Razor Market Size, Share & Trends Analysis Report By Product (Cartridge, Disposable), By Consumer (Men, Women), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Razor Market Size & Trends

The global razor market size was valued at USD 12.54 billion in 2024 and is expected to grow at a CAGR of 3.9% from 2025 to 2030. Growing focus on personal grooming and hygiene, with more consumers investing in quality shaving products is driving the market growth. Furthermore, rising disposable incomes, especially in emerging economies, enable consumers to spend more on personal care items. Additionally, the increasing popularity of subscription-based models for razor products offers convenience and cost savings, further boosting market demand.

Technological advancements in razor design and functionality, such as improved blade quality and ergonomic handles, enhance the user experience and attract more buyers. The trend towards sustainable and eco-friendly packaging also appeals to environmentally conscious consumers. Furthermore, introducing innovative products, such as electric razors with advanced features like waterproofing, multiple blade settings, and longer battery life, attracts a tech-savvy consumer base. Additionally, the trend of personalization in grooming products, where consumers can choose razors based on their skin type and shaving preferences, enhances market appeal.

The growing focus on men's personal grooming due to increased awareness regarding personal hygiene and aesthetics is driving the demand for the market. The increasing use of sustainable packaging and raw materials is further propelling growth. The emergence of trends in Western culture regarding the appearance of men and women has led to an emphasis on hair care and beard styling. The effortless handling, use, and ease of availability of razors are also expected to upscale the growth of the market. In addition, the wide availability of disposable razors over e-commerce platforms is expected to create significant revenue for this industry.

Product Insights

Cartridge dominated the market with the largest revenue share of 37.5% in 2024. Cartridge razors are widely preferred for their convenience, ease of use, and efficient shaving performance. They typically feature multiple blades that offer a closer and smoother shave, appealing to a broad range of consumers. The availability of various cartridge razor systems, including those with moisturizing strips and pivoting heads, further enhances their appeal. Additionally, the strong presence of leading brands and their extensive marketing campaigns promote the use of cartridge razors. The subscription-based models and refill programs offered by these brands also contribute to the sustained demand for cartridge razors.

The electric segment is expected to grow at the fastest CAGR of 4.6% over the forecast period. The increasing adoption of electric razors is fueled by their convenience, efficiency, and advanced features. Electric razors offer a quick and easy shaving experience, making them popular among busy consumers. Technological advancements in electric razors, such as enhanced battery life, waterproof designs, and multi-functional capabilities, attract tech-savvy users. Additionally, the trend towards grooming on the go and the rising preference for cordless, portable grooming devices support the market's expansion. The growing awareness of electric razors' benefits, including reduced skin irritation and long-term cost savings, further contributes to their popularity. The availability of local and international brands, from Philips and Braun to Indian brands like Syska and Nova, is the primary factor driving this segment.

Consumer Insights

Men dominated the market with the largest revenue share of 75.9% in 2024. The popularity of facial hair grooming, including shaving and styling, contributes to the strong demand for razors and related products among male consumers. Additionally, the wide variety of razor types, from traditional cartridge and safety razors to advanced electric shavers, caters to diverse preferences and needs in men's grooming. The robust marketing campaigns and product innovations targeted toward men further support this dominant position.

Women are expected to grow with the fastest CAGR over the forecast period. Increasing awareness and emphasis on personal grooming and hygiene among women are major drivers. The expanding variety of razors and shaving products designed specifically for women, including ergonomic handles and moisturizing strips, cater to their unique needs and preferences. Additionally, the rising trend of women embracing regular shaving routines for different body parts contributes to the increased demand for women's razors. The influence of social media and beauty influencers promoting grooming routines also plays a significant role in boosting market growth.

Distribution Channel Insights

The online channel dominated the market with the largest revenue share in 2024. The convenience and accessibility of online shopping platforms have significantly influenced consumer behavior. Shoppers can browse a vast selection of products, compare prices, read reviews, and make purchases from the comfort of their homes. Additionally, the rise of e-commerce and the proliferation of subscription services for razors have made it easier for consumers to maintain their grooming routines without the hassle of frequent store visits. The availability of exclusive online deals and promotions further attracts customers to this channel. Moreover, integrating advanced technologies like AI for personalized recommendations enhances the online shopping experience, making it more tailored and appealing.

The convenience stores’ segment is expected to grow significantly over the forecast period. The increasing demand for quick and easy shopping options appeals to busy consumers who value convenience and time efficiency. Convenience stores often provide a wide range of products, including everyday essentials, snacks, beverages, and personal care items, making them a one-stop shop for many needs. Additionally, their extended hours and strategic locations in urban and suburban areas contribute to their popularity. The trend towards grab-and-go meals and ready-to-eat food items also boosts sales in convenience stores.

Regional Insights

North America razor market dominated the global market with the largest revenue share of 31.6% in 2024. The region's high disposable income levels enable consumers to invest in premium, high-quality grooming products. The well-established retail infrastructure, including both offline stores and advanced e-commerce platforms, ensures wide accessibility and availability of a diverse range of razors. Additionally, the strong cultural emphasis on personal grooming and hygiene drives consistent demand for razor products.

U.S. Razor Market Trends

The U.S. razor industry is expected to grow significantly over the forecast period. American consumers are willing to invest in premium shaving products owing to their high disposable income. The rise of subscription-based services, offering convenience and cost savings, has further fueled market growth. Additionally, the emphasis on sustainability has led to introducing eco-friendly packaging and recyclable materials, appealing to environmentally conscious consumers.

Europe Razor Market Trends

Europe razor industry was identified as a lucrative region in 2024 owing to the strong emphasis on hygiene and aesthetics. Countries such as Germany, the UK, and France are major players in the region. The market is shifting towards sustainable and eco-friendly products, with consumers increasingly opting for razors made from recyclable materials. The trend of unisex razors, catering to both men and women, is gaining popularity. The UK market, in particular, is witnessing a surge in demand for unique and sustainable razor models. Social media and influencer marketing play a significant role in shaping consumer preferences, with many consumers influenced by beauty and grooming content online.

Asia Pacific Razor Market Trends

Asia Pacific razor industry is expected to grow at the fastest CAGR of 4.5% over the forecast period. Increasing disposable incomes and a growing emphasis on personal grooming. Countries like South Korea and China are leading the charge, with consumers spending significantly on skincare and grooming products.

Key Razor Company Insights

Some key companies in the razor market include Procter & Gamble, Koninklijke Philips N.V., Syska, Edgewell Personal Care, and others. Many leading brands have begun offering subscription services in keeping with ongoing trends in the industry. These services include promoting both technologically innovative razors as well as lower-end products. Branching out into lucrative product categories is also a go-to strategy some companies have been adopting.

• Procter & Gamble is a leading player in the razor industry, primarily through its Gillette brand. Gillette offers a wide range of products designed to cater to various shaving needs and preferences. Some of their popular offerings include Mach3, Fusion5, and SkinGuard.

• Philips is renowned for its innovative electric shavers designed to provide a close, comfortable shave. The company emphasizes sustainability in its product design, with features such as self-sharpening blades, eco-friendly packaging, and renewable energy use in production.

Recent Developments

• In October 2024, Estrid unveiled its inaugural face razor. Designed for sensitive skin, it features diamond-coated blades, a precision trimmer, and a vitamin E-infused hydration strip, all compatible with Estrid's signature steel handle.

• In February 2024, Gillette India introduced a new super-premium razor under its Gillette Labs brand to enhance the shaving experience. This innovative product integrates advanced shaving and gentle exfoliation technologies into a single stroke.

• In March 2023, Gillette Venus launched its First Ever Dermaplaning Skincare Collection. Venus for Facial Hair & Skin Care Collection is approved by dermatologists and includes a cleansing primer, dermaplaning razor, and moisturizing serum for instant radiant skin.

• In May 2022, Edgewell launched Schick Bamboo hybrid-sustainable razors for men and women. Schick Xtreme Men's and Schick Intuition Women's razors have 100% recyclable packaging and flexible blades made up of approximately 75% recycled steel.

• In October 2021, BIC partnered with Avient to launch the sustainable material Soleil Click 5 Women’s Razor Handle. This product has 62 recycled content, a soft, grippy feel, and is highly colorable and sustainable.

Razor Market Report Scope

Global Razor Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global razor market report based on product, consumer, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Cartridge

  • Disposable

  • Electric

• Consumer Outlook (Revenue, USD Billion, 2018 - 2030)

  • Men

  • Women

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Online

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • Saudi Arabia