U.S. UPF Sun Protective Clothing Market Size, Share & Trends Analysis Report By Product (Hats and Caps, Shirts, T-shirts, Jackets, and Hoodies), By Distribution Channel, By UPF Rating, By End-use, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The U.S. UPF sun protective clothing market size was estimated at USD 706.3 million in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2030. The market is expected to witness growth due to the rising prevalence of skin cancer in the U.S. Increasing awareness regarding the benefits of using UPF sun-protective clothing to avoid the harmful effects of UV exposure is expected to drive the market growth. According to the U.S. Department of Health & Human Services, skin cancer is the most common form of cancer in the country. The most common types of skin cancer cases reported in the U.S. are basal cell and squamous cell carcinoma. The rapidly rising cases of melanoma over the past few decades have been a concern in the U.S.

Significantly, for females above the age of 50 years, the number of patients diagnosed with this disease increased by 1% each year in the country from 2015 to 2019. Excessive exposure to UV radiation and the use of indoor tanning treatment methods increase the risk of skin cancer. These factors have surged the demand for UPF sun-protective clothing in the U.S., thereby leading to the market growth in the country.

The research activities conducted by government organizations and cancer foundations show that most skin cancers among citizens of the U.S. and deaths caused by the same are due to overexposure to UV radiation. These are preventable if adequate measures are taken by the masses. Using sunscreens that block UV rays is ideal to prevent skin cancer. However, sunscreens wear off after some time and require to be reapplied frequently over the day as directed by the sunscreen manufacturers. Therefore, consumers prefer sun-protective clothing as an alternative to sunscreens that have significant adoption potential in the U.S. over the forecast period. The rising number of skin cancer cases in the country primarily drives the market growth in the U.S.

Rapid technological advancements in medical science have increased awareness among the masses in the U.S. regarding the harmful effects of the sun. Moreover, it has led to a surge in demand for sun-protection methods such as applying sunscreens on the body and wearing UPF sun-protective clothing in the country. For instance, Patagonia has utilized UV-resistant coatings on some of its garments to enhance their sun protection capabilities while maintaining their performance and appearance. Innovations in nanotechnology have enabled companies like Patagonia to apply micro-sized particles to fabrics, providing enhanced UV protection without compromising comfort and breathability.

In conclusion, the U.S. market is characterized by constant technological advancements that enhance the UV-blocking capabilities, comfort, and aesthetics of these garments. It is a result of rising consumer awareness of risks associated with UV radiation, and technology-driven approaches that will likely remain at the forefront of this growing market over the forecast period.

According to the data provided by the Skin Cancer Foundation, the annual expenditure for treating skin cancer in the U.S. is estimated to reach approximately USD 8.1 billion in 2023. This significant financial burden encompasses approximately USD 4.8 billion allocated for nonmelanoma skin cancer cases and approximately USD 3.3 billion designated for the treatment of melanoma. Consequently, high medical expenditure costs in the U.S. are prompting the masses to in safeguarding their skin from the harmful effects of the sun. This, in turn, contributes to the demand for sun-protective clothing in the U.S. as it acts as an effective and convenient solution.

Market Concentration & Characteristics

The market growth stage is medium, and the pace of the market growth is accelerating. The UPF sun-protective clothing market in the U.S. has witnessed significant growth, driven by technological advancements that improve the effectiveness of sun protection apparel. Several prominent market players have adopted innovative technology-driven approaches to offer cutting-edge solutions to consumers.

The U.S. UPF sun-protective clothing market witnesses the presence of large-scale and small-scale manufacturers, thereby resulting in a significant level of concentration. Coolibar Sun Protective Clothing, Cabana Life, Solumbra, and Columbia Sportswear Company are among the key players engaged in manufacturing and supplying UPF sun protective clothing. The companies are continuously engaged in R&D and manufacturing products by implementing new designs and using innovative & optimum quality materials to meet the rising consumer demand.

Product Insights

Based on product, the shirts, t-shirts, jacket, and hoodies segment held the market with largest revenue share of 45.2% in 2023. Shirts, t-shirts, jackets, and hoodies, offer high coverage and protection for torso from harmful sun rays. Moreover, sun protection products, such as sunscreen, which are usually greasy, lead to discomfort for end-users. Furthermore, mineral-based chemical-free sunscreen products with better efficiency that offer protection against prolonged exposure to harmful sun rays are expensive.

However, sun-protective apparel such as t-shirts, shirts, hoodies, and jackets provide sun protection without any hassle and are comparatively cheaper. These products offer comfort, wearing ease, and additional protection from sun rays during daytime outdoor activities. Increasing consumer inclination for stylish clothing with enhanced performance & comfort is driving UPF sun protective clothing manufacturers to invest heavily in R&D for optimum product offerings.

The pants & shorts product segment is anticipated to grow at a fastest CAGR over the forecast period. UPF sun protective clothing products, such as pants and shorts, are more beneficial than sunscreen owing to their ease, comfort, and effectiveness when exposed to harmful sun rays. For instance, according to The Skin Care Foundation, over 9,500 people are diagnosed with skin cancer every day. Furthermore, the number of deaths related to melanoma cases has increased by 4.4% in 2023. Thus, increasing skin cancer can further drive the demand for pants & shorts over the projected period.

A majority of these products are resistant to chlorine and salt water and help keep the wearer cool in a hot environment. Increased awareness regarding the serious impact of harmful sun rays leading to illnesses such as skin cancer is encouraging the market players to offer innovative and advanced products to customers. This, in turn, is anticipated to propel the product demand in the U.S. over the forecast period.

Hats & caps are used for face and neck protection against harmful sun rays. These products are available in various types, including visors, wide-brim hats, everyday hats, traveller hats, explorer hats, and shade caps, and in a wide range of colours, sizes, and design specifications. This aforementioned factor is likely to propel the product demand in the U.S. over the forecast period.

Distribution Channel Insights

Based on distribution channel. the online distribution segment led the market with the largest revenue share of 53.4% in 2023. The online segment of the U.S market has experienced remarkable growth, reflecting the broader trend of e-commerce dominance. Convenience is a driving force behind this surge in online sales. Consumers value the ease with which they can browse a wide range of UPF clothing options from the comfort of their homes, with the added advantage of comparing prices and reading customer reviews.

The offline segment comprises physical stores, speciality shops, and boutiques. This segment remains a significant and resilient part of the market, catering to consumers who seek personalized shopping experiences, tactile interactions with products, and the opportunity to try on clothing before making a purchase decision. Physical retail locations appeal to consumers who value tangible shopping experiences and the ability to physically examine and try on clothing before making a purchase. Specialty stores stand out in this segment, providing expert advice and guidance to outdoor enthusiasts and athletes seeking specialized sun protection gear, thereby driving market growth.

UPF Rating Insights

Based on UPF rating, the above 50 UPF rating segment led the market with largest revenue share in 2023.The surge in demand for sun-protective clothing with a UPF rating above 50 can be attributed to an increasing awareness of the harmful effects of UV radiation on the skin. Consumers are becoming more health-conscious and are seeking effective ways to shield themselves from the sun's damaging rays. UPF-rated clothing, especially those exceeding 50, provides an enhanced level of sun protection by blocking a higher percentage of UV radiation. This trend is further fueled by a growing concern for skin health and the prevention of conditions such as skin cancer, premature aging, and sunburn. As individuals prioritize proactive measures for sun safety, the market for UPF-rated clothing above 50 UPF is witnessing a significant boost, driven by the compelling need for reliable and superior sun protection in outdoor activities.

The demand for UPF sun protective clothing within the 41 to 50 UPF rating segment is propelled by a balance between effective sun protection and comfort. Consumers increasingly recognize the importance of safeguarding their skin from harmful UV rays while engaging in various outdoor activities. Clothing with a UPF rating in the 41 to 50 range strikes a middle ground, offering substantial protection without compromising breathability and wearability. This segment caters to individuals who seek versatile sun protection, suitable for both casual and recreational settings. As people prioritize not only health but also comfort in their clothing choices, the 41 to 50 UPF rating segment responds to this demand by providing an optimal blend of protection and wearability for a diverse range of outdoor lifestyles.

End-use Insights

Based on end-use, the women segment led the market with the largest revenue share of 44.8% in 2023. This can be attributed to increased awareness regarding the harmful effects of UV rays on human skin and the availability of a wide range of stylish sun-protective clothing options. The market offers a diversified range of products such as shirts, t-shirts, pants, shorts, gloves, arm protector sleeves, swimwear, face masks, and hoodies. These aforementioned factors are anticipated to propel the market growth over the forecast period.

As per the American Cancer Society, skin cancer cases among women increased from 39,200 cases in 2018 to 42,120 cases in 2023. Furthermore, the number of lymphoma cases also increased from 39,930 cases in 2021 to 40,320 cases in 2022. Increasing cases of skin cancer are anticipated to propel the U.S. market over the forecast period. Additionally, according to the American Academy of Dermatology Association 2022 report, women had a rapid rise in skin cancer cases than men. These aforementioned factors are anticipated to further propel the market growth over the forecast period.

The men’s segment is projected to grow at a fastest CAGR during the forecast period, due to accounting of increased awareness regarding the advantages of using sun-protective apparel. The growing demand for UPF sun protective clothing for men is driven by increasing awareness regarding the harmful effects of UV radiation on the skin. UPF clothing provides an effective barrier against UV rays, lowering the risk of sunburn and skin cancer. As more men prioritize sun safety and skin health, the demand for stylish and functional UPF clothing options continues to rise.

Increasing instances of sunburn among children on account of overexposure to harmful UV rays are anticipated to augment the demand for UPF sun protective clothing in the U.S. over the forecast period. Kid's segment offers products that are widely available for girls, boys, and babies. UPF sun protective products, such as sunscreen, usually contain chemicals that can be harmful to the sensitive skin of kids and toddlers. Increasing awareness among parents regarding the benefits of using UPF sun protective apparel for their kids during various outdoor activities, such as beachside relaxing, casual outings, traveling, and playing, is anticipated to propel the product demand in the U.S.

Key U.S. UPF Sun Protective Clothing Company Insights

Key companies in the U.S. market continuously adopt new business strategies, actively launch innovative and technologically advanced products, and collaborate with other players and government authorities. Key players in the UPF sun protective clothing market include Coolibar Sun Protective Clothing, Columbia Sportswear Company, Coolibar Inc., and Cabana Life. These market players employ different strategies, such as mergers & acquisitions, introducing new products, and geographic expansion, to strengthen their market presence.

For instance, in June 2023, Claudent launched new stylish UPF clothing that offers sun protection. The clothing fabric has a UPF 50 rating, which blocks 98% of the sun’s UV rays and allows only 2% penetration. Regular T-shirts, on the other hand, allow 20% of UV radiation to reach the skin.

Recent Developments

• In July 2023, Coolibar Sun Protective Clothing announced plans to improve its returns management system and enhance the processing to increase its customer service by partnering with ReverseLogix Returns Management System (RMS). ReveseLogix offers end-to-end returns management services and additionally provides comprehensive and scalable technology

• In February 2023, Striker continues its long-standing partnership with Bassmaster Elite Pro Matt Herren for fishing apparel since 2009. The partnership is expected to promote brand image, improve brand reputation, and increase sales revenue for UPF clothing used for fishing, thus benefiting other product portfolios

• Columbia Sportswear Company announced a multi-season partnership with Dude Perfect, a leading sports and entertainment group, to improve its business reach and enhance its market share positioning through such strategic initiatives

U.S. UPF Sun Protective Clothing Market Report Scope

U.S. UPF Sun Protective Clothing Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. UPF sun protective clothing market based on product, distribution channel, UPF rating, and end-use:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Hats and Caps

  • Shirts, T-shirts, Jackets, and Hoodies

  • Pants & Shorts

  • Swimwear

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• UPF Rating Outlook (Revenue, USD Million, 2018 - 2030)

  • Upto 30

  • 31 to 40

  • 41 to 50

  • above 50

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Men

  • Women

  • Kids