U.S. Motorcycle Market Size, Share & Trends Analysis Report By Product (Motorbike, Scooter, Mopeds), Competitive Landscape, And Segment Forecasts, 2018 - 2025

Industry Insights

The U.S. motorcycle market size was estimated at USD 7.85 billion in 2016 and is anticipated to grow at a CAGR of 3.7% over the forecast period. High disposable income is expected to accelerate the demand for motorcycles in this region over the forecast period.

As per the Motorcycle Industry Council, there were 8.4 million motorcycle registrations in 2014 in the U.S. Market players are involved in the development of new and different types of vehicles such as scooters and bikes. They also provide custom designs, which suite the rider, with a view to attracting more customers, thereby increasing the overall demand of the market. Furthermore, greater fuel efficiency delivered by enhanced engines in comparison to automobiles, low cost, and easy to operate in congested areas makes the motorcycle a desirable product. As per the Motorcycle Industry Council, the total sale of motorcycles in the U.S. reached 413,128 units in the first nine months of 2015 depicting a 4.7% increase. A rise in demand for a better and efficient mode of transport is a key factor that can be attributed to market growth.

Moreover, the younger generation is attracted more to bikes. According to the Motorcycle Industry Council, the female ownership of bikes has increased to 14% in 2014. Women provide a completely new customer base for this industry. Owing to which the manufacturers are focusing on developing smaller and lightweight bikes. All these factors are boosting the growth of the industry.     

Product Insights 

The motorbike segment held the largest share of the motorcycle market in 2016 as a consequence of the high usage rate and the presence of key market players involved in the development of an extensive product portfolio. The manufacturers are more focused on developing motorbikes with smaller engines, simple designs, and affordable pricing with a view to catering to a new generation of power-sports enthusiasts.

On the other hand, scooters segment is anticipated to be the fastest-growing segment owing to advantages such as ease of use and low fuel consumption. Recent developments in this segment have led to an increase in the engine capacity up to 582 cc, for instance, Honda’s Silver Wing ABS is a scooter with an engine capacity of 582 cc. Furthermore, scooters are cheaper as compared to motorbikes and are more affordable.

U.S. Motorcycle Market Share Insights

The industry is growing owing to the increasing demand for comfort, better transport means, and greater fuel efficiency. Owing to these factors, the manufacturers in the U.S. are involved in extensive R&D in developing better motorcycles.

Some of the key players in this business are Harley-Davidson, Honda Motor Co., Ltd., Kawasaki Heavy Industries, Ltd., Polaris Industries, Inc., Yamaha Motor Co., Ltd., Suzuki Motor Corporation, KTM AG, BMW AG, Triumph, Ducati, and others. The competitive milieu has resulted in the development of improved engines with better fuel efficiency.

The key players are engaged in new product development, collaborations, mergers & acquisitions, and expansion strategies in a bid to increase greater market penetration. For instance, Harley Davidson introduced eight new models of Softail cruiser motorcycle and five new models of touring bikes thereby increasing its product portfolio. As a result, the overall, competitive rivalry in the industry is expected to be high during the forecast period.          

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the country level and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the U.S. motorcycle market report on the basis of product:

• Product Outlook (Revenue, USD Million, 2014 - 2025)

  • Motorbikes

  • Scooters

  • Mopeds