Social Commerce Market Size, Share & Trends Analysis Report By Business Model, By Product Type, By Platform/Sales Channel, By Region, And Segment Forecasts, 2023 - 2030
- Report ID: GVR-4-68039-318-0
- Number of Report Pages: 109
- Format: PDF, Horizon Databook
- Historical Range: 2018 - 2021
- Forecast Period: 2023 - 2030
- Industry: Technology
Market Segmentation
- Social Commerce Business Model Outlook (Revenue, USD Billion, 2018 - 2030)
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Social Commerce Product Type Outlook (Revenue, USD Billion, 2018 - 2030)
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Social Commerce Platform/Sales Channel Outlook (Revenue, USD Billion, 2018 - 2030)
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Social Commerce Regional Outlook (Revenue, USD Billion, 2018 - 2030)
- North America
- U.S.
- U.S. Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- U.S. Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- U.S. Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- U.S. Social Commerce Market, By Business Model
- Canada
- Canada Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Canada Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Canada Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Canada Social Commerce Market, By Business Model
- U.S.
- Europe
- U.K.
- U.K. Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- U.K. Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- U.K. Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- U.K. Social Commerce Market, By Business Model
- Germany
- Germany Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Germany Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Germany Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Germany Social Commerce Market, By Business Model
- France
- France Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- France Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- France Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- France Social Commerce Market, By Business Model
- Rest of Europe
- Rest of Europe Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Rest of Europe Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Rest of Europe Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Rest of Europe Social Commerce Market, By Business Model
- U.K.
- Asia Pacific
- China
- China Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- China Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- China Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- China Social Commerce Market, By Business Model
- India
- India Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- India Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- India Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- India Social Commerce Market, By Business Model
- Japan
- Japan Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Japan Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Japan Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Japan Social Commerce Market, By Business Model
- Australia
- Australia Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Australia Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Australia Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Australia Social Commerce Market, By Business Model
- Indonesia
- Indonesia Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Indonesia Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Indonesia Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Indonesia Social Commerce Market, By Business Model
- Singapore
- Singapore Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Singapore Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Singapore Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Singapore Social Commerce Market, By Business Model
- South Korea
- South Korea Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- South Korea Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- South Korea Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- South Korea Social Commerce Market, By Business Model
- Thailand
- Thailand Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Thailand Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Thailand Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Thailand Social Commerce Market, By Business Model
- Philippines
- Philippines Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Philippines Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Philippines Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Philippines Social Commerce Market, By Business Model
- Vietnam
- Vietnam Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Vietnam Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Vietnam Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Vietnam Social Commerce Market, By Business Model
- Malaysia
- Malaysia Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Malaysia Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Malaysia Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Malaysia Social Commerce Market, By Business Model
- Rest of Asia Pacific
- Rest of Asia Pacific Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Rest of Asia Pacific Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Rest of Asia Pacific Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Rest of Asia Pacific Social Commerce Market, By Business Model
- China
- Latin America
- Brazil
- Brazil Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Brazil Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Brazil Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Brazil Social Commerce Market, By Business Model
- Mexico
- Mexico Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Mexico Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Mexico Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Mexico Social Commerce Market, By Business Model
- Rest of Latin America
- Rest of Latin America Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Rest of Latin America Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- Rest of Latin America Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- Rest of Latin America Social Commerce Market, By Business Model
- Brazil
- Middle East & Africa (MEA)
- MEA Social Commerce Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- MEA Social Commerce Market, By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
- MEA Social Commerce Market, By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network-led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
- MEA Social Commerce Market, By Business Model
- North America
Social Commerce Market Dynamics
Driver: Rise Of Social Media And E-Commerce
Over the last decade, social media networks have attracted remarkable attention and an exponential rise in user base. Social networking sites have become easily accessible owing to the rapid penetration of technology. The convergence of content sharing, shopping, payments, and messaging features has enabled the proliferation of social commerce over the past few years. Social commerce, the use of a social media platform to drive and/or process e-commerce purchases, has led to new forms of shopping in collaboration with online environments. Therefore, the rising adoption of e-commerce and social media platforms for shopping and information exchange is expected to fuel market growth over the next few years. Integration of e-commerce with social media has become a powerful marketing tool enabling consumers to explore products they generally would not see on an e-commerce platform. Over the last decade, there have been progressive changes with a shift from text-based updates to visual content. This visual content has been championed by social media platforms such as Facebook, Instagram, and Snapchat, paving way for social commerce.
Driver: Shift In Consumer Mindset
Over the years, social media acted as a platform for users to window-shop before moving to e-commerce sites such as Amazon.com and Walmart to make a purchase. Visual-first platforms such as Instagram and Pinterest have played a pivotal role in bringing about this change by providing the seamless integration of e-commerce products. Consumers are looking for new avenues to engage with brands with the use of the latest technology, with younger generations seen dominating the social commerce charge. The adoption of social commerce is particularly high among the Millennials and Generation Z, with over 60% more prone to make a purchase on a social media platform when given the opportunity, as per the Global Web Index report. Product discovery through the social media feeds is rising, as platforms such as Instagram, Facebook, and Pinterest make in-roads in the social commerce space. Being able to check out products on their chosen platform adds a factor of comfort for customers, thereby turning content into commerce. The online shopping behavior of consumers is influenced by several factors, other than internet access. Key factors affecting consumers’ online shopping behavior include demographic parameters, such as gender, age, and occupation, and their perception of benefit and risk factors.
Restraint: Privacy Concerns Over Gathering And Using Personal Data
Having realized that social commerce platforms handle large volumes of critical and confidential information, ranging from personal user data to financial data, hackers are targeting social media websites. . At this juncture, any data breach can result in personal and financial losses for an individual while tarnishing the reputation of the business. Chances of potential data misuse are also high. Data shared by customers in a typical social commerce business is of strategic importance because it represents the cumulative experience of that business. Data security and privacy laws are being drafted and amended by various government bodies worldwide. However, the process of standardizing, enforcing, and maintaining these laws for the social commerce space is still evolving. Social commerce businesses can be monetarily penalized in the event of any data breach involving confidential information of customers. They may also lose the existing contracts and end up with a tarnished reputation that could make it potentially challenging to gain new customers.
What Does This Report Include?
This section will provide insights into the contents included in this social commerce market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Social commerce market qualitative analysis
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Industry overview
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Industry trends
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Market drivers and restraints
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Market size
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Growth prospects
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Porter’s analysis
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PESTEL analysis
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Key market opportunities prioritized
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Competitive landscape
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Company overview
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Financial performance
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Product benchmarking
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Latest strategic developments
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Social commerce market quantitative analysis
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Market size, estimates, and forecast from 2018 to 2030
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Market estimates and forecast for product segments up to 2030
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Regional market size and forecast for product segments up to 2030
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Market estimates and forecast for application segments up to 2030
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Regional market size and forecast for application segments up to 2030
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Company financial performance
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