Pumpkin Seed Oil Market Size, Share & Trends Analysis Report By Type (Cold-Pressed, Traditional/Processed), By Application (Food, Cosmetics), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Pumpkin Seed Oil Market Size & Trends

The global pumpkin seed oil market size was estimated at USD 1.04 billion in 2023 and is expected to grow at a CAGR of 10.4% from 2024 to 2030. Factors such as increasing consumer awareness of its health benefits, growing demand for natural and organic products, and rising popularity of plant-based diets are driving the market. The oil's rich nutritional profile, containing vitamins, minerals, and antioxidants, has led to its incorporation in various industries such as food and beverages, cosmetics, and pharmaceuticals.

Additionally, the expanding use of pumpkin seed oil in traditional medicine and its potential applications in managing health conditions like prostate issues and hair loss have contributed to market growth. The rise of e-commerce platforms has also improved accessibility, while innovative product formulations and packaging designs are attracting a broader consumer base. The growing emphasis on health and wellness is a primary factor driving the pumpkin seed oil market. Consumers are increasingly aware of the health benefits associated with pumpkin seed oil, which is rich in essential fatty acids, antioxidants, vitamins, and minerals. This oil is known for its anti-inflammatory properties, support for prostate health, cardiovascular benefits, and positive effects on skin health. The shift towards healthier eating habits and the inclusion of nutrient-dense foods in diets have significantly boosted the demand for pumpkin seed oil.

As consumers become more conscious of the ingredients in their food and personal care products, there is a growing preference for natural and organic options. Pumpkin seed oil, particularly the cold-pressed variety, is often sought after for its purity and lack of chemical additives. This trend is not limited to the food industry but extends to cosmetics and personal care products, where consumers seek out natural ingredients that are perceived to be safer and more beneficial for their health and the environment. The rise of veganism and plant-based diets has also contributed to the growth of the pumpkin seed oil market. As more people adopt plant-based lifestyles, they seek alternative sources of essential nutrients, and pumpkin seed oil fits well within this dietary preference. It serves as a versatile ingredient in various recipes, from salad dressings to smoothies, and provides a nutritious alternative to traditional oils.

The growth of e-commerce platforms has made it easier for consumers to access pumpkin seed oil products. Online shopping offers convenience, a wider range of product options, and the ability to compare prices and read reviews. This trend has enabled smaller, niche brands to reach a broader audience without the need for an extensive physical retail presence. The digital marketplace has thus played a significant role in the increasing popularity and accessibility of pumpkin seed oil.

The increasing interest in functional foods and dietary supplements has driven the demand for pumpkin seed oil. Its high nutritional value makes it a popular ingredient in these products, which are marketed for their health benefits. Consumers looking to enhance their diets with supplements that provide specific health benefits, such as improved heart health or better skin, often turn to products containing pumpkin seed oil.

Type Insights

Cold-pressed pumpkin seed oil accounted for a revenue share of 61.9% in 2023 due to its superior nutritional and health benefits. This extraction method retains more of the oil's natural antioxidants, vitamins, and essential fatty acids, making it highly desirable for health-conscious consumers. The cold-pressing process avoids the use of heat and chemicals, ensuring that the oil remains pure and retains its natural flavor, aroma, and nutritional profile. This method is particularly appealing to those seeking organic and natural products. Additionally, the growing awareness of the health benefits of cold-pressed oils, such as improved heart health, anti-inflammatory properties, and enhanced skin health, has significantly boosted demand.

Traditional/processed pumpkin seed oil is expected to grow at a CAGR of 10.0% from 2024 to 2030 due to advancements in processing technologies that enhance the efficiency and quality of the oil extraction process. These improvements make traditional pumpkin seed oil more affordable and accessible to a broader audience. Additionally, the processed oil's longer shelf life and stable properties under varying storage conditions make it a practical choice for both consumers and manufacturers. As consumer preferences evolve, there is a growing demand for diverse oil products, including those used in cooking, cosmetics, and pharmaceuticals, where processed oils are often preferred due to their consistent quality.

Application Insights

Food applications accounted for a revenue share of 52.3% in 2023 due to the oil's rich flavor, nutritional benefits, and versatility in culinary uses. Pumpkin seed oil is highly valued for its nutty taste and is often used as a finishing oil in salads, soups, and desserts, enhancing the flavor profile of dishes. The oil's high content of unsaturated fatty acids, antioxidants, vitamins, and minerals makes it a popular choice among health-conscious consumers seeking to incorporate nutritious ingredients into their diets. The rising trend of plant-based and functional foods has further driven the demand for pumpkin seed oil in the food industry. Moreover, its recognized health benefits, such as supporting prostate health, reducing inflammation, and promoting cardiovascular health, have made it a staple in many kitchens worldwide.

Cosmetics applications of pumpkin seed oil are expected to grow at a CAGR of 11.6% from 2024 to 2030 due to increasing consumer awareness of natural and organic skincare products. Pumpkin seed oil is rich in essential fatty acids, antioxidants, and vitamins A, C, and E, making it highly beneficial for skin health. It is known for its moisturizing, anti-aging, and anti-inflammatory properties, making it an attractive ingredient in skincare and haircare products. The rising demand for clean beauty products free from synthetic chemicals and additives has led many cosmetic brands to incorporate pumpkin seed oil into their formulations. Additionally, the growing popularity of DIY beauty treatments and natural remedies has further fueled interest in pumpkin seed oil.

Distribution Channel Insights

The sales of pumpkin seed oil through the B2B distribution channel accounted for a revenue share of 72.3% in 2023 due to the large-scale procurement and usage of the oil by various industries. Food manufacturers, cosmetic companies, and pharmaceutical firms often purchase pumpkin seed oil in bulk for use in their products, driving significant demand through the B2B channel. This distribution method allows for efficient supply chain management, cost-effectiveness, and the ability to meet large orders, which is crucial for businesses operating on a large scale. Additionally, partnerships and collaborations between pumpkin seed oil producers and industry players facilitate the seamless integration of the oil into various product lines.

The sales of pumpkin seed oil through the B2C distribution channel are expected to grow at a CAGR of 11.5% from 2024 to 2030 due to the rise of e-commerce and direct-to-consumer sales platforms. Consumers increasingly prefer purchasing products online for convenience, accessibility, and the ability to compare prices and read reviews. The growing trend of health and wellness has led to heightened consumer interest in premium, organic, and natural products like pumpkin seed oil, which are readily available through B2C channels. Additionally, the expansion of retail outlets, health food stores, and specialty shops offering pumpkin seed oil products has made it more accessible to consumers. Marketing efforts, including social media campaigns and influencer endorsements, have also played a crucial role in boosting direct sales.

Regional Insights

The Europe pumpkin seed oil market accounted for a revenue share of 35.9% in 2023, due to the region's long-standing tradition of pumpkin cultivation and oil production, particularly in countries like Austria and Slovenia. The high-quality standards and reputation of European pumpkin seed oil have established a strong market presence. European consumers' preference for natural, organic, and gourmet food products has driven demand for premium pumpkin seed oil. Additionally, the region's advanced agricultural practices and stringent quality control measures ensure the production of superior-quality oil. The culinary heritage and widespread use of pumpkin seed oil in traditional European dishes have also contributed to its dominance in the market.

Asia Pacific Pumpkin Seed Oil Market Trends

The pumpkin seed oil market in the Asia Pacific is expected to grow with a CAGR of 11.2% from 2024 to 2030, due to the increasing consumer awareness of its health benefits and the rising demand for natural and organic products. Rapid urbanization and the growing middle class in countries like China and India have led to higher disposable incomes and a greater willingness to spend on premium health products. The expansion of e-commerce platforms has also made pumpkin seed oil more accessible to a broader audience in the region. Additionally, the growing trend of incorporating healthy oils into daily diets and the rising popularity of natural skincare products have fueled demand.

North America Pumpkin Seed Oil Market Trends

The pumpkin seed oil market in North America is expected to grow at a CAGR of 10.5% from 2024 to 2030, due to the increasing awareness of its health benefits and the rising popularity of natural and organic products. The growing trend of health and wellness has led consumers to seek nutrient-rich oils like pumpkin seed oil for their diets and skincare routines. Additionally, the expanding vegan and plant-based food movement in the region has boosted demand for alternative oils. The rise of e-commerce and specialty health food stores has made pumpkin seed oil more accessible to consumers. Furthermore, the increasing use of pumpkin seed oil in dietary supplements, functional foods, and cosmetics has contributed to market growth. As consumers continue to prioritize health and wellness, the demand for high-quality pumpkin seed oil in North America is expected to rise.

U.S. Pumpkin Seed Oil Market Trends

The U.S. pumpkin seed oil market is expected to grow at a CAGR of 10.6% from 2024 to 2030. Consumers are increasingly seeking natural and organic products, and pumpkin seed oil fits well within this trend due to its rich content of essential fatty acids, antioxidants, and vitamins. The rise of the health and wellness movement has led to a higher demand for functional foods and dietary supplements that incorporate pumpkin seed oil. Additionally, the popularity of plant-based and vegan diets has increased the use of pumpkin seed oil as a healthy alternative to conventional oils. The expanding market for natural skincare and cosmetic products also drives demand, as pumpkin seed oil is known for its moisturizing and anti-aging properties.

Key Pumpkin Seed Oil Company Insights

The market is characterized by the presence of numerous players along with several emerging players, contribute to a competitive landscape that fosters continuous innovation. Established brands leverage their extensive experience and advanced production techniques to maintain high-quality standards, while new entrants introduce novel products and approaches to capture niche segments. The competition drives companies to invest in research and development, leading to the introduction of new formulations, improved extraction processes, and diversified product offerings.

Recent Developments

• In December 2023, Julia Kelley, a Cal Poly alumnuslaunched her own skincare company, PumpSkin. PumpSkin's first two products are morning and evening facial oils that feature pumpkin seed oil along with other vitamin-rich ingredients. Kelley wanted to create a natural way for people to get important nutrients for their skin, rather than relying on oral supplements.

Pumpkin Seed Oil Market Report Scope

Global Pumpkin Seed Oil Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global pumpkin seed oil market report based on the type, application, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Cold-Pressed

  • Traditional/Processed

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Food

  • Cosmetics

  • Pharmaceuticals

  • Nutraceuticals

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • B2B

  • B2C

    • Supermarkets/Hypermarkets

    • Online

    • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa