The global slimming tea market size was valued at USD 7.76 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.5% from 2021 to 2028. The growing prevalence of lifestyle diseases, coupled with a rise in health-conscious consumers, is a major factor driving the demand for slimming teas. The Covid-19 pandemic has affected the tea industry as there were unprecedented restrictions to mitigate the risk of the virus, for instance, in India, the lockdown damaged the first harvest of teas in Assam and Darjeeling impacting the tea industry in India. Furthermore, the changes in climatic conditions, coupled with the ongoing pandemic, resulted in the destruction of several tea plantations in the country.
The pandemic has compelled the industry players to launch new flavors in tea, which cater to the shifting consumer preference. In addition, during the lockdown, the consumption of tea at home increased as customers were eager to try different teas in this period.
Furthermore, the pandemic has encouraged companies in the market to improve their supply chain and the companies are working on providing a transparent list of raw material suppliers to the public. Companies such as Tata Tea, Typhoo, and Clipper have revealed the list of their suppliers to maintain transparency.
Tea companies in the market are experimenting with new flavors as consumers are looking for healthy options. Companies such as Celestial Seasonings are introducing herbal teas in different flavors. The pandemic has made many people realize the importance of immunity-boosting beverages and has increased the demand for weight loss teas.
The green tea segment held the largest share of over 30.0% in 2020 and is expected to witness the fastest growth over the forecast period owing to its antioxidant properties. In 2021, Bigelow Tea, a specialty tea company in the U.S., launched green tea with flavors like tart berries and earthy echinacea. In addition, in April 2021, ITO EN launched green tea and matcha blend with other functional ingredients. Based on product, the market is categorized into black tea, green tea, herbal tea, and others.
In Japan, companies and the government are promoting domestic tea consumption in the country. For instance, the Prefectural tea chamber and Shizouka Prefecture are collaborating with food and beverage manufacturers to create demand for Japanese black tea.
The hypermarkets and supermarkets segment held the largest share of over 35.0% in 2020. The segment is driven by the rising in-home consumption of beverages, such as tea and coffee. During the pandemic, the in-home consumption of beverages has increased due to the longer stay-at-home period. Based on distribution channels, the market is segmented into hypermarkets and supermarkets, convenience stores, online, and others.
The online segment is projected to exhibit the fastest CAGR of 7.3% over the forecast period as several consumers are adopting the e-commerce platforms. For instance, according to Grocery Outlet Holding Corp., increasing demand for grocery e-commerce offers an opportunity for several companies to test e-commerce approaches to adopt new models.
In 2020, Asia Pacific held the largest share of more than 30.0%. The rising demand for functional beverages and healthy teas is driving the regional demand. In 2019, green tea production reached 32% of the global output. The green tea exports include 84% of the tea imports through the country. In addition, herbal teas, purple tea, and fruit teas are in high demand.
The European market is anticipated to witness the fastest growth over the forecast period. The European market for slimming tea is driven by the rising demand for low-sugar foods. For instance, in 2021, the European Commission approved the use of Rebaudioside M (Reb M) for food and beverages. This initiative is expected to enable producers in exploring a new toolkit for sugar reduction in various product categories.
The market for slimming tea is characterized by the presence of major players. These firms have a strong distribution network and a wide geographical presence. Companies in the tea industry are launching new flavors to impact customers’ buying preferences. The growing demand for slimming teas from health-conscious consumers is acting as an opportunity for the players to increase their market share.
Furthermore, the growing number of tea bars and cafes is propelling the demand for different types of herbal teas. In 2021, Unilever announced to diversify its tea segment in Western Europe and North America. The company will be continuing its business operations in Indonesia and India. Some prominent players in the global slimming tea market include:
ITO EN LTD.
Celestial Seasonings
Nestle S.A.
Unilever
Tata Consumer Products
Report Attribute |
Details |
Market size value in 2021 |
USD 8.17 billion |
Revenue forecast in 2028 |
USD 12.68 billion |
Growth rate |
CAGR of 6.5% from 2021 to 2028 |
Base year for estimation |
2020 |
Historic data |
2016 - 2019 |
Forecast period |
2021 - 2028 |
Quantitative units |
Revenue in USD million/billion & CAGR from 2021 to 2028 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Product, distribution channel, region |
Regional scope |
North America; Europe; Asia Pacific; Central and South America; MEA |
Country scope |
U.S; U.K.; China; India; Brazil; Turkey |
Key companies profiled |
Associated British Foods LLC; Nestle S.A.; Hankook Tea; Triple Leaf Tea Inc.; Adagio Teas; Unilever |
Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For this study, Grand View Research has segmented the global slimming tea market report based on product, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2016 - 2028)
Black Tea
Green Tea
Herbal Tea
Others
Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
Hypermarkets & Supermarkets
Convenience Stores
Online
Regional Outlook (Revenue, USD Million, 2016 - 2028)
North America
U.S.
Rest of North America
Europe
U.K.
Rest of Europe
Asia Pacific
China
India
Rest of Asia Pacific
Central & South America
Brazil
Rest of Central & South America
Middle East & Africa
Turkey
Rest of Middle East & Africa
b. The global slimming tea market size was estimated at USD 7.76 billion in 2020 and is expected to reach USD 8.17 billion in 2021.
b. The global slimming tea market is expected to grow at a compound annual growth rate of 6.5% from 2021 to 2028 to reach USD 12.68 billion by 2028.
b. Some key players operating in the slimming tea market include Associated British Foods LLC; Nestle SA.; Hankook Tea; Triple Leaf Tea Inc; Adagio Teas; and Unilever.
b. Key factors driving the slimming tea market growth include the growing prevalence of lifestyle diseases and the rise in health-conscious consumers across the globe.
b. The Asia Pacific dominated the slimming tea market with a share of 31.9% in 2020. This is attributable to the rising health awareness and the increasing demand for functional beverages and healthy teas in the region.
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