U.S. Outdoor Furniture And Kitchen Market Size, Share & Trends Analysis Report By Product (Outdoor Furniture, Outdoor Kitchen), By Material (Wood, Plastic, Metal, Others), By End-use (Residential, Commercial), And Segment Forecasts, 2023 - 2030

Market Size & Trends

The U.S. outdoor furniture and kitchen market size was estimated at USD 8.75 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.6% from 2023 to 2030. The growth of the luxury residential market, increase in consumers’ disposable income, rising spending on home remodeling projects coupled with a growing preference for sustainable furniture are major factors boosting this market. According to HomeAdvisor, Americans spent nearly 10% more on home improvement projects in 2020 as compared to 2019, increasing the spending from USD 7,560 on average to USD 8,305 in 2020. The COVID-19 pandemic has had a huge impact on this market. The manufacturing of most non-essential items came to a standstill. Sofa sets, beds, chairs, tables, and other furniture suffered the same fate, as the demand for these products was relatively low since people were more concerned about their hygiene and safety. But as the pandemic progressed consumers spent more time at their homes, which encouraged them to make things around them more beneficial and meaningful. Consumers focused on home improvement projects and remodeled their houses to include more open and airy spaces.

To complement the modern urban lifestyle, key industry players are incorporating sustainable, innovative technologies in their products. A majority of manufacturers are increasingly focusing on creating environment-friendly, sustainable, and recyclable furniture items due to their increasing demand. Several consumers prefer customized outdoor kitchens & furniture that improve the appearance and match the architectural patterns and layout of their living spaces.

Millennials are considered the most influential and educated consumer group. They have realized that having a home with innovative and improved outdoor spaces, greenery, backyard, a dedicated fireplace, advanced equipped kitchen, and numerous amenities is important. Thus, the real estate industry has been focusing on millennials’ home buying preferences to ensure the growth of the real estate market. For instance, according to the NAR survey, 38% of millennials owned luxurious homes in May 2020. This scenario bodes well for the demand for outdoor furniture & kitchen in the U.S.

The increasing growth of the U.S. economy has led to rising disposable income, which is improving consumers’ purchasing power. This is one of the major factors driving the market for outdoor furniture & kitchen in the U.S. Additionally, the growing number of millionaires in the U.S. is responsible for the increase in product consumption as they can spend more on luxurious products. For instance, according to the data published by the Millionaire Foundry in June 2021, 18.6 million individuals in the U.S. are millionaires, which amounts to 7.6% of the U.S. adult population. 

Outdoor furniture & kitchen manufacturers have been involved in continuous innovation activities to create materials for furniture that are sustainable as well as cost-effective. Thus, the market has also witnessed changes in the preference for raw materials used for the production of superior-quality furniture. For instance, the rising use of eco-label certified furniture owing to the green marketing strategy adopted by companies is generating more opportunities for eco-friendly outdoor furniture and kitchen in households.

Product Insights

In terms of revenue, outdoor furniture segment dominated the market with a share of over 74% in 2022. Consumers have been spending more time at home since the pandemic. Strict lockdowns and movement restrictions encouraged families to utilize their decks and yards. Activities like backyard parties and gatherings have been increasing all over the country. These activities are a primary reason behind the significant rise in demand for outdoor furniture. A YouGov poll of 17,440 U.S. adults indicates that Americans tend to prefer outdoor dining set-ups (41%), this implies high demand for outdoor furniture.

The outdoor kitchen segment is set to rise at a CAGR of 7.2% over the forecast period. Demand for these products is expected to grow as people seek to create an outdoor living space that combines functionality, convenience, and aesthetics. With advances in technology and design, outdoor kitchens are becoming more affordable and accessible, making them an increasingly popular choice for homeowners.

Material Insights

Wood dominated this segment with a share of over 53% in 2022. Wood does not have any creep problem to extent and shape. It is much stronger in load-bearing for both chairs and tables, owing to which, this material can support a heavier load without breaking down. Furthermore, wood can be repainted and re-polished after years of usage to bring the luster back. Wooden chairs and tables also require less maintenance. Owing to its advantages, consumer prefer this material furniture.

Plastic raw material is set to rise at a CAGR of 6.8% in the forecast period. Plastic tables and chairs are commonly seen in households, offices, commercial establishments, and even in schools and academic institutions. Compared to metal or wooden furniture, plastic furniture is more affordable. They are also stylish and comfortable to sit on, making it ideal for kids who are required to sit for hours doing homework or other in-home activities. Its affordability and versatility are major factors that will boost this segment in the future.

End-Use Insights

Residential use dominated the markets in 2022 with a share of over 61%. Outdoor kitchens have quickly become common compared to their earlier use by high-end custom homes. Today, it is becoming common to see families cooking outdoors. With an increase in the size of the house, people are expanding their backyard spaces and this is mostly been utilized as an aesthetic-looking kitchen space, usually with a barbecue and grill setup. This trend has been boding well for residential end-use applications.

The commercial segment is forecasted to rise at a CAGR of 7.2%. The National Restaurant Association (NRA)'s 2021 State of the Restaurant Industry report shows that 62% of fine dining and 56% of casual dining operators have dedicated more resources to developing and expanding outdoor dining since the start of the COVID-19 pandemic. This trend has been offering strong growth opportunities to the outdoor furniture and kitchen market in the commercial segment.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established domestic as well as international players. Participants face intense market competition, especially from the top players as they have a large customer base, strong brand recognition, and vast distribution networks. Companies have been implementing various expansion strategies such as mergers & acquisitions, new product launches, and geographical expansion to gain a competitive advantage.

• For instance, in January 2022, Ashley Furniture Industries, Inc. opened a concept store in Canton, Georgia. The new store places a strong emphasis on offering comfortable and high-quality goods for customers. The store features several furnishing products with the majority of them being “grab and go” to help consumers purchase the product the same day.  

• In December 2021, Kimball International invested in its Salem manufacturing facility, which will bring automated metal manufacturing technology to the facility. It is the most technologically-advanced sheet metal manufacturing, which will be the first of its kind in the U.S.

Some of the key players operating in the U.S. outdoor furniture and kitchen market include:

• Inter IKEA Holding B.V.

• Ashley Furniture Industries, Inc.  

• Brown Jordan

• Keter Group

• Agio International

• Lloyd Flanders, Inc.

• Barbeques Galore

• Century Furniture LLC

• Kimball International Inc.

U.S. Outdoor Furniture And Kitchen Market Report Scope

U.S. Outdoor Furniture And Kitchen Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. outdoor furniture and kitchen market based on product, material, end-use, and region.  

• Product Outlook (USD Million, 2017 - 2030)

  • Outdoor Furniture

    • Seating Sets

    • Loungers

    • Dining Sets

    • Chairs

    • Table

    • Others

  • Outdoor Kitchen

• Material Outlook (Revenue, USD Million, 2017 - 2030)

  • Wood

  • Plastic

  • Metal

  • Others

• End-Use Outlook (Revenue, USD Million, 2017 - 2030)

  • Commercial

  • Residential

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • California

  • Texas

  • Florida

  • Pennsylvania

  • Illinois

  • Ohio

  • New Jersey

  • Arizona

  • Colorado