Sustainable Athleisure Market Size, Share & Trends Analysis Report By Type (Mass, Premium), By Product (Shirt, Yoga Pant, Leggings, Shorts), By Gender, By Distribution Channel, By Region, And Segment Forecasts, 2020 - 2027

Report Overview

The global sustainable athleisure market size was valued at USD 79.41 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2020 to 2027. Rising awareness regarding physical fitness and personal grooming among millennials, coupled with their inclination toward sustainable development, is expected to be a key driving force to increasing product demand throughout the forecast period.

Sustainable athleisure is considered to be one of the key trends in the fashion industry as it combines comfort, style, and functionality. It brings together sports fashion, culture, and urban fashion. Over the past few years, a rising awareness about the importance of fitness has resulted in increased participation in sports and recreational activities.

Consumers are gradually adopting wellness and fitness activities as well as comfortable fashion clothing. Furthermore, corporates and workplaces are becoming more accepting of comfortable casual wear, such as sweatpants. In addition, the increasing number of recreational centers and fitness clubs in the workplace encourages employees to adopt athleisure products.

The young generation as well as the working-class population demand not only a large variety of apparel but also innovative designs and functionality. Manufacturers are launching new products with durable and high-quality material, which can be used in various activities, including yoga, cycling, running, mountain climbing, snowboarding, skiing, sailing, and other sporting activities.

For instance, in January 2020, Redemption, an Italy-based brand, announced the launch of its sustainable athleisure wear collection ‘Athletix’. This is the most sustainable collection launched by the company, who enlisted the help of the sustainability and communications consultancy Eco-Age to drive substantial and meaningful change across its business.

Type Insights

The mass segment led the market and accounted for nearly 64.0% share of the global revenue in 2019. The mass market for athleisure wear is growing at a steady pace owing to numerous product launches by domestic and regional players. Moderate pricing for athleisure wear and the inclination of millennials toward sustainability bode well for the segment growth. Consumers prefer clothing that is comfortable, convenient, and fashionable at the same time and athleisure wear fits the criteria.

The premium segment is likely to expand at the fastest CAGR over the forecast period. The growing consciousness of customers toward sustainable and environment-friendly fashion has compelled manufacturers to come up with new products and focus more on research and development. This trend, coupled with improving living standards and consumers’ willingness to spend more on ethical and clean fashion, is driving the market for premium sustainable athleisure.

Product Insights

The shirt segment led the market and accounted for a 35.1% share of the global revenue in 2019. There is an increased demand for sustainable athleisure shirts as they integrate comfort and fashion. Product launches by leading brands in the segment have been contributing to its growth. For instance, Filemot, a sustainable brand based in Mumbai, India, launched its signature men’s shirt made from recycled textiles in December 2019.

The yoga pant segment is expected to expand at the highest CAGR over the forecast period. The presence of a large number of domestic and regional players has significantly driven the segment over the years. The participation of women in sports and outdoor activities has increased in recent years. Players have been looking to cater to this growing consumer base, which bodes well for the segment growth.

Gender Insights

The men segment led the market and accounted for 57.5% share of the global revenue in 2019. The higher participation of men in outdoor physical activities and their subsequent demand for comfort wear have been driving this segment. Athleisure has increasingly become a lifestyle in recent years and consumers have been opting for athleisure wear owing to the improved performance and flexibility that it offers.

The women segment is expected to expand at the highest CAGR over the forecast period. The influx of regional and domestic brands solely dedicated to women’s sustainable clothing has been driving this segment. Furthermore, initiatives taken by manufacturers such as new product launches, collaborations, and expansions into new markets, coupled with innovations in sustainable athleisure wear, have been fueling the segment growth.

Distribution Channel Insights

The offline distribution channel led the market and accounted for 72.3% share of the global revenue in 2019. Consumers prefer purchasing sustainable athleisure wear from offline stores as they offer quality products in an exhaustive range of patterns, sizes, colors, designs, and materials. This is the primary factor in driving the segment growth.

Online distribution channels for the sale of sustainable athleisure are expected to witness the fastest growth from 2020 to 2027 owing to the increasing dependence of generation X, millennials, and generation Z on the internet. The growing online availability of athleisure wear that combines comfort and fashion and can help consumers make a style statement is also boosting the segment growth.

Regional Insights

North America emerged as the largest regional market for sustainable athleisure in 2019 and accounted for 34.1% share. The U.S. is one of the key countries in North America when it comes to investments in research & development of textile and ethical apparel materials that are sustainably grown, or recycled materials using low-impact processes such as organic cotton. Such factors are expected to have a positive influence on the growth of the North American market over the forecast period.

Asia Pacific is expected to be the fastest-growing regional market over the forecast period. Booming textile markets in countries, such as China, India, Japan, Indonesia, Vietnam, and Bangladesh, have resulted in the abundant availability of textiles and fabrics for athleisure wear, thereby boosting the adoption of athleisure wear in the region.

Key Companies & Market Share Insights

The market includes a combination of established players and numerous startups. Players face intense competition from each other as some of them are among the top manufacturers of athleisure apparel and have a large customer base for their products in both regional and international markets. Moreover, these market players have strong and vast distribution networks, which helps them reach a wider customer base.

The market is both growing and transitioning toward the concept of sustainability as it offers a major opportunity for brands to capture sales from increasingly environmentally-conscious consumers. Established companies have been altering their production methods pertaining to athleisure to incline themselves with the changing trends. Some prominent players in the global sustainable athleisure market include:

• Vuori

• PANGAIA

• Outerknown

• ABLE

• Hanesbrands Inc.

• EILEEN FISHER

• Patagonia, Inc.

• Adidas AG

• Pact, LLC

• Under Armour Inc.

Sustainable Athleisure Market Report Scope 

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global sustainable athleisure market report on the basis of type, product, gender, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2016 - 2027)

  • Mass

  • Premium

• Product Outlook (Revenue, USD Million, 2016 - 2027)

  • Shirt

  • Yoga Pant

  • Leggings

  • Shorts

  • Others

• Gender Outlook (Revenue, USD Million, 2016 - 2027)

  • Men

  • Women

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa