Playroom Furniture Market Size, Share & Trends Analysis Report By Material (Wood, Polymer, Metal), By Product, By End Use (Residential, Commercial), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Report Overview

The global playroom furniture market size was valued at USD 3.55 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2030. The anticipated growth for this industry is primarily driven by factors such as increasing availability of domestic and international brands in multiple regions, growing awareness about the role of these products in the holistic development of children, increasing globalization leading to the need for indoor playroom space and rising disposable incomes.

According to the World Bank Group, nearly 25.0 % of the total world population is from category 0-14 years. This signifies numerous opportunities the market is expected to experience in the coming years. In recent years, unceasing urbanization has resulted in alarming changes in outdoor environment for children. Reducing playgrounds available in urban vicinities and decreasing the number of children's parks have developed the need for products such as playroom furniture. Urban consumers are the primary buyers in this industry, where parents try to mimic playground environments in a limited home space. According to the World Bank Group, approximately 57.0% of the world's population resides in urban areas. These aspects are expected to generate greater demand for this industry in the coming years.

The safety and design innovations adopted by the market's key companies in their diverse product portfolios have contributed to the growth of this industry. Major industry participants have adopted strategies such as using vibrant colors, lightweight and durable materials, and designs that offer ease-of-use features. In addition, the growing penetration accomplished by online shopping platforms is adding to the growth opportunities for this market.

Trends such as a growing focus on early age development in children, increased inclination towards the use of products made from sustainably sourced materials and eco-friendly practices, improving response to day-care services, and a growing number of organizations offering crèche in the commercial space are expected to develop upsurge in demand for this market.

Material Insights

The wood-based playroom furniture segment dominated the global industry and accounted revenue share of 56.4% in 2023. The dominance of the segment is mainly driven by its aesthetic appeal, safety and durability. Unlike other synthetic materials developed with potentially harmful chemicals and other elements, wood is considered one of the safer alternatives as a material for playroom furniture products. Furthermore, wood allows for intricate artisanship and customization, and can be created into unique designs, detailed carvings, and custom sizes, appealing to parents looking for personalized pieces for their children's playrooms.

The polymer-based playroom furniture segment is anticipated to witness the fastest CAGR during the forecast period. The projected growth of this segment is attributed to its design flexibility, durability, and lightweight characteristics. Polymers are often less expensive than naturally sourced materials such as wood, which adds affordability to the finished goods. This cost-effectiveness allows companies to make it accessible to a broader range of consumers. Furthermore, many modern polymers are designed to be child-safe, with features such as smooth, rounded edges that reduce the risk of injury. In addition, advancements in polymer technology, such as developing non-toxic and hypoallergenic materials, are likely to propel segment growth.

Product Insights

The chair/sitting units segment held the largest revenue share of the global industry in 2023. Chairs are essential parts of any playroom, serving multiple functions such as reading, writing, playing games, and socializing. Chairs are available in various sizes and designs to suit different age groups, from toddlers to older children. This adaptability helps meet the needs of a broad range of age-specific requirements and preferences. With the increasing focus on ergonomics and child safety, there is expected to be a high demand for chairs designed to promote proper sitting habits and reduce the risk of discomfort and injury.

Storage/organizer/ cabinets & display units segment is expected to witness the fastest CAGR over the forecast period. With the rising urbanization leading to the emergence of households with smaller spaces, demand for multifunctional furniture that combines storage with other uses has been on a significant rise. Moreover, with a rising focus on home aesthetics and interior design trends, parents are increasingly looking for storage units that match their overall home aesthetics and fit well with their children's needs and preferences. These factors are anticipated to develop an upsurge in demand for this segment.

End Use Insights

Based on end use, the residential playroom furniture segment dominated the global industry in 2023. The growth of this segment is driven by rising disposable income levels and increasing demand for dedicated space for children at residences. Growing real estate among developing economies propelling the growth of the residential segment offering home decors and special rooms designed for children in the family of the buyers. Furthermore, changing lifestyle patterns, increasing focus on indoor home-based activities and growing emphasis on creating engaging and functional spaces for children inside house are further driving the growth for this segment.

The commercial segment is expected to witness the fastest CAGR during the forecast period. The growth is driven by expanding childcare facilities such as pre-schools and schools. With an increasing number of working parents, there is rising demand for childcare services, boosting the growth of commercial segments such as kindergartens and pre-nurseries. Furthermore, growing awareness of the role of play in child development leads to increased investment in furniture that supports cognitive, physical, and social development.

Distribution Channel Insights

Hypermarket & supermarket distribution held the largest revenue share in 2023. The key companies in the market prefer to focus on this distribution setting as it provides enhanced brand visibility to the organization. The lobbies of applauded hypermarkets & supermarkets that experience a large amount of footfall offer improved possibility of sale to these brands. In addition, customers, especially parents, prefer offline shopping as they can examine the products in person, including the quality, materials used, and suitability with their specific requirements.

The online distribution segment is anticipated to witness the fastest CAGR over the forecast period. The growth of this segment is primarily driven by factors such as increasing market penetration of online platforms and additional services offered by online shopping websites, such as doorstep delivery, detailed product descriptions, enhanced customer assistance, multiple payment alternatives, and display of customer reviews posted earlier about the seller and the product. Ease of accessibility and discretion are also some of the factors that have been attracting a larger group of customers towards the use of online shopping websites.

Regional Insights

North America playroom furniture market dominated the global industry and accounted for a revenue share of 31.0% in 2023. The region dominated the market owing to high per capita consumption, home décor industry trends, and rapidly changing lifestyles. For instance, two-thirds of children in the U.S. have all their parents in the workforce. This signifies the need for the facilities such as daycare. In addition, the the presence of multiple key market participants, availability of products through online portals, and increased focus on offering enhanced upbringing to children is expected to drive growth for this market during the forecast period.

U.S. Playroom Furniture Market

The U.S. playroom furniture market held a significant revenue share of the regional industry. This market is primarily influenced by the growth in disposable income levels of consumers, the growing need for dedicated space for children, the availability of vast product portfolios offered by domestic and global market participants, ease of accessibility through online portals, and more. Multiple specialty stores owned by renowned brands enhance customer engagement as numerous parents and businesses prefer to examine the products in person before buying.

Europe Playroom Furniture Market Trends

The playroom furniture market in Europe held a significant revenue share of the global industry in 2023. The growth is primarily driven by growing expenditure on childcare, the development of daycare facilities, and the rise of small & medium enterprises in the industry. Parental employment rates in the region also influence this market. Increasing awareness regarding the need for holistic growth of children and the availability of numerous products offering improved dedicated space in residence is expected to generate more significant growth for this market in the approaching years.

Germany playroom furniture market is expected to experience a noteworthy growth during the forecast period. The key drivers for the growth are changing lifestyles, the e-commerce boom, and a rising emphasis on early childhood development. Furthermore, rising disposable income levels, increasing consumer spending on home décor, including playroom furniture, and growing focus on health and safety, leading to increased demand for furniture that meets safety requirements and quality standards.

Asia Pacific Playroom Furniture Market Trends

Asia Pacific is anticipated to witness the fastest CAGR during the forecast period. The growth is mainly driven by increasing per capita income, rising infrastructural development, and growing awareness among parents of early childhood development. Rapid urbanization and rising population are other key factors driving demand for playroom furniture.  Moreover, increasing economic growth leads to high infrastructural development, thus reducing playground and outdoor play facilities and boosting market growth in the region. In addition, the growing popularity of online shopping and E-commerce platforms is further expected to propel regional growth.

India playroom furniture market held a significant revenue share of the regional industry in 2023. The critical factors for growth are continuously growing population, rising middle-class spending power, and increasing focus on child well-being development. With rising per capita consumption and growing awareness about the pre-development of children, parents increasingly want to give their children top-notch education, boosting the region's growth. In addition, rising economic growth, increasing urbanization, and increasing infrastructure development are among the key factors driving growth in the region.

Key Companies & Market Share Insights

Some key companies involved in the playroom furniture market include,

• IKEA, a Swedish international furniture and home goods retailer, operates over 400 stores in over 50 countries. It offers a range of furniture, kitchen products, home décor, storage solutions, and more. Some of its products for the playroom furniture market include storage, under beds with storage, swivel armchairs, and others.

• WILLIAMS-SONOMA, INC., one of the prominent specialty retailers, offers a variety of home retail products through its numerous brands such as POTTERY BARN, POTTERY BARN KIDS, PBTEEN, WILLIAMS SANOMA, and others. The playroom furniture offerings by it include home décor, camp bed, 3-D Activity DiNo Play Rug, Emily & Meritt Wood Bunny Mirror, Embroidered Storage Bin Collection, Grow-with-you Activity Carts, Camp Extra-Wide Dresser, Twill Anywhere Chair, and others.

Recent Developments

• In January 2024, Pottery Barn Kids, part of portfolio brands by WILLIAMS-SONOMA, INC., announced its debut collaboration with one of the renowned luxury lifestyle brands, AERIN. The collection is only offering by the brand in children's home furnishing market launched through POTTERNY BARN KIDS.

Playroom Furniture Market Report Scope

Global Playroom Furniture Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global playroom furniture market report based on material, product, end use, distribution channel, and region.

• Material Outlook (Revenue, USD Million, 2018 - 2030)

  • Wood

  • Polymer

  • Metal

• Product Outlook (Revenue, USD Million, 2018 - 2030)Desk/Table/Work Surface

  • Chair/Sitting Units

  • Storage/Organizer/ Cabinets & Display Units

  • Others

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Hypermarket & Supermarket

  • Specialty Stores

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East & Africa

    • South Africa