Rhinoplasty Market Size, Share & Trends Analysis Report By Treatment Type (Augmentation, Reduction), By Technique (Open Rhinoplasty, Closed Rhinoplasty), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global rhinoplasty market size was valued at USD 5.8 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.3% from 2023 to 2030. It is a surgical procedure performed to alter the nose's structure. It is done to overcome breathing issues raised from injury or birth structural defects. However, nowadays it is highly performed for cosmetic reasons to alter the structure of the nose to enhance facial features or physical appeal.

Growing awareness of aesthetics and physical appearance is projected to drive the market growth of the market. The launch of technologically advanced treatment techniques such as 3D computer-assisted technologies has led to increased demand for rhinoplasty surgery. Furthermore, in 2018, according to the Plastic Surgery Statistics Report, rhinoplasty or nose reshaping was among the top five cosmetic surgical procedures at a global level. As per the American Society of Plastic Surgeons (ASPS), the rhinoplasty procedure is the most complex facial surgeries that has a revision rate of as high as 15.0%.

The coronavirus outbreak has impacted the market negatively as there was a decline in the number of procedures in 2020 due to global restrictions. The COVID-19 pandemic has significantly affected the rhinoplasty industry. Initially, there were increased concerns, especially for rhinoplasty surgeons, as the virus can be transmitted from the nose, and chances of transmission were high. Cosmetic surgeons are virtually communicating with their patients using telemedicine. Only the emergency procedures were performed that too with strict protocols to be followed. However, on the other side, aesthetic surgery clinics in countries such as Japan, U.S., South Korea, and Australia witnessed a rise in the number of people opting for plastic and cosmetic surgeries such as rhinoplasty as they had enough recovery time at home and have the option of wearing a mask while going outside.

The launch of any product for rhinoplasty procedures is strictly governed by specific regulations, whose approval is necessary for the launch of new products in the market. The rising adoption of cosmetic surgeries among celebrities and increasing awareness regarding cosmetic surgeries are expected to propel the growth of the market. However, complications associated with the surgeries, like bleeding after rhinoplasty procedures and chances of success rate could hamper the growth of the market.

According to the American Society of Plastic Surgeons (ASPS) statistics, nose surgeries or rhinoplasty is gaining huge popularity and have become the third most popular aesthetic procedure in the United States. The recently released report from the American Society of Plastic Surgeons on annual trends showed just how significantly the coronavirus pandemic rocked the aesthetics world. However, it is also one of the most complex surgeries to perform. The American Journal of Cosmetic Surgery stated that revision rhinoplasty surgeries in the region are steadily rising.

Furthermore, rhinoplasty is the most prevalent type of cosmetic procedure when it comes to males in the United States. From the improvement of functionality to the correction of flaws, there are many factors for a rhinoplastic surgery in males. Even though women account for nearly 90% of all plastic surgeries in the U.S., male rhinoplasty is becoming more popular and more prevalent. This is likely to drive the market of rhinoplasty further in the region.

Treatment Type Insights

Based on treatment type, the market has been segmented into seven categories namely, augmentation, post-traumatic, reduction, reconstructive, revision, filler, and others.Augmentation rhinoplasty dominated the market in 2022 with a share of 18.3%. This is attributed to its use in both the improvement structure and function of the nose. Augmentation nose surgery is one of the most common cosmetic procedures in regions such as Asia, with silicone implants being the most widely adopted material for augmentation nose reshaping surgery.  It has many benefits and is a very useful procedure option for patients who have an aversion to the use of artificial implants.

Due to the rising cases of failures in rhinoplasty surgery, patients are undergoing a secondary nose reshaping surgery in order to correct the deformations caused in primary rhinoplasty. Due to this, the number of revision rhinoplasty is increasing across the world. In 2018, according to the American Academy of Facial Plastic and Reconstructive Surgery, about 94.0% of the surgeons performed a revision rhinoplasty.

Technique Insights

The rhinoplasty industry, based on technique type, has been segmented into open and closed rhinoplasty. The open nose reshaping segment dominated the market in 2022 with a share of 51.3% and is also projected to remain dominant and grow at the fastest CAGR over the forecast years, owing to its ability to undertake complex and extensive nose surgery. Closed nasal surgery is mostly preferred by the patients in case of minor modifications required in the nose.

Both techniques, open and closed surgery require a highly skilled surgeon in order to avoid complications. Open rhinoplasty is not only used as cosmetic surgery to improve the aesthetics of a person but also to improve the functionality of the nose. The direct exposure and increased visibility to the operating area allow an open rhinoplasty to improve the function of the nose and hence the free air flow breathing. Closed rhinoplasty, on the other hand, is less invasive and is associated with minimum scars post-surgery.

Regional Insights

North America dominated the overall market in 2022 with the largest market share. Well-developed healthcare infrastructure and the presence of board-certified and skilled cosmetic surgeons in North America have fueled market growth of rhinoplasty in the region. According to the International Society of Aesthetic Plastic Surgery (ISAPS), the U.S. is reported to top the list of countries having the maximum number of cosmetic surgeons in the world with over 7,000 surgeons present in 2018. 

The Asia Pacific region is projected to witness the highest growth rate of 8.6% during the forecast period. This growth is attributed to rising income levels, growing interest in physical appearance, and medical tourism which is highly adopted due to the low cost of procedures, and rising improvements in healthcare infrastructure in this region. According to the International Society of Aesthetic Plastic Surgery, China is among the top three countries to have the maximum number of cosmetic surgeons which is about 6.5% of the total number of cosmetic surgeons in the world.

MEA is anticipated to witness lucrative growth over the forecast period. This can be attributed to increasing medical tourism in this region due to affordability. According to a research paper published in Plastic and Reconstructive Surgery in 2018, rhinoplasty in the Middle Eastern region is one of the most commonly performed surgeries among all aesthetic surgeries.

Key Companies & Market Share Insights

Some of the players operating in the market include companies that manufacture surgical equipment to perform rhinoplasty and clinics that are well-known due to their cosmetic surgeon’s skills and capabilities. Some of the examples include Stryker; Grover Aesthetics; Sunset Cosmetic Surgery; Implantech; GC Aesthetics; and Surgiform Technologies LLC.

Technological advancements in the market can boost market growth. For instance, in April 2019, researchers at Occidental College developed a non-surgical nose job that uses tiny needles, an electric current, and 3D-printed molds to reshape living tissue. In this, small needles are inserted into the cartilage, an electrical current is passed through, and the cartilage is reformed to the desired shape. The innovative technology could take just 5 minutes and revolutionize cosmetic surgery in the near future. Some of the prominent players in the global rhinoplasty market include:

• Stryker

• Grover Aesthetics

• Sunset Cosmetic Surgery

• Implantech

• GC Aesthetics

• Surgiform Technologies LLC

Rhinoplasty Market Report Scope 

Global Rhinoplasty Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global rhinoplasty market report based on treatment type, technique, and region:

• Treatment Type Outlook (Revenue, USD Million, 2018 - 2030)           

  • Augmentation

  • Reduction

  • Post traumatic

  • Reconstructive

  • Revision

  • Filler

  • Others (Ethnic Rhinoplasty, Refinement Rhinoplasty)

• Technique Outlook (Revenue, USD Million, 2018 - 2030)

  • Open Rhinoplasty

  • Closed Rhinoplasty

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Columbia

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE