Security Automation Market Size, Share & Trends Analysis Report By Offering, By Deployment, By Application (Network Security, Endpoint Security), By Technology, By Code Type, By Vertical, By Region, And Segment Forecasts, 2024 - 2030

Security Automation Market Size & Trends

The global security automation market size was estimated at USD 9.22 billion in 2023 and is projected to grow at a CAGR of 14.0% from 2024 to 2030. This growth is driven by the increasing frequency and complexity of cyber-attacks, compelling organizations to adopt advanced security automation solutions to protect sensitive information. Technological advancements in AI, ML, and big data analytics are enhancing the effectiveness of these tools. Additionally, stringent regulatory compliance requirements and the growing adoption of IoT and cloud services are expanding the demand for robust security measures. The shortage of skilled cybersecurity professionals further drives organizations toward automation to manage security operations efficiently. Security automation also offers cost and operational efficiency by automating repetitive tasks and streamlining processes, while increased investment in IT infrastructure supports the integration of these advanced tools.

The rising incidents of phishing emails and ransomware are significantly driving the growth of the market. Phishing attacks have become more frequent, outpacing traditional security measures. Automated security solutions leverage advanced algorithms and machine learning to analyze email patterns, detect anomalies, and block phishing attempts more effectively. Additionally, these tools help mitigate employee vulnerability by training staff through simulated phishing attacks and providing real-time protection by automatically identifying and quarantining suspicious emails. Ransomware attacks, known for their high financial and operational impact, further compel organizations to invest in automated security solutions. These tools enable swift detection and response, isolating affected systems, initiating backup recovery, and deploying countermeasures without human intervention, thereby minimizing damage and downtime.

Advancements in quantum computing are creating significant opportunities for the market, specifically in mitigating quantum-based attacks. The development of quantum-resistant algorithms is essential as quantum computers could potentially break traditional encryption methods. Security automation tools can incorporate these new algorithms, ensuring data security in a quantum era. Automated cryptography updates and further reduce vulnerabilities from outdated encryption methods. Quantum computing enhances security analytics, enabling threat detection and real-time response. Additionally, simulating quantum-based attacks helps organizations proactively address vulnerabilities. Increased investment in R&D for quantum-safe solutions promotes innovation in security automation, while collaborative efforts drive new standards.

Market Concentration & Characteristics

The market is in a high growth stage due to rapid technological advancements such as AI and ML integration, the emergence of new cyber threats, quantum computing innovations, and increasing regulatory compliances. Additionally, integration with IoT, cloud computing, and blockchain, associated with significant investment in research and development, further fuels the segment's growth.

The security automation market is experiencing moderate M&A activity driven by strategic acquisitions aimed at expanding product portfolios, enhancing technological capabilities, and accessing new markets.

The market faces increasing regulatory scrutiny to address data protection and privacy regulations such as GDPR and CCPA, ensuring compliance and safeguarding sensitive information. It aids in cybersecurity compliance by automating security controls and incident response processes, aligning with regulatory frameworks such as NIST and industry-specific mandates.

The security automation industry faces a moderate threat of substitutes as organizations have alternatives such as standalone security tools or managed services instead of integrated automation platforms. With a diverse vendor landscape offering various solutions, organizations choose alternatives based on specific needs and preferences.

End-use concentration significantly influences the security automation industry dynamics, as large customers have substantial influence over product development, pricing, and supplier relationships. Suppliers heavily rely on clients who are vulnerable to fluctuations in their spending patterns, which impact market stability. Negotiating power tilts towards large customers, potentially affecting supplier profitability and competitiveness.

Offering Insights

Based on offering, the solutions segment dominated the market with the largest revenue share of over 64% in 2023. The segment's growth is attributed to its comprehensive threat detection and response capabilities, automation of security operations, efficiency, scalability, and integration with existing security infrastructure. These solutions also facilitate regulatory compliance and reporting while offering advanced threat detection capabilities, specifically evident in XDR platforms. These solutions are widely adopted across industries due to their maturity, innovation, and ability to address evolving cybersecurity challenges and play a crucial role in enhancing organizations' security measures worldwide.

The services segment is expected to grow at the fastest CAGR as organizations increasingly recognize the complexity of implementing solutions such as SOAR, SIEM, and XDR within their existing IT environments. Professional services providers offer expertise in solution design, deployment, configuration, and customization, addressing specific business needs and industry regulations. This customization enhances the relevance and effectiveness of security automation deployments. Moreover, these providers bridge the skills gap and resource constraints faced by many organizations, offering specialized knowledge and support to optimize security automation platforms. The rising demand for managed security services (MSS) reflects the need for ongoing monitoring, management, and support, allowing organizations to outsource security operations and focus on core activities.

Deployment Mode Insights

Based on deployment mode, the cloud segment dominated the market with the largest revenue share in 2023, emphasizing the prominence of cloud-based security automation solutions. These solutions offer scalability and flexibility, allowing organizations to adjust resources based on demand and changing business needs, which is mainly beneficial for growing or fluctuating workloads. Cloud-based solutions offer cost efficiency by eliminating upfront hardware investments and reducing ongoing maintenance costs, while pay-as-you-go pricing models optimize expenses. Moreover, rapid deployment and provisioning of cloud-based solutions enable organizations to swiftly implement and configure security tools, accelerating time-to-value and enhancing agility in responding to emerging threats.

The on-premises segment is poised for substantial growth. Industries with strict regulatory requirements, such as government, healthcare, and finance, prefer on-premises solutions to maintain control over data sovereignty and ensure compliance. Organizations with sensitive data also prioritize on-premises deployments to mitigate security and privacy risks associated with cloud-based solutions, benefiting from greater visibility and control over their security infrastructure. Moreover, some organizations with legacy IT infrastructure or investments in on-premises security solutions opt to leverage existing assets rather than transitioning to the cloud.

Application Insights

Based on application, the endpoint security segment dominated the market in 2023 as endpoints serve as primary entry points for cyber threats, making securing applications running on these endpoints the highest priority for organizations. With the proliferation of applications across various platforms, automation becomes essential for efficiently managing security in this expansive landscape. Moreover, the complexity of modern applications necessitates continuous monitoring and rapid threat detection, which automation facilitates effectively. Furthermore, integration with DevOps practices is facilitated by automated security solutions, ensuring seamless implementation of security controls throughout the software development lifecycle.

The incident response management segment is poised for significant growth as the threat landscape emphasizes the necessity for vital incident response capabilities. Security automation enables swift and effective detection and response to mitigate potential damage from security incidents. To address the shortage of skilled security professionals, automation streamlines routine tasks, enabling teams to focus on more complex activities. Moreover, automated systems facilitate rapid detection and response, minimizing attackers' dwell time within networks and reducing incident impact. Scalability is enhanced as automated solutions efficiently handle large volumes of security alerts, ensuring a coordinated response as organizations grow or face spikes in incidents. Integration with security orchestration platforms centralizes incident management and automation while aiding compliance with regulatory requirements through audit trails and automated reporting.

Code Type Insights

Based on code type, the full code segment dominated the market with the largest revenue share in 2023. The rise of DevSecOps practices, integrating security into the DevOps workflow, has propelled the adoption of full code security automation. This approach aligns well with DevSecOps principles, embedding security testing and compliance checks directly into the software development process. Additionally, organizations are embracing a "shift-left" approach to security, addressing security considerations early in the software development lifecycle. Full code security automation enables developers to identify and remediate vulnerabilities during the coding phase, reducing the risk of security issues in production. Offering comprehensive security coverage, including SAST, DAST, SCA, and IAST, full code automation appeals to organizations seeking security measures across their entire codebase. 

The no code segment is expected to grow at the fastest CAGR as these platforms empower non-technical users to create and deploy automated security workflows without coding. Offering rapid deployment through pre-built templates and intuitive interfaces, they enable quick enhancement of security postures, which is important in time-sensitive environments. Despite the absence of traditional coding, these platforms provide flexibility and customization options, allowing tailored security workflows. Moreover, inherently agile and scalable, they facilitate adaptation to evolving security requirements and enable rapid expansion of automation initiatives across departments.

Vertical Insights

Based on vertical, the BFSI segment dominated the market with the largest revenue share in 2023. Stringent regulatory compliance requirements from authorities such as the Financial Industry Regulatory Authority (FINRA), Securities and Exchange Commission (SEC), and European Banking Authority (EBA) necessitate robust security measures fulfilled by security automation, ensuring continuous monitoring, incident response, and compliance reporting. With vast amounts of sensitive data at stake, BFSI organizations leverage automation to proactively identify vulnerabilities, detect behavior, and respond to security incidents promptly, mitigating the risk of data breaches. Continuous monitoring and rapid response to emerging threats are facilitated by automation, enabling BFSI organizations to stay ahead of evolving cyber threats and minimize the impact of security breaches.

The healthcare and life sciences segment is poised for significant growth, owing to the increasing cybersecurity threats targeting valuable patient data and intellectual property, prompting the adoption of security automation to enhance threat detection and response capabilities, thus mitigating the risk of data breaches and cyberattacks. As the industry undergoes rapid digitization and embraces IoT devices, security automation becomes essential for securing digital infrastructure and monitoring for vulnerabilities and suspicious activities. Protecting patient data against unauthorized access and tampering is paramount, with security automation facilitating the implementation of robust access controls, encryption mechanisms, and data loss prevention measures.

Technology Insights

Based on technology, the AI & ML segment dominated the market with the largest revenue share  in 2023, driven by its advanced capabilities in threat detection and predictive analytics. Leveraging AI and ML technologies, security automation solutions excel in continuously monitoring network traffic and user behavior to detect suspicious activities in real time, enabling proactive responses to potential security breaches. Predictive analytics, powered by AI and ML algorithms, analyze historical security data to anticipate and mitigate emerging risks before they escalate. Additionally, behavioral analysis of users and devices, enabled by AI and ML, detects deviations from normal patterns, triggering alerts or automated responses to potential threats. 

The UEBA (User Behavior & Entity Behavior Analytics) segment is poised for significant growth. UEBA solutions excel in advanced threat detection by analyzing patterns of user and entity behavior to identify deviations indicative of malicious activity or insider threats, enhancing organizations' ability to detect and respond to security incidents effectively. With insider threats posing a significant risk, UEBA platforms monitor user activity across networks and systems, detecting suspicious behavior and unauthorized access promptly. Real-time monitoring and alerting capabilities enable organizations to respond quickly to security incidents, supported by continuous analysis of behavior patterns and automated response actions. By establishing behavioral baselines and profiling users and entities, UEBA solutions identify deviations that may indicate security threats or policy violations, facilitating prompt corrective action.

Regional Insights

North America security automation market represented a significant market share of over 35% of the global market in 2023, driven by its advanced technological infrastructure, majorly in the U.S. and Canada, which supports rapid adoption across industries. The high incidence of cyber threats in the region fuels the demand for robust security solutions as organizations prioritize protecting their data and infrastructure. Additionally, strict regulatory requirements such as the CCPA in the U.S. necessitate advanced security measures, including automation. Substantial investments in research and development by leading North American security technology firms further propel innovation and deployment of cutting-edge security automation tools.

U.S. Security Automation Market Trends

The security automation market in the U.S. is expected to grow substantially over the forecast period. The increasing volume of cybersecurity threats, such as ransomware, phishing, and cyber espionage, drive the need to protect necessary infrastructure and sensitive data. Technological advancements in AI, ML, and automation enhance security systems' capabilities, enabling faster threat detection and response. Stringent regulatory and compliance standards, such as, CCPA, and HIPAA, compel businesses to adopt automated security solutions to ensure compliance and avoid penalties.

Europe Security Automation Market Trends

The security automation market in Europe is gaining traction. The European Union has launched multiple initiatives to enhance cybersecurity across member states, addressing the increasing surge of cyberattacks on infrastructure, financial institutions, and private companies. Additionally, public-private partnerships, such as the European Commission's collaboration with the European Cyber Security Organisation (ECSO), are fostering the development and deployment of advanced cybersecurity technologies.

UK security automation market is expected to grow significantly over the forecast period, driven by increasing cybersecurity threats, the adoption of advanced technologies such as AI and machine learning, and stringent compliance and regulatory requirements such as GDPR. Automated security solutions enhance the ability to quickly identify and mitigate cyber-attacks, ensuring compliance and reducing operational costs by minimizing manual intervention and enabling faster response times.

The security automation market in France is expected to grow substantially over the forecast period, driven by increasing investment in cybersecurity and the need to comply with GDPR. The implementation of GDPR has heightened the demand for automated compliance solutions, prompting companies to invest significantly in automation to ensure continuous adherence to these stringent regulations.

Germany security automation market is expected to grow substantially, supported by government initiatives such as the "Cyber Security Strategy for Germany 2021," which includes significant investments in cybersecurity technologies and infrastructure. The adoption of advanced technologies, such as AI, machine learning, and big data analytics, enhances autonomous threat detection and response capabilities. Germany's focus on technological innovation and Industry 4.0 further drives the adoption of advanced security automation solutions.

Asia Pacific security Automation Market Trends

The Asia Pacific security automation market is positioned for significant growth, driven by rapid digital transformation across sectors such as manufacturing, healthcare, and finance. The increasing adoption of IoT, AI, and cloud computing necessitates robust security automation to manage associated risks. Additionally, government initiatives and regulations, such as Singapore’s Cybersecurity Strategy 2021 and India’s National Cyber Security Policy 2020, emphasize the importance of advanced cybersecurity measures, including automation, to protect critical infrastructure and ensure data security.

China security automation market is positioned for substantial growth, propelled by the government's prioritization of cybersecurity as a national security imperative. Key policies such as the Cybersecurity Law of the People's Republic of China and the National Cybersecurity Strategy emphasize the need for robust cybersecurity measures across industries. Government-led initiatives often stimulate demand for security automation solutions as organizations strive to meet regulatory requirements and safeguard critical infrastructure.

The security automation market in India is poised for significant growth, driven by a surge in cybersecurity threats such as ransomware attacks, data breaches, and phishing scams. This increase in threat frequency has prompted organizations across sectors to invest in robust security automation solutions to safeguard their digital assets. India's ongoing digital transformation, fueled by initiatives such as Digital India and Make in India, has accelerated the adoption of emerging technologies such as cloud computing, IoT, and AI, thereby expanding the attack surface for cyber threats.

Japan security automation market is expected to grow significantly over the forecast period, driven by the Japanese government's various initiatives and regulations, including the Cybersecurity Basic Act and the Basic Guidelines for the Promotion of Cybersecurity Measures, which emphasize the importance of adopting advanced cybersecurity technologies such as security automation to safeguard critical infrastructure and sensitive data.

Middle East & Africa (MEA) Security Automation Market Trends

The Middle East and Africa (MEA) region is witnessing a surge in security automation driven by a rapid digital transformation. Governments and organizations are embracing technologies such as IoT, cloud computing, and AI to spur innovation and economic development. Initiatives such as Dubai's Smart Dubai and Saudi Arabia's Vision 2030 are promoting smart city projects but also increasing the vulnerability to cyber threats, necessitating the adoption of security automation solutions.

Saudi Arabia security automation market is poised for significant growth, fueled by increased investments in advanced technologies, specifically in security automation. The cybersecurity market in KSA is witnessing significant expansion, driven by the rapid growth of IT infrastructure and digital services across sectors such as finance, healthcare, and telecommunications, which have also heightened the risk of cyber threats.

The security automation market in South Africa is poised for substantial growth, spurred by the country's ongoing digital transformation across industries. Initiatives such as the National Development Plan (NDP) and the Fourth Industrial Revolution (4IR) strategy are driving this transformation. Moreover, organizations in South Africa are increasingly investing in security automation to protect their networks, endpoints, and customer data from cyber-attacks, thereby enhancing trust and confidence among users.

Key Security Automation Company Insights

Key players in the industry have strengthened their market presence through a strategic mix of product launches, expansions, mergers and acquisitions, contracts, partnerships, and collaborations. These initiatives serve as vital tools for enhancing market penetration and strengthening their competitive edge within the industry. For instance, in October 2023, IBM Corporation launched Threat Detection and Response Services (TDR), a comprehensive suite of AI-powered technologies aimed at enhancing an organization’s cyber defense capabilities. Utilizing advanced AI models, this solution analyzes security data and provides continuous 24/7 investigation and monitoring across hybrid cloud environments. It actively monitors billions of potential threats daily, integrating real-time threat intelligence with human expertise.

Recent Developments

• In June 2024, Intezer Labs Inc., a pioneer in AI-driven security operations automation, announced a new partnership with RSM US LLP, a leader in the professional services industry. This collaboration aims to fully automate and enhance RSM US LLP's alert triage and incident response processes. By utilizing Intezer's technology, RSM Defense's experienced cybersecurity practitioners receive a detailed analysis of every alert, enabling them to uncover hidden cyberattacks and swiftly protect clients worldwide.

• In May 2024, Swimlane Inc., a prominent provider of security automation, unveiled the Swimlane Marketplace, the first comprehensive modular marketplace for security automation. The new marketplace simplifies automation and enables seamless integration, empowering organizations to streamline security operations across any use case or technology stack with customized solutions.

• In April 2024, Cypago Security Ltd., a Cyber GRC software company, introduced a new automation solution for risk management, AI governance, and compliance. This solution incorporates the implementation of ISO/IEC 42001 and NIST AI RMF, the latest frameworks for AI security and governance. As more companies integrate AI tools into their daily operations, business processes, and customer-facing products and services, ensuring the safe use of AI has become a crucial challenge.

Security Automation Market Report Scope

Global Security Automation Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global security automation market report based on offering, deployment mode, application, code type, vertical, technology, and region:

• Offering Outlook (Revenue, USD Billion, 2017 - 2030)

  • Solutions

    • SOAR

    • SIEM

    • XDR

  • Services

    • Professional Services

    • Managed Services

• Deployment Mode Outlook (Revenue, USD Billion, 2017 - 2030)

  • Cloud

  • On-Premises

• Application Outlook (Revenue, USD Billion, 2017 - 2030)

  • Network Security

    • Intrusion Detection & Prevention System

    • Firewall Management

    • Network Access Control

    • Network Traffic Analysis

    • Others

  • Endpoint Security

    • Threat Detection and Prevention

    • Malware Detection and Protection

    • Configuration Management

    • Phishing and Email Protection

    • Others

  • Incident Response Management

    • Incident Triage and Escalation

    • Incident Categorization and Prioritization

    • Workflow Orchestration

    • Evidence Gathering

    • Others

  • Vulnerability Management

    • Vulnerability Scanning and Assessment

    • Prioritization

    • Vulnerability Remediation and Ticketing

    • Patch Management and Remediation

    • Others

  • Identity & Access Management

    • User Provisioning and Deprovisioning

    • Single Sign On (SSO)

    • Multi-Factor Authentication

    • Access Policy Enforcement

    • Others

  • Compliance & Policy Management

    • Automated Compliance Auditing

    • Policy Enforcement Automation

    • Regulatory Compliance Reporting

    • Audit Trail Generation

    • Others

  • Data Protection & Encryption

    • Encryption Key Management

    • File and Database Encryption

    • Data Loss Prevention

    • Others

• Code Type Outlook (Revenue, USD Billion, 2017 - 2030)

  • Low Code

  • No Code

  • Full Code

• Vertical Outlook (Revenue, USD Billion, 2017 - 2030)

  • BFSI

  • Manufacturing

  • Media & Entertainment

  • Healthcare & Life Sciences

  • Energy & Utilities

  • Government & Defense

  • Retail & E-commerce

  • IT & ITES

  • Others

• Technology Outlook (Revenue, USD Billion, 2017 - 2030)

  • AI & ML

  • Predictive Analytics

  • Robotic Process Automation (RPA)

  • User & Entity Behavior Analytics (UEBA)

  • Others

• Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • MEA

    • UAE

    • South Africa

    • KSA