Smart Toilet Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Distribution Channel (Offline, Online), By Type, By Category, By Connectivity, By Region, And Segment Forecasts, 2024 - 2030

Smart Toilet Market Size & Trends

“2030 smart toilet market value to reach USD 21.55 billion”

The global smart toilet market size was valued at USD 9.57 billion in 2023 and is projected to grow at a CAGR of 12.6% from 2024 to 2030. The market is anticipated to grow in the coming years as consumer consciousness regarding cleanliness and hygiene increases. Smart toilets enhance the effectiveness of toilet cleaning and maintenance, reducing the risk of disease transmission. There is a rising demand for toilets equipped with heated seats, drying functionalities, self-cleaning mechanisms employing UV sanitation, and integrated showers offering adjustable settings.

The smart toilet sector has experienced notable growth in recent years, fueled by advancements in technology, heightened awareness of hygiene and sanitation, and growing consumer demand for convenience and comfort. A smart toilet represents a sophisticated advancement in toilet technology, capable of interacting with users and its environment. While specific features vary among smart toilets, they are highly valued by individuals seeking water conservation and luxurious amenities such as heated seats and automatic flushing mechanisms.

Another factor driving the smart toilet market is the escalating water shortage crisis and the aging population. The increasing water scarcity is driving the adoption of sensor-activated flushing and dual flush systems, which promote water conservation and contribute to the growing sales of smart toilets. Consequently, global emphasis on water conservation is making smart toilets an attractive option for environmentally conscious consumers. Moreover, the rising elderly population worldwide is fueling demand for smart toilets equipped with features such as heated seats and easier cleaning mechanisms, enhancing convenience during use. These advanced features make smart toilets particularly beneficial for senior citizens dealing with chronic conditions, as they enhance accessibility and comfort.

With continuous advancements in technologies, smart homes are increasingly designed with a strong emphasis on ergonomic features to enhance living comfort. This trend towards smart homes is creating opportunities for the adoption of additional intelligent products, such as smart toilets and bathroom solutions. Leading brands are prioritizing the development of innovative smart toilets that combine sophisticated aesthetics with user-centric design, aiming to meet evolving customer expectations in the market.

Application Insights

In 2023, the residential segment emerged as the market leader, capturing the largest revenue share of 78.0%, driven by rapid urbanization, technological advancements, and evolving consumer preferences. Smart toilets are predominantly utilized in commercial settings such as restaurants, bars, hotels, offices, and shopping malls to enhance user comfort and hygiene standards. These toilets are equipped with advanced features such as heated seats, automated flushing, and self-cleaning functionalities, which contribute to their market growth.

The commercial segment is expected to grow at the fastest CAGR of 6.7% from 2024 to 2030, attributed to the increasing prevalence of smart homes and heightened awareness of water conservation practices. Smart toilets contribute to water conservation by precisely controlling the amount of water used for flushing, thereby minimizing wastage.

Distribution Channel Insights

The offline segment dominated the market and accounted for a share of 83.0% in 2023. Many consumers favor purchasing such smart products from these channels as they offer the option for physical inspection before making a purchase decision. Moreover, various residential and commercial real estate firms are forming partnerships with these stores to ensure consistent product availability at discounted rates.

The online segment is expected to witness a CAGR of 6.7% during the forecast period. These platforms offer enticing benefits such as cashback rewards, membership privileges, doorstep delivery, and hassle-free return policies, making them particularly appealing to consumers, especially millennials. Online channels also facilitate easy comparison of product features and prices, allowing consumers to make informed purchasing decisions. Various e-commerce portals analyze consumer preferences and tailor offers based on their purchasing patterns.

Type Insights

Wall hung toilet accounted for the largest market revenue share in 2023. With their sleek and space-saving design, wall-hung toilets align perfectly with contemporary aesthetics, emphasizing clean lines and open spaces. Mounting the toilet on the wall frees up the floor area, creating a more spacious and uncluttered look. This design trend appeals to homeowners and designers who prioritize style and functionality, driving increased demand for wall-hung smart toilets.

One-piece toilet is anticipated to register the fastest CAGR over the forecast period. The ease of installing and maintaining one-piece toilets contributes to their growing market presence. The single-unit design often simplifies the installation process, as there are fewer components to assemble and connect. The reduced number of seams and joints makes maintenance tasks more manageable. This practicality appeals to homeowners and professional installers who value efficiency and ease of use.

Category Insights

Integrated smart toilets accounted for the largest market revenue share in 2023. Innovations such as touchless controls, automatic lid openings, and self-cleaning mechanisms have made smart toilets more appealing to consumers. For instance, the TOTO Neorest series combines high-tech features such as a heated seat, a remote control, and a built-in bidet system, enhancing user comfort and convenience. These advancements have improved hygiene and offered greater control over the toilet experience, making them a popular choice for modern homes.

Smart toilet seats are anticipated to register the fastest CAGR over the forecast period. Smart toilet seats often incorporate features such as self-cleaning nozzles and advanced filtration systems that promote better hygiene and reduce the spread of germs. This focus on maintaining a clean and sanitary environment appeals particularly to health-conscious individuals and families. As hygiene concerns become more pronounced, especially after global health crises, the demand for products that offer superior cleanliness and health benefits continues to rise.

Connectivity Insights

Wi-Fi accounted for the largest market revenue share in 2023. Consumers increasingly seek products that can be easily incorporated into their smart home ecosystems. Wi-Fi connectivity allows smart toilets to communicate with other smart devices and systems, such as voice assistants and home control hubs, facilitating a more cohesive and intuitive user experience. This integration enhances convenience and appeals to tech-savvy consumers who value interconnected smart home solutions.

Bluetooth is anticipated to register the fastest CAGR over the forecast period. Bluetooth technology allows for accessible and direct communication between smart toilets and user devices, such as smartphones and tablets, without complex setup or network configurations. This user-friendly approach appeals to consumers who prefer straightforward and hassle-free interactions with their smart home devices. As more people seek intuitive and easy-to-use products, Bluetooth-enabled smart toilets are becoming more popular.

Regional Insights

In 2023, North America smart toilet market held a substantial market share. The rising disposable income is a key factor contributing to the adoption of smart home technologies. With flourishing smart home technologies, demand for smart toilets is also on the rise in the region. Moreover, the water shortage crisis has surged across north American countries. In response to this water crisis, there is significant push towards sustainable water saving solutions. Consequently, smart toilets with their potential for water conservation, are experiencing increased demand as means to address water shortage across North America.

U.S. Smart Toilet Market Insights

In 2023, the smart toilet market in the U.S. is expected to witness a significant growth, owing to the increasing focus on hygiene and continuous innovation in technology. Water conservation and sustainability are increasing the demand for smart toilet, with features like water saving capabilities and eco-friendly designs.

Europe Smart Toilet Market Insights

The Europe smart toilet market dominated the global smart toilet market with a revenue share of 35.1% in 2023, owing to the consumer spending on maintaining bathroom hygiene, coupled with growing adoption of innovative home technologies. Furthermore, the regulatory bodies and government within the region are implementing water efficiency guidelines, which is propelling the adoption of water saving solutions such as smart toilets.

The smart toilet market in Germany holds a prominent position in the European smart toilet market. One of the major drivers is the increasing emphasis on hygiene and sanitation. German consumers are attracted to the features of smart toilet that promotes cleanliness, like automated flushing, self-cleaning functions, etc.

The UK smart toilet market is expected to grow rapidly in the coming years owing to thehigh emphasis on sustainability and water efficiency, rising smart home trends, good hygiene and health features. In addition, European consumers are increasingly seeking customizable and personalized experiences. Smart toilets that provide adjustable settings, personalized user profiles, and a variety of features tailored to individual preferences are expected to witness higher adoption rates.

Asia Pacific Smart Toilet Market Trends

The Asia Pacific smart toilet market is projected to witness the fastest CAGR of 14.8% during the forecast period, owing to the increasing disposable income and geriatric & rising population in the region.

The smart toilet market in China is expected to witness a significant growth during the forecast period owing to increasing disposable income, geriatric population and the rapid adoption of technology.

India’s smart toilet market is expected to grow lucratively in the coming years due to the growing awareness of the importance of hygiene and sanitation, increasing disposable income as people are more willing to invest in improving their standard of living.

Key Smart Toilet Company Insights

Some of the key companies in the smart toilets market include Kohler Co.; Xiaomi Corporation; LIXIL Group Corporation; Toto Ltd. Competitors in the market are focusing on increasing their customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies.

Recent Developments

• In August 2023, SYNSOL launched its 2nd generation smart toilet, that is integrated with medical grade health monitoring features including 6-lead ECG monitoring and electrolyte detection.

• In January 2023, TOTO announced a collaboration with MachineQ to increase its IoT smart restroom products opportunities in the U.S. public restrooms.      

Smart Toilet Market Report Scope

Global Smart Toilet Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented has segmented the global smart toilet market report based on type, category, connectivity, application, distribution channels and region:

• Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Wall Hung Toilet

  • Close-Coupled

  • Single Floor Standing Toilet

  • One-Piece Toilet

  • Others

• Category Outlook (Revenue, USD Billion, 2018 - 2030)

  • Integrated Smart Toilet

  • Smart Toilet Seats

• Connectivity Outlook (Revenue, USD Billion, 2018 - 2030)

  • Wi-Fi

  • Bluetooth

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East & Africa

    • UAE