Singapore Baby Apparel Market Size, Share & Trends Analysis Report By Product (Outerwear, Underwear), By Distribution Channel (Online, Offline), And Segment Forecasts, 2025 - 2030

Singapore Baby Apparel Market Trends

The Singapore baby apparel market size was estimated at USD 49.1 million in 2024 and is projected to grow at a CAGR of 2.9% from 2025 to 2030. The market demand for baby apparel in Singapore is growing due to several factors and trends that align with changing demographics, consumer preferences, and economic conditions. Singapore's rising birth rate and increase in household disposable income have boosted parents' spending power, allowing them to prioritize quality and branded baby apparel. In addition, Singaporean parents increasingly prioritize fashion and comfort for their children, driving demand for a diverse range of stylish and high-quality baby clothing options.

Major market participants in the e-commerce industry have fueled market growth. Online platforms by brands and e-retailers have played a crucial role in the growing demand for baby apparel. These platforms offer numerous baby apparel products through the website, such as shirts, tops, dresses, shorts, t-shirts, skirts, briefs, dungaree sets, joggers, jeans, gift sets, pajamas, rompers, shawls, sleepsuits, vests, and others.

Demand for baby apparel made with sustainably sourced material has also contributed to the growth of this industry. For instance, Greendigo is one of the prominent brands that offers sustainable products that are designed with excellence, made to last long, and easy to maintain. The brand eliminates the use of harmful chemicals and impractical designs and adds fresh colors, comforts, attractive prints, and high quality to the product. Its diverse product portfolio entails baby apparel, bedtime and bath essentials, and sustainably developed products with applauded aesthetics.

Product Insights

The outerwear segment led the market with the largest revenue share of 69.50% in 2024. A growing number of parents with enhanced purchasing power and disposable income, large collections of dedicated baby apparel offered by numerous well-liked brands, the emergence of organic products made with sustainably sourced materials, ease of availability, and rising penetration of several e-commerce platforms are driving the growth for this segment. To attract a greater number of customers, major brands in this market are offering newly developed products at regular intervals. The availability of consumer data collected through various means has helped these brands to design and deliver the exact type of products, which have a higher possibility of generating demand in less time after introduction to the market.

The underwear segment is expected to grow at the fastest CAGR of 3.3% from 2025 to 2030. This market is primarily driven by the growing awareness among parents about the quality of materials used in baby underwear as it directly comes in contact with the baby’s skin. In recent years, owing to enhanced availability and accessibility of information, parents have become more conscious about underwear and baby apparel that they buy for their infants and even older children. The availability of specially tailored organic apparel, growing inclusion of natural materials in clothing, and ease of accessibility through online platforms are expected to generate greater demand for this segment in the approaching years.

Distribution Channel Insights

Based on distribution channel, the offline segment led the market with the largest revenue share of 81.8% in 2024. Major retailers are increasing the penetration of retail stores to cater to the increasing demand for baby apparel. These outlets often provide a convenient location for people who prefer offline shopping experiences while buying baby apparel. Furthermore, the presence of baby boutiques and distinctive shops that provide a specially selected range of baby clothes emphasizing uniqueness and luxury have contributed to the growth of this segment. The inclusion of baby apparel products on their shelves by multiple retail store chains and hypermarkets offers enhanced brand visibility to the key players, which encourages them to focus more on effective offline distribution.

The online segment is expected to grow at the fastest CAGR of 4.9% from 2025 to 2030. The increasing penetration of the e-commerce industry, growing dependence on smartphones and other smart devices, increasing accessibility of the internet, entry of multiple applauded brands in the online shopping market, and additional services provided for online shoppers such as doorstep deliveries, return and refund policy, customer review, and multiple payment alternatives are projected to assist this segment in terms of growth. 

Key Singapore Baby Apparel Company Insights

The market is characterized by numerous well-established and emerging players. Manufacturers in the Singapore market are engaging in a variety of strategic initiatives to keep pace with evolving consumer demands and market trends.

Recent Developments

• In August 2021, In Singapore, two mothers launched ReLoved Collective, an online platform for buying and selling high-quality preloved kids' clothes, toys, and books. The initiative encourages sustainability by reducing waste, and offering items like preloved designer clothes at affordable prices. The platform also aims to help families find value in secondhand goods without compromising on quality.

Singapore Baby Apparel Market Report Scope 

Singapore Baby Apparel Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Singapore baby apparel market report based on the product, and distribution channel:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Outerwear

  • Underwear

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline