Pet Diapers Market Size, Share & Trends Analysis Report By Product (Disposable, Washable), By Size (Small, Medium), By Pet Type (Dogs, Cats), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Pet Diapers Market Size & Trends

The global pet diapers market size was estimated at USD 713.34 million in 2023 and is estimated to grow at a CAGR of 8.12% from 2024 to 2030. Key factors driving the market growth include the growing pet ownership trend worldwide, the aging pet population, the mobility issue in pets, and the growing awareness of health and cleanliness. Pets may develop urine incontinence or other health conditions that make them more prone to accidents as they age. Pet diapers offer an efficient way to handle these problems and keep things clean. Furthermore, traveling with pets, especially on long travels, might be difficult when it comes to restroom breaks. For pet owners who want to take their animal friends on vacation, pet diapers are a practical solution. 

The COVID-19 pandemic led to disruptions in global supply chains, affecting the production and distribution of various products, including pet diapers. Manufacturers may have faced challenges in sourcing raw materials or transporting finished products, leading to delays or shortages in the market. Moreover, economic uncertainties caused by the pandemic may have led some pet owners to cut back on discretionary spending, including non-essential pet products like diapers. As a result, the demand for pet diapers might have decreased during periods of economic downturn. 

Dog urine incontinence is frequently treated with dog diapers. The loss of voluntary control over the bladder, which causes unintentional urine leaking, is referred to as urinary incontinence. Though it can happen to dogs of any age, older dogs-especially spayed or neutered animals-are more frequently affected by this ailment. Like people, dogs age physically, developing weaker muscles and possibly losing nerve control over various body parts, according to ROYAL CANIN. Simple aging of the muscles around the urinary system and a lack of control over those muscles can both contribute to incontinence. Incontinence is more common in female dogs than male dogs and some larger breeds are predisposed to the condition. Boxers, Dobermans, Giant Schnauzers, Great Danes, and German Shepherds are included in this. Incontinence affects 30% of female spayed dogs that weigh more than 45 pounds, compared to less than 10% of smaller breeds.

Growing pet adoption and ownership rates in developed countries have also increased peoples' willingness to spend more money on the healthcare requirements of their pets. In numerous regions, the pet population has increased significantly during the previous few years. The most popular pets, including dogs and cats, have been cherished for offering better human companionship. Due to their many advantages, including psychological comfort, a reduction in stress and sadness in adults, and assistance in overcoming anxiety in people, pets have become a part of every home. All of these factors have contributed to increased pet ownership and humanization of pets in many different countries. According to the FEDIAF 2022 estimate, as of 2021, there were 92.9 million dogs and 113.6 million cats living in Europe. As a result, one of the main factors driving market growth is the steadily increasing pet population and the rising adoption of dogs and cats. 

Moreover, pets are surviving longer than ever in the United States; in fact, 20% of cats and 15% of dogs are over the age of 11. One in five dogs (20%), develop joint problems throughout their lives, which can cause pain and perhaps limit the pet's movement. The numbers increase even further in canine breeds predisposed to particular joint issues. Dogs with mobility problems may therefore find it difficult to get to specified potty breaks or outdoor places. Dog diapers assist in keeping the living environment clean by preventing unintentional messes within the home.

Market Concentration & Characteristics

The pet diapers market exhibits a moderate market concentration, and the pace is accelerating. One of the key factors fueling the market growth is the increasing pet aging population. As pets grow older, they are more prone to incontinence, mobility issues, and health conditions such as kidney disease and arthritis, which can lead to accidents or an increased need for hygiene products like diapers. This rise in demand for pet diapers is fueled by pet owners seeking ways to maintain their aging pets' comfort and dignity. Moreover, the growing awareness of pet health care and the humanization of pets further contribute to the market growth.

The market demonstrates a moderate degree of innovation. New developments in ultra-absorbent materials have improved the comfort and efficiency of pet diapers. These materials offer enhanced leak protection and quick moisture-wicking capabilities, keeping pets dry for extended periods. Moreover, some companies are experimenting with smart pet diapers that incorporate sensors to alert pet owners when the diaper is wet. These diapers can connect to apps, offering real-time notifications and better monitoring of pet health conditions like urinary incontinence.

Within the market, there exists a moderate level of mergers and acquisitions activity, indicative of ongoing consolidation and strategic acquisition and partnerships among industry players. Companies may acquire smaller brands to quickly enter growing markets or expand their geographical footprint. This is particularly relevant in regions where pet ownership is rising.

The market experiences a low to moderate impact of regulations. Pet diapers must meet specific safety guidelines to ensure they are non-toxic, hypoallergenic, and comfortable for animals. Regulatory bodies like the U.S. Food and Drug Administration (FDA) or European Chemicals Agency (ECHA) may have oversight on materials used in production to prevent harm to pets. Many countries emphasize eco-friendly production due to concerns about single-use plastic waste. Regulations may encourage the use of biodegradable materials or impose restrictions on disposable diaper waste.

The market experiences a moderate level of product substitutes. Eco-friendly and reusable, these are often preferred by environmentally conscious consumers. They come in various sizes and designs, and while they require washing, they can be more cost-effective over time. Pee pads also known as training pads, these absorbent pads are used for indoor elimination training. They can be laid on the floor and replaced frequently, making them a convenient option.

Product Insights

The disposable segment dominated the market with a revenue share of over 62% in 2023. For dog owners, disposable dog diapers have several advantages, particularly for dogs with particular medical issues or during particular phases of development. It's easier to use and dispose of disposable dog diapers. Disposable dog diapers can support improved hygiene for both the dog and the owner because they are made for single-use and simple disposal. This is crucial when traveling with a dog or when managing specific medical conditions. Disposable diapers are also more convenient when traveling or on the move because they are simple to pack and can be thrown away in standard disposal containers. Washable wearables, on the other hand, might become difficult and might require the use of appropriate cleaning facilities. 

The washable segment is anticipated to grow at the fastest CAGR from 2024 to 2030. Washable diapers are more environmentally friendly than disposable diapers since they produce less trash overall. Using reusable diapers helps reduce the overall environmental effect and the pressure on landfills. As certain dogs may be sensitive to the materials or chemicals used in disposable diapers, resulting in skin irritation or allergies, washable diapers minimize the risk of skin irritation. This risk can be reduced by using washable diapers, particularly those made of hypoallergenic materials. 

Size Insights

The small size segment dominated the market with a share of 42.0% in 2023. Young puppies have not yet developed full control over their bladder and bowel movements. Using diapers helps to manage and contain accidents while they are still learning where it is appropriate to relieve themselves. Moreover, many small puppies live in apartments or houses without immediate access to a yard or outdoor area for bathroom breaks. Diapers can provide a convenient way to manage their elimination needs indoors. The popularity and usage of small-size pet diapers can vary over time and may be influenced by various factors, such as pet owners' preferences, awareness of such products, and the availability of alternatives like potty pads or indoor turf systems. 

In addition, some small puppies may have health conditions that affect their ability to control their bladder or bowel movements. Diapers can be used to manage these situations and prevent messes around the house. The medium size segment is anticipated to grow at the fastest CAGR from 2024 to 2030. 

Pet Type Insights

The dogs dominated the market with a share of over 90% in 2023 and are expected to witness lucrative CAGR from 2024 to 2030. Dogs are frequently maintained as indoor pets, and utilizing diapers can help reduce accidents and messes in the home. Unlike some other animals that live mostly outside, dogs have adapted to living closely with people, making diaper use more viable for inside living settings. 

Furthermore, the availability of dog-specific diapers and the popularity of dog training and management resources contribute to their widespread use in the canine community. Additionally, people are increasingly inclined to invest more time and money in the health of their cherished dogs as pet adoption and ownership rates increase globally. The American Kennel Club (AKC) estimates that there are 69 million dog-owning households in the United States, up from 50% in 2017 and 54% in 2021. 

Application Insights

The arthritis segment dominated the market in 2023. The most frequent cause of chronic discomfort in dogs is osteoarthritis (OA). It may impact up to 35% of dogs of all ages and affects 80% of canines over the age of 8 years. In companion animals like dogs, it is regarded as a welfare concern, especially if untreated. Arthritis is frequently believed to be a disease of old age, although it can affect dogs of any age. This is because the primary cause of arthritis in dogs is developing joint disease, a condition that affects puppies. The developmental joint disease causes ill-fitting joints and early-onset degenerative alterations. These alterations lead to arthritis, which leaves joints that are extremely painful, immobile, and hideously deformed. 

The other segment is expected to witness a lucrative CAGR during the forecast period. The others include blindness, diabetes, kidney disease, disabilities, and dementia. Diabetes in dogs and cats is an ailment caused by a lack of the pancreatic hormone insulin, which results in hyperglycemia and organ damage. Diabetes mellitus affects 0.2% to 1.0% of dogs and cats on average. An indoor or sedentary lifestyle, a high-carb diet, hyperthyroidism, and other conditions are risk factors for dogs and cats acquiring diabetes mellitus. 

Distribution Channel Insights

The super market segment dominated the market with a revenue share of 49.31% in 2023. Supermarkets could offer a wide variety of pet diaper brands, sizes, and styles. This would attract pet owners who prefer having multiple options to choose from and make the supermarket a one-stop shop for all their pet diaper needs. Moreover, supermarkets form exclusive partnerships with major pet diaper brands or manufacturers. By securing exclusive distribution rights, they could become the primary destination for customers looking for pet diapers. Supermarkets could consider offering additional services related to pet care, such as pet grooming or veterinary services. These added services would attract more pet owners to their stores and potentially increase pet diaper sales. 

The E-commerce segment is expected to witness a lucrative CAGR from 2024 to 2030. E-commerce platforms allow pet diaper manufacturers and sellers to reach a global audience. Pet owners from different geographical locations can access a wide range of pet diaper products, irrespective of their location. This convenience makes it easier for pet owners to find and purchase pet diapers, even if they don't have access to physical pet stores nearby. Many e-commerce platforms offer subscription services, where customers can sign up for regular deliveries of pet diapers. This model encourages customer loyalty and ensures a steady revenue stream for pet diaper manufacturers. 

Regional Insights

North America pet diapers market held the highest revenue share of over 38.63% of the global market in 2023. The number of Americans who own dogs is increasing, which is driving up demand for pet diapers. The region's demand for the pet diaper products is expected to increase as the prevalence of diabetes and arthritis in pets rises. Furthermore, rising pet owner concerns have driven up the cost of pet care, which is further boosting the demand for pet diaper products. The pet population in the region has been aging, and elderly pets may experience health problems that cause incontinence. Pet diapers offer pet owners a practical way to deal with these kinds of situations.

U.S. Pet Diapers Market Trends

Increased pet ownership. is a key driver for the growth of the pet diapers market in tha U.S. With more households adopting pets, particularly dogs and cats, the demand for products addressing pet hygiene and health is rising. The trend is particularly strong among urban pet owners, where convenience and cleanliness are essential. The rise in pet humanization, where pets are treated as family members, also contributes to this growth, as owners seek better products to ensure their pets' comfort and well-being. Moreover, as pet adoption increases, awareness about pet health issues such as aging-related incontinence has heightened the need for pet diapers, thus expanding the market.

Europe Pet Diapers Market Trends

The aging pet population is a key factor driving the growth of the Europe pet diapers market. As pets live longer due to improved healthcare, they face age-related issues such as incontinence, arthritis, and reduced mobility. Pet diapers provide a convenient solution for managing these challenges, improving the quality of life for both pets and owners. Additionally, the growing awareness of senior pet care and the willingness of owners to invest in products that enhance their pets' comfort contribute to the rising demand for pet diapers in Europe.

UK pet diapers market is growing due to the rising awareness about pet health. As pet owners become more health-conscious, they are more likely to invest in products that support their pets’ well-being, including diapers for incontinence or post-surgery recovery. Moreover, access to information about pet health has expanded through online platforms, leading to greater understanding of conditions that might require diapers, like urinary incontinence or behavioral issues.

Asia Pacific Pet Diapers Market Trends

The pet diapers market in Asia Pacific is anticipated to grow at the fastest CAGR during the forecast period. This is due to both the rapidly changing healthcare infrastructure and the growing unmet demand for animal health. Among the South East Asian countries that have contributed the most to market growth are India, China, and Japan. Moreover, urbanization has led to smaller living spaces and limited access to outdoor areas for pets to relieve themselves. As a result, pet owners in urban areas find pet diapers a convenient solution to maintain cleanliness and hygiene inside their homes.

China pet diapers market is expected to grow at notable CAGR from 2024 to 2030. Increasing joint pain in pets can lead to mobility issues, making it harder for them to go outside or find a suitable spot to relieve themselves. This can increase the demand for pet diapers as they provide a convenient solution for pet owners to manage their pets' needs indoors. In addition, as pets age and joint pain becomes more prevalent, the market for pet diapers is likely to grow to accommodate this need.

Latin America Pet Diapers Market Trends

Increasing pet humanization significantly drives the pet diapers market in Latin America. As pet owners begin to view their pets as family members, they become more attentive to their needs, including hygiene. This shift encourages the purchase of pet diapers for older pets, those with health issues, or during training. Additionally, the growing trend of treating pets as companions fosters a willingness to invest in specialized products, enhancing comfort and care for pets.

Brazil pet diapers market is growing due to the increasing pet population in the country. More pets in households lead to a greater need for pet care products, including diapers, especially for elderly pets or those with health issues. Many pet owners are busy and may find it more convenient to use diapers for pets, especially during travel or for pets with incontinence issues.

Middle East and Africa (MEA) Pet Diapers Market Trends

South Africa, Saudi Arabia, UAE, and Kuwait constitute the Middle East & Africa (MEA). House training significantly influences the pet diapers market. Many pet owners use diapers as a tool during the house training process, particularly for puppies or newly adopted pets. Diapers can help manage accidents while the pet learns appropriate bathroom habits. Diapers can be used as a transitional tool for pets that are moving from indoor to outdoor elimination.

The pet diapers market in South Africa is expected to grow significantly from 2024 ot 2030.Changing lifestyles, such as busy work schedules and increased urban living, can significantly influence the market. As pet owners seek convenience and ways to manage their pets' needs, products like pet diapers become more appealing. Additionally, trends like remote work may lead to more pet owners wanting to accommodate their pets' health and hygiene needs, further driving demand.

Key Pet Diapers Company Insights 

The industry is competitive due to the presence of companies supplying pet diaper products. These organizations employ a variety of strategies to expand their market presence and share. Partnerships and collaborations, mergers and acquisitions, R&D, regional expansion, product launches, and other activities are some of these initiatives. For instance, Petco Animal Supplies, Inc. offers So Phresh Medium Dry Comfort Disposable Pet Diapers. 

Pet Diapers Market Report Scope

Global Pet Diapers Market Report Segmentation

This report forecasts revenue growth at the global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global pet diapers market based on the product type, pet type, size, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Disposable

  • Washable

• Size Outlook (Revenue, USD Million, 2018 - 2030)

  • Small

  • Medium

  • Large

  • Extra Large

• Pet Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Dogs

  • Cats

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Arthritis

  • House training

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Super Market

  • Specialty Stores

  • E-commerce

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

    • Rest of Europe

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia

    • Thailand

    • Rest of Asia Pacific

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait

    • Rest of MEA