Traditional Wound Management Market Size, Share & Trends Analysis Report By Product (Gauze, Tapes, Cotton), By Application (Chronic, Acute Wounds), By End-use (Hospitals, Home Healthcare), And Segment Forecasts, 2023 - 2030

Report Overview

The global traditional wound management market size was valued at USD 6.2 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 3.7% from 2023 to 2030. The growth of the market is attributed to the increasing number of accidents, the rising number of Ambulatory Surgical Centers (ASCs), and the increase in the prevalence of chronic diseases across the globe. The prevalence of chronic diseases, such as urological disorders, cancer, Cardiovascular Disorders (CVDs), neurovascular diseases, and other chronic problems, is increasing. Chronic diseases are responsible for around 60% of all fatalities worldwide, according to the WHO.

A significant percentage of the population is currently in danger of developing chronic diseases as a result of high blood pressure, obesity, smoking habits, diabetes, a sedentary lifestyle, and excessive alcohol consumption. Every year, 17.9 million people die due to CVDs worldwide. In addition, according to the National Diabetes Statistic Report 2017, published by the Centers for Disease Control and Prevention (CDC), more than 100.0 million people in the U.S. had diabetes or prediabetes conditions. In addition, IDF reported that the global diabetes prevalence in individuals aged 20 to 79 years in 2021 was projected to be 10.5% (536.6 million people), increasing to 12.2% (783.2 million) in 2045.

Furthermore, cancer has been a major contributor to the global healthcare burden and is one of the leading causes of death. According to estimates from WHO, cancer is a leading cause of death globally, with almost 1 in 6 deaths attributed to the disease. In addition, it also reported that over 70% of cancer-related deaths typically occur in middle- and low-income countries. As a result of the rising prevalence of chronic conditions, the number of surgeries being performed has also increased. Traditional wound care products, such as cotton, gauze, tapes, and bandages, are, thus, increasingly being used to prevent surgical-site infections. ASCs offer a variety of services, such as surgical care, diagnostics, and preventive procedures.

Surgeries for pain management, urology, & orthopedics; restorative, reconstructive, or alternative plastic surgeries; and Gastro Intestine (GI)-related surgeries are also performed in ASCs. Earlier, ASCs were only capable of performing GI-related minor surgeries; however, with an increased volume of minimally invasive surgical procedures, services offered by these centers significantly improved. According to the U.S. Department of Health and Human Services (HHS) data records of 2014, there were 17.2 million hospital visits, which included invasive & therapeutic surgeries and ambulatory surgeries. Around 9.94 million (57.8%) of these surgeries were conducted in hospital-owned ASCs and the remaining 7.26 million (42.2%) were conducted in hospitals.

ASCs are increasing in number and offer cost-effective services. In addition, favorable reimbursement coverages are being provided for services availed in ASCs. Moreover, there are low risks of contracting post-surgical, hospital-related infections in these settings. ASCs provide specific instructions to patients regarding dressings and post-surgical home care. Thus, with an increased number of ASCs and the number of surgeries being performed, the demand for wound care products is expected to increase. Growing incidence of accidents, such as road accidents, trauma, and burns, globally is estimated to drive the industry.

As per a report published by the WHO in 2020, around 1.35 million people die globally every year due to road accidents. It also stated that around 93% of deaths occur owing to road accidents in middle- and low-income countries. Thus, growing instances of road accidents are projected to drive the demand for traditional wound care products over the forecast period. A growing number of trauma cases, such as burns, is further projected to positively contribute to the industry growth. Traumatic events are most common in low- and middle-income countries when compared to high-income countries. For instance, according to a report published by the WHO in 2018, around 180,000 deaths are recorded every year due to burns.

As per the same source, there are around 1,000,000 severe to moderate burn cases in India each year. In addition, as per the NCBI, in 2017, countries, such as Bulgaria, Finland, the Netherlands, China, Australia, and the U.K., reported a rise in the incidence of burn wounds. Gauze, tape, and bandages are majorly used for the primary dressing and treatment of acute wounds. Cotton-based bandages are generally not used for burn wounds, but in some cases, these are used for superficial and minor burns. High demand for home healthcare services is increasing the workforce in homecare services. This is expected to act as a major growth driver for the industry. As per the U.S. Bureau of Labor Statistics, in the U.S., the number of home healthcare and personal care aides was around 13.0 million in 2020.

Moreover, the increasing geriatric population in the U.S. is expected to boost the demand for home healthcare services as aged people are more likely to benefit from such services. As per the Population Reference Bureau in 2018, the number of Americans aged 65 years & above is expected to increase from 52.0 million in 2018 to 95.0 million by 2060. In line with this, the percentage of the elderly population would rise from 16.0% of the total population in the U.S. in 2018 to 23.0% in 2060. In addition, a growing volume of surgical procedures is also anticipated to boost the demand for home healthcare services. For instance, as per the American Society of Plastic Surgeons (ASPS), in 2018, over 17.7 million surgeries and minimally invasive cosmetic procedures were performed in the U.S.

As per Molnlycke Health Care AB, around 70 million surgical procedures are performed in Europe, growing from 3% to 4% annually. The Eurostat data also states that in 2018, a minimum of 1.16 million cesarean sections were conducted in the EU-27. Patients undergoing surgery must stay in hospitals for a longer duration and, as a result, most patients prefer home healthcare services over hospital stays. Moreover, these services offer several advantages to patients, such as personal care and home-delivered meals, among others. The COVID-19 pandemic had a negative influence on the market.

Few market participants reported a drop in sales in 2020 as a result of the pandemic. In addition, governments of major nations reassigned healthcare resources in wound clinics, including beds, nurses, and critical professionals, to handle COVID-19 patients in the first part of the year. As a result, wound treatment was removed from the list of necessary procedures. Several medical organizations also released guidelines for treating patients with difficult-to-heal wounds. For example, the International Working Group on Diabetic Foot (IWGDF) advocated the use of alternatives to hospitals and outpatient clinics.

The group supported a shift toward telemedicine, the establishment of clinics outside hospitals, and home visits for people suffering from less severe chronic wounds. By the end of 2020, the majority of large countries have lifted their lockdowns and stay-at-home directives. However, post-pandemic the market is regaining its momentum and is likely to grow at a considerable pace in the forecast period. This is mainly owing to the surge in demand for home healthcare, strategic initiatives adopted by key players, rising adoption of telemedicine, and rapid penetration of the e-commerce industry.

Product Insights

On the basis of products, the industry has been segmented into gauze, tape, bandages, and cotton. The gauze segment accounted for the largest share of more than 48.90% of the overall revenue in 2022. The segment is expected to witness a considerable growth rate over the forecast period. Gauze bandages are versatile, thin, breathable fabric, and woven bandages, which are directly applied to the wounds. It helps keep the wounds clean and allows rapid healing. Increasing cases of acute and chronic wounds across the globe are one of the key driving factors for the segment, as gauze bandages are majorly used as the primary dressing for these wounds.

The tapes segment is anticipated to witness the fastest growth rate over the forecast period. Tapes are majorly used along with medical bandages. Fabric tape, paper tape, and plastic tape are the most commonly used tapes. These are widely used in hospitals, specialty clinics, and home healthcare settings. The increasing cases of chronic wounds, burns, and trauma are the major driving factors for the segment's growth. Tapes are one of the essential requirements for wound dressing, thus rising cases of chronic and acute wounds are anticipated to boost the demand for these products over the forecast period.

Application Insights

On the basis of applications, the industry has been segmented into acute and chronic wounds. The acute wounds segment held the largest share of around 60.0% of the overall revenue in 2022. The segment is anticipated to witness a considerable growth rate over the forecast period. The increasing number of cases of different traumatic wounds and burns is the major factor driving the segment's growth. The multiple benefits of acute wound products include reduced Surgical Site Infections (SSI), improved results & patient satisfaction, and reduced hospital stays. The burns segment is anticipated to witness the fastest growth rate over the forecast period.

This is owing to the rising incidence of burn injuries. As per a report published by Swift Medical Inc. in 2018, every year, more than 305 million burn and traumatic wounds are reported and treated worldwide. Acute wound products are majorly used for treating acute wounds, such as traumatic wounds, and burns. This will also drive the segment over the coming years. The chronic wounds segment is anticipated to witness the fastest CAGR over the forecast period. The increasing geriatric population, along with the rising prevalence of diabetic foot ulcers, venous pressure ulcers, and other chronic wounds, is expected to drive the segment's growth.

For instance, according to the Administration for Community Living’s profile on older Americans, the U.S. population aged 65 years and above was 54.1 million in 2019, which is about 19% of the U.S. population. This population increased by about 36% from 2009-2019 and is projected to reach 80.8 million by 2040 and 94.7 million by 2060. Furthermore, the number of people suffering from varicose veins in the U.S. is increasing year on year. According to the Journal of the American Heart Association, approximately 23% i.e., 1 in every 4 U.S. residents have varicose veins. Varicose veins can lead to the development of venous leg ulcers, thus, driving the traditional wound management products’ demand.

End-use Insights

On the basis of end-uses, the industry has been segmented into hospitals, clinics, home healthcare, and others. The hospitals segment dominated the global industry in 2022 and accounted for the largest share of more than 45.00% of the overall revenue. The segment will expand further at a steady CAGR maintaining its leading position throughout the forecast years. The increasing cases of diabetic foot ulcers and venous leg ulcers are the major driving factors for segment growth. In addition, increasing cases of surgical wounds due to the rising number of surgeries is also driving the segment growth.

Traditional wound care dressings are generally used for the primary dressing of SSI wounds. Thus, such factors are likely to boost segment growth over the forecast period. The home healthcare segment, on the other hand, is anticipated to witness the fastest growth rate during the forecast period. Most of the surgeries require a prolonged recovery period, leading to frequent changing of dressings. Thus, the demand for traditional wound care products in the home healthcare setting is increasing. Moreover, the geriatric & bariatric population and patients suffering from chronic wounds prefer home care over hospital stays.

Regional Insights

North America dominated the global industry in 2022 with a revenue share of more than 45.00%. The increasing number of cases of sports injuries, road accidents, and the rising incidence of chronic diseases in the region are anticipated to drive the region. Moreover, the geriatric population is at a higher risk of wounds, this boosts the demand for wound care products in the region. For instance, as per the Administration for Community Living, on aging and health, the percentage of people aged 65 years and above was 54.1 million in 2019, which represents 16% of the population. In addition, the increasing number of road accidents and the availability of skilled professionals in this region are expected to drive the product demand.

Moreover, improvements in healthcare infrastructure are also expected to drive the region. Asia Pacific will register the fastest CAGR from 2023 to 2030. The increasing cases of chronic diseases, especially diabetes, are expected to boost product demand in the region. For instance, as per the American Diabetes Association, in 2018, type 2 diabetes (T2D) in China increased rapidly and has become one of the leading public health concerns. Furthermore, medical tourism in this region is increasing, which is boosting the number of surgeries performed. This, in turn, will drive the regional market over the forecast period.

Key Companies & Market Share Insights

Prominent market players are involved in adopting strategies, such as mergers & acquisitions, product launches, and partnerships, to strengthen their position in the industry. For instance, in May 2022, 3M launched Spunlace, an extended-wear adhesive tape solution. In June 2020, Johnson & Johnson’s Band-Aid brand announced that it would be creating adhesive bandages to match more skin tones. Some of the prominent players in the global traditional wound management market include:

• 3M

• ConvaTec Group PLC

• DermaRite Industries LLC.

• DeRoyal Industries Inc.

• Hollister Incorporated

• Integra LifeSciences Holdings Corp.

• Coloplast A/S

• Medtronic plc.

• Mölnlycke Health Care AB

• Smith & Nephew plc.

• B. Braun Melsungen AG

• PAUL HARTMANN AG

• Johnson & Johnson Pvt. Ltd.

Traditional Wound Management Market Report Scope

Global Traditional Wound Management Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global traditional wound management market report on the basis of product, application, end-use, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Gauze

  • Tape

  • Bandages

  • Cotton

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Chronic Wounds

    • Diabetic Foot Ulcers

    • Pressure Ulcers

    • Venous Leg Ulcers

    • Other Chronic Wounds

  • Acute Wounds

    • Surgical & Traumatic Wounds

    • Burns

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Hospitals

  • Clinics

  • Home Healthcare

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Colombia

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE