Packaged Cactus Water Market Size, Share & Trends Analysis Report By Product (Plain, Flavored), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC, Central & South America, MEA), And Segment Forecasts, 2020 - 2027

Report Overview

The global packaged cactus water market size was valued at USD 16.72 million in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 20.4% from 2020 to 2027. The product has been gaining traction among fitness enthusiasts and athletes owing to its health benefits. It contains taurine, an amino acid, which helps in boosting the athletes' performance and repairing muscle tissues. Therefore, packaged cactus water is gaining popularity as a functional drink among the consumers doing an intense workout. Traditionally, packaged cactus water has been consumed for centuries in South America and Mexico. Cactus water is usually made with prickly pear fruit, which has a sweet taste. It is often marketed to sportspersons as it has electrolytes that boost the hydration of the body. The prickly pear fruit has 24 betalains that are beneficial to keep the skin healthy, reduce inflammation, and hydrate the body.

This ultra-hydrating beverage also helps in curing the hangover of alcohol. Therefore, consumers have it before drinking alcohol to reduce their possibilities of getting hungover. Furthermore, studies have shown that it can prevent liver damage initiated by liver toxins and alcohol. The health benefits associated with the beverage are expected to boost the product demand in the upcoming years. Furthermore, it is naturally low in calories and sugar, which is a current trend in the food and beverage industry. The magnesium and potassium contents of packaged cactus water help in managing fluid balance, heart function, and muscle control, boosting immunity, enhancing bone health, and reducing the risk of type 2 diabetes. These functions of the beverage are anticipated to fuel the growth of the market. However, the drink costs more than popular plant-based beverages, such as coconut water. The higher price may hinder the adoption of the packaged cactus water in the near future.

Distribution Channel Insights

The offline segment accounted for more than 80.0% share of the global revenue in 2019. Supermarkets and hypermarkets are the key distributors of products over the world. These retail outlets offer attractive offers as well as discounts and a wide range of products under a single roof. These features of supermarkets and hypermarkets have been propelling the consumers to buy from this distribution channel. Tesco PLC, Kroger, and Ahold are the key supermarket and hypermarket chains that offer drinks worldwide. In addition, these packaged cactus water variants have been obtaining shelf space at the regional and local grocery stores over the years.

The manufacturers have been launching packaged cactus water in the global and regional retail chains to fuel the adoption of the drinks across the globe. In August 2020, ¡CACTUS! launched its products at H-E-B Grocery Company, a Texas-based supermarket chain, to expand its retail presence. The online segment is expected to expand at the fastest CAGR of 21.1% from 2020 to 2027.

Product Insights

Flavored packaged cactus water dominated the market with more than 60.0% share of the global revenue in 2019. Demand for flavored packaged cactus water is increasing among consumers over the world. The prickly pear fruit naturally has a light berry-like taste. Therefore, it blends well with several fruits. Key players of the market, including True Nopal Ventures LLC and Pricklee Superfruit Water, have a wide range of fruit-flavored products in their portfolio. In March 2020, ¡CACTUS! launched three organic drinks, including lime, papaya, and watermelon flavors. Lime, pineapple, strawberry, mango, papaya, watermelon, pear, peach, cucumber, and star fruit are the popular fruit flavors available in the market. Lime is the most popular flavor among these flavors.

In 2016, STEAZ, a green infused beverage producer, introduced a line of prickly pear drinks blended with organic green tea. In addition, both plain and flavored products are gaining utility in cocktail recipes, especially in the margarita. It goes well with many alcohols, such as tequila and sparkling wine. In August 2017, STEAZ teamed up with Well+Good LLC to promote its products at Mid-Summer Yoga Fiesta at Yoga Vida in New York City. This growing trend is expected to widen the growth opportunity for packaged cactus water.

Regional Insights

North America held the largest share of more than 50.0% in 2019. The presence of key companies in the U.S., including True Nopal Cactus Water and STEAZ, has enhanced the availability of the products in the region. The products are available in several North American retail chains, such as Tesco PLC; Kroger; Whole Foods Market; AJ's Fine Foods; Safeway Inc.; and Sprouts Farmers Market, Inc. Thus, the easy access to such products in North America has increased the penetration of the product in the region.

Asia Pacific is projected to register the fastest CAGR of 21.3% from 2020 to 2027. Companies have been strengthening their footprint in the region, considering the growing health consciousness and rising spending on food and beverages among the consumers. For instance, in January 2016, True Nopal launched its products in New Zealand and Australia. Davis Food Ingredients, a New Zealand-based firm, represents the company in these nations.

Key Companies & Market Share Insights

It is a niche market with several international and regional players. Companies are focused on product innovation, expansion of geographical reach, and product promotions to stay ahead of the game and enlarge their consumer base. They have been promoting their products by highlighting their health claims that attract consumers, such as no preservatives, no added sugars, GMO-free, gluten-free, low in calorie, and vegan. Aluminum sleek cans and tetra packs are the popular packaging choices among the industry players as consumers seek environmentally-friendly packaging. Some prominent players in the global packaged cactus water market include:

• Caliwater, LLC

• True Nopal Cactus Water

• Pricklee LLC

• The Cactus Water Co. LLC

• STEAZ

• EVISSI Natural Cactus Water

• Lauro Company

Packaged Cactus Water Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global packaged cactus water market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD ‘000, 2016 - 2027)

  • Plain

  • Flavored

• Distribution Channel Outlook (Revenue, USD ‘000, 2016 - 2027)

  • Offline

  • Online

• Regional Outlook (Revenue, USD ‘000, 2016 - 2027)

  • North America

    •  The U.S.

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE