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U.S. Manga Market Size And Share, Industry Report, 2030GVR Report cover
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U.S. Manga Market Size, Share & Trends Analysis Report By Content Type (Printed, Digital), By Distribution Channel (Online, Offline), By Genre, By Gender, By Audience, And Segment Forecasts, 2024 - 2030
- Report ID: GVR-4-68040-203-7
- Number of Report Pages: 80
- Format: PDF, Horizon Databook
- Historical Range: 2018 - 2022
- Forecast Period: 2024 - 2030
- Industry: Technology
U.S. Manga Market Size & Trends
The U.S. manga market size was estimated at USD 887.3 million in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 22.7% from 2024 to 2030. The growth in the popularity of manga, i.e., graphic reading content, is attributed to original English-language (OEL) manga publications, thrilling stories, and attractive visuals. According to NPD BookScan, sales of print manga titles in the U.S. increased by 3.6 million units in the first quarter of 2021 compared to the previous year. The market expansion is also attributed to the increasing popularity of Japanese pop culture. With the rise of anime adaptations, cosplay communities, and fan conventions, interest in manga has increased among dedicated fans and casual consumers.
Its intensified demand has led to greater accessibility of manga titles in the U.S., with major publishers actively licensing and translating a diverse variety of series to cater to various tastes and preferences. For instance, in May 2023, Viz Media, a U.S.-based manga distributor, announced the launch of its new app called Viz Manga. The app allows subscribers to access English versions of popular Japanese manga published by Shogakukan and Shueisha. It is the first time English translations are available simultaneously with Japanese editions from these publishers on a digital platform. Piracy poses a significant challenge to the market, restraining its growth and profitability.
The widespread availability of pirated manga scans and unauthorized digital copies through online platforms damages the sales of legitimate manga volumes and digital releases, resulting in lost revenue for publishers and creators. Addressing piracy remains an ongoing challenge for stakeholders in this market, requiring collaborative efforts to educate consumers, enforce copyright protection, and provide compelling alternatives that incentivize legal consumption. Manga enthusiasts often collect physical volumes of their favorite series, contributing to a strong collector's market for rare editions, box sets, and deluxe releases.
Limited edition merchandise, including figurines, posters, and art books, further fuels this collector's culture, creating additional revenue streams for publishers and retailers. The increasing diversity of manga genres and themes has played a crucial role in attracting a broader audience base in the U.S. Traditional genres, such as shonen (targeted at young male readers) and shojo (targeted at young female readers) remain popular. The market has grown in niche genres, such as isekai (alternate world), slice of life, and LGBTQ+ narratives. This diversity reflects American readers' evolving tastes and interests, contributing to the market's growth.
Market Concentration & Characteristics
The U.S. manga market’s growth stage is high, and the pace is accelerating. The market is characterized by an active and rapidly evolving landscape driven by distinct art styles and narrative conventions and has combined a dedicated and diverse fan base in the U.S.
Publishers employ a variety of marketing tactics to promote manga titles, including influencer partnerships, preview chapters, limited edition releases, and special events. These strategies help generate anticipation for upcoming releases, attracting existing fans and new audiences to the medium. For instance, in July 2023, the Anime Expo was held at the Los Angeles Convention Center. The convention covers various categories of Japanese pop culture, including panel discussions, industry autographs, cosplay, fashion shows, karaoke, concerts, and butler and maid cafes.
Collaborations between American and Japanese publishers have also contributed to the market growth. Partnerships between companies, such as VIZ Media, Kodansha Comics, and Yen Press, facilitated the licensing and distribution of popular manga titles, ensuring a steady stream of new releases for American readers. For instance, in November 2023, KODANSHA USA PUBLISHING announced nearly a dozen new manga licenses at Anime NYC, with one series available to read digitally the same day as announced and more to come in December 2023 and fall 2024.
Content Type Insights
Based on content type, the market is further bifurcated into printed and digital. The digital content type segment accounted for the largest revenue share of 74.7% in 2023 and is anticipated to witness the fastest CAGR from 2024 to 2030. The digital revolution has impacted the manga industry, facilitating the distribution and consumption of manga through digital platforms and services. The introduction of e-readers, smartphones, and dedicated manga apps has made it easier for readers to access manga. Digital distribution provides convenience for consumers and opens up new revenue streams for publishers, offering subscription-based models, digital purchases, and serialized releases. For instance, in May 2023, Kodansha launched a Digital Manga App in the U.S. with 400 titles.
The service comprises applications for Android and iOS, with a web service to follow later. The apps enable manga readers to access chapters of their preferred manga. The printed content type segment is anticipated to witness significant growth during the forecast period as publishers and retailers have actively marketed and promoted manga titles through events, conventions, and partnerships to boost readers' interest. The manga adaptations in other forms of media, such as series and live-action movies, have helped boost the interest in source material, driving the demand for printed manga volumes.
Distribution Channel Insights
Based on distribution channels, the market is further bifurcated into online and offline. The online segment accounted for the largest revenue share in 2023 and is anticipated to witness the fastest CAGR from 2024 to 2030. The expansion of the online segment is attributed to the increased number of online platforms catering to manga enthusiasts. Platforms, such as Crunchyroll, VIZ Media, and ComiXology, have changed how manga is consumed, offering digital distribution channels that are easily accessible to a broad audience. The growth of e-commerce helped fans to access manga, allowing them to browse and purchase their favorite titles easily. Online distribution channels have continued to grow significantly since the COVID-19 pandemic. The offline segment is anticipated to witness the fastest CAGR from 2024 to 2030.
This is due to complementing digital platforms by providing physical access to manga titles through brick-and-mortar retailers, specialty bookstores, comic shops, and libraries. These offline channels help expand the reach of manga to diverse audiences and enhance the overall consumer experience. Specialty comic book stores offer a curated selection of manga titles and a knowledgeable staff that can provide recommendations and adoptive community engagement through events, such as signings and book clubs. Libraries nationwide actively acquire and promote manga collections, providing free access to manga for consumers and serving as an entry point for new readers. For instance, in June 2023, New England’s largest anime and manga store opened. The shop offers a Japanese pop-culture experience with around 200 classifications, from the classics to modern categories, with 5,000 books and 1,500 titles.
Genre Insights
Based on genre, the market is further caategoried into action & adventure, sci-fi & fantasy, sports, romance & drama, and others. The action & adventure segment accounted for the largest revenue share in 2023. Collaborations and crossovers with other forms of media, such as video games, movies, and television series, have contributed to the mainstream appeal of manga in the U.S. Popular franchises, such as Dragon Ball, Naruto, and Attack on Titan, expanded beyond the confines of print, attracting audiences across various entertainment mediums and driving sales of related merchandise. Some action and adventure manga titles have gathered crossover appeal with fans of Western comics, particularly those featuring similar themes of heroism, epic battles, and fantastical worlds.
The romance and drama segment is anticipated to witness the fastest CAGR from 2024 to 2030. This segment is growing as it caters to readers drawn to emotionally engaging narratives, relationships, and character-driven storytelling. Publishers have responded by offering titles featuring LGBTQ+ protagonists, interracial couples, and characters from various cultural backgrounds. The inclusion of diverse representation resonates with readers who want to see themselves reflected in the stories they consume, driving interest and sales within the romance and drama genre.
Gender Insights
Based on gender, the market is further bifurcated into male and female. The male segment accounted for the largest revenue share in 2023. Manga publishers have recognized the demand for diverse content and have responded by offering a wide range of genres, including action, adventure, fantasy, science fiction, horror, and romance. This diversity has attracted male readers who may have previously been drawn to traditional superhero comics or other forms of entertainment.
The female segment is anticipated to witness the fastest growth rate from 2024 to 2030. The rise of influential female manga creators in Japan and abroad has contributed to the growth of the female segment. Female mangaka (manga artists) bring exclusive perspectives and storytelling styles to their work, attracting female readers who appreciate seeing their experiences and voices represented in the medium.
Audience Insights
Based on audience, the market is further categorized into children & kids, teenagers, and adults. The adult audience segment accounted for the largest revenue share in 2023. The increasing availability of diverse genres and themes within the manga industry attracted adult readers. Anime continues to gain popularity in Western markets through streaming platforms, such as Netflix and Crunchyroll, which allows adults to explore the source material in manga form, driving demand for both physical volumes and digital releases.
The children and kids segment is anticipated to witness the fastest growth rate during the forecast period. The influence of popular manga adaptations in other media, such as animated television shows, movies, and video games, has contributed to the growth of this segment. For instance, in September 2023, Scholastic announced the launch of a new line of kid-friendly manga with the release of Unico: Awakening, a reimagining of Osamu Tezuka's classic, set to arrive in summer 2024.
Key U.S. Manga Company Insights
Some of the key players operating in the market include VIZ, Inc.; Antarctic Press; KODANSHA USA PUBLISHING and ALIEN BOOKS
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VIZ Media is an entertainment company specializing in publishing manga and distributing and licensing Japanese anime, films, and TV series in America's Japanese pop-culture scene. The company aims to provide better services to its users by providing enhanced services. For instance, the company launched a new subscription service for English readers in May 2023. This service offers translated manga to English readers on the same day of the Japanese release. With this development, the company aims to reduce manga piracy
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KODANSHA USA PUBLISHING is a publishing company and a subsidiary of Japan's publishing company, Kodansha. Established in July 2008, it specializes in publishing books related to Japan, its culture, and manga. They publish manga under their Kodansha Manga imprint, formerly known as Kodansha Comics
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TOKYOPOP is a manga and graphic novel publisher specializing in Japanese-influenced comics and storytelling. TOKYOPOP offers a wide range of manga and graphic novels from diverse genres, including action, romance, fantasy, and slice-of-life, catering to readers of all ages and interests.
Key U.S. Manga Companies:
- ALIEN BOOKS
- Antarctic Press
- Aurora Publishing
- Dark Horse Comics LLC
- DC
- Idea and Design Works LLC
- KODANSHA USA PUBLISHING
- Penguin Random House LLC
- Seven Seas Entertainment, Inc.
- TOKYOPOP
- Tuttle Publishing
- VIZ Media
- Yen Press
Recent Developments
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In February 2024, Dark Horse announced the release of several titles, including a one-shot, full-color gag manga called Cthulhu Cat by Pandania. Pandania is known for its works The Evil Secret Society of Cats and Yokai Cats. It offers a perspective on the eldritch horrors of Lovecraftian lore. The manga has been translated by Zack Davisson, who is known for his works Kaibyo: The Supernatural Cats of Japan and H.P. Lovecraft's At the Mountains of Madness
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In July 2023, DC announced a partnership with the Japanese publisher Kodansha. The collaboration aims to release English manga-style compiled editions of three famous manga titles that feature DC Super Heroes and Super-Villains. These titles include Joker, Batman: Justice Buster, and Superman vs. Meshi. As part of the announcement, all paid subscribers of the DC Universe Infinite (DCUI) digital subscription platform will have access to several titles in weekly chapters
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In June 2023, Penguin Random House has recently launched a new pop-comics imprint called Inklore. This imprint focuses on adaptations of manga, manhwa, manhua, light novels, and webcomics. The first release of Inklore is a gamer romantic-comedy manga series called My Love Story With Yamada-kun at Lv999 by Mashiro. The series was initially published in Japanese by ComicSmart
U.S. Manga Market Report Scope
Report Attribute
Details
Revenue forecast in 2030
USD 3.71 billion
Growth rate
CAGR of 22.7% from 2024 to 2030
Base year for estimation
2023
Historical data
2018 - 2022
Forecast period
2024 - 2030
Quantitative units
Revenue in USD million and CAGR from 2024 to 2030
Report coverage
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered
Content type, distribution channel, genre, gender, audience
Key companies profiled
ALIEN BOOKS; Antarctic Press; Aurora Publishing; Dark Horse Comics LLC; DC; Idea and Design Works LLC; KODANSHA USA PUBLISHING; Penguin Random House LLC; Seven Seas Entertainment, Inc.; TOKYOPOP; Tuttle Publishing; VIZ Media; Yen Press
Customization scope
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional, and segment scope
Pricing and purchase options
Avail customized purchase options to meet your exact research needs. Explore purchase options
U.S. Manga Market Report Segmentation
This report forecasts revenue growth at country level and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. mangamarketreport based on content type, distribution channel, genre, gender, and audience:
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Content Type Outlook (Revenue, USD Million, 2018 - 2030)
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Printed
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Digital
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Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
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Offline
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Online
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Genre Outlook (Revenue, USD Million, 2018 - 2030)
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Action & Adventure
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Sci-fi & Fantasy
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Sports
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Romance & Drama
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Others
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Gender Outlook (Revenue, USD Million, 2018 - 2030)
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Male
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Female
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Audience Outlook (Revenue, USD Million, 2018 - 2030)
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Children & Kids
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Teenagers
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Adults
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Frequently Asked Questions About This Report
b. The U.S. manga market size was estimated at USD 887.3 million in 2023 and is expected to reach USD 1,057.6 million in 2024
b. The U.S. manga market is expected to grow at a compound annual growth rate of 22.7% from 2024 to 2030 to reach USD 3.71 billion by 2030.
b. The digital segment accounted for the largest revenue share of 74.7% in 2023 and is anticipated to witness the fastest growth during the forecast period. The digital revolution has impacted the manga industry, facilitating the distribution and consumption of manga through digital platforms and services.
b. Some key players operating in the U.S. manga market include ALIEN BOOKS, Antarctic Press, Aurora Publishing, Dark Horse Comics LLC, DC, Idea and Design Works LLC, KODANSHA USA PUBLISHING, Penguin Random House LLC, Seven Seas Entertainment, Inc., TOKYOPOP, Tuttle Publishing, VIZ Media, Yen Press
b. The growth in the popularity of manga, i.e., graphic reading content, is attributed to original English-language (OEL) manga publications, thrilling stories, and attractive visuals in the region.
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Content type
1.2.2. Distribution channel
1.2.3. Genre
1.2.4. Gender
1.2.5. Audience
1.2.6. Estimates and forecasts timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased database
1.4.2. GVR’s internal database
1.4.3. Secondary sources
1.4.4. Primary research
1.4.5. Details of primary research
1.4.5.1. Data for primary interviews in Asia Pacific
1.5. Information or Data Analysis
1.5.1. Data analysis models
1.6. Market Formulation & Validation
1.7. Model Details
1.7.1. Commodity flow analysis (Model 1)
1.7.2. Approach 1: Commodity flow approach
1.7.3. Volume price analysis (Model 2)
1.7.4. Approach 2: Volume price analysis
1.8. List of Secondary Sources
1.9. List of Primary Sources
1.10. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Content type outlook
2.2.2. Distribution channel outlook
2.2.3. Genre outlook
2.2.4. Gender outlook
2.2.5. Audience outlook
2.3. Competitive Insights
Chapter 3. U.S. Manga Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Growth in digitalization and online distribution channel
3.2.1.2. Increasing availability of licensed translations
3.2.2. Market restraint analysis
3.2.2.1. Increasing piracy concerns and unauthorized distribution
3.2.3. Market opportunity analysis
3.2.3.1. Increasing collaboration for cross-culture exchange
3.3. U.S. Manga Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. U.S. Manga Market: Content Type Estimates & Trend Analysis
4.1. Content Type Market Share, 2023 & 2030
4.2. Segment Dashboard
4.3. U.S. Manga Market by Component Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.4.1. Digital
4.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.2. Printed
4.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 5. U.S. Manga Market: Distribution Channel Estimates & Trend Analysis
5.1. Distribution Channel Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. U.S. Manga Market by Technology Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.4.1. Offline
5.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
5.4.2. Online
5.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 6. U.S. Manga Market: Genre Estimates & Trend Analysis
6.1. Genre Market Share, 2023 & 2030
6.2. Segment Dashboard
6.3. U.S. Manga Market by Application Outlook
6.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
6.4.1. Action and Adventure
6.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
6.4.2. Sci-Fi and Fantasy
6.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
6.4.3. Sports
6.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
6.4.4. Romance and Drama
6.4.5. Others
6.4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 7. U.S. Manga Market: Gender Estimates & Trend Analysis
7.1. Gender Market Share, 2023 & 2030
7.2. Segment Dashboard
7.3. U.S. Manga Market by Application Outlook
7.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
7.4.1. Male
7.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
7.4.2. Female
7.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 8. U.S. Manga Market: Audience Estimates & Trend Analysis
8.1. Audience Market Share, 2023 & 2030
8.2. Segment Dashboard
8.3. U.S. Manga Market by Model Outlook
8.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
8.4.1. Children and Kids
8.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
8.4.2. Teenagers
8.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
8.4.3. Adults
8.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 9. Competitive Landscape
9.1. Recent Developments & Impact Analysis, By Key Market Participants
9.2. Company/Competition Categorization
9.3. Vendor Landscape
9.3.1. List of key distributors and channel partners
9.3.2. Key customers
9.4. Company Profiles
9.4.1. ALIEN BOOKS
9.4.1.1. Company overview
9.4.1.2. Financial performance
9.4.1.3. Product benchmarking
9.4.1.4. Strategic initiatives
9.4.2. Antarctic Press
9.4.2.1. Company overview
9.4.2.2. Financial performance
9.4.2.3. Product benchmarking
9.4.2.4. Strategic initiatives
9.4.3. Aurora Publishing
9.4.3.1. Company overview
9.4.3.2. Financial performance
9.4.3.3. Product benchmarking
9.4.3.4. Strategic initiatives
9.4.4. Dark Horse Comics LLC
9.4.4.1. Company overview
9.4.4.2. Financial performance
9.4.4.3. Product benchmarking
9.4.4.4. Strategic initiatives
9.4.5. DC
9.4.5.1. Company overview
9.4.5.2. Financial performance
9.4.5.3. Product benchmarking
9.4.5.4. Strategic initiatives
9.4.6. Idea and Design Works LLC
9.4.6.1. Company overview
9.4.6.2. Financial performance
9.4.6.3. Product benchmarking
9.4.6.4. Strategic initiatives
9.4.7. KODANSHA USA PUBLISHING
9.4.7.1. Company overview
9.4.7.2. Financial performance
9.4.7.3. Product benchmarking
9.4.7.4. Strategic initiatives
9.4.8. Penguin Random House LLC
9.4.8.1. Company overview
9.4.8.2. Financial performance
9.4.8.3. Product benchmarking
9.4.8.4. Strategic initiatives
9.4.9. Seven Seas Entertainment, Inc.
9.4.9.1. Company overview
9.4.9.2. Financial performance
9.4.9.3. Product benchmarking
9.4.9.4. Strategic initiatives
9.4.10. TOKYOPOP
9.4.10.1. Company overview
9.4.10.2. Financial performance
9.4.10.3. Product benchmarking
9.4.10.4. Strategic initiatives
9.4.11. Tuttle Publishing
9.4.11.1. Company overview
9.4.11.2. Financial performance
9.4.11.3. Product benchmarking
9.4.11.4. Strategic initiatives
9.4.12. VIZ Media
9.4.12.1. Company overview
9.4.12.2. Financial performance
9.4.12.3. Product benchmarking
9.4.12.4. Strategic initiatives
9.4.13. Yen Press
9.4.13.1. Company overview
9.4.13.2. Financial performance
9.4.13.3. Product benchmarking
9.4.13.4. Strategic initiatives
List of Tables
Table 1 List of abbreviations
Table 2 U.S. manga market, by content type, 2018 - 2030 (USD Million)
Table 3 U.S. manga market, by distribution channel, 2018 - 2030 (USD Million)
Table 4 U.S. manga market, by genre, 2018 - 2030 (USD Million)
Table 5 U.S. manga market, by gender, 2018 - 2030 (USD Million)
Table 6 U.S. manga market, by audience, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 Market research process
Fig. 2 U.S. manga market segmentation
Fig. 3 U.S. manga technology landscape
Fig. 4 Information procurement
Fig. 5 Data analysis models
Fig. 6 Market formulation and validation
Fig. 7 Data validating & publishing
Fig. 8 Market snapshot
Fig. 9 Segment snapshot (1/2)
Fig. 10 Segment snapshot (2/2)
Fig. 11 Competitive landscape snapshot
Fig. 12 U.S. manga market size and growth prospects (USD Billion)
Fig. 13 U.S. manga market: Industry value chain analysis
Fig. 14 U.S. manga market: Market dynamics
Fig. 15 U.S. manga market: PORTER's analysis
Fig. 16 U.S. manga market: PESTEL analysis
Fig. 17 U.S. manga market: Content type movement analysis
Fig. 18 U.S. manga market: Content type outlook and key takeaways
Fig. 19 Digital market estimates and forecast, 2018 - 2030
Fig. 20 Printed estimates and forecast, 2018 - 2030
Fig. 21 U.S. manga market: Distribution channel movement Analysis
Fig. 22 U.S. manga market: Distribution channel outlook and key takeaways
Fig. 23 Offline market estimates and forecasts, 2018 - 2030
Fig. 24 Online market estimates and forecasts, 2018 - 2030
Fig. 25 U.S. manga market: Genre movement analysis
Fig. 26 U.S. manga market: Genre outlook and key takeaways
Fig. 27 Action and adventure market estimates and forecasts, 2018 - 2030
Fig. 28 Sci-fi and fantasy market estimates and forecasts, 2018 - 2030
Fig. 29 Sports market estimates and forecasts, 2018 - 2030
Fig. 30 Romance and drama market estimates and forecasts, 2018 - 2030
Fig. 31 Others market estimates and forecasts, 2018 - 2030
Fig. 32 U.S. manga market: Gender movement analysis
Fig. 33 U.S. manga market: Gender outlook and key takeaways
Fig. 34 Male market estimates and forecasts, 2018 - 2030
Fig. 35 Female market estimates and forecasts, 2018 - 2030
Fig. 36 U.S. manga market: Audience movement Analysis
Fig. 37 U.S. manga market: Audience outlook and key takeaways
Fig. 38 Children and kids market estimates and forecasts, 2018 - 2030
Fig. 39 Teenagers market estimates and forecasts, 2018 - 2030
Fig. 40 Adults market estimates and forecasts, 2018 - 2030
Fig. 41 Key company categorization
Fig. 42 Company market positioning
Fig. 43 Key company market share analysis, 2023
Fig. 44 Strategic frameworkMarket Segmentation
- U.S. Manga Content Type Outlook (Revenue, USD Million, 2018 - 2030)
- Printed
- Digital
- U.S. Manga Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Offline
- Online
- U.S. Manga Genre Outlook (Revenue, USD Million, 2018 - 2030)
- Action & Adventure
- Sci-Fi & Fantasy
- Sports
- Romance & Drama
- Others
- U.S. Manga Gender Outlook (Revenue, USD Million, 2018 - 2030)
- Male
- Female
- U.S. Manga Audience Outlook (Revenue, USD Million, 2018 - 2030)
- Children & Kids
- Teenagers
- Adults
Report content
Qualitative Analysis
- Industry overview
- Industry trends
- Market drivers and restraints
- Market size
- Growth prospects
- Porter’s analysis
- PESTEL analysis
- Key market opportunities prioritized
- Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments
Quantitative Analysis
- Market size, estimates, and forecast from 2018 to 2030
- Market estimates and forecast for product segments up to 2030
- Regional market size and forecast for product segments up to 2030
- Market estimates and forecast for application segments up to 2030
- Regional market size and forecast for application segments up to 2030
- Company financial performance
Research Methodology
Grand View Research employs a comprehensive and iterative research methodology focused on minimizing deviance to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain, and to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
• Market drivers and restraints, along with their current and expected impact
• Raw material scenario and supply v/s price trends
• Regulatory scenario and expected developments
• Current capacity and expected capacity additions up to 2030We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting for our reports. Exhaustive primary interviews are conducted, on face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
• Market-leading companies
• Raw material suppliers
• Product distributors
• BuyersThe key objectives of primary research are as follows:
• To validate our data in terms of accuracy and acceptability
• To gain an insight into the current market and future expectationsData Collection Matrix
Perspective
Primary research
Secondary research
Supply-side
- Manufacturers
- Technology distributors and wholesalers
- Company reports and publications
- Government publications
- Independent investigations
- Economic and demographic data
Demand-side
- End-user surveys
- Consumer surveys
- Mystery shopping
- Case studies
- Reference customers
Industry Analysis MatrixQualitative analysis
Quantitative analysis
- Industry landscape and trends
- Market dynamics and key issues
- Technology landscape
- Market opportunities
- Porter’s analysis and PESTEL analysis
- Competitive landscape and component benchmarking
- Policy and regulatory scenario
- Market revenue estimates and forecast up to 2030
- Market revenue estimates and forecasts up to 2030, by technology
- Market revenue estimates and forecasts up to 2030, by application
- Market revenue estimates and forecasts up to 2030, by type
- Market revenue estimates and forecasts up to 2030, by component
- Regional market revenue forecasts, by technology
- Regional market revenue forecasts, by application
- Regional market revenue forecasts, by type
- Regional market revenue forecasts, by component
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