Ostomy Care And Accessories Market Size, Share & Trends Analysis Report By Product (Bags, Accessories), By Application (Colostomy, Ileostomy, Urostomy), By End Use (Home Care Settings, Hospitals), By Region And Segment Forecasts, 2025 - 2030

Ostomy Care And Accessories Market Trends

The global ostomy care and accessories market size was estimated at USD 3.87 billion in 2024 and is expected to grow at a CAGR of 5.47% from 2025 to 2030. The demand for ostomy care and accessories is anticipated to increase owing to an increase in the number of patients suffering from urological diseases such as bladder cancer, colorectal cancer, increase in the number of ostomy surgeries, and technological advancements. In addition, the rising geriatric population base is further expected to drive the demand for ostomy care and accessories over the forecast period.

A rising number of initiatives being undertaken by various private players and nonprofit organizations to raise awareness regarding ostomy care across the globe are anticipated to drive the demand for ostomy care products. For instance, the European Ostomy Association arranges World Ostomy Day (WOD) every year. It aims at educating the global population about the rehabilitation of ostomates by bringing them together. Furthermore, in the U.S., the Centers for Medicare and Medicaid Services developed a “guidance” for urinary incontinence care in nursing homes and provided web-based education to staff.

An increasing prevalence of colorectal cancer is expected to drive the demand for ostomy care and accessories market. For instance, according to the American Cancer Society, Inc., colorectal cancer stands as the third primary contributor to cancer-linked fatalities among males and females in the U.S. When considering combined statistics for both genders, it emerges as the second most prevalent reason behind cancer-related deaths. In addition, as per the same source, colorectal cancer will cause about 52,550 deaths in 2023. Moreover, prevalence of colorectal cancer is increasing in Asian countries such as India, China and Japan. Thus, increasing risk of bladder cancer and colorectal cancer has increased the demand for ostomy care products and accessories over the forecast period.

Moreover, rising elderly population is one of the significant factors boosting the ostomy care products market over the forecast period. According to American Medical Association, the number of ostomy procedures is higher among geriatric population than adults. According to United Ostomy Association of America (UOAA), the number of elderly people in the U.S. is likely to gradually increase to 24% of the overall population by 2050, which is anticipated to increase the number of ostomy cases in the country. In addition, as per NCBI, patients aged 70 years & above undergo permanent ostomy procedures more often than younger people, with extended hospital stays and a higher mortality, which is anticipated to drive the demand for ostomy care products & accessories. Therefore, with the constant increase in geriatric population, increase in the short- and long-term healthcare needs is expected to drive the ostomy care and accessories market growth at a global level.

U.S. dominated the ostomy care and accessories market with the largest revenue share in 2024. The ostomy care & accessories market in the U.S. is mainly driven by factors such as an increase in the prevalence of urology disease such as colorectal cancer, bladder cancer, and inflammatory bowel management. For instance, The American Cancer Society estimates that in 2023 in the U.S, there might be around 82,290 new cases of bladder cancer. Out of these, about 62,420 could be in men and around 19,870 in women. In addition, they also estimated that 16,710 people die from bladder cancer during the same year. Thus, increasing number of patients suffering from bladder cancer and other urology diseases is primarily driving the growth of the ostomy care & accessories market in the U.S. Moreover, rising aging population and increasing awareness about ostomy care among healthcare professionals & patients also contribute to market growth.

Market Concentration & Characteristics

The market growth stage is high, and the pace of growth is accelerating. The ostomy care and accessories market are characterized by a high degree of growth due to the rising prevalence of chronic diseases and growing product launches.

The ostomy care and accessories market has seen a significant degree of innovation in recent years, driven by advances in technology and an increasing focus on enhancing patient comfort and quality of life. Modern ostomy products are designed with improved materials that reduce skin irritation, enhance wearability, and provide better odor control. Innovations include the development of hydrocolloid and silicone skin barriers, which offer superior adhesion and protection.

Regulatory bodies such as the U.S. Food and Drug Administration (FDA) and the European Medicines Agency (EMA) impose stringent criteria that manufacturers must adhere to for product approval. These regulations, while essential for safeguarding patient welfare, can also create barriers to market entry due to extensive testing and documentation requirements. Furthermore, favorable reimbursement policies from government programs such as Medicare and Medicaid significantly increase the accessibility of ostomy care and accessories. However, the regulatory process can be time-consuming and costly for manufacturers, negatively impacting innovation and market entry for smaller companies.

The ostomy care and accessories market are poised to experience robust mergers and acquisitions (M&A) activity as companies seek to expand their use portfolios, leverage synergies, and enter new markets. Established players are acquiring smaller innovators to gain access to cutting-edge technologies, while strategic collaborations are emerging to enhance distribution networks.

The threat of substitutes for the ostomy care and accessories market is significantly moderate. One prominent substitute is the support garments that is designed for various lifestyle requirements provide discreet options that help patients manage their ostomy with confidence. These garments not only secure pouches but also enhance body image, allowing individuals to engage in physical activities without worry.

Key players operating in the market are increasingly adopting regional expansion strategies to enhance their market presence and address the growing demand.

Product Insights

Based on product, the ostomy care and accessories market is segmented into bags and accessories. In 2024, the ostomy bags segment dominated the ostomy care and accessories with the market share of around 84.39%. Ostomy bags are further sub segmented into two piece, and one-piece bags. Ostomy bags are used to collect urine or stool in different end use such as homecare settings, hospitals, and clinics. It includes a pouch to collect waste and a faceplate that attaches to abdominal skin using adhesives. These pouches are air- and watertight, which allows users to continue leading a normal lifestyle. They are most commonly used with ileostomies, urostomies, & colostomies. Key market players offer ostomy bags with various features, which are anticipated to drive the market. For instance, Coloplast provides ostomy bags with soft gray fabric and flexible sticky material that fits well with different body shapes. Thus, driving the segment growth.

Whereas accessories segment is expected to grow at a highest compound annual growth rate (CAGR) from 2025 to 2030. It includes seals/barrier rings, pouch closures, pouch covers, stoma caps, and others. They help to prevent leakage, odor, and skin rashes. Increasing number of stoma surgeries and rising number of ostomates are the major factors contributing to accessories segment growth. The accessories segment also includes customized solutions for specific needs or body shapes. Moreover, advancements in paste formulations have resulted in extended wear time and improved longevity, thereby surging its demand. It also reduces friction and offers an additional cushioning layer, minimizing skin damage & irritation. Thus, the abovementioned factors are anticipated to augment the overall segment growth.

Application Insights

On the basis of application, the ostomy care and accessories market are segmented into colostomy, urostomy and ileostomy. In 2024, the colostomy segment dominated the market with a market share of 44.92% owing to rise in the geriatric population and high prevalence of colon cancer as well as associated colostomy procedures. In addition, the availability of different types of colostomy bags, such as drainable or closed system bags, which are suitable for specific patient needs, is also contributing to the segment growth over the forecast period.

Ileostomy segment is expected to grow at a highest compound annual growth rate (CAGR) from 2025 to 2030 owing to high prevalence of Inflammatory Bowel Diseases (IBDs), such as Crohn’s disease & ulcerative colitis. Patients with severe symptoms of IBD, such as frequent diarrhea, bowel obstructions, rectal bleeding, and persistent abdominal pain, may surge the need for ostomy surgery along with ostomy care products & accessories. Ostomy products are designed to provide a secure seal around the stoma, minimizing the risk of leakage and ensuring waste containment. This is important in individuals with IBD who may experience high output, changes in bowel habits, and liquid stools. Therefore, rise in cases of IBD requiring ostomy care products is predicted to further augment the segment growth.

End Use Insights

Home care settings held the largest share of 46.31% in the ostomy care and accessories market in 2024 and is expected to grow at a highest compound annual growth rate over the forecast period. Rise in demand for home healthcare services is expected to drive this segment growth. Home care services ensure ongoing ostomy care by skilled nurses and provide proper care to a patient. This significantly reduces the risk of ostomy-related complications, thereby reducing emergency visits to hospitals. Home healthcare services for ostomy care include maintaining healthy stoma and changing & emptying ostomy bags. The availability of trained nurses and growing preference for home care in developed as well as emerging countries are expected to drive the segment over the forecast period.

Hospitals are less preferred for ostomy than other health centers, owing to lack of ongoing ostomy care. Hospitals only ensure postoperative stoma care, which is beneficial for temporary stoma patients. Long waiting time and high cost of hospital admissions also reduce preference for hospitals. Colostomy for patients not covered by health insurance can cost from USD 20,000 to over USD 60,000 depending on the hospital, geographical location, and the case. Such high costs for admission are expected to lower the demand for hospitals over the forecast period.

Regional Insights

Europe accounted for the largest ostomy care and accessories market share of 47.22% in 2024 driven by factors such as an increase in the number of stoma patients due to Crohn’s disease and ulcerative colitis or IBD are expected to drive the growth of the ostomy care & accessories market in the region. According to NCBI, IBD comprises Crohn’s disease or ulcerative colitis, and its occurrence in European countries is steadily rising. According to the Journal of Crohn’s and Colitis, the incidence of ulcerative colitis and Crohn’s disease in Europe is increasing every year. The highest incidence was witnessed in the UK, while the lowest was seen in eastern and southern Europe.

UK Ostomy Care And Accessories Market Trends

The UK accounted for the highest ostomy care and accessories market share in 2024 driven by increasing incidence of stoma diseases. Several campaigns have been run in the country to increase awareness about stoma surgery which may further contribute to the country’s market growth. For instance, Colostomy UK started a ‘Stoma Aware’ campaign, which aims to increase understanding and acceptance of stomas among the country’s population. This, in turn, can lead to increased demand for ostomy care and accessories as more people feel comfortable seeking & using these products. The campaign may also encourage healthcare providers, manufacturers, and suppliers to further develop & improve ostomy care products & services in response to the growing demand and changing needs.

Germany Ostomy Care And Accessories Market Trends

Germany accounted for a significant ostomy care and accessories market share in 2024. The ostomy care and accessories market in Germany is mainly driven by the increasing number of patients suffering from colorectal cancer. Colorectal cancer is the most common cause of cancer-related deaths in men and women in Germany. About every seventh case of cancer in Germany affects the colon or rectum. Factors that increase the risk of colorectal cancer include being overweight and smoking. People who regularly consume alcohol and red meat or processed meat are more susceptible to this type of cancer. Moreover, the geriatric population mostly suffers from colon and rectum diseases. Thus, the increasing number of elderly people suffering from colorectal cancer is a primarily driving the growth of the market for ostomy care in Germany.

North America Ostomy Care And Accessories Market Trends

North America accounted for a significant ostomy care and accessories market share in 2024 in ostomy care and accessories market owing to Increasing geriatric population, which is susceptible to colorectal cancer, and the growing medical devices market are expected to drive the growth of the ostomy care & accessories market in North America during the forecast period. Ostomies are commonly performed to treat colorectal, cervical, colon, and bladder cancer. Treatment of this cancer may result in permanent ostomy after surgery. Demand for ostomies is more commonly seen in geriatric population. The growing geriatric population, along with increasing life expectancy, led to a larger number of patients undergoing stoma surgeries. Thus, increasing geriatric population and rising number of individuals suffering from colorectal cancer are driving market growth in this region.

The ostomy care and accessories market in the U.S. is driven by factors such as an increase in the prevalence of colorectal cancer and diverticular diseases. Colorectal cancer is the third leading cause of cancer-related deaths in women and men in the country. Thus, increasing number of patients suffering from colorectal cancer and diverticular diseases is primarily driving the growth of the ostomy care & accessories market in the U.S. Moreover, the growing aging population and increasing awareness about ostomy care among healthcare professionals & patients also contribute to market growth. Advancements in product technology, such as improved adhesive systems and innovative pouch designs, continue to enhance the overall user experience.

Some of the companies operating in the U.S. ostomy care & accessories market are Coloplast, Hollister Incorporated, Convatec Group, and B. Braun SE, among others. These companies offer a wide range of products and compete based on factors such as product quality, innovation, pricing, & distribution networks.

The ostomy care and accessories market in Canada has been witnessing significant growth driven by driven by the increasing number of patients suffering from Inflammatory Bowel Disease (IBD) and rising awareness regarding ostomy care. According to the Journal of the Canadian Association of Gastroenterology, the overall incidence of IBD in Canada is 30 cases per 100,000 person-years, which translates to approximately 11,000 Canadians being newly diagnosed with IBD in 2023. Forecasted data suggests that IBD incidence is expected to increase at a rate of 0.58% annually, with a projected escalation to 32.1 cases per 100,000 by 2035. Most IBD patients require stoma surgeries, including colostomy, ileostomy, and mucous fistula, depending on the affected part of their digestive tract. Several organizations, such as Winnipeg Ostomy Association (WOA) in Canada, assist people who require ostomy care and raise awareness regarding ostomy care. WOA is a healthcare organization dedicated to assisting people who require ostomy care, such as patients of urinary tract diversion and intestinal tract. It provides visiting programs for individuals who have undergone ostomy-related surgeries. Thus, rising number of awareness programs by associations and increasing number of individuals suffering from IBD are driving the growth of the ostomy care & accessories market in Canada.

Asia Pacific Ostomy Care And Accessories Market Trends

Asia Pacific is the fastest growing region in ostomy care and accessories market.Numerous nursing centers in this region arrange a variety of initiatives, such as motivational programs and educational workshops, with the aim of enhancing awareness among individuals with ostomies. The Asia and South Pacific Ostomy Association organizes the annual World Ostomy Day to enhance the rehabilitation of ostomates by bringing attention to their desires and requirements within the general global and public community. Activities geared towards raising awareness on a global scale include seminars, educational programs, support meetings, and demonstrations, as well as electronic information networks, magazine announcements, articles, advertisements, and video and audio promotions, among others. Consequently, the growing awareness among consumers is bolstering the demand for ostomy care products in this region.

The ostomy care and accessories market in China has experienced significant growth driven by rapidly increasing incidence of Crohn’s disease. According to China Crohn’s and Colitis Foundation (CCCF), many people suffer from IBD in China. This foundation has been established to provide these people with quality of life, as well as arrange motivational programs to boost their morale. Thus, increasing awareness among people suffering from IBD is driving market growth in China.

Latin America Ostomy Care and Accessories Market Trends

The ostomy care and accessories market in Latin America is experiencing significant growth. Advancements in ostomy care products and an increase in geriatric population are among the major factors driving the growth of the ostomy care & accessories market in Latin America. Companies such as Coloplast, Hollister Incorporated, and Convatec have been heavily investing in R&D. Geriatric population is more susceptible to diseases such as colon cancer, rectum cancer, and bladder cancer. According to the Latin American and Caribbean Demographic Centre (CELADE), geriatric population in Latin America is expected to increase to 100.5 million by 2025 from 43 million in 2000 and over 183.7 million by 2050. Thus, increasing incidence of chronic diseases, growing geriatric population, and rising investments in R&D by key market players are expected to drive market growth in this region.

Middle East and Africa Ostomy Care and Accessories Market Trends

The ostomy care and accessories market in the Middle East and Africa (MEA) is driven by rising prevalence of chronic diseases, particularly conditions such as colorectal cancer and inflammatory bowel disease (IBD). As lifestyles have changed and the population ages, these diseases have become more common, necessitating surgical interventions that often result in ostomy creation. This increasing patient population creates a sustained demand for ostomy care products and accessories.

The ostomy care and accessories market in Saudi Arabia is driven by increasing prevalence of chronic diseases such as colorectal cancer, obesity, and inflammatory bowel disease (IBD). As the population ages and lifestyle-related health issues become more common, more patients require surgical procedures that result in the creation of an ostomy. This trend leads to an increased demand for ostomy products and accessories, as patients seek to manage their conditions effectively.

In recent years, there has been a concerted effort to raise awareness about ostomy care among healthcare professionals and patients alike. Educational initiatives aimed at demystifying ostomy procedures and improving post-operative care have contributed to greater acceptance and understanding of ostomy needs. This awareness campaign not only empowers patients to take charge of their healthcare but also encourages healthcare providers to prioritize post-operative education and support, fostering a proactive approach to ostomy management.

Key Ostomy Care And Accessories Company Insights

The competitors in the market are either launching new product lines or adding more features to their existing products to gain a larger share of the market. Major players in the market are frequently incorporating technologies that can meet specific requirements of patients which further drive the market growth in the near future. For instance, in June 2022, Premier Ostomy and Hollister Incorporated signed a contract. With the new collaboration, Premier members will have access to the whole line of Hollister Ostomy products, including its ceramide-infused CeraPlus skin barriers, designed to shield the skin from dryness and preserve the peristomal skin health.

Players such as Coloplast, ConvaTec Inc. and B. Braun are using various strategies to gain more market share. Strategies such marketing and promotions are widely used by companies in the market to increase awareness about the benefits of ostomy care and also to increase the availability and outreach of their product offerings. For instance, in June 2022, Hollister Incorporated introduced a new agreement for their Hollister ostomy care products, and they have also extended their existing contract for their range of continence care products. These important announcements result in the availability of Hollister's reliable medical products to hospitals and other healthcare institutes that are members of the American Medical Association throughout the U.S. Thus, due to such factors the demand for ostomy care and accessories will increase in the near future.

Recent Developments

• In February 2024, Convatec announced the launch of its Esteem Body with Leak Defense in Italy. Convatec’s Esteem Body features eight distinct combinations of essential characteristics, including four 'tension locations' that are split centrally and peripherally, along with two different 'convex depths.' This diverse range enhances choice, enabling healthcare providers and ostomates to achieve the optimal fit, recognizing that each individual living with an ostomy has unique needs .

• In January 2024, Hollister Incorporated announced that its CeraPlus ostomy products, including ostomy skin barriers and accessories, have been granted Global dermatological accreditation by the Skin Health Alliance  (SHA).

• In February 2023, Hollister Incorporated announced the expansion of its manufacturing capabilities at the Kaunas factory, with a USD 25 million investment in state-of-the-art manufacturing facility.

• In January 2023, Hollister Incorporated was awarded a sole source SURPASS contract for enterostomal therapy products with Premier, Inc. Premier's SURPASS program aims to enhance clinical outcomes, optimize cost savings, and ensure exceptional supply chain performance in critical areas through a dedicated portfolio .

• In June 2022, Premier, Inc. and Hollister Incorporated signed a contract. With the new collaboration, Premier members will have access to the whole line of Hollister Ostomy products, including its ceramide-infused CeraPlus skin barriers, designed to shield the skin from dryness and preserve the peristomal skin health.

• In September 2021, Coloplast announced its expansion of its production in Central America to support the company’s international expansion.

Ostomy Care And Accessories Market Report Scope

Global Ostomy Care And Accessories Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global ostomy care and accessories market report on the basis of product, application, end use, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Bags

    • One Piece

    • Two Piece

  • Accessories

    • Seals/Barrier Rings

    • Pouch Cover

    • Pouch Closures

    • Stoma Caps/Hat

    • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Colostomy

  • Ileostomy

  • Urostomy

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Home Care Settings

  • Hospitals

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Norway

    • Denmark

    • Sweden

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Argentina

    • Colombia

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait