Shooting Sports Equipment Market Size, Share & Trends Analysis Report By Category (Apparel, Equipment), By Equipment (Handguns, Rifles, Shotgun, Ammunition), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Shooting Sports Equipment Market Trends

The global shooting sports equipment market size was estimated at USD 36.50 billion in 2023, and is projected to grow at a CAGR of 5.8% from 2024 to 2030. The growing demand for shooting sports equipment is driven by a variety of factors and trends that are reshaping the market. One significant factor is the rising popularity of shooting sports, which has been bolstered by increased media exposure. Coverage on sports channels, social media platforms, and documentaries has brought shooting sports into the spotlight. Additionally, the success of prominent shooters in international competitions, such as the Olympics and World Championships, has inspired many to take up the sport, leading to greater public interest.

Recreational shooting has also become more appealing as a leisure activity and hobby. Many people are attracted to shooting sports for the challenge and satisfaction it offers. Shooting ranges and clubs have fostered a family-friendly and social environment, making the sport more accessible to a wider audience. This trend is further supported by advancements in technology, which have introduced more precise and user-friendly firearms and accessories. Enhanced training tools, such as simulators and tracking systems, have made it easier for both beginners and seasoned shooters to develop their skills.

Improvements in safety measures and regulations have also played a crucial role in increasing the sport's appeal. Better safety protocols and training programs have reassured new participants about the safety of shooting sports. The availability of certification courses has helped new shooters learn proper techniques and safety practices, further encouraging their participation.

In addition, increased participation from diverse groups, including women and youth, has contributed to the growth and expansion of shooting as a sport. Similarly, adaptive shooting programs for individuals with disabilities have broadened the sport's reach. Economic factors, such as rising disposable income and the availability of affordable equipment, have made shooting sports accessible to more people.

According to NRA Hunters' Leadership Forum in 2023, women's participation in shooting sports in the U.S. has been steadily increasing, with upwards of 15 million American women participating in some recreational shooting activity today, accounting for 32% of all sport shooters in 2022, up from 26% in 2009. Among new sport shooters who joined in the past five years, women have increased from 17% in 2020 to 25% in 2022, with the most popular types of recreational shooting for adult women being target shooting with a handgun (16.9%), target shooting with a rifle (15.6%), and target shooting at an outdoor range (13.3%). However, while more women are trying hunting and shooting, they are also leaving these activities at higher-than-average rates compared to men, necessitating strategies to create more welcoming conditions and support women's involvement in shooting sports.

Category Insights

Shooting sports equipment accounted for a revenue share of 94.3% in 2023. The increasing interest in shooting sports, both as recreational activities and competitive sports, has led to a higher demand for specialized equipment. This includes shooting ranges, hunting, and organized competitions, attracting more participants. As more people seek outdoor activities for leisure, shooting has gained popularity as both a sport and a means of connecting with nature. This increase in hunting enthusiasts’ drives the demand for related shooting equipment, including rifles, scopes, and protective gear.

Shooting sports apparel is expected to grow at a CAGR of 7.9% from 2024 to 2030. As more people engage in shooting sports, there is a growing need for specialized apparel that enhances performance, comfort, and safety. This includes gear designed for various weather conditions, tactical vests, and clothing that provides camouflage or protection. Shooting apparel is designed with features that prioritize safety, such as reinforced padding, moisture-wicking fabrics, and specialized pockets for gear. The increasing awareness of the importance of proper attire for safe shooting practices has led to a higher demand for such clothing.

Equipment Insights

Rifles accounted for a revenue share of 37.5% in 2023. Rifles are a primary choice for many shooters, and as shooting gains traction as a recreational activity, the demand for high-quality rifle equipment, including optics, ammunition, and rifle accessories, has also increased. Innovations in rifle technology, such as improved optics, precision engineering, and customizable components, have made rifles more effective and appealing. Consumers are increasingly investing in advanced equipment to enhance their shooting experience.

In January 2024, The Defence Research and Development Organisation (DRDO) launched an indigenous assault rifle named 'Ugram' to meet the operational requirements of the armed forces, paramilitary, and state police. Developed by the Armament Research and Development Establishment (ARDE) in collaboration with Dvipa Armour India Private Limited, the Ugram is designed to replace the outdated INSAS rifle currently in use. This new rifle features a caliber of 7.62 x 51 mm, an effective range of 500 meters, and weighs less than four kilograms. The development of the Ugram aligns with the General Staff Qualitative Requirements (GSQR) of the army, which outlines the necessary specifications for military equipment procurement, thereby enhancing the capabilities of India's defense forces.

Ammunition is expected to grow at a CAGR of 7.3% from 2024 to 2030. There is a growing emphasis on firearms training and education, leading to higher consumption of ammunition. Training programs and shooting courses often require substantial amounts of ammunition, driving up demand. As more people invest in firearms for personal defense and hunting, the demand for ammunition grows. This trend is driven by heightened awareness of self-defense needs and a resurgence in hunting activities, both of which require regular ammunition replenishment.

Distribution Channel Insights

Sporting goods retailers accounted for a revenue share of 55.4% in 2023. Sporting goods retailers often have specialized knowledge about shooting apparel and equipment, including the latest innovations and technology. This expertise helps consumers make informed purchasing decisions, leading to increased demand for products that are tailored to specific needs, such as performance-enhancing gear or injury-prevention equipment. These retailers often carry a wide range of shooting sports apparel and equipment, from basic to advanced gear. They typically offer various brands and product lines, ensuring that customers can find exactly what they need, whether they are beginners or experienced players. This extensive inventory attracts consumers who prefer a one-stop shopping experience for all their shooting needs.

Online is expected to grow at a CAGR of 6.6% from 2024 to 2030. The integration of e-commerce with social media platforms has made it easier for consumers to purchase shooting apparel and equipment directly from their favorite athletes' or brands' social media pages. Influencers and professional players often promote products on platforms like Instagram and TikTok, linking directly to online stores. This seamless integration between social media and e-commerce encourages impulse buying and makes it easier for fans to purchase recommended products immediately. Also, the ability to compare prices, read reviews, and access a wider range of products online has made it easier for consumers to find the exact items they need, driving up demand through online channels.

Regional Insights

The shooting sports equipment market in North America accounted for a revenue share of 36.4% in 2023 of the global market. With a rising emphasis on outdoor recreational activities, more Americans are exploring shooting sports as a way to connect with nature. This trend is particularly noticeable as people seek alternatives to indoor activities. In many parts of North America, shooting sports are deeply rooted in the culture and traditions. This cultural connection contributes to the sustained and growing interest in purchasing shooting sports equipment.

U.S. Shooting Sports Equipment Market Trends

The shooting sports equipment market in the U.S. is facing intense competition and innovation. The growing interest in shooting sports, including recreational activities like target shooting, hunting, and competitive shooting events are driving demand. This increase in participation has driven the demand for related equipment. Innovations and improvements in shooting sports equipment, such as enhanced accuracy, safety features, and customization options, have made the sport more appealing to both beginners and experienced enthusiasts.

Europe Shooting Sports Equipment Market Trends

The shooting sports equipment market in Europe is expected to grow at a CAGR of 6.1% during the forecast period. Europe, shooting sports often have historical and cultural importance, particularly in regions where hunting and marksmanship are long-standing traditions. This cultural connection fosters ongoing interest in shooting sports and the purchase of related equipment. The expansion and strengthening of shooting sports clubs across Europe have provided more opportunities for training and participation. This has encouraged both new and seasoned shooters to invest in equipment.

Asia Pacific Shooting Sports Equipment Market Trends

The shooting sports equipment market in Asia Pacific is expected to grow at a CAGR of 6.6% from 2024 to 2030. There is a growing interest in shooting sports across Asia Pacific, driven by increased awareness and the establishment of shooting ranges and clubs. This rising participation has led to greater demand for equipment. The region's participation in international shooting competitions, such as the Olympics and the Asian Games, has inspired many to take up shooting sports. This has resulted in higher sales of professional-grade equipment.

Key Shooting Sports Equipment Company Insights       

The shooting sports equipment market is characterized by dynamic competitive dynamics shaped by a combination of factors including product innovation, regional production capabilities, and evolving consumer preferences. Leading manufacturers invest in R&D and technological advancements to provide cost-effective and quality product.

Market players are entering into joint ventures, partnerships, mergers, agreements, and acquisitions to strengthen their market position and expand their geographical reach. Companies are also focusing on raising consumer awareness of the ambiguity of the ingredients used while strictly adhering to international regulatory standards.

Recent Developments

• In February 2024, ShellShock Protection launched a new product line of shooting gear, including the Tactical Starter Pack, which is designed for beginners and enthusiasts in the shooting community. Priced at USD 119 (valued at USD 170), the Tactical Starter Pack includes essential items such as EXO Passive Earmuffs, Deflectors Ballistic Shooting Glasses, a universal gun cleaning kit, adhesive splatter shooting targets, and a durable carrying case. The gear features high-quality ear and eye protection developed with input from Pew Pew Tactical, ensuring safety and comfort. Additionally, ShellShock offers advanced options like the EXO Pro Electronic Earmuff and Bluetooth Earmuff for more experienced shooters. Founder Eric Hung emphasized the importance of providing reliable gear that enhances the shooting experience while prioritizing safety.

Shooting Sports Equipment Market Report Scope

Global Shooting Sports Equipment Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global shooting sports equipment market report based on product, equipment, distribution channel, and region:

• Category Outlook (Revenue, USD Million, 2018 - 2030)

  • Apparel

  • Equipment

• Equipment Outlook (Revenue, USD Million, 2018 - 2030)

  • Handguns

  • Rifles

  • Shotgun

  • Muzzleloader

  • Ammunition

  • Protective Gear

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Sporting Goods Retailers

  • Supermarkets & Hypermarkets

  • Exclusive Brand Outlets

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE