Progressive Web Apps Market Size, Share & Trends Analysis Report By Component (Platform, Services), By Organization Size, By Application (EMedia & Entertainment, Banking & Financial Services), By Region, And Segment Forecasts, 2024 - 2030

PWA Market Size & Trends

The global progressive web apps market size was estimated at USD 1.46 billion in 2023 and is projected to grow at a CAGR of 31.1% from 2024 to 2030. The Progressive Web Apps (PWA) market is driven by factors such as the growing internet and smartphone penetration and the growing demand for improved user experience.

A progressive web application is a flexible web app that operates as both a web page and a mobile app across any device. It effectively tackles challenges related to poor mobile user experiences and low conversion rates in online stores. Progressive web apps are designed to deliver a native-like user experience, enabling faster conversions and seamless browsing, even with a weak Internet connection. PWA offers numerous benefits to users, such as offline functionality, enhanced performance, cross-platform compatibility, and app-like experience. PWA loads swiftly and provides seamless navigation, leading to improved user satisfaction and higher conversion rates. They resemble mobile sites and apps, but they are faster, lighter, and don't occupy the storage space that traditional apps do.

The Internet and smartphone penetration is witnessing growth worldwide. According to the International Telecommunication Union (ITU), the global internet penetration was 67% in 2023, growing from 49% in 2018. Moreover, according to the GSM Association (GSMA)’s 2023 report, over half of the global population owns a smartphone. This, along with the growing digitalization of services, has led to a surge in mobile application usage. As mobile internet usage continues to grow, the demand for fast, reliable, and engaging mobile web experiences drives the adoption of PWA.

PWA requires lower development and maintenance costs than native apps. The better performance of PWA compared to native apps has led many companies, such as U.S.-based Tinder LLC, X Corp. (earlier Twitter), and Forbes Media LLC, among others, to switch to PWA. The improved user experience offers benefits to businesses as it aids in improving user engagement and conversion rates.

Industry Dynamics

The target market growth stage is high, and the pace of growth is accelerating. The market is fragmented, with the presence of numerous PWA development platforms and service providers. Ongoing integration with technologies like Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) is pushing the boundaries of what PWA can achieve, providing personalized and context-aware experiences and driving innovation in the market.

The target market is also characterized by many product launches by the leading companies operating in the market. For instance, in October 2023, Google introduced the Pixel Buds PWA for Chromebooks, a web app that lets users manage their Pixel Buds directly from their Chromebooks. Available in the Google Play Store and accessible through a web browser, this app allows users to install firmware updates, adjust earbud settings, and change noise control modes, providing a seamless and convenient management experience across devices.

Companies operating in the target market are subject to various regulations, which can affect different aspects of their development and deployment processes. Key regulatory areas include data privacy, accessibility, security, and consumer protection. These companies need to comply with data privacy laws, such as the General Data Protection Regulation (GDPR) in the European Union (EU) and app store guidelines.

Substitutes for progressive web apps include various types of applications and technologies that provide similar functionalities and user experiences. The substitutes include native apps and hybrid apps. However, progressive apps offer benefits over the substitutes, such as lower cost of development and better performance.

Progressive web apps serve a diverse range of end-users across various industries. These industries include healthcare, education, media and entertainment, and banking and financial services. In the media and entertainment industry, progressive web applications enable fast content delivery, improved user engagement, and reduced bounce rates.

Component Insights

The platform segment dominated the market with a share of over 55.0% in 2023. The platform segment’s growth can be attributed to the growing need among businesses to develop apps that have cross-platform compatibility. Progressive web apps, which can operate on any device with a web browser, meet this need, driving the demand for platforms that facilitate their development. Moreover, the growing emphasis on user experience and cost efficiency while app development is driving the development of progressive web apps, driving the adoption of their development platforms such as those offered by U.S.-based OutSystems.

The services segment is expected to register the fastest CAGR of 31.9% from 2024 to 2030. The segment’s growth can be attributed to the need for expertise in progressive web app development and the need to meet the demand for custom solutions. Businesses require tailored PWA solutions that meet specific needs and integrate seamlessly with existing systems. This demand drives the need for professional services such as those offered by Hidden Brains InfoTech, an India-based company that offers custom progressive web app development and maintenance services.

Application Insights

The social media segment held the largest market share of over 19.0% in 2023. Social media dominates the market because Progressive Web Apps (PWAs) deliver fast, reliable, and engaging experiences across various devices and network conditions. Key factors include push notifications for user engagement, offline access, fast load times, and efficient resource management. PWAs provide a unified experience across platforms, reducing development costs and increasing accessibility by eliminating the need for app store downloads. SEO benefits, such as search engine indexing and easy content sharing, enhance visibility and user acquisition. Additionally, PWAs ensure increased user retention through a smooth user experience and background synchronization while offering broader market reach, particularly in regions with limited connectivity. Automatic updates and HTTPS security further enhance their appeal. Success stories from platforms like Twitter Lite, Pinterest, and Facebook highlight the effectiveness of PWAs in improving performance and user retention, underscoring its dominance in the market.

The e-commerce and retail segment is expected to register a significant CAGR of 33.5% from 2024 to 2030. The growth of the segment is attributed to the rapid growth in e-commerce sales. E-commerce and retail enterprises can achieve significant growth through the adoption of progressive web apps. The benefits of integrating PWA into e-commerce operations are substantial, including enhanced customer loyalty, increased engagement, and higher conversion rates, led by accelerated loading speeds and offline accessibility. These advantages are driving businesses in the e-commerce and retail sectors to adopt progressive web apps.

Organization Size Insights

The large enterprises segment dominated the market with a share of over 58.0% in 2023. The segment’s growth can be attributed to the growing push for digital transformation among large enterprises and the need for scalable solutions. Large enterprises are continually seeking ways to innovate and improve their digital capabilities. Adopting PWA technology aligns with broader digital transformation goals by providing modern, scalable, and flexible web solutions. Progressive web apps are scalable, making them suitable for large enterprises that need to handle significant and growing traffic. They can be optimized to manage high loads efficiently, ensuring reliability and performance. Starbucks Coffee Company and Uber Technologies Inc., two U.S.-based companies, are among the large enterprises that have adopted progressive web apps.

The small & medium enterprises segment is likely to grow the fastest CAGR of 33.5% from 2024 to 2030. The segment’s growth is attributed to the cost efficiency and ease of deployment of progressive web apps. SMEs often have limited budgets for app development. PWAs are cost-effective because they eliminate the need to develop separate apps for different platforms. This single-code-based approach reduces both development and maintenance costs. Moreover, they are easier and faster to develop compared to native apps. Many PWA development platforms offer user-friendly tools and frameworks that allow small & medium enterprises to build high-quality apps without requiring extensive technical expertise.

Regional Insights

North America Progressive Web Apps (PWA) market accounted for over 33.0% of the revenue share in 2023. The growth of the market in the region is attributable to the high software development activity in the region and high smartphone penetration, driving the usage of mobile applications. This is driving the demand for responsive applications among end users, driving the adoption of progressive web apps.

U.S. Progressive Web Apps (PWA) Market Trends

The Progressive Web Apps (PWA) market in the U.S. is projected to grow at a CAGR of 31.1% from 2024 to 2030. The growth of the market in the country can be attributed to the presence of prominent market players, such as Microsoft and Google. Moreover, many social media platforms, such as Meta and X Corp. (earlier Twitter), are based in the U.S. The high usage of social media platforms among the U.S. population drives the demand for progressive web apps for consistent performance and faster load times.

Europe Progressive Web Apps (PWA) Market Trends

The Europe Progressive Web Apps (PWA) market was valued at USD 289.7 million in 2023. The market’s growth in the region is driven by the region’s growing digitalization among industries. According to Eurostat, about 70% of the internet users in the EU used online banking services, growing from 55% in 2013. Moreover, initiatives by governments in the region to promote digitalization are likely to drive the adoption of progressive web apps in the region.

The Progressive Web Apps (PWA) market in Germany is expected to grow at a CAGR of 29.9%from 2024 to 2030. The target market's growth in the country can be attributed to its significant digitalization. According to the European Commission's 2022 Digital Economy and Society Index (DESI) index, Germany ranked slightly higher than the EU average. comdirect, a Germany-based bank, provides online banking services. This is likely to have a positive impact on the adoption of progressive web apps.

Asia Pacific Progressive Web Apps (PWA) Market Trends

Asia Pacific Progressive Web Apps (PWA) market is expected to grow at the fastest CAGR of 32.7% from 2024 to 2030. The target market’s growth in the region can be attributed to improving technological infrastructure and rising disposable income, leading to a rise in internet and smartphone penetration. Moreover, growing e-commerce sales are likely to drive the growth of the market. PWAs can offer seamless online and offline shopping experiences and improved conversion rates.

The Progressive Web Apps (PWA) market in China is projected to grow at a CAGR of 31.6% from 2024 to 2030. It is driven by high-tech development activities, such as rapid 5G deployment and government initiatives to support digital transformation. Moreover, high social media usage on platforms such as WeChat and TikTok drives the demand for apps offering faster load times and requiring low development costs.

Key Progressive Web Apps Company Insights

Some key companies operating in the market include Google and Microsoft, among others.

• Google, a U.S.-based company and subsidiary of Alphabet, offers various technology services and solutions. The company has a global presence and has offices worldwide. Google operates in two business segments, namely, Google Cloud and Google Services. The company provides robust support for progressive web apps through tools like Lighthouse and Workbox.

• Microsoft is a U.S.-based multinational technology company. The company operates in three business segments, namely, Intelligent Cloud, Productivity and Business Processes, and More Personal Computing. The company provides various tools and platforms, such as PWABuilder and Visual Studio Code, for progressive web app development.

OutSystems and Alokai (former Vue Storefront) are some emerging companies in the target market.

• OutSystems is a U.S.-based company that provides low-code development platform that enables organizations to build, deploy, and manage web and mobile applications efficiently. The company provides tools for developing, deploying, and managing progressive web apps effectively. It has a global presence with offices across North America, Europe, Middle East & Africa (MEA), and Asia Pacific.

• Alokai (former Vue Storefront) is a U.S.-based technology startup that offers front-end website technology for e-commerce businesses. It specializes in creating software for retailers that enables them to build rapid, contemporary, and high-performing online storefronts with significant savings in both time and costs. The company employs over 100 people and has offices in the U.S. and Poland.

Recent Developments

• In March 2024, OutSystems announced the launch of AI Agent Builder on its Developer Cloud platform, enabling IT leaders to integrate generative AI applications seamlessly into their digital transformation strategies while ensuring governance over AI use. This solution supports the company's broader AI strategy, which includes accelerating application development, enhancing performance and security throughout the development lifecycle, and empowering users to build AI-powered applications without coding expertise.

• In March 2023, Alokai (former Vue Storefront) introduced support for React alongside a suite of enhancements aimed at accelerating the development of superior customer experiences for enterprise businesses. The release includes JavaScript-agnostic integrations for various platforms and Storefront UI 2, a new open-source frontend toolkit supporting Vue.js and React.

• In November 2022, OutSystems announced the acquisition of Ionic, a prominent platform for building desktop and mobile applications using web technology. This acquisition aims to enhance enterprise-grade application development with a range of development approaches, from open source to high-performance low-code, emphasizing scalability, security, and developer flexibility.

Progressive Web Apps Market Report Scope

Global Progressive Web Apps Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global progressive web apps market report based on component, organization size, application, and region.

• Component Outlook (Revenue, USD Million, 2017 - 2030)

  • Platform

    • Desktop PWAs

    • Mobile PWAs

    • Tablet PWAs

  • Services

• Organization Size Outlook (Revenue, USD Million,  2017 - 2030)

  • Small & Medium Enterprises

  • Large Enterprises

• Application Outlook (Revenue, USD Million,  2017 - 2030)

  • E-commerce and Retail

  • Media and Entertainment

  • Social Media

  • Travel and Tourism

  • Healthcare

  • Education

  • Banking and Financial Services

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • India

    • China

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • Kingdom of Saudi Arabia (KSA)

    • UAE

    • South Africa