Programmatic Advertising Platform Market Size, Share & Trends Report

Programmatic Advertising Platform Market Size, Share & Trends Analysis Report By Platform Type, By Ad Format, By Deployment Model, By Pricing Model, By End-use, By Region, And Segment Forecasts, 2024 - 2030

Report ID: GVR-4-68040-329-6
Number of Report Pages: 150
Format: PDF, Horizon Databook

Historical Range: 2018 - 2023
Forecast Period: 2024 - 2030
Industry: Technology

Market Segmentation

Programmatic Advertising Platform Type Outlook (Revenue, USD Million, 2018 - 2030)
- Demand-Side Platform (DSP)
- Supply-Side Platform (SSP)
- Ad Exchange
Programmatic Advertising Platform Ad Format (Revenue, USD Million, 2018 - 2030)
- Display Advertising
- Video Advertising
- Mobile Advertising
- Native Advertising
Programmatic Advertising Platform Deployment Model (Revenue, USD Million, 2018 - 2030)
- Cloud-Based
- On-Premises
Programmatic Advertising Platform Pricing Model (Revenue, USD Million, 2018 - 2030)
- CPM
- CPC
- CPV
- Others
Programmatic Advertising Platform Vertical (Revenue, USD Million, 2018 - 2030)
- Advertisers & Publishers
- Media Buyers
- Data Management Platforms (DMP)
- Others
Programmatic Advertising Platform Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
  - North America Programmatic Advertising Platform Market, By Platform Type
    - Demand-Side Platform (DSP)
    - Supply-Side Platform (SSP)
    - Ad Exchange
  - North America Programmatic Advertising Platform Market, By Ad Format
    - Display Advertising
    - Video Advertising
    - Mobile Advertising
    - Native Advertising
  - North America Programmatic Advertising Platform Market, By Deployment Model
    - Cloud-Based
    - On-Premises
  - North America Programmatic Advertising Platform Market, By Pricing Model
    - CPM
    - CPC
    - CPV
    - Others
  - North America Programmatic Advertising Platform Market, By Vertical
    - Advertisers & Publishers
    - Media Buyers
    - Data Management Platform (DMP)
    - Others
  - U.S.
    - U.S. Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - U.S. Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - U.S. Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - U.S. Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - U.S. Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - Canada
    - Canada Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - Canada Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - Canada Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - Canada Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - Canada Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
- Europe
  - Europe Programmatic Advertising Platform Market, By Platform Type
    - Demand-Side Platform (DSP)
    - Supply-Side Platform (SSP)
    - Ad Exchange
  - Europe Programmatic Advertising Platform Market, By Ad Format
    - Display Advertising
    - Video Advertising
    - Mobile Advertising
    - Native Advertising
  - Europe Programmatic Advertising Platform Market, By Deployment Model
    - Cloud-Based
    - On-Premises
  - Europe Programmatic Advertising Platform Market, By Pricing Model
    - CPM
    - CPC
    - CPV
    - Others
  - Europe Programmatic Advertising Platform Market, By Vertical
    - Advertisers & Publishers
    - Media Buyers
    - Data Management Platform (DMP)
    - Others
  - Germany
    - Germany Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - Germany Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - Germany Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - Germany Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - Germany Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - UK
    - UK Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - UK Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - UK Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - UK Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - UK Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - France
    - France Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - France Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - France Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - France Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - France Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - Italy
    - Italy Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - Italy Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - Italy Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - Italy Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - Italy Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - Spain
    - Spain Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - Spain Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - Spain Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - Spain Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - Spain Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
- Asia Pacific
  - Asia Pacific Programmatic Advertising Platform Market, By Platform Type
    - Demand-Side Platform (DSP)
    - Supply-Side Platform (SSP)
    - Ad Exchange
  - Asia Pacific Programmatic Advertising Platform Market, By Ad Format
    - Display Advertising
    - Video Advertising
    - Mobile Advertising
    - Native Advertising
  - Asia Pacific Programmatic Advertising Platform Market, By Deployment Model
    - Cloud-Based
    - On-Premises
  - Asia Pacific Programmatic Advertising Platform Market, By Pricing Model
    - CPM
    - CPC
    - CPV
    - Others
  - Asia Pacific Programmatic Advertising Platform Market, By Vertical
    - Advertisers & Publishers
    - Media Buyers
    - Data Management Platform (DMP)
    - Others
  - China
    - China Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - China Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - China Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - China Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - China Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - Japan
    - Japan Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - Japan Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - Japan Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - Japan Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - Japan Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - India
    - India Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - India Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - India Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - India Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - India Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - South Korea
    - South Korea Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - South Korea Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - South Korea Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - South Korea Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - South Korea Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
- Latin America
  - Latin America Programmatic Advertising Platform Market, By Platform Type
    - Demand-Side Platform (DSP)
    - Supply-Side Platform (SSP)
    - Ad Exchange
  - Latin America Programmatic Advertising Platform Market, By Ad Format
    - Display Advertising
    - Video Advertising
    - Mobile Advertising
    - Native Advertising
  - Latin America Programmatic Advertising Platform Market, By Deployment Model
    - Cloud-Based
    - On-Premises
  - Latin America Programmatic Advertising Platform Market, By Pricing Model
    - CPM
    - CPC
    - CPV
    - Others
  - Latin America Programmatic Advertising Platform Market, By Vertical
    - Advertisers & Publishers
    - Media Buyers
    - Data Management Platform (DMP)
    - Others
  - Brazil
    - Brazil Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - Brazil Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - Brazil Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - Brazil Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - Brazil Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - Mexico
    - Mexico Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - Mexico Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - Mexico Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - Mexico Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - Mexico Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
- MEA
  - Middle East and Africa Programmatic Advertising Platform Market, By Platform Type
    - Demand-Side Platform (DSP)
    - Supply-Side Platform (SSP)
    - Ad Exchange
  - Middle East and Africa Programmatic Advertising Platform Market, By Ad Format
    - Display Advertising
    - Video Advertising
    - Mobile Advertising
    - Native Advertising
  - Middle East and Africa Programmatic Advertising Platform Market, By Deployment Model
    - Cloud-Based
    - On-Premises
  - Middle East and Africa Programmatic Advertising Platform Market, By Pricing Model
    - CPM
    - CPC
    - CPV
    - Others
  - Middle East and Africa Programmatic Advertising Platform Market, By Vertical
    - Advertisers & Publishers
    - Media Buyers
    - Data Management Platform (DMP)
    - Others
  - UAE
    - UAE Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - UAE Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - UAE Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - UAE Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - UAE Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - Saudi Arabia
    - Saudi Arabia Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - Saudi Arabia Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - Saudi Arabia Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - Saudi Arabia Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - Saudi Arabia Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others
  - South Africa
    - South Africa Programmatic Advertising Platform Market, By Platform Type
      - Demand-Side Platform (DSP)
      - Supply-Side Platform (SSP)
      - Ad Exchange
    - South Africa Programmatic Advertising Platform Market, By Ad Format
      - Display Advertising
      - Video Advertising
      - Mobile Advertising
      - Native Advertising
    - South Africa Programmatic Advertising Platform Market, By Deployment Model
      - Cloud-Based
      - On-Premises
    - South Africa Programmatic Advertising Platform Market, By Pricing Model
      - CPM
      - CPC
      - CPV
      - Others
    - South Africa Programmatic Advertising Platform Market, By Vertical
      - Advertisers & Publishers
      - Media Buyers
      - Data Management Platform (DMP)
      - Others

Report content

Qualitative Analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments

Quantitative Analysis

Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance

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