U.S. Mass Notification Systems Market Size, Share & Trends Analysis Report By Component, By Organization Size, By Solution, By Deployment, By Application, By Vertical, And Segment Forecasts, 2021 - 2028

Report Overview

The U.S. mass notification systems market size was valued at USD 1.58 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 14.1% from 2021 to 2028. Factors such as the increasing adoption of mass notification systems for lone worker safety, increasing implementation of Internet Protocol (IP)-based notification devices, and the rising adoption by the U.S. government for emergencies are expected to drive market growth. Moreover, the increasing need for operational awareness among organizations is likely to drive the demand for interoperable emergency communications. The rising demand for systems capable of facilitating communication with the workforce more securely and effectively within the shortest time interval is expected to encourage the demand for Mass Notification System (MNS) across several industries in the U.S.

A mass notification system is a platform that allows government agencies, city administrations, and organizations to send one-way messages to people or groups and alert them about any emergency, upcoming events, and natural calamities. Mass notification systems are also used widely to deliver relevant information timely and to ensure the safety of people during unprecedented situations. Advances in technologies and successful system integration are continuously helping improve user interaction and strengthen safety measures, thereby offering numerous options and capabilities beyond the conventional applications. The aggressive adoption of the latest technologies, such as artificial intelligence, IoT, cloud computing, and data aggregation and analytics in the end-use industries in their day-to-day applications, is further driving the demand for mass notification systems.

The increasing adoption of innovative technologies by educational institutions is contributing to the growth of the MNS market in the U.S. Additionally, the introduction of technologically advanced MNS by key vendors such as Honeywell International Inc., Eaton, Blackboard Inc., and Motorola Solutions, Inc., is driving market growth in North America. The U.S. government is also implementing MNS in its military departments. For instance, in 2020, the U.S. invested USD 732 billion in initiatives aimed at the improvement of the overall efficiency of emergency communication services in the defense sector.

The COVID-19 pandemic has negatively impacted the market by stifling innovation, suppressing profitability, and drying up cash flow and financial reserves. Lockdowns across the world resulted in the closure of factories, offices, and stores, and led to restrictions on distribution, travel, and manufacturing facilities, which have impacted the U.S. mass notification system market adversely. However, the ongoing need for easy and quick communication to provide people with relevant updates and guidance regarding health, safety information, and new procedures amid the pandemic is increasing the demand for mass notification systems.

The lack of regulations concerning could hinder market growth over the forecast period. Additionally, the lack of standardized solutions that do not comply with the latest NFPA 72: National Fire Alarm and Signaling Code could also hamper the market growth. The availability of sub-standard solutions for public safety is largely hindering the wide-scale adoption of mass notification systems. In recent years, the number of sub-standard solutions being offered has grown significantly due to the absence of standard regulations for MNS across most end-use industries.

Component Insights

The hardware segment held the largest market share of over 65% in 2020. Hardware components perform a crucial role in the execution of mass notification. The hardware segment covers a wide range of devices required to deploy the software. The increasing adoption of managed notification systems across hospitals and medical facilities and the growing implementation of IP-based notification devices are expected to favor the growth of the hardware segment over the forecast period.

The software segment held the second-largest market share. The software helps impart compatibility and interoperability to notification hardware. The adoption of Artificial Intelligence (AI) and cloud-based services for notification systems is expected to boost the demand for associated software to ensure the compatibility of devices and operating systems for various applications.

Organization Size Insights

The large enterprise segment held the largest market share of over 65% in 2020. Employees of large enterprises often work from remote locations. This encourages such enterprises to adopt mass notification systems to ensure employee safety in case of any emergency. Large organizations must also be prepared for major critical events and employ a mode of communicating that reaches a diversified audience across all regions rapidly. Mass notifications allow the user at all stages to transfer emergency communication rapidly and effortlessly via an easy-to-use interface. Mass notifications provide a safe, scalable, and reliable way of disaster response.

Large corporate networks and multiple incidents are the primary factors driving the adoption of mass notification systems among large enterprises. Vast funds and willingness to invest in new technologies to expand their business make large enterprises the leading adopters of mass notification systems. Moreover, large enterprises have a more complex IT infrastructure and a larger number of employees compared to small and medium-sized enterprises, heightening the risks related to hardware and software. With robust integration, training, and support services offered by mass notification system providers, the market is expected to grow significantly during the forecast period.

Solution Insights

The in-building solution segment held the largest market share of over 60% in 2020. These solutions use visual signaling, voice communication, and other communication methods to provide instructions and information to occupants inside and outside of a building. These systems also offer precise details on the actions and directions to be followed. Owing to their dependability, localization, and intelligibility, there are no substitutes for in-building emergency notification systems according to the National Fire Protection Association's current standards (NFPA 72-2010).

Wide-area solutions help notify the target audience by broadcasting live, pre-recorded, intelligible voice messages and tones covering large geographic areas. Wide area alerting systems are suitable for spaces that extend beyond the building interior to outdoor grounds, connecting pathways, parking lots, or a campus environment. Wide-area systems with high-powered speakers can be used to enhance the range of an auditory alert. Wide-area MNS systems are becoming increasingly technologically advanced. DRMNS, for example, use communication channels that are common to the public, such as text messages received on cell phones, mass e-mailings, and reverse 911 alerts.

Deployment Insights

The on-premise segment held the largest market share of over 75% in 2020. Mass notification systems for manufacturing plants and industrial avenues are usually deployed on-premises. Due to the use of machine learning, IT devices, sensors, and a variety of other devices, organizations generate vast volumes of data.

The on-premises deployment option allows businesses to ingest data into their databases, ensuring data protection. The on-premises deployment mode is used to alert individual employees, update contact information, and secure personal data and devices, such as computers, laptops, and smartphones. Through on-premise deployment, end-use organizations are responsible for maintaining the solution and all its related processes.

Application Insights

The business continuity and disaster recovery segment held the largest market share of over 60% in 2020. Business continuity and disaster recovery are two closely connected practices that help organizations continue their operations in the event of a crisis. BCDRs help reduces the impact of outages and other disturbances on business operations. BCDR policies allow organizations to quickly recover from a disaster, lower the risk of data loss and reputational damage, and improve processes while reducing the likelihood of an emergency.

The interoperable emergency communication segment held the second-largest share in 2020. The demand for interoperable emergency communication systems is high as they allow emergency response agencies to communicate with one another via communication networks to share voice and data on-demand, in real-time, as needed and allowed. The public dissemination of messages is a critical component of good disaster management, which is driving the demand for interoperable emergency communication solutions globally.

Vertical Insights

The education segment held the largest market share of over 20% in 2020. Mass notification systems allow people to send an endless number of messages to the audience over various channels, including voice, text, email, mobile app push notifications, social media, and any number of bespoke channels. This necessitates the use of a platform with multi-channel delivery capabilities to ensure that everyone receives messages. A disaster can strike with little or no warning, and without proper and effective protocols in place to alert students and staff members, lives can be lost or individuals can be gravely wounded.

Other segments include IT and Telecom, manufacturing, and transportation and logistics. Ambient noise and other distractions can make it difficult to quickly warn everyone in a production facility during an emergency. When an emergency occurs, manufacturing facilities can use existing sensors and equipment to inform the staff. Vendors in the mass notification systems market offer a choice of audio and visual output devices to ensure that the message is received. When traditional modes of communications are saturated, a multi-channel communications platform can help boost operational efficiency and ensure business continuity.

Key Companies & Market Share Insights

Strategic mergers and acquisitions and partnerships are estimated to be the most effective ways for market players to gain quick access into emerging markets. In June 2021, Singlewire Software LLC and Shooter Detection Systems partnered to offer shot-detection solutions to improve public safety. The collaboration is expected to enable companies to use both companies’ solutions to better transmit emergency reports to at-risk people through multiple channels, including audio, digital signage, desktop alerts, mobile devices, and emails during any emergency. In May 2021, Everbridge, Inc. acquired xMatters, a provider of enterprise incident response management systems. Together with xMatters' solutions, Everbridge's end-to-end CEM platform would digitally transform how organizations manage, react, and mitigate information and cyber incidents while helping companies protect and enable revenue while cutting their costs.

Furthermore, product differentiation and upgrades are anticipated to pave the way for the expansion of companies in the market. In November 2019, OnSolve announced the launch of a new severe weather and civil emergency events notification system, Send Word Now Weather & Events. The system was designed to allow international companies to automate the provision of real-time location notifications to their employees about severe weather and civil emergencies. In September 2019, OnSolve introduced EventStream, which allows organizations to manage the entire scope of connectivity crises such as cyber-strike, supply chain disruption, severe weather, and IT problems. Some of the prominent players operating in the U.S. mass notification system market are:

• Blackberry Ltd.

• Eaton

• Honeywell International Inc.

• Motorola Solutions Inc.

• OnSolve

• Blackboard Inc.

• Everbridge Inc.

• Desktop Alert Inc.

• Singlewire Software LLC

• HipLink

U.S. Mass Notification Systems Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2028. For this study, Grand View Research has segmented the U.S. mass notification systems market report based on component, organization size, solution, deployment, application, and vertical: 

• Component Outlook (Revenue, USD Million, 2018 - 2028)

  • Hardware

  • Software

  • Services

• Organization Size Outlook (Revenue, USD Million, 2018 - 2028)

  • Small & Medium Enterprise (SME)

  • Large Enterprise

• Solution Outlook (Revenue, USD Million, 2018 - 2028)

  • Wide-area Solutions

  • In-building Solutions

  • Distributed Recipient Solutions

• Deployment Outlook (Revenue, USD Million, 2018 - 2028)

  • Cloud

  • On-premise

• Application Outlook (Revenue, USD Million, 2018 - 2028)

  • Integrated Public Alert & Warning

  • Interoperable Emergency Communication

  • Business Continuity & Disaster Recovery

• Vertical Outlook (Revenue, USD Million, 2018 - 2028)

  • Corporate

  • Education

  • Energy & Utilities

  • Healthcare & Life Sciences

  • Aerospace & Defense

  • Government

  • Others