Packaged Salad Market Size, Share & Trends Analysis Report By Product (Vegetarian, Non-vegetarian), By Processing (Organic, Conventional), By Type, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the packaged salad market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for packaged salad market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of packaged salad market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Packaged Salad Market Categorization:

The packaged salad market was categorized into four segments, namely product (Vegetarian, Non-Vegetarian), processing (Organic, Conventional), type (Packaged Greens, Packaged Kits), distribution (Offline, Online), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The packaged salad market was segmented into product, processing, type, distribution, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The packaged salad market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into nine countries, namely, the U.S.; Canada; Mexico; UK; France; China; India; Australia; Brazil;

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Packaged salad market companies & financials:

The packaged salad market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• BrightFarms, Inc. - BrightFarms, Inc. was founded in 2011 and is headquartered in Irvington, New York, U.S. The company grows local produce across the U.S. It offers local, pesticide-free, non-GMO, and fresh salads. The company adopts a sustainable approach and local farming, using far less water, energy, and land when compared to centralize and field grown farming. It uses computer-controlled hydroponic greenhouses for its farming. It partnered with supermarkets and vendors for the distribution of its products. The company’s farms are located in Selinsgrove, Pennsylvania; Wilmington, Ohio; Rochelle, Illinois; Culpeper County, Virginia; and Hendersonville, North Carolina.

• Dole Food Company, Inc - Dole Food Company, Inc. was founded in 1851 and is headquartered in California, U.S. It is a producer and supplier of farm-fresh foods. Dole Food is a leading fruit and vegetable company. Its product portfolio comprises fresh fruits, fresh vegetables, ready-to-eat products, meal solutions, salads, and organics. The company operates in over 90 countries across North America, Latin America, Europe, the Middle East, Africa, and Asia. Dole grows fruits such as bananas, pineapples, table grapes, apricots, and pears in numerous countries, including the U.S., Chile, South Africa, Mexico, Hawaii, Costa Rica, Honduras, Ecuador, Germany, Sweden, Austria, and Finland. Fresh vegetables are usually grown under joint growing agreements with independent farmers. As of 2019, the company had an employee strength of more than 36,000 across the globe.

• Earthbound Farm - Earthbound Farm was founded in 1984 and is headquartered in San Juan Bautista, California, U.S. The company offers a wide range of organic produce and greens. Earthbound Farm is one of the largest producers of organic salads in the U.S. The company grows its produces in California’s Carmel Valley. Its product portfolio is segmented into salads & greens, salad kits, vegetables & head lettuce, snack & recipe-ready vegetables, fruit, and vegetable. All of its products are USDA Certified Organic. It offers its products across the U.S. and Canada. In April 2019, Taylor Farms acquired Earthbound Farm.

• Eat Smart (Curation Foods) - Eat Smart was founded in 2005, and is headquartered in Santa Maria, California, U.S. The company is a producer of a wide range of vegetables and meal solutions. The company offers various plant-centered, clean ingredients, chef-inspired choices, unique flavor combinations, and convenient, smart solutions. Cheese, meat, crunchy toppings, dressing, fruit, grains, leaves, seeds & nuts, and vegetables are the key ingredients of the company’s salads. Eat Smart offers chopped salad kits, on-the-go salads, and vegetables available in flavors of the world, everyday favorites, and superfood selection varieties. Eat Smart is a brand of Curation Foods.

• Fresh Express, Incorporated - Fresh Express, Incorporated was founded in the 1930s and is headquartered in Salinas, California, U.S. It is a subsidiary of CHIQUITA BRANDS, L.L.C. Fresh Express is a producer of healthy fresh foods. The company offers various convenient ready-to-eat salads, vegetables, fruits, and leafy greens. The company innovated the Keep Crisp Bag in the 1980s and pioneered packaged salads in retail stores. Fresh Express provides more than 60 different types of offerings in various flavors and convenient packaging. Its product portfolio comprises Chiquita, Salad Kits, Sauté Kits, Salad Greens, Cole Slaw, Shreds, Organic, and Juicing Greens. It also offers foods for different dietary needs, including organic, protein, vegetarian, vegan, dairy free, gluten free, nut free, and soy free. As of 2019, the company caters to more than 20 million consumers per week.

• Misionero - Misionero was founded in 1973 and is headquartered in Gonzales, California, U.S. The company grows local produce across the U.S. It specializes in organic specialty salads and offers organic and conventional bagged vegetables, trimmed lettuces, and premium kits. The company operates through the Earth Greens, Garden Life, and GreenWave brands. The Earth Greens brand offers USDA Certified Organic produce since 1997, whereas Garden Life grows conventional produce since 1982. The company offers its products across North America.

• Gotham Greens Holdings, LLC - Gotham Greens Holdings, LLC was founded in 2009 and is headquartered in Brooklyn, New York, U.S. It is an urban agricultural and fresh food company. The company is a pioneer in urban indoor agriculture and a prominent fresh produce company. The company offers a wide range of salad greens, herbs, dressings & dips, and salad bowls. Gotham Greens operates through 500,000 square feet of high-tech greenhouses across Northeast, Mid-Atlantic, Midwest, New England, and Mountain West in the U.S.

• Mann Packing Co., Inc. -Mann Packing Co., Inc. was founded in 1939 and is headquartered in Salinas, California, U.S. In 2018, Del Monte Fresh Produce N.A., Inc. acquired Mann Packing Co., Inc. It is one of the leading suppliers of fresh vegetables in the U.S. The company prioritizes sustainability. Its Gonzales, California plant is equipped with a 260-foot-tall wind turbine that helps offset the company’s energy use. The company packs and ships more than 40 fresh vegetable products. Mann grows its produces in Salinas, California; Yuma, Arizona; and Baja California, Mexico. It offers an extensive variety of washed and cut veggies, fresh leaf, gourmet veggies, nourish bowls, snacks, and veggie slaw blends.

• Bonduelle - Bonduelle was founded in 1853 and is headquartered in Villeneuve-d'Ascq, France. The company is a producer of fresh processed vegetables, canned vegetables, frozen vegetables, and plant-based food. As of 2019, the company had an employee strength of more than 14,600 people. It grows its produces in 126,000 hectares. Bonduelle offers its products in 100 countries over the world. It operates through six key brands: Bonduelle, Globus, Cassegrain, Ready Pac Foods, Del Monte, and Arctic Gardens.

• organicgirl LLC - organicgirl LLC was founded in 2007 and is headquartered in Salinas, California, U.S. It is an organic food company that offers premium greens and salad dressings. The company distributes its products through more than 10,000 retail stores and online platforms across the U.S. organicgirl offers a variety of salads and organic dressings. The salad dressings are made with cheese, fruits, and herbs. The company uses 100% recycled plastic for all its salad clamshells. Furthermore, all of its products are non-GMO, gluten-free, and vegetarian, and some dressings are vegan.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Packaged Salad Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 - 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Packaged Salad Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.