UV Sanitizer Travel Wand Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2020 - 2027

Report Overview

The global UV sanitizer travel wand market size was valued at USD 81.2 million in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 12.6% from 2020 to 2027. Strong demand from the commercial sector in order to prevent cross-contamination and reduce pathogens, bacteria, and germs is acting as a major factor for market growth. The recent outbreak of Covid-19 is driving the product demand in the residential and commercial sectors. Consumers in the market prefer to purchase UV sanitizer travel wand in order to control naturally occurring microbes. Consumers are using these wands in food preparation, processing, and packaging areas to reduce pathogens, such as Coliform, Salmonella, E. coli, Staphylococcus, and Listeria. These wands are also used in laboratories and cleanrooms to prevent cross-contamination and libraries to eradicate mold on book surfaces. Moreover, consumers in the residential sector are using them to decontaminate surfaces, such as keyboards, kitchen utensils, and electronic appliances.

Ease of portability of the product and no requirement of liquid disinfectants is a major factor influencing consumers purchasing decisions. UV sanitizer travel wand is acting as a major substitute for the spraying rubbing alcohol, wipes, and sanitizing surfaces using cleaning formulas. Many chemical cleansers many not destroy molds and spores, but UV light is effective in destroying them. Less time consumption and efforts in sanitizing the objects and area are acting as a major driver for using UV sanitizing travel wand.

Companies in the market are increasingly focusing on social media marketing and offering a discount on the e-commerce platform in order to gain market share. They are also increasingly focusing on advertising in order to boost product visibility and gain market share over the forecast period. Furthermore, the recent outbreak of coronavirus disease (Covid-19) is expected to act as a major driver for the market for the period of 2020 to 2021. These travel wands are estimated to gain popularity over the forecast period owing to the introduction of new products with trendy designs and features. Growing awareness among consumers is acting as a major driver for the increase in product adoption.

However, high preference for the usage of surface disinfectant products, such as isopropyl alcohol wipes or general disinfecting wipes, to wipe down any hard and nonporous surfaces is acting as a major restraint for market growth.

Application Insights

In terms of revenue, the residential segment dominated the market with a share of 63.1% in 2019. Growing awareness among consumers is acting as a major catalyst for market growth in the residential sector. An increase in product launches is also acting as a major driver for increasing awareness and adoption among consumers. This device eliminates germs that cause colds, infections, asthma, and allergic reactions with no harmful residue. Its chemical-free nature is acting as a major driver for usage in kitchen surfaces and utensils, beds, sofas, children’s toys, and more. Many devices in the market are integrated with a built-in safety switch, which will automatically turn the UV light off if the device is turned upward, protecting eyes from exposure to UV light.

The commercial category is expected to expand at a CAGR of 11.9% from 2020 to 2027. The adoption of this product is increasing in hospitals and clinics, corporate offices, R&D centers, malls, and educational institutes in order to minimize the contamination by the usage of daily items, such as phones, wallets, watches, and earbuds. As per Shenzhen UVLED Optical Technology Co. Ltd., from January to February 2020, the company’s brand 59S has sold over 8000 units per day owing to the recent outbreak of Covid-19. These aforementioned factors are estimated to drive the product demand over the forecast period.

Distribution Channel Insights

In terms of revenue, offline distribution channels dominated the market with a share of 69.3% in 2019. This is attributed to the rising number of electronics and appliance specialty stores, resulting in increasing shelf space for the marketing of products. Consumers tend to purchase UV sanitizer travel wand from offline stores to find the right product and understand the mechanism and functionality of the UV sanitizer travel wand. Moreover, many retailers in the market have sales representatives in order to offer the right product as per the consumers’ needs and consumers can get the demonstration of the products’ working pattern.

The online distribution channel segment is expected to expand at the fastest CAGR of 13.6% from 2020 to 2027. An increase in social media marketing is supporting the growth of the online distribution channel. The availability of various products with comparison features on the website and easy return policy is shifting consumer’s inclination towards online purchases. Moreover, consumers prefer purchasing from online platforms to get discounts. Multi-brand online retailers are preferred by time-bound consumers to select a UV sanitizer travel wand from several providers. The rise in direct-to-consumers offering is also acting as a catalyst for the growth of the online segment.

Regional Insights

North America dominated the market with a share of 40.5% in 2019. This is attributed to innovation in the product offering in the region, along with consumers’ willingness to spend on added value and innovative products simplifying life. The wide scope in the mature healthcare segment in the region is supporting the growth of the market. Companies are introducing new products in line with growing adoption in the commercial sector. The market growth is mainly driven by the U.S. owing to the higher expenditure power of consumers and the mature hospital sector.

Asia Pacific is expected to expand at the fastest CAGR of 13.9% from 2020 to 2027. In the Asia Pacific, major revenue is generated from China. This is attributed to the low cost of the product, the high purchasing power of consumers, and the strong presence of regional companies in the country. The country has witnessed strong demand from the residential and healthcare sectors. For instance, as per Shenzhen UVLED Optical Technology Co. Ltd., from January and February 2020, 1000+ hospitals were using the company’s brand 59S UV travel wand. This is acting as a major factor in the market growth in the region.

Key Companies & Market Share Insights

The global market is characterized by high competition in nature. Companies are focusing on expanding their product lines and are adopting innovative technologies in order to meet consumer demand for a UV sanitizer travel wand. Companies are launching new products in order to gain market share. For instance, in June 2020, Spark Innovation LLC launched a new UV travel wand with a light wavelength of 240-280nm and is certified by FCC, CE, RoSH. Additionally, to save power and improve safety, the travel wand has a smart auto timing off in 180 seconds and an extra thoughtful Child lock to avoid kids’ misuse. Some of the prominent players in the UV sanitizer travel wand market include:

• Shenzhen VH Technology Co., Ltd.

• Shenzhen UVLED Optical Technology Co. Ltd.

• Verilux Inc.

• UV Sanitizer Direct

• The UVlizer

• SterilizerNow

• SmartChoi4U

• Life Safety Services

• Steri-Wand

• ANPEI smart medical device technology (ShenZhen) Co., Ltd.

UV Sanitizer Travel Wand Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global UV sanitizer travel wand market report on the basis of application, distribution channel, and region:

• Application Outlook (Revenue, USD Million, 2016 - 2027)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

    • Canada

  • Europe

    • Germany

    • The U.K.

    • Italy

  • Asia Pacific

    • Japan

    • China

  • Rest of the World 

    • Brazil