Sun Care Cosmetics Market Size, Share & Trends Analysis Report By Type (Conventional, Organic), By Distribution Channel (Specialty Stores, Online), By Product (SPF Foundation, SPF Sunscreen), And Segment Forecasts, 2023 - 2030

Report Overview

The global sun care cosmetics market size was valued at USD 8.5 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 8.3% from 2023 to 2030. Rising concerns about the detrimental effects of sunrays and improved awareness regarding skin cancer are the major factors driving the market growth as well as innovation in the same. Consumers nowadays want multifunctional cosmetic products that protect against skin concerns, such as skin cancer, sunburns, dark spots, wrinkles, dryness, or antiaging, while also providing makeup/beauty benefits. Therefore, innovation in cosmetic products, including sun care cosmetics, is the best way for players to gain traction.

In October 2022, the U.S.-based cosmetic brand TOWER 28 BEAUTY, INC. launched an SPF foundation for sensitive skin, SunnyDays SPF 30 Tinted Sunscreen Foundation. The foundation is available in 14 different shades, providing light to medium coverage. Gen Z and millennials are among those who often follow online customer reviews as well as top influencers on social media. Therefore, brands and companies are launching online marketing campaigns on platforms, such as TikTok, Instagram, and Facebook, to gain maximum customer exposure. This has also paved the way for multiple growth opportunities in the industry.

With increased access to the internet and social media apps such as Instagram and YouTube, consumers are looking for assistance to explore sun care cosmetic products on these platforms and gain the necessary information related to skin and hair care routines. With detailed videos from how to know your skin/hair type to what kind of night/day routines to follow, these apps have a wide variety of content that suits the needs of beginners as well as experts. Brands are further making it easier to gain access to product information by increasing their online presence on social media apps as well as collaborating with influencers on these platforms.

Several cultural, social, and personal factors affect consumers’ purchasing decisions pertaining to sun care cosmetics. Product price is a key factor that governs its adoption. Expensive products are perceived to be superior in terms of quality as compared to their cheaper counterparts. Thus, discounts offered on products can have a considerable impact on consumers’ buying behavior. Moreover, marketing communications can influence product adoption to a significant extent. Players can focus on factors like brand image, product efficiency, and the ethical & ecological aspects of the product in their marketing campaigns to target consumers. Easy product availability also affects consumers’ buying decisions and product adoption.

Product Insights

The SPF foundation product segment dominated the global industry in 2022 and accounted for the maximum share of more than 23.30% of the overall revenue. The high share of the segment is attributed to the wide adoption and easy availability of SPF foundations across the globe. Based on a 2021 article by the Editorialist, additional sunscreen is required to be applied on the skin if it is exposed to the sun for over 20 minutes, and the SPF of the foundation is less than 30.

The SPF sunscreen segment is estimated to register the fastest CAGR over the forecast period. Sunscreens with higher SPF prove efficient in preventing sunburns and have a higher penetration in hot/humid regions. Some of the key products are OMORFEE SunShun Sunscreen SPF 30, Forest Essentials Sun Fluid SPF 50++, Kama Ayurveda Natural Sun Protection SPF 21, Estee Lauder Perfectionist Pro Multi-Defense Aqua UV Gel SPF 50/PA++++, and Caudalie Vinosun Very High Protection Lightweight Cream SPF50+ Vinosun Protect.

Type Insights

The conventional type segment dominated the industry in 2022 and accounted for the largest share of more than 83.6% of the overall revenue. Conventional sun care cosmetics are easily available and have a comparatively lower price than natural or organic products, which is a major factor responsible for the large share of the segment. Moreover, various advantages are associated with conventional sun care cosmetics, such as lesser chances of allergic reactions, better results due to synthetic compounds, and stable formulations that increase the shelf life of products. All these factors contribute to their high usage among consumers.

The organic segment is anticipated to register the highest CAGR over the forecast period. These products contain naturally- and organically-extracted plant oils and ingredients that are safe on the skin. Due to the increasing awareness among consumers regarding the advantages of organic products, the adoption of organic sun care cosmetics has been increasing rapidly. Moreover, manufacturers are launching highly-effective organic sun care cosmetics, which is estimated to boost the segment growth over the forecast period.

Distribution Channel Insights

The hypermarkets and supermarkets segment dominated the industry in 2022 and accounted for the maximum share of 34.00% of the overall revenue. This distribution channel remains a preferred choice for many consumers globally. Hypermarkets and supermarkets feature a large variety of products, with different variants and options under one roof. Consumers can easily compare and differentiate different products and make an informed choice. Moreover, products available here are priced lower than in other places due to the fewer expenses incurred by economies of scale. The high footfall of consumers at supermarkets and hypermarkets is encouraging more brands to sell their products through these stores.

The online distribution channel segment is expected to register the fastest CAGR from 2023 to 2030. Several brands operate exclusively via the e-commerce channel. Such portals offer lucrative discounts to consumers, which helps garner more attention and sales. According to data published by Blucore, on average, the global online sales of skincare and beauty products increased by 127% in June 2020 compared to June 2019. The preference of consumers shifted toward online shopping during the pandemic.

Regional Insights

Asia Pacific dominated the industry in 2022 and accounted for the maximum share of more than 38.90% of the total revenue. Skin cancers are primarily caused by prolonged exposure to Ultraviolet Radiation (UVR), either from the sun or from artificial sources, such as sunbeds. Growing consumer awareness about the harmful effects of ultraviolet radiation is expected to accelerate the demand for sun care cosmetic products in the region. According to the World Cancer Research Fund (WCRF) International, Australia had the highest overall rate of skin melanoma in 2020, followed by New Zealand.

This implies that there is a wide scope for market growth in the region. North America is also anticipated to have a significant CAGR over the forecast period. The rapidly increasing popularity of skin care products among middle- and high-income individuals are supporting the sales of sun care cosmetics in the region. The presence of established manufacturers, such as L’Oréal, Johnson & Johnson, and Unilever, along with the growing infrastructure facilities for retailers, is expected to support the regional market growth.

Key Companies & Market Share Insights

The industry is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of the market. Players are diversifying their service offerings to maintain their industry share. For instance,

• In January 2019, Unilever and Bio-on, an Intellectual Property Company, partnered to form a new brand, My Kai, with its eco-friendly sun creams product line. My Kai is the world’s first to offer 100% biodegradable and renewable plant-sourced products

• In October 2019, Shiseido Company Ltd. announced the acquisition of Drunk Elephant through its subsidiary Shiseido Americas Corp. This helped the company strengthen its leadership in the global skincare industry.

Some of the key players operating in the global sun care cosmetics market include:

• Beiersdorf AG

• Johnson & Johnson Services, Inc.

• Coty Inc.

• Shiseido Company Ltd.

• L'Oréal Groupe

• The Estée Lauder Companies Inc.

• Unilever

• Groupe Clarins

• The Clorox Company

• Naos

Sun Care Cosmetics Market Report Scope

Global Sun Care Cosmetics Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global sun care cosmetics market report on the basis of product, type, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Tinted Moisturizers

  • SPF Foundation

  • SPF BB Creams

  • SPF Primers

  • SPF Spray

  • SPF Lotion

  • SPF Sunscreen

  • Others

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Conventional

  • Organic

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Supermarkets/Hypermarkets

  • Online

  • Specialty Stores

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • India

    • China

    • Japan

    • Australia

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa