Surface Computing Market Size, Share & Trends Analysis Report By Type (Curved Display), By Touch (Single Touch, Multi-Touch), By Vision (Two Dimensional), By Application (Education, Retail), By Region, And Segment Forecasts, 2023 To 2030

Surface computing is a category of interactive computing systems that enables users to interact directly with digital content through physical items, touch, and natural movements. It involves a big, horizontal touch-sensitive display screen that may be used by numerous people at once. Surface computing devices are frequently employed in public settings, including museums, shops, and airports, to give visitors compelling and interactive experiences. In corporate and educational contexts, where they promote teamwork and information sharing, they are being used more and more.

The surface computing market is witnessing growth due to the increasing demand for Natural User Interface (NUI) technology in computer systems. NUI enables users to interact with systems naturally, either by direct touch or by using the object it is interacting with, eliminating the need for connected devices. Integration of NUI technology in computing systems is a critical component, resulting in a surge in demand due to reduced system complexity, improved efficiency, and compact infrastructure. User-centric technologies are replacing conventional GUI elements, such as keyboards and mouse, and driving the market growth. High investments in R&D activities are developing more efficient solutions, further expanding the industry. For instance, in October 2022, Microsoft introduced their three new surface computing systems named Surface Laptop 5, the Surface Pro 9, and the Surface Studio 2+ all-in-one PC.

The COVID–19 pandemic had a negative impact on the surface computing market due to disruptions in the supply chain and decreased demand. The closure of manufacturing facilities and distribution centers led to delayed product launches and a shortage of components. The global economic downfall has led to the weak spending capacity of consumers which eventually impacted the sales of surface computing. Post-pandemic the market saw significant growth as companies managed to shift towards automation in manufacturing and remote working. For instance, Microsoft decided to shift its production from China to Vietnam and Thailand during the COVID-19 outbreak. The virus had a severe impact on China, which caused supply chain problems and production delays. Microsoft and other businesses made the decision to diversify their manufacturing and production processes by establishing facilities in additional Southeast Asian nations including Vietnam, Thailand, and Malaysia to address these problems. These nations had lower rates of infection and were able to keep up their production capacities, which allowed Microsoft to keep satisfying customer demand for its products.

The surface computing market in North America is experiencing rapid growth due to the high demand for technologically advanced products and consumer awareness. The industry is being propelled by the presence of numerous major surface computing technology manufacturers in the U.S. In Asia, countries such as China, Japan, and India are experiencing a significant surge in demand due to the rising consumer electronics manufacturing activities in the region. As disposable income and industrialization increase, consumers are expected to purchase more advanced consumer electronics products.

Surface Computing Market Segmentation

• By Type

  • Curved Display

  • Flat Display

• By Touch

  • Single Touch

  • Multi-touch

  • Multi-user

  • Other Touches

• By Vision

  • Two Dimensional

  • Three Dimensional

• By Application

  • Education Sector

  • Retail Industry

  • Healthcare Sector

  • Commercial Sector

  • Entertainment Industry

  • Advertising Industry

  • Hospitality Sector

  • Automotive Industry

  • Other Industries

• Key players

  • Microsoft

  • Dell Inc.

  • SAMSUNG

  • Apple Inc.

  • LG Electronics.

  • ViewSonic Corporation

  • Lenovo.

  • NVision

  • Acer Inc.

  • Sony Corporation

  • Panasonic Corporation