Smart Pillow Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Smart Pillow Market Size & Trends

The global smart pillow market size was valued at USD 2.01 billion in 2023 and is projected to grow rapidly at a CAGR of 27.8% from 2024 to 2030. This growth is owing to the increasing awareness of people about the impact of good sleep on health, integration of smart technologies in various aspects of life, demand for customized products, rise in stress levels, and increasing health and fitness consciousness. Smart pillow integrates several features to improve the standard of sleep and the general health of the user. These pillows may use some features such as sensors, connectivity, and smart technologies to track sleep patterns, provide feedback and create a comfortable sleeping environment.

As awareness of the effects of bad sleeping on the health and efficiency of a person increases, the smart pillow becomes a perfect solution to help consumers manage their sleeping patterns. Customers are looking for personalized solutions that can help them with their sleep problems whether it is snoring, pain, or insomnia. Smart pillows have feedback systems that meet the market needs. The increasing awareness of health among consumers has made them spend more on premium products that enhance healthy sleep.

The evolution in sensor technology, artificial intelligence, and connectivity alternatives has enabled smart pillow producers to offer enhanced solutions for individual sleep needs. Thus, when it comes to modern people and their ability to have a good night’s sleep, stress and anxiety are often cited as key contributing factors. Features such as relaxation functions such as sound or aromatherapy are interesting to those who are looking for a smart pillow to help them relax in the evening.

Application Insights

The commercial segment held the largest revenue share of 62.7% in 2023. This growth is driven by the growing hospitality industry, advancement in healthcare, and increasing awareness of the importance of quality sleep in various industries, coupled with the desire to leverage technology to enhance customer experiences and employee well-being. Healthcare facilities such as hospitals and rehabilitation centers are adopting smart pillows to monitor patients’ vital signs during sleep, track recovery progress, and improve patient care outcomes.

The residential segment is expected to grow at the fastest CAGR of 31.0% during the forecast period. This growth can be attributed to a combination of factors including heightened consumer awareness about sleep health, technological advancements making smart pillows more appealing and accessible, increasing stress levels, and mental health issues due to lifestyle changes.

Distribution Channel Insights

The offline segment dominated the market and accounted for a revenue share of 77.8% in 2023. Offline channel enables customer to make physical contact with the product, feel the comfort, and get recommendations from the salespersons. Customers tend to trust physical retail shops most of the time than they do online platforms, especially for health-related issues. Hence, offline retail stores, specialty bedding stores, departmental stores, and home furnishing stores act as key customer contact points for those customers who need to physically touch the products before making the purchase

The online segment is expected to grow at the fastest CAGR of 29.2% during the forecast period. Online distribution channels are crucial in the smart pillow market due to the advancement in e-commerce and digital platforms. One of the key reasons for the prominence of online channels is the convenience they offer to consumers. Customers can browse through a wide range of smart pillows, compare features and prices, read reviews, and make purchases from the comfort of their homes.

Regional Insights & Trends

North America smart pillow market held a prominent share of 40.3% in 2023 owing to increasing chronic or ongoing sleep disorders. According to the National Heart, Lung, and Blood Institute, approximately 50 million to 70 million people in America experience chronic or ongoing sleeping disorders.

U.S. Smart Pillow Market Trends

The smart pillow market in the U.S. dominated the North America market in 2023 due to technological advancements, increasing awareness of sleep health and the adoption of innovative technologies in daily life. The e-commerce platform’s growth has made it easier for U.S. consumers to get a wide range of smart pillows from various manufacturers.

Europe Smart Pillow Market Trends

The Europe smart pillow market is expected to grow rapidly during the forecast period. This growth is attributed to the increasing awareness about the importance of quality sleep and the adoption of smart technologies in everyday life. Smart pillows are designed to enhance sleep quality by offering features such as sleep tracking, snoring detection, temperature regulation, and personalized comfort settings.

The UK smart pillow market is expected to grow significantly in the coming years due to factors such as a high level of awareness about health and wellness, and a tech-savvy population.

The smart pillow market in Germany held a substantial share in 2023 owing to increasing health consciousness, rising demand for wellness products, technological advancements and high quality standards, internet penetration and growing penetration of e-commerce.

Asia Pacific Smart Pillow Market Trends

Asia Pacific smart pillow market is anticipated to witness the fastest CAGR of 29.7% in the coming years. This growth is owing to the increasing disposable income, rising health awareness, and preference for modern health technology

The smart pillow market in India is expected to grow rapidly from 2024 to 2030 due to the rising mental health issues due to lifestyle changes, increasing awareness about health and growing adoption of technology.

The Japan smart pillow market is expected to grow rapidly in the coming years due to the rise in healthcare awareness and the increasing geriatric population which requires extensive healthcare and continuous monitoring.

Key Smart Pillow Company Insights

Some of the key companies in the smart pillow market include Nitetronic; 10minds; MAETEL and GioClavis Co., Ltd. Organizations in the market are focusing on increasing customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies. 

•  MAETEL is a tech startup focused on developing smart pillows and other sleep-related Internet of Things home devices. ZEREMA is a smart pillow of MAETEL that consists of key features such as auto height adjustment, anti-snoring technology, and real-time sleep monitoring.

Smart Pillow Market Report Scope

Global Smart Pillow Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global smart pillow report based on application, distribution channel, and region.

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa