Treehouse Glamping Market Size, Share & Trends Analysis Report By Age Group (18-32 Years, 33-50 Years, 51-65 Years, Above 65 Years), By Booking Mode, By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global treehouse glamping market size was valued at USD 186.3 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 8.7% from 2021 to 2028. Treehouse glamping is one of the most famous types of glamping. Modern architecture and construction have allowed treehouses to be constructed in the most diverse places across the world. Treehouses cover the true definition of glamping as they are unique, comfortable, and luxurious. Treehouse glamping sites are not only being used by families and friends but also for several events like organizing corporate retreats and hosting intimate destination weddings since the COVID-19 lockdown. The coronavirus pandemic has fundamentally altered the nature of operations of industry participants as the first half of the year was marred with stay-at-home orders, travel restrictions, and lockdowns. The demand for glamping spots was primarily driven by the high-income demographic, who were looking for vacation stays that are isolated from crowded places, as it was considered to be a safer option when compared to urban areas, which observed a higher number of cases.

Hectic lifestyles of consumers, long working hours, and less time for relaxation among the working-class population are expected to be the key factors fueling the market growth over the next few years. While de-stressing and relaxing are considered to be the two main factors propelling this market growth, the need for a healthy lifestyle, along with flourishing eco-tourism, has created a high demand for an active and outdoors régime, which, in turn, will have a positive impact on the market growth over the forecast period. Adventure vacations and corporate retreats are expected to create new opportunities for the market, particularly in France, Thailand, and Ireland.

The increasing influence of social media among consumers, especially among millennials, is expected to create more awareness about treehouse glamping and its benefits. In addition, major discounts and irresistible holiday packages offered by various tourism websites are expected to have a positive impact on the industry growth. Furthermore, factors like preferences for new experiences over traditional pampering sessions and owning possessions, availability of time, and the willingness of consumers to pay for luxury travel are likely to boost the market growth over the next few years.

These glamping sites provide the equivalent of comfort and luxury but at a lower price as compared to luxury hotels, which is another factor propelling the market growth. Consumers seek luxurious holidays at budget prices, which is driving the market.

Age Group Insights

In terms of value, the 18-32 age group segment dominated the market with a share of over 40.0% in 2020 and is expected to witness the fastest growth over the forecast period. This is majorly attributed to the growing trend of travel and tourism among millennials. Moreover, the growing prominence of solo traveling among females is a key factor influencing the gender to opt for treehouse glamping. Travelers who glamp in the treehouses comprise 20% of couples without children. Thus, the rising number of travelers from this age group with a high disposable income is another key driver of the market.

The 33-50 age group segment is projected to expand at a CAGR of 8.5% from 2021 to 2028. The combination of millennials and Gen X constitutes a driving force for the market in this age category. The growing penetration of family outings to foster children’s learning through natural surroundings is expected to drive this segment in the upcoming years. Treehouse glamping amenities including Wi-Fi, kitchen, private bathrooms, linen service, pools, and other recreational activities, like yoga, spa, and adventure sports, offer greater scope for consumers looking for camping with luxury. Thus, the market is likely to witness the rising importance of treehouse glamping in this age group over the forecast period.

Booking Mode Insights

In terms of value, the offline booking mode segment dominated the market with a share of over 65.0% in 2020. According to Travel Market Report, baby boomers are much more likely to understand the unique benefits of travel agencies than millennials. While 46% of millennials in the U.S. made bookings online as of 2018, only 18% of baby boomers did the same. About 15% of baby boomers booked with travel agents, compared to only 7% of millennials. Research also indicated that baby boomers have a high overall opinion of travel agencies, where 28% of them said that travel agents were the best advocate for them and 27% stated that travel agents were more likely to help when travel arrangements went awry. Around 33% of baby boomers also said that travel agents could find the best deals for a trip.

The online booking mode segment is expected to expand at the fastest CAGR of 9.7% from 2021 to 2028. The industry has been moving toward online booking for treehouse glamping. Mobile phones, in particular, have become the most dominant medium for customers to book holidays of all kinds. With the increasing penetration of the internet and smartphone devices across countries, treehouse glamping service providers are also looking to augment their online bookings and increase the number of monthly visitors to their websites. Moreover, since the outbreak of COVID-19 worldwide, online bookings have become the norm in order to adhere to social distancing guidelines, and this trend has also been noted when it comes to treehouse glamping bookings.

Regional Insights                                                                                                  

Europe dominated the global market by accounting for over 45.0% share in 2020. Rising travel connectivity, coupled with the rapid penetration of high-speed internet, has made even the most remote places in Europe more accessible to travelers. This is driving the need to explore new, exotic, and exciting locations across the region, thereby fueling the market growth over the forecast period. France, Italy, and Spain are some of the largest markets for treehouse glamping in the region. The COVID-19 pandemic has hit Europe hard, and thus the overall tourism and hospitality industry has suffered the most. With the rising number of coronavirus cases, the number of bookings for treehouse glamping has dropped significantly across the region.

Asia Pacific is projected to expand at the fastest CAGR of 9.7% from 2021 to 2028. The growth is mainly attributed to the rising expenditure of consumers on traveling and accommodation. The rising expenditure of travelers from other developing countries, such as India, the Philippines, Vietnam, and Australia, is further estimated to support the market growth in the region. According to the World Bank, the COVID-19 pandemic has caused a loss of around USD 50 billion in travel and tourism in South Asia. The tourist arrival number declined dramatically in 2020 in the region, especially in Indonesia, China, Vietnam, and Thailand. However, players in the market for treehouse glamping have been incorporating new measures to adapt to the scenario during the pandemic. Higher cleanliness and hygiene standards, a self-check-in system, and less dependency on international travelers are among the key trends of the industry.

Key Companies & Market Share Insights

The market for treehouse glamping is characterized by the presence of various well-established players and local businesses providing luxury vacation stays in the form of treehouses. Since glamping is tightly knitted with the global travel and tourism landscape, companies providing glamping services tend to operate in line with the seasonality of their businesses and provide accommodations at discounted prices during the off-season. A company’s presence on online ticketing platforms is of the utmost importance since most lodgers book their stays either through third-party platforms or directly through the web portals of such resorts. Some prominent players in the global treehouse glamping market include:

• Treehouse-Villas Thailand

• Bangkok Tree House

• Rabeang Pasak Treehouse Resort

• Keemala

• Orion Tree Houses B&B

Treehouse Glamping Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global treehouse glamping market report on the basis of age group, booking mode, and region:

• Age Group Outlook (Revenue, USD Million, 2016 - 2028)

  • 18-32 years

  • 33-50 years

  • 51-65 years

  • Above 65 years

• Booking Mode Outlook (Revenue, USD Million, 2016 - 2028)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • France

    • Italy

    • Spain

    • Ireland

  • Asia Pacific

    • Thailand

  • Central & South America

    • Costa Rica