U.S. Range Cooker Market Size, Share & Trends Analysis Report By Price Range, By Size (24 inch, 30 inch, Above 30 inch), By Application (Residential, Commercial), By Distribution Channel (Online, Offline), And Segment Forecasts, 2021 - 2028

Report Overview

The U.S. range cooker market size to be valued at USD 2.66 billion by 2028 and is expected to grow at a compound annual growth rate (CAGR) of 7.7% during the forecast period. The rising preference for modular kitchens, coupled with improving living standards, is driving the product demand in the commercial as well as the residential sector in the U.S. Also, the increasing trend of remodeling homes to build and accommodate modular kitchens is resulting in fast-paced product adoption in the U.S. The e-commerce distribution channel witnessed considerable popularity during the pandemic. Owing to lockdowns and social distancing practices, customers are increasingly opting for online purchases. Online sites provide convenience and are working on reducing delivery time.

Furthermore, the online platforms offer products at low prices and promote their products through the digital network by offering huge discounts. The growing trend of food-at-home cooking and the influence of social media, magazines, & TV shows regarding cooking tips & recipes have raised awareness regarding different cooking techniques. Which, in turn, likely to drive the market growth over the forecast period. Increased spending on home improvement or remodeling projects is also boosting the product demand.

Total homeowner equity has nearly doubled in the past five years since 2019, indicating a surge in spending capacity toward home improvement. According to a blog published by KBR Kitchen & Bath in March 2021, the average cost of kitchen remodeling in an American household is currently USD 22,134, according to homeowners, and could go as high as USD 50,000. Minor projects or remodeling jobs in smaller kitchens could cost as low as USD 10,000, which could include painting, replacing the sink, installing a tile backsplash, and changing the facade of the cabinets.

According to the National Association of Realtors (NAR), existing home sales rose by 10.5% y-o-y to a seasonally adjusted annual rate of 6 million units in August 2020. Moreover, manufacturers are partnering with contractors and builders for home construction with appropriate range cookers in the kitchen. Technological advancements, along with the rising usage of IoT, in kitchen appliances are expected to be the key factors boosting the market growth. Manufacturers are focusing on developing innovative devices owing to the rising demand for products with smart features.

On the other hand, range cookers are bulky and take up a lot of space in a kitchen, and can break up a clean & seamless look. Also, they are installed as a freestanding unit on the floor, which means bending and stooping to place/view food inside the oven. These factors may hamper the product demand, thereby affecting the overall market growth.

U.S. Range Cooker Market Trends

The demand for range cookers in the United States is being driven by rising standards of living and a growing preference for modular kitchens. Not only the domestic but also the commercial sectors in the United States are adopting this modern cooker, expanding the market for range cookers in the United States. The market popularity is due to its features and structure, which include a combination of an oven and a stove.

During COVID-19 government-imposed lockdown and social distancing have increased the popularity of e-commerce platforms. Furthermore, these websites offer low-cost appliances and promote them through digital media platforms. People have become more aware of various cooking techniques and utensils as a result of TV shows, magazines, and social media. It is expected to drive growth in the range cooker market in the United States.

Range cookers are big and take up a lot of room in a kitchen, and they detract from a clean and seamless appearance. Furthermore, they are mounted on the floor as a freestanding device, which necessitates bending and crouching to place/view food inside the oven. These factors hamper product demand, impacting market growth.

Growing business and residential end-user expenditure in ultra-modern kitchens is expected to offer lucrative growth opportunities for the market in the coming years. Furthermore, major brands are adopting multi-channel distribution networks in order to improve customer knowledge and after-sales services. Customers have gained product knowledge supported by strong promotional campaigns across digital platforms.

Price Range Insights

The above USD 5,000 price range segment led the market in 2020 by accounting for a revenue share of over 48%. A large number of manufacturers offer high-end range cookers in the country, some of which are Viking, KitchenAid, Thermador, Dacor Monogram, and Bertazzoni. For instance, KitchenAid offers a 36” Smart Commercial-Style Gas Range, which features two versatile 20,000 BTU Ultra Power Dual-Flame Burners with the power and precision needed to successfully sear, simmer, stir-fry, and sauté.

The USD 3,001 - USD 5,000 price range segment is projected to register the fastest CAGR over the forecast period. Manufacturers offering range cookers priced between USD 3,001 to 5,000 include GE, Fisher & Paykel, Bosch, Café, KitchenAid, and ZLINE. For instance, Café by Design offers Café 30” - a Smart Slide-In, Front-Control, Gas Range for USD 3,099. The product’s edge-to-edge cooktop comes with six versatile burners and also includes an integrated griddle to easily handle large meals.

Application Insights

The residential application led the market with a revenue share of more than 80% in 2020. Manufacturers offer an impressive array of products for residential consumers. These are either all-electric, all-gas or dual fuel-where they combine two sources, usually gas and electricity. Some of the latest designs include steam ovens too. The most popular feature of a range, contributing to its adoption in residences, is its impressive cooking capacity, with up to three ovens plus a separate grill cavity.

For instance, in January 2020, LG Electronics USA launched four new smart ranges featuring the brand’s iconic "knock-on" InstaView technology along with Air Fry functionality for faster, healthier meals made conveniently at home. The company’s LG InstaViewThinQ Range with Air Fry integrates Wi-Fi connectivity to smart cooking platforms.

The commercial application segment is projected to have a significant growth rate over the forecast period. Hotels, restaurants, and other eateries can be seen preparing meals in minutes. Similar instances can be seen in most reality cooking shows. The lightning-fast cooking speed at these places is attributed to the range cookers designed specifically for commercial purposes.

Size Insights

In terms of size, the above 30” segment dominated the market with a share of more than 60% in 2020. This segment is projected to expand further at a steady CAGR over the forecast period. Range cookers, which are sized above 30” are generally used in commercial kitchens, such as restaurants and hotels. Furthermore, the increasing number of culinary shows, such as Masterchef, Hell’s Kitchen, BBQ Blitz, and BBQ Championship, on American television form a major consumer base for these products. These users require heavy-duty products and thus, above 30” range cookers are preferred.

The 30” size segment is projected to register the maximum CAGR of more than 8% from 2021 to 2028. 30” range cookers are much more versatile than a regular cooker as they offer more settings, functions, and cooking options. Many even feature a separate grill so that one can grill and roast food at the same time. GE Appliances, a Boston-based company with a dedicated team, leading technology, and global reach and capabilities, has been creating 30” range cookers along with various other white goods.

Distribution Channel Insights

The offline segment dominated the market in 2020 accounting for a revenue share of more than 95%. The segment is estimated to retain the dominant position throughout the forecast period as it is the most preferred distribution channel owing to the provision of detailed instructions about product features and installation services by specialists. Furthermore, restaurants, hotels, and large builders prefer direct association with product manufacturers. As these B2B sales require proper interaction for a better understanding of minute details, the segment has been dominating the market. Retail stores are the major distributors of range cookers and related accessories.

Moreover, the country has frequent exhibitions and fairs where prominent manufacturers launch and showcase their products, which contribute significantly to the overall sales. The online segment is projected to register the fastest CAGR over the forecast period on account of the growing familiarity and dependence of millennials, generation X, and generation Z on e-commerce and the Internet. Value-added services, including cash-on-delivery, discounted prices, and paybacks offered by e-retailers, are expected to drive the growth of e-commerce in the coming years. Companies, such as Amazon, eBay, Walmart, Home Depot, and Wayfair, are the major online sellers of range cookers in the country

Key Companies & Market Share Insights

The market is characterized by the presence of a few well-established players. Major companies in the market have been implementing various expansion strategies, such as partnerships and new product launches, to stay ahead in the market. An increasing number of players in the industry are turning their focus toward the introduction of innovative products. For instance, in March 2020, Whirlpool Corporation announced the official opening of its new state-of-the-art Factory Distribution Center (FDC) adjacent to its existing manufacturing plant in Tulsa, Oklahoma. The existing plant produces freestanding and slide-in ranges under the Whirlpool, Amana, Maytag, KitchenAid, and JennAir brands.

Recent Development

In February 2022, GE Appliances (GEA), announced a new lineup of GE ProfileTM laundry and kitchen innovations related to technological advances that create innovative solutions for modern lifestyles. Through voice, AI, and smart upgrades enable high convenience in consumer lives.

Some of the key companies in the U.S. range cooker market are:

• Amana

• GE Appliances

• Samsung

• Premier

• Monogram

• LG KitchenAid

• Frigidaire

• Viking

• Thermador

• Dacor

• Whirlpool

U.S. Range Cooker Market Report Scope

U.S. Range Cooker Market Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the U.S. range cooker market report on the basis of size, price range, application, and distribution channel:

• Size Outlook (Revenue, USD Million, 2016 - 2028)

  • 20”

  • 24”

  • 30”

  • Above 30”

• Price Range Outlook (Revenue, USD Million, 2016 - 2028)

  • USD 1,000 and Below

  • USD 1,001 - USD 3,000

  • USD 3,001 - USD 5,000

  • Above USD 5,000

• Application Outlook (Revenue, USD Million, 2016 - 2028)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Online

  • Offline