opportunity to see and purchase products in person, which enhances trust and satisfaction. The ability to receive immediate assistance from knowledgeable staff and the opportunity to verify product quality before purchase are significant advantages. Additionally, promotional activities and in-store displays are crucial in attracting customers.

The online channel is expected to grow at the fastest CAGR over the forecast period. This dominance is attributed to the increased convenience and accessibility of online shopping, allowing consumers to easily browse and purchase vape cartridges from the comfort of their homes. The rise of e-commerce platforms and the growing number of brands offering their products online further support this trend. Additionally, online shopping provides access to a wider variety of products, competitive pricing, and detailed customer reviews, enhancing the overall shopping experience. The influence of social media and digital marketing campaigns promoting vaping products also plays a significant role in driving online sales.

Regional Insights

North America dominated the global vape cartridge market, with a revenue share of 45.5% in 2024. The region's high adoption rate of vaping products, driven by increasing awareness of the health risks associated with traditional smoking, significantly boosts demand. Additionally, major market players and advanced vaping technologies contribute to market expansion. The availability of various flavors and nicotine strengths in pre-filled and refillable cartridges caters to diverse consumer preferences, enhancing their appeal.

U.S. Vape Cartridge Market Trends

The U.S. vape cartridge market is expected to grow significantly over the forecast period. The increasing focus on health and wellness among consumers is leading many to seek alternatives to traditional smoking, with vape cartridges emerging as a popular choice. The availability of a wide range of flavors and nicotine strengths caters to diverse preferences, enhancing their appeal. Additionally, the growing trend of vaping as a lifestyle, supported by social media influencers and marketing campaigns, boosts demand. Technological advancements in vaping devices, offering better control and a more customizable experience, further contribute to market expansion.

Europe Vape Cartridge Market Trends

Europe's vape cartridge market was identified as a lucrative region in 2024 owing to the increasing consumer awareness of the health risks associated with traditional tobacco products, which has led many to seek safer alternatives, such as vape cartridges. Additionally, strong marketing campaigns and the support of health authorities in countries like the UK have significantly boosted market growth. The availability of various flavors and nicotine strengths caters to diverse consumer preferences, further enhancing the market's appeal. The convenience of online shopping and the affordability of e-cigarettes also contribute to the market's expansion.

Asia Pacific Vape Cartridge Market Trends

Asia Pacific vape cartridge market is expected to grow at the fastest CAGR of 23.8% over the forecast period. The region's expanding middle-class population and rising disposable incomes increase consumer spending on vaping products. The increasing awareness of the health risks associated with traditional tobacco products is pushing more consumers towards safer alternatives, such as vape cartridges. Additionally, the popularity of e-cigarettes and vaping devices among younger demographics contributes to market growth. The influence of social media and digital marketing campaigns further boosts the adoption of vaping products.

Key Vape Cartridge Company Insights

Some key companies in the vape cartridge market include HONEY, The Bloom Brand, Brite Labs, AIRO, and others. Companies are introducing new flavors and adopting technological advancements in vaping devices. Key players in this industry majorly focus on product launches to retain the consumer base as well as cater to their changing preferences

• HONEY Brands is renowned for its high-quality THC vape cartridges, which are crafted to deliver a pure and natural vaping experience. The products are made with all-natural, minimally refined hash oil, ensuring no artificial fillers or additives. HONEY offers a variety of strains, including Trainwreck, Lemon Cookie, Jack Herer, Green Crack, and Skywalker OG, catering to different preferences and needs.

Recent Developments

• In August 2024, Silly Nice, a renowned Harlem-based cannabis brand, announced the launch of two innovative vape products available at New York dispensaries in September 2024. The 1G 510 Vape Cartridge features an ergonomic mouthpiece engineered to be oil-leak-proof through advanced double injection molding. Additionally, the 2G All-In-One Vape offers a durable and user-friendly option for experienced and novice users.

• In June 2024, PAVA, a leading vape brand based in Shenzhen, China, unveiled its latest AI cartridge-based e-cigarettes, the PAVA Horiz Ultra and PAVA Horiz Pro. These innovative devices feature advanced technology, including interactive screens and Bluetooth connectivity for enhanced user experience.

• In February 2024, TILT Holdings' subsidiary, Jupiter Research, unveiled THREDZ, an innovative 510 cartridge technology designed to allow users to blend two oil cartridges, facilitating the creation of personalized cannabinoid and terpene combinations.

Vape Cartridge Market Report Scope

Global Vape Cartridge Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global vape cartridge market report based on product, material, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Pre-Filled Vape Cartridges

  • Refillable Vape Cartridges

• Material Outlook (Revenue, USD Million, 2018 - 2030)

  • Plastic

  • Glass

  • Metal

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa

    • UAE