Pet DNA Testing Market Size, Share & Trends Analysis Report By Animal (Dogs, Cats), By Sample (Blood, Saliva, Semen), By Test (Genetic Diseases, Health and Wellness), By End-use (Pet Owners, Breeders), By Region, And Segment Forecasts, 2024 - 2030

Pet DNA Testing Market Size & Trends

The global pet DNA testing market size was valued at USD 365.34 million in 2023 and is expected to grow at a CAGR of 9.45% from 2024 to 2030. Factors driving market growth include increasing pet adoption rates, growing consumer genomics, increased R&D activity by key players and academic researchers, and increased awareness and sales of pet DNA testing kits. Furthermore, advancements in DNA testing technologies, coupled with more affordable and accessible testing options, are fueling the expansion of this market globally.

For instance, in June 2024, The Dublin Society for the Prevention of Cruelty to Animals (DSPCA) has launched the "Know Your Pet" DNA testing kit for dogs, in collaboration with Ancestry. This simple test, using a saliva sample, provides a detailed genetic breakdown, helping owners understand their dog's breed mix, traits, and behavior. The goal is to enhance care by tailoring it to the dog’s specific needs. According to DSPCA's Corporate Volunteer Manager, this advancement promotes responsible pet ownership and animal welfare.

Additionally, expansion of product launches by key players is propelling growth in the pet DNA testing market. These new products address emerging needs in veterinary medicine. For instance, in October 2023, Zoetis launched Basepaws Breed + Health Dog DNA Test. This innovative test enables pet owners to shift from a reactive to a proactive approach in pet care, thanks to its simple swabbing process and results tailored for mobile devices. This product marks a significant leap forward in empowering pet owners to take a more proactive role in their dogs' health through accessible and user-friendly genetic testing.

Similarly, pet parents are becoming increasingly ready for spending larger amounts on pet care in order to save or prolong the lives of their beloved dogs and cats, thus fueling market growth. For example, according to the FEDIAF 2024 report, pet-related products and services sales reached USD 27.45 billion in 2023, a significant rise over the prior year. As the study of genomics advances in the veterinary profession, pet genetic test kits become more prevalent. For more than 15 years, companies have provided at-home dog and cat DNA testing options to breeders, pet owners, and veterinarians. Since Mars Petcare introduced direct-to-consumer genetic test products in 2009, the market has grown rapidly, offering numerous potential customers. DNA profiling techniques are expanding in the veterinary industry, much like the field of human genomics and genetic testing is expanding.

Market Concentration & Characteristics

The pet DNA testing market is generally consolidated. The market is at a medium-growth stage, and the rate of expansion is expanding. Rapid advances in veterinary diagnostics, as well as increased R&D expenditure by the key players, are key drivers of market growth.

The rate of technical advancement influences market concentration. Companies that spend in R&D to introduce novel products with improved features and efficacy could gain a competitive advantage and expand their market shares. In contrast, companies who fail to keep up with technological advances risk losing market share to competitors.

Veterinary Molecular Diagnostics Industry Characteristics

The pet DNA testing market has seen significant innovation, particularly with advancements in genetic analysis technology. Innovations include tests for breed identification, health predispositions, ancestry, and even behavior traits. For instance, in April 2023, DNA My Dog has introduced a unique DNA test that allows dog owners to discover the breed breakdown of deceased pets, even up to 10 years after their passing. By extracting DNA from items like collars, toys, or blankets, the test offers closure to grieving pet owners. These advancements have enhanced testing accuracy, expanded the range of available tests, and provided pet owners with personalized health insights, driving growth and differentiation in the market.

The pet DNA testing market experienced a surge in collaborations and partnerships, significantly driving market growth. For instance, in January 2023, Embark Veterinary and Mars Petcare have partnered with Assistance Dogs International and the Broad Institute to expand genetic testing capabilities to improve data accuracy, and enhance health screening for pets. These partnerships enable access to larger databases to advance innovation in precision pet care, and increase global research initiatives, eventually expanding the market by offering more comprehensive and reliable testing solutions.

Regulations in the pet DNA testing market, particularly around data privacy, genetic testing accuracy, and consumer protection, play a crucial role in shaping market operations. Compliance with regulations ensures the reliability of test results and the ethical use of genetic information, promoting consumer trust. In regions with stringent regulatory frameworks, companies are compelled to invest in high-quality testing standards, which can drive up operational costs but also improve the credibility of the market. Conversely, lax regulations may lead to concerns over data misuse and inaccurate results, potentially hindering market growth.

Product launches in the pet DNA testing market significantly impact its growth and consumer engagement. New offerings enhance the range of genetic insights available, addressing specific health conditions, breed identification, and ancestry analysis. Companies like Orivet, Embark, and DNA My Dog continuously are introducing advanced tests that meet the evolving needs of pet owners and veterinarians. These launches not only improve testing accuracy but also expand market reach by attracting a broader customer base, ultimately driving revenue growth. For instance, in November 2023, Orivet Genetic Pet Care expanded its canine Full Breed Profiles by adding new genetic tests at no extra cost to enhance breeders', pet owners', and veterinarians' ability to manage breed-specific health risks. These tests cover various genetic conditions, including Congenital Methemoglobinemia, Cystinuria, and Progressive Retinal Atrophy, further solidifying Orivet's leadership in pet genetic testing solutions.

R&D investment in the pet DNA testing market is crucial for driving innovation and enhancing genetic testing capabilities. Companies are allocating significant resources to develop advanced technologies that improve the accuracy and comprehensiveness of tests. Investments focus on areas such as genetic health screenings, breed identification, and disease susceptibility analysis. Collaborations with academic institutions, like Mars Petcare's partnership with the Broad Institute, further amplify R&D efforts by leveraging cutting-edge genetic research. This commitment to R&D not only fuels product development but also helps address emerging pet health issues, ultimately expanding the overall market.

Animal Insights

Based on animal type, the market is segmented into dogs, cats and others. Dogs segment is dominating market in 2023 with a market share of 52.20%. The adoption of pets, especially dogs, is significantly increasing among the American population. According to the National Pet Owners Survey 2023-2024 conducted by the American Pet Products Association, 65.1 million households (around 63%) in the U.S. owned dogs, which increased from 54% of households registered in 2022. Dogs have maintained significant status and popularity in North America for decades, with people often treating them as loyal family members. To a degree, where one-third of the U.S. population loves their dogs more than their partners.

Furthermore, cats’ segment is expected to be fastest-growing segment with the highest CAGR of 9.90% over the forecast period.Cats are the second-most popular pet choice. This segment is driven by growing trends of adopting cats over dogs owing to their calm nature with excellent memory & learning capabilities. Cats are often considered to be low-maintenance pets as they do not require training for basic self-cleaning. Younger generations, especially millennials, have become more attracted to cats with around 46.5 million households in the U.S. owning cats in 2023 according to the American Pet Products Association. So far, over 250 hereditary diseases have been discovered in cats, and understanding their breed history will be key in curing such diseases with timely treatments. Recent studies denote that cat DNA test reveals that some feline population has lived alongside humans for over 3000 years.

Sample Insights

Based on sample type, saliva segment held the largest share of 53.91% in 2023. Saliva-based DNA tests are dominating pet DNA testing market due to their ease of use and the convenience they offer compared to other methods like blood sampling. Collecting a saliva sample from a dog, typically by swabbing the inside of the cheek, is a simple and non-invasive process. This ease of collection, especially for owners unfamiliar with more technical procedures, drives the popularity of saliva DNA testing. Moreover, many key players offer comprehensive saliva-based DNA test kits that provide a wide array of genetic data. For example, premium test kits like the Wisdom Panel’s dog DNA kit include over 180 health screenings, making them highly attractive. Even though pet saliva contains pathogenic agents, proper preparation methods, such as mixing with water to minimize contamination, help maintain the accuracy of these tests. This blend of convenience and reliable results positions saliva as the preferred sample type, driving its market dominance.

On other side, blood segment is also growing significantly during forecast period. The demand for blood samples in pet DNA testing is increasing due to the higher accuracy and reliability they provide for complex genetic analyses. Blood samples contain a more stable and concentrated amount of DNA compared to saliva, which may be contaminated by food or pathogens. This makes blood a preferred choice for advanced screenings related to hereditary diseases and precise health diagnostics, particularly in clinical settings. Additionally, veterinarians often recommend blood-based tests for pets with known health issues to ensure the most accurate genetic data.

Test Insights

Based on test type, genetic diseases segment held highest share of 37.96% in 2023. Some pet breeds are highly prone to have inheritable diseases and lower life expectancy rates. Therefore, doing a full genetic attribute profile can determine the appropriate risk of genetic conditions in purebred, mixed-bred, and hybrid pets. In cases where the breed mix of a particular pet is already known for specific disease susceptibility, then individual genetic DNA tests can be performed to diagnose the single concerned medical issue.

Genetic DNA profiling is one of the standards of care in breeding programs today, with mandatory requirements. This is done to identify and prevent the usage of potential parents that carry mutant variants, which might get passed on to the offspring. This enables breeders to prevent breeding of at-risk puppies. Some genetic diseases that are detected using dog DNA tests are Von Willebrand disease, muscular dystrophy, glaucoma, and other breed-specific conditions.

Health and Wellness segment is expected to grow at the highest CAGR of 9.54% over the forecast period.Pet owners are increasingly interested in pet DNA testing to better understand their pets' breeds, traits, and potential health risks. This helps predict factors like size, temperament, and exercise needs, while also promoting early preventive care. Pet DNA tests allow owners, breeders, and veterinarians to create tailored diets and healthcare plans based on genetic predispositions. Customization of premium pet food based on a pet’s genetic profile, such as that offered by Mars Veterinary, is contributing to the growing demand for these test kits.

End-use Insights

Based on end use, Breeders segment held the largest share of 40.19% in 2023. Breeders around the world are striving to breed better dog or cat breeds with quality traits for every generation of owners to suit their requirements. Along with physical features such as attractive fur color, eye color, height, weight, and other traits, owners are now looking for animals with better health and talents in specific tasks. Owing to these factors, breeders are now educating themselves about several breed mixes and possible mating to suit people’s needs. One such commonly used product for the said application is pet DNA test kit. Professional dog breeders are required to know more about the genetics of animals that are considered for breeding. This way, breeders can reduce the risk of producing puppies that are associated with genetically inherited diseases. Key players in the market offer handy DNA test kits for dog or cat breeders to analyze potential genotypes before breeding. For instance, Embark Dog DNA test kit for breeders screens over 230 genetic health risks that enable breeders to enhance their breeding programs.

Pet Owners segment is expected to grow at highest CAGR of 9.57% during forecast period. Owing to their increased willingness of spending more money and time on their pets, some owners are purchasing pet DNA tests purely for fun to unveil interesting information about their pets’ ancestral history, breed makeup, & insights into the future physical traits, including height, weight, color, and others. However, certain valuable information from DNA tests helps understand the possible behavioral changes, predisposition of genetic diseases, and predicting drug sensitivity conditions. This information enables pet owners to begin timely treatment at early stages. Moreover, ancestry DNA tests are preferred among pet owners to confirm the breed before buying from breeders at significant costs.

Regional Insights

North America dominated the pet DNA testing market. The increase in collaboration and corporate partnerships in North America is significantly fueling the pet DNA testing market. For instance, in September 2023, Embark Veterinary partnered with Assistance Dogs International (ADI) to provide DNA testing kits to North American members of ADI’s breeding cooperative. This partnership helps screen for over 250 genetic health conditions in assistance dogs, ensuring healthier breeding practices and longer service dog careers. Thus, partnerships between companies like Embark Veterinary and Assistance Dogs International, as well as Mars Petcare's collaboration with the Broad Institute is expected to enhance access to genetic testing and expand research capabilities. These alliances enable the sharing of resources, data, and expertise, leading to the development of more comprehensive and accurate testing solutions.

U.S. Pet DNA Testing Market Trends

The U.S. pet DNA testing market is growing rapidly due to rise in technological advancements to enhance early disease detection and personalized treatment options for pets, along with a presence of key market players. For example, in September 2022, Antech expanded its canine cancer diagnostic capabilities with new molecular tests like SearchLight DNA and OncoK9, aimed at enhancing early detection and tailored treatment strategies. These innovations integrate digital cytology, imaging technologies, and molecular diagnostics to support veterinarians and improve outcomes for dogs with cancer. Furthermore, key trends in the U.S. market includes the adoption of advanced molecular tests, such as DNA-based assays and biomarker identification tools, which improve diagnostic accuracy and therapeutic decisions in veterinary oncology and other specialized fields.

Europe Pet DNA Testing Market Trends

European pet DNA testing market is projected to grow significantly due to rising demand for breed verification and health management and the increasing availability of affordable testing kits through retailers like Pets At Home and Amazon. In several European countries like France, Spain and Italy there has been increasing adoption of pet DNA testing to combat dog waste, thus growing adoption of pet DNA testing kits in the region. For example, January 2024, In Bolzano, Italy, authorities are launching a dog DNA registration database to identify owners who fail to clean up after their pets poo on street, to promote the use of DNA testing for responsible pet ownership, including tracking breed-related health issues. Similarly, in France municipalities are exploring DNA databases to identify owners of dogs that do not have their waste cleaned up, reflecting a shift towards regulatory applications of DNA technology. This combination of health awareness and regulatory efforts is expected to further fuel market expansion across the continent.

UK pet DNA testing market is experiencing significant growth during forecast period. Dog owners are increasingly investing up to £140 for DNA tests to verify their pets' breeds, often due to concerns over potential breed misidentification. Companies like Wisdom Panel and Ancestry offer a range of kits, from basic breed identification to comprehensive health screenings. These tests not only provide insights into a dog's genetic background but also help identify hereditary health risks, allowing owners to manage their pets' health proactively. Additionally, the use of DNA testing extends beyond personal interest, with law enforcement exploring its application in cases involving livestock attacks and dog fouling incidents. This growing demand reflects a broader trend of pet owners seeking more knowledge about their animals' genetics and health.

In France, there has been a notable increase in government initiatives aimed at reducing dog waste, particularly in urban areas. Municipalities are implementing measures such as mandatory dog DNA testing to create genetic registries, enabling authorities to trace waste back to pet owners. This trend is exemplified by the trial in Béziers, where a "genetic passport" system is being introduced in July 2023. These initiatives are driving growth in the pet DNA testing market in France, as pet owners are required to have their dogs tested to comply with local regulations. The introduction of DNA testing not only helps maintain cleanliness in public spaces but also promotes responsible pet ownership. As municipalities adopt similar measures across the country, the demand for pet DNA testing services is expected to rise, contributing to the overall expansion of the market.

Asia Pacific Pet DNA Testing Market Trends

The Asia Pacific pet DNA testing market is driven by rising pet ownership, increased awareness of pet health, and a growing demand for breed identification and genetic insights. In countries like Japan and Australia, pet owners are increasingly investing in DNA tests to monitor health risks and hereditary conditions. Additionally, the expansion of e-commerce platforms in the region has made these testing kits more accessible. Government initiatives promoting responsible pet ownership further support market growth, as seen in South Korea's campaigns to enhance pet welfare.

In India, advancements in DNA testing have significantly enhanced wildlife forensics, aiding in the investigation of wildlife crimes. For instance, in December 2023, the Centre for Cellular and Molecular Biology (CCMB) and the Wildlife Institute of India (WII) have developed a procedure that identifies species from small biological samples like hair, blood, or bone. This method is especially useful for verifying wildlife products under the government's amnesty scheme. With a growing database of DNA signatures, currently housing about 2,000 species, the aim is to expand this to 50,000. Successful applications have included tracking down a leopard causing disturbances near a zoo, showcasing the effectiveness of these tests in real-world scenarios and highlighting India's emerging role in wildlife DNA testing. Additionally, the Indian government’s initiatives to promote responsible pet ownership and welfare have further fueled interest in DNA testing. As awareness of the benefits of genetic testing rises, the market is projected to expand, potentially reaching new heights in the coming years, supported by advancements in biotechnology and increased investment in veterinary services.

Latin America Pet DNA Testing Market Trends

The Latin America pet DNA testing market is experiencing significant growth, driven by rising pet ownership and increased awareness of animal health and genetics. Key factors include a growing demand for personalized pet care and the need for reliable information about breed characteristics and potential health issues. Countries like Brazil and Mexico are leading the market, supported by advancements in technology and an increase in veterinary services. Additionally, regulatory developments and educational initiatives are enhancing consumer confidence in DNA testing, further propelling market expansion.

In Brazil, increasing awareness among pet owners about the importance of responsible breeding and animal welfare is driving the pet DNA testing market. Pet owners are now more informed about potential fraud from breeders who misrepresent the origins of animals. DNA testing serves as a crucial tool in verifying the lineage and genetic health of pets, helping to prevent deceptive practices. This trend is supported by a growing demand for transparency in pet ownership, leading to greater investment in DNA testing services. As pet owners seek to ensure the authenticity of their pets' breeding and health, the Brazilian pet DNA testing market continues to expand.

Middle East & Africa Pet DNA Testing Market Trends

In the Middle East and Africa, the pet DNA testing market is gaining traction, particularly due to increased concerns over pet safety and breed identification. Following a series of dog attacks, including a tragic incident involving a five-year-old boy in Eastern Cape, South Africa in April 2023, authorities are increasingly utilizing DNA analysis to accurately identify aggressive dog breeds, particularly pit bulls. The South African Department of Agriculture is conducting comprehensive DNA tests on suspected pit bulls to address public safety and investigate crossbreeding issues. Additionally, growing public awareness and initiatives like petitions to ban certain breeds are driving demand for genetic testing services. This trend reflects a broader movement in the region towards responsible pet ownership and the desire for greater understanding of pet genetics.

The South Africa pet DNA testing market is witnessing significant growth driven by an increase in product launches from domestic players. Companies are introducing innovative testing solutions tailored to local pet owners' needs. For example, the launch of breed identification and health screening tests by local firms like EasyDNA south Africa and International Biosciences south Africa has expanded consumer access to affordable genetic testing options. These products not only help identify breed composition but also screen for potential genetic health risks, empowering pet owners to make informed care decisions. This surge in domestic offerings is fostering competition and enhancing market awareness, ultimately driving growth in the pet DNA testing sector across South Africa.

Key Pet DNA Testing Company Insights

Key players in the pet DNA testing market are actively engaged in competitive and highly fragmented market dynamics. These companies emphasize R&D along with introducing new products to enhance their market presence. Furthermore, they are frequently collaborating with research institutions, and academic organizations to boost R&D efforts and expand the availability of pet DNA testing solutions in veterinary healthcare. They are also expanding globally to tap into emerging markets and influence the increasing awareness of veterinary diagnostics.

Recent Developments

• In August 2024, Researchers at the University of Cambridge, with support from Wisdom Panel, developed a DNA test to eradicate progressive retinal atrophy (PRA) in English Shepherd Dogs.

• In July 2024, Mars has completed the acquisition of two veterinary diagnostics companies, Cerba Vet and Antagene, based in France. Cerba Vet operates six veterinary diagnostic labs, while Antagene specializes in DNA testing for animals and disease diagnostics.

• In November 2023, Orivet Genetic Pet Care introduced addition of new tests to their canine Full Breed Profiles at no extra cost, enhancing their genetic testing services for breeders, pet owners, and veterinarians. These tests cover various genetic conditions in specific breeds, reinforcing Orivet’s commitment to canine health and breed preservation.

• In October 2023, Basepaws launched the Breed + Health Dog DNA Test, the most comprehensive DNA test for dogs, enabling pet owners to adopt a proactive approach to their pets' health. Utilizing advanced Illumina Next Generation Sequencing technology, the test identifies over 280 genetic markers linked to hereditary conditions and provides insights into breed similarity and physical traits.

Pet DNA Testing Market Report Scope

Global Pet DNA Testing Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global pet DNA testing market report based on animal, sample, test, end-use, and region:

• Animal Outlook (Revenue, USD Million; 2018 - 2030)

  • Dogs

  • Cats

  • Other Animals

• Sample Outlook (Revenue, USD Million; 2018 - 2030)

  • Blood

  • Saliva

  • Semen

  • Others

• Test Outlook (Revenue, USD Million; 2018 - 2030)

  • Breed Profile

  • Genetic Diseases

  • Health and Wellness

• End-use Outlook (Revenue, USD Million; 2018 - 2030)

  • Pet Owners

  • Breeders

  • Veterinarians

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Sweden

    • Denmark

    • Norway

    • Rest of Europe

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia

    • Thailand

    • Rest of Asia Pacific

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

  • Middle East & Africa         

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait

    • Rest of Middle East & Africa