Skin Care Supplements Market Size, Share & Trends Analysis Report By Product Type (Oral Supplements, Topical Supplements), By Content Type, By Formulation, By Application, By Gender, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Skin Care Supplements Market Trends

The global skin care supplements market size was estimated at USD 3.55 billion in 2023 and is projected to grow at a CAGR of 8.0% from 2024 to 2030. Market growth can be attributed to the increasing attention to physical appearance and the rising accessibility of skin care supplements. In addition, the increasing adoption of social media marketing by various supplement manufacturers is expected to drive the market over the forecast period.

The market is expected to grow at a significant CAGR over the forecast period, due to the increasing social media marketing initiatives manufacturers and providers undertake to promote these products globally. Due to the increasing number of social media users, it has become a popular platform to market offerings. Consumers can interact with brands via advertisements, quizzes, surveys, and forms provided by manufacturers on social media platforms, such as Instagram, Facebook, and YouTube. These advertisements, quizzes, and forms provide insights into the consumer's preferences and choices, which can help manufacturers innovate supplements as per the market demand. These benefits associated with social media advertisements are expected to increase the adoption of social media marketing, which is expected to drive market growth in the coming years.

Some of the brands and retailers promoting their products on social media platforms like Instagram include Swisse Wellness Pty Ltd., Supplements Made Simple, hkvitals.com, Pure Encapsulations, LLC., Truebasics.com, Neutrogena, Cymbiotika, and Ritual. These brands provide information about their products via photos and videos, which helps them attract their target consumers easily. Furthermore, a large population is using social media. According to the article published in July 2020 by Hootsuite, Inc., a leader in social media management, over 3.96 billion individuals use social media-about 51% of the worldwide population. Furthermore, brands can reach about 1.08 billion individuals using ads on Instagram. Thus, the rising social media marketing for skin care supplements and the growing number of social media users are expected to boost the market growth.

The pandemic increased people's focus on health and wellness, which increased interest in supplements. Consumers searched for products that could boost their immune system and support their physical look, or overall well-being, boosting the demand for supplements. The global lockdowns, travel restrictions, and disruptions in international trade impacted the supply chains of many industries, including the supplements sector. Manufacturers faced challenges in sourcing raw materials, ingredients, and packaging materials, leading to delays & shortages. With social distancing measures and restrictions on in-person shopping, there was a significant shift toward online purchasing.

Furthermore, some articles have suggested that these supplements can interfere with COVID-19 test results, which has hindered the demand for these supplements. For instance, as per the article published by NatMed, a healthcare brand, in July 2020, some experts warned that biotin supplements might interfere with COVID-19 antibody testing. Thus, such opinions of industry experts about biotin supplements have hindered the adoption of skin supplements to a certain extent during the COVID-19 pandemic.

Market Concentration & Characteristics

The market is witnessing a remarkable degree of innovation, with companies creating products that align with evolving consumer preferences and scientific advancements. From advanced formulations and delivery systems to personalized solutions and sustainable practices, these innovations are reshaping the industry and providing consumers with a diverse range of effective and customized supplement options.

Skin care supplement manufacturers are leveraging M&A to diversify and expand their product offerings. Acquiring brands with complementary products or unique formulations allows companies to address a broader spectrum of consumer needs and preferences. This strategic expansion broadens revenue streams and positions companies as comprehensive solution providers in the skin care and wellness space.

Regulations in the market provide a framework for safety, quality, and consumer protection; they also present challenges for industry players. The impact varies depending on the nature and stringency of regulations, and successful companies are those that can navigate the regulatory landscape effectively while ensuring their products meet consumer needs.

The market is witnessing new product launches for various cosmetic categories with a key focus on addressing specific concerns. Products such as skin hydration supplements and anti-aging supplements are being launched by key players in the industry to solidify their market position and their strengthen product portfolio.

The market currently demonstrates a moderate level of regional expansion, with expectations for growth driven by an expanding consumer base over time. As awareness of skin-related issues grows globally and access to healthcare improves in emerging markets, there is a rising demand for supplements across different regions.

Product Type Insights

Based on product, the oral supplements segment led the market with the largest revenue share of 63.5% in 2023. The dominance of the segment is due to the availability of various oral supplements for skin care. Moreover, these supplements can be easily consumed by making drinks with milk or coffee. In addition, the availability of these supplements in various flavors helps enhance the drink's taste. These factors contribute to the dominance of oral supplementation products.

The topical supplements segment is anticipated to grow at the fastest CAGR of 9.16% from 2024 to 2030. This can be attributed to the wide usage of moisturizers, serums, and treatments to treat various skin problems such as wrinkles, fine lines, hyperpigmentation, and dark spots. In addition, the number of participants launching topical supplements is expected to support segment growth. For example, in December 2021, Entice Supplement announced the launch of its Entice glow moisture cream and hyaluronic serum. Such launches in topical forms are likely to fuel segment growth over the forecast period.

Content Type Insights

Based on content type, the chemical segment led the market with the largest revenue share of 76.1% in 2023. Chemical ingredients are known for delivering relatively quick and noticeable results, which can appeal to those seeking rapid improvements in their skin's appearance and texture. In addition, chemical preservatives can extend the shelf life of skin care products, reducing the risk of spoilage and ensuring that the product remains effective over an extended period. Such advantages support the segment's large share in the market and are expected to drive the segment during the forecast period.

The organic segment is expected to grow at the fastest CAGR of 9.67% during the forecast period. Organic skin care supplements provide essential nutrients from natural sources, including ingredients such as vitamins C & E, collagen, biotin, and antioxidants. Stringent regulations and a growing demand for transparency in the beauty industry have led to a greater focus on clean & organic formulations. Brands are adapting to changing consumer expectations. In addition, the influence of social media, beauty influencers, and celebrities contribute to creating trends. The endorsement of organic supplements by popular figures and growing concerns about chemicals are expected to boost this segment over the coming years.

Formulation Insights

Based on formulation, the tablets & capsules segment led the market with the largest revenue share of 52.2% in 2023. Tablets are preferred owing to their extended shelf life and easy packaging. These formulations are gaining traction owing to their cost-effectiveness and easy packaging techniques. In addition, the availability of tablets in various forms, such as enteric coated, chewable, sublingual & buccal, effervescent, and sustained release, is further driving the segment. Furthermore, tablet formulation allows the development of multi-nutrient components in a single dosage form, enabling market players to develop customized formulations by combining minerals, herbs, vitamins, & other bioactive ingredients in a single formulation. Moreover, multinutrient tablets minimize the need to consume several supplements separately. Furthermore, newer capsules are being introduced to improve bioavailability, release, and extend the benefits of supplements. Hence, various benefits offered by capsule formulations, such as higher rate of absorption & lower irritation to the Gastrointestinal (GI) tract and their availability in various sizes, based on dosage, are factors contributing to segment growth.

The liquid formulation segment is expected to grow at the fastest CAGR of 9.14% during the forecast period. Liquid formulations are widely accepted by consumers owing to their simple formulations, as they are easy to absorb and digest. Liquids are mostly taken by individuals who want to reduce the consumption of pills and people who prefer liquids to supplement their regular skin care routine. The high demand for liquid skin supplements is expected to facilitate market players to introduce more supplements. For instance, in April 2023, Perricone MD introduced Essential Fx Acyl-Glutathione Chia Body Oil. It is useful to reduce wrinkles and moisturize.

Application Insights

Based on application, the skin aging application segment led the market with the largest revenue share of 29.8% in 2023,owing to the increasing geriatric population using various products to treat skin aging issues and the availability of various products for treating problems related to skin aging. According to an article published in June 2023 in the National Library of Medicine, the geriatric population has significantly increased globally in recent years amid rapid socioeconomic development. In 2019, around 1 billion individuals were aged 60 years or older. This number is estimated to increase to about 1.4 billion by 2030 and 2.1 billion by 2050. The proportion of older people is estimated to increase to 22% of the global population by 2050. Thus, the rising geriatric population, facing problems such as wrinkles, skin tags, warts, brown rough patches, loose facial, dry, & transparent or thinned skin, is expected to boost the segment significantly. Therefore, the growing demand for skin care supplements targeting aging issues is expected to boost the segment's growth.

The skin hydration segment is expected to grow at the fastest CAGR of 9.68% during the forecast period. The availability of multiple products for skin hydration and growing product launches in this segment is expected to support segment growth. For instance, in May 2023, Ritual introduced HyaCera, a dermis hydration product that can reduce fine lines and hydrate the skin. The product is gluten-free, non-GMO, and vegan, boosting access to all target groups.

Gender Insights

Based on gender, the female segment held the market with the largest revenue share of 65.7% in 2023. The segment is expected to grow due to the increasing focus of female consumers on skin care and enhancing their appearance. Moreover, the number of product launches catering specifically to female skin care needs is the major reason for segment dominance. For instance, in June 2022, Hims & Hers Health, Inc., a wellness platform, introduced six supplements designed for women. The newly launched supplements include products for skin health. Such initiatives are helping the segment grow.

The male segment is expected to grow at a fastest CAGR of 9.15% over the forecast period. The growing focus of the male population on wellness and grooming is anticipated to drive segment growth. In addition, industry participants target male consumers and offer products catering to their complexion needs. For instance, Vitabiotics Ltd., a key player operating in the market, offers Wellman Skin to boost collagen formation in men and provide a youthful appearance.

Distribution Channel Insights

Based on distribution channel, the offline segment led the market with the largest revenue share of 70.1% in 2023. Several options are available to purchase skin care supplements offline. It includes pharmacies, supermarkets, and other offline channels like retail stores. These channels sell skin care supplements from different companies and offer the flexibility to choose from various brands. Furthermore, purchasing supplements from offline channels also provides certain benefits. Consumers can touch products and interact with knowledgeable store staff for product guidance. Such benefits associated with offline shopping of skin care supplements are expected to boost the demand for the offline segment over the forecast period.

The online segment is expected to grow at the fastest CAGR of 8.84% during the forecast period. The demand for supplements through online distribution channels increased significantly during the COVID-19 pandemic. To boost the reach of their products, companies are collaborating with e-commerce platforms and focusing on digital distribution channels. Furthermore, numerous companies have websites to help them distribute & sell skin care supplements in the industry. Industry participants are leveraging their digital presence to increase their brand visibility in the market. Several players, such as Amway, offer discounts, coupons, vouchers, and bundles of skin care supplements on their websites. Such sales promotional activities undertaken by companies via digital platforms, such as websites and e-commerce platforms, are expected to boost the sale of skin care supplements through online platforms.

Regional Insights

North America dominated the market with a revenue share of 19.72% in 2023 and its growth can be attributed to the rising desire for a youthful appearance, the increasing burden of skin-related issues, and the easy accessibility of supplements-based products. In addition, the growing awareness about health and changing lifestyles increased the number of consumers opting for noninvasive, long-lasting solutions to improve their overall skin health, creating a high demand for skin care supplements.

U.S. Skin Care Supplements Market Trends

The U.S. skin care supplements market is expected to grow at the fastest CAGR over the forecast period due to the presence of various players in the industry. Some of the key companies operating in the market are Amway, Hum Nutrition, Nestle, Murad LLC, and Johnson & Johnson Services, Inc. (Neutrogena).

Europe Skin Care Supplements Market Trends

The skin care supplements market in Europe is anticipated to grow at a lucrative CAGR during the forecast period. This can be attributed to the increasing awareness about supplementation products and the growing desire for a beautiful & youthful appearance. In addition, new product launches and increased partnerships among key players & retailers are some of the factors expected to propel market growth over the forecast period. For instance, in January 2023, Neutrogena collaborated with Nourished for 3D-printed skin supplements. Such advancements in the industry are anticipated to propel the market growth in Europe.

The UK skin care supplements market is expected to witness strong competition and diverse offerings. Numerous local and international brands are undertaking various strategies to gain a competitive edge and expand their reach.

The skin care supplements market in France is expected to grow at the fastest CAGR over the forecast period. Various companies are tapping into the country’s market. For instance, in April 2022, Shiseido launched a new skin care brand, “Ulé,” in France. Ule offers skin care products and supplements for inside & outside care.

Germany skin care supplements market is expected to grow at the fastest CAGR over the forecast period. Some companies are introducing new products to expand their portfolio and market presence in the Germany market. For instance, in March 2023, Symrise, a Germany-based company, introduced a line of bioactive for skin brightening and antiaging.

Asia Pacific Skin Care Supplements Market Trends

Asia Pacific dominated the market with the revenue share of 46.70% in 2023. There is a growing awareness and interest in skin care & wellness among consumers across the region. Moreover, people are becoming more conscious of their skin care routines and seeking products promoting healthy skin. As disposable income rises across Asia Pacific, consumers are willing to spend more on skin-enhancing products. This has led to an increased demand for skin care supplements in the region.

The skin care supplements market in China is anticipated to grow at the fastest CAGR over the forecast period, as China is a dominating country in this region. The market in China is competitive, with numerous international brands and local players competing for the market share. Consumers are increasingly focused on beauty and skin care, driving the demand for these products. Some key players operating in the market include brands such as Amway, Perfect (China) Co., Ltd., and Nu Skin, among others.

The Japan skin care supplements market is expected to witness robust demand due to the increasing emphasis on beauty and skin care. The companies are focusing on skin care supplements through partnerships and acquisitions.

The skin care supplements market in India is competitive due to the presence of domestic & international brands and the rising demand for skin care products. High population of the country presents a lucrative target for emerging companies in the region. Some of the major companies operating in the market include Amway, Himalayan Organics, and Herbalife.

Middle East & Africa Skin Care Supplements Market Trends

The skincare supplements market in Middle East & Africa is expected to grow at the fastest CAGR over the forecast period. The market is driven by increasing consumer interest and demand for high-quality skincare products. Urbanization and changing lifestyles in the MEA region have led to an increase in factors such as stress, unhealthy diets, and sedentary lifestyles, which can negatively impact skin health. As a result, consumers are turning to skincare supplements as a convenient and effective way to address various skin concerns. The growing focus on health and wellness among consumers in the MEA region has led to an increased demand for skincare supplements that offer cosmetic benefits and health benefits. Supplements containing vitamins, minerals, antioxidants, and other nutrients are sought after for their potential to promote overall skin health. In addition, the emergence of e-commerce platforms and increasing internet penetration in the region are driving the growth further by making it easier for consumers to access skincare supplements.

The Saudi Arabia skin care supplements market is expected to grow at the fastest CAGR over the forecast period. The number of retailers online & offline across the country providing skin care supplement products is expected to boost the market rivalry. Similarly, rising awareness about skin care is expected to boost market growth.

Key Skin Care Supplements Company Insights

Key players in the market are undertaking several strategic initiatives such as product launches, partnerships, and expansion activities to strengthen their foothold in the market and tap into the increasing demand for skin care products.

Recent Developments

• In May 2023, Amway's Artistry Skincare products received a seal of recommendation from the Skin Cancer Foundation. This recognition helps in promoting brands

• In May 2023, the Perricone MD has expanded its Vitamin C Ester Collection by launching two new products, Intensive Dark Spot Solution and Brightening & Exfoliating Polish, to remove stubborn pigmentation and brighten the skin

• In January 2023, Johnson & Johnson brand Neutrogena partnered with Nourished, a personalized supplements specialist, and revealed the launch of 3D-printed personalized beauty gummies. These are tailored to fulfill the conditions based on the individual's skin

Skin Care Supplements Market Report Scope

Global Skin Care Supplements Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the skin care supplements market report based on product type, content type, formulation, application, gender, distribution channel, and region.

• Product Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Oral Supplements

  • Topical Supplements

• Content Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Organic

  • Chemical

• Formulation Outlook (Revenue, USD Billion, 2018 - 2030)

  • Tablets & Capsules

  • Powder

  • Liquid

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Skin Aging

  • Skin Hydration

  • Acne & Blemishes

  • Skin Brightening

  • Others

• Gender Outlook (Revenue, USD Billion, 2018 - 2030)

  • Female

  • Male

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Online

    • E-commerce

    • Company Website

  • Offline

    • Pharmacies

    • Supermarkets

    • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Sweden

    • Denmark

    • Norway

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • UAE

    • Saudi Arabia

    • Kuwait