Personal Computers Market Size, Share & Trends Analysis Report By Type (Laptops, Desktops, Tablets, Hybrid Devices), By Distribution Channel, By End-use, By Region, And Segment Forecasts, 2024 - 2030

Personal Computers Market Size & Trends

The global personal computers market size was estimated at USD 155.19 billion in 2023 and is anticipated to grow at a CAGR of 8.0% from 2024 to 2030. The digitalization of various aspects of daily life and work significantly drives the growth of the market. As more activities, from shopping to banking, become digitized, consumers require reliable devices to interact with digital platforms. The growing consumer demand for multimedia content creation, gaming, and other PC-intensive applications complements this digital shift. The rise in content creation, streaming, and gaming has spurred the development of high-performance PCs and peripherals catering to casual users and enthusiasts.

The shift to remote work and online education, accelerated by the COVID-19 pandemic, also significantly increased the demand for personal computers. With more employees working from home and students attending classes online, there is a heightened need for reliable and high-performance PCs. This trend has led to increased sales of laptops and tablets, which offer portability and flexibility. In addition, businesses and educational institutions are investing in technology infrastructure to support remote work and learning environments, further driving the demand for PCs. 

Type Insights

The laptops segment accounted for the largest market share, over 52%, in the personal computers market in 2023. The expansion of online education and e-learning platforms contributes to the growth of the laptop market. As educational institutions and learners increasingly rely on digital tools and online resources, laptops have become essential for students of all ages. The need for reliable, portable devices that can handle educational software, participate in virtual classrooms, and complete assignments drives both student and educational institution purchases. The trend toward digital learning and the increasing use of educational technology have created a steady demand for laptops designed to support these activities.

The hybrid devices segment is anticipated to grow at a CAGR of 9.0% during the forecast period. The versatility and multi-functionality of hybrid devices drive the market's growth. These devices are designed to function both as traditional laptops and as tablets, offering users the flexibility to switch between different modes based on their needs. This adaptability makes hybrid devices suitable for a variety of applications, from productivity tasks and professional work to casual use and entertainment. The ability to use a single device for multiple purposes reduces the need for separate devices, appealing to consumers and businesses looking for efficient and cost-effective solutions.

Distribution Channel Insights

The online segment accounted for the largest market share of over 53% in 2023 in the personal computers market. Competitive pricing and special deals are significant factors driving the growth of the online distribution channel. E-commerce platforms often offer better prices and exclusive discounts than physical retail stores. Online retailers can reduce overhead costs associated with maintaining physical storefronts and pass those savings on to customers. Flash sales, promotional offers, and bundling deals are common strategies online sellers use to attract buyers. Moreover, the availability of price comparison tools and customer reviews also helps consumers make informed purchasing decisions, further boosting the attractiveness of online shopping.

The offline segment is anticipated to expand at a compound annual growth rate of 7.3% during the forecast period. The in-person experience and product inspection drive the growth of the offline distribution channel segment. Physical stores allow consumers to interact with PCs before making a purchase, enabling them to test the feel of keyboards, assess screen quality, and evaluate the overall build of the device. This hands-on experience is crucial for many buyers who want to ensure the product meets their expectations in terms of comfort and functionality. The ability to physically inspect and compare different models helps consumers make more informed decisions and increases their confidence in purchasing.

End-use Insights

The commercial segment accounted for the largest market share of over 54% in 2023 in the personal computers market. Personal computers are integral to enhancing business productivity and efficiency. Modern PCs are equipped with advanced software applications, such as productivity suites, project management tools, and enterprise resource planning (ERP) systems, that support various business functions. By automating routine tasks, managing workflows, and facilitating complex data analysis, PCs help businesses optimize their operations and achieve better results.

The household segment is anticipated to grow at a CAGR of 8.4% during the forecast period. Increased focus on digital content creation contributes to household use of personal computers. With the rise of social media, blogging, and digital content creation platforms, many individuals use PCs for tasks such as photo and video editing, graphic design, and writing. The availability of user-friendly software and powerful hardware options makes it easier for hobbyists and aspiring creators to produce high-quality content from home.

Regional Insights

North America held a significant share of over 24% of the personal computers market in 2023. North America is a major hub for gaming and digital content creation, contributing to the growth of the personal computer market. The region has a large and enthusiastic gaming community, with a high demand for gaming PCs that offer advanced performance and immersive experiences.

U.S. Personal Computers Market Trends

The personal computers market in the U.S. is expected to grow significantly from 2024 to 2030. The high disposable income of the U.S. population drives the market's growth. As technology becomes integral to daily life, consumers increasingly seek PCs that offer advanced features, improved performance, and stylish designs. The desire for devices that combine functionality with aesthetics drives demand for the latest models.

Europe Personal Computers Market Trends

The personal computers market in Europe is growing significantly at a CAGR of 7.2% from 2024 to 2030. Government initiatives and subsidies aimed at promoting digital literacy and technology adoption have supported the growth of the PC market. For instance, programs that provide funding for educational institutions or incentives for businesses to upgrade their technology infrastructure drive demand for new PCs, thus driving the market's growth in the region.

Asia Pacific Personal Computers Market Trends

The personal computers market in the Asia Pacific is growing significantly at a CAGR of 8.6% from 2024 to 2030. The accelerated digitalization across various sectors in APAC is another crucial factor driving PC growth. Governments and businesses in the region are investing heavily in digital infrastructure and technology to support economic development and modernization. The rise of digital services, e-commerce, and online education has increased the demand for PCs for productivity, communication, and learning.

Key Personal Computers Company Insights

Key players operating in the personal computers market include Acer Inc.; Apple Inc.; ASUSTeK Computer Inc.; Dell Inc.; HP Development Company, L.P.; Lenovo; LG Electronics; Microsoft; Micro-Star INT'L CO., LTD.; SAMSUNG. The companies are focusing on various strategic initiatives, including new product development, partnerships & collaborations, and agreements to gain a competitive advantage over their rivals. The following are some instances of such initiatives.

• In May 2024, Asus, Microsoft, and Qualcomm collaborated to launch a new generation of AI-powered PCs that promise to revolutionize personal computing. On May 20, ASUS launched a new-era ASUS AI PC at the Next Level AI Incredible virtual launch event. The new PCs offer comprehensive support for the latest AI functionality from Microsoft and ASUS, delivering personalized experiences tailored to individual needs.

• In July 2024, Samsung launched its AI-powered laptop, the Galaxy Book4 Ultra, in India. The device is powered by Intel's latest Core Ultra processors, delivering advanced AI capabilities for optimal performance and seamless multitasking. It features a sleek and compact design with a 16-inch Dynamic AMOLED 2X touchscreen display.

Personal Computers Market Report Scope

Global Personal Computers Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global personal computers market report based on type, distribution channel, end use, and region:

• Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Desktops

  • Laptops

  • Tablets

  • Hybrid Devices

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Online

  • Offline

• End-use Outlook (Revenue, USD Billion, 2018 - 2030)

  • Household

  • Commercial

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa