Organic Rheology Modifiers Market Size, Share & Trends Analysis Report By Application (Paints & Coatings, Cosmetics & Personal Care, Pharmaceuticals, Oil & Gas), By Region, And Segment Forecasts, 2024 - 2030

Organic Rheology Modifiers Market Trends

The global organic rheology modifiers market size was estimated at USD 4,291.7 million in 2023 and is projected to grow at a CAGR of 3.8% from 2024 to 2030. This growth can be attributed to increasing demand for sustainable and environmentally friendly products, leading to a shift towards low volatile organic compound (VOC) content in formulations. Key factors driving the market growth include rapid growth in the global paints & coatings industry, increasing consumption of personal care products, and rising product demand from adhesives & sealants.

Organic rheology modifiers are essential components used in various industries, including cosmetics, paints, adhesives, and cement-based materials, to alter the properties of formulations. They come in diverse forms and sizes and are employed to adjust the viscosity, flow behavior, and other rheological characteristics of the products they are added to.

These products exhibit diverse characteristics and benefits depending on the specific product and the modifier used. They are used to tailor the viscosity, provide the right application profile through brush, roller, trowel, or spray, prevent pigment setting, resist sagging, and enhance durability in coatings and cementitious mixtures.

One of the major drivers for the global market is the increasing product demand in the paints & coatings industry worldwide. Organic rheology modifiers play a crucial role in controlling the specific characteristics of fluid products in this industry, such as preventing settling, sagging, and spattering. As a result, the demand is propelled by their significant contribution to enhancing the performance and quality of paints and coatings, meeting the evolving needs of the industry.

The adverse effect of crude oil price volatility on the demand for these modifiers is a major restraint for the industry. Fluctuations in crude oil prices can impact the production costs and pricing of these products, thereby influencing their demand in various industries. This volatility poses a challenge for market players and can restrain market growth, especially in the context of cost-sensitive industries.

Increasing demand for modifiers with low volatile organic compound (VOC) content and improved sustainability forms a major opportunity for the market in the near future. The market is witnessing a trend where organic rheology modifiers, free from VOCs, are being widely used in paints and coatings, cosmetics, and adhesives. This shift towards sustainability and reduced environmental impact presents a significant growth opportunity for the market.

Application Insights

The cosmetics & personal care segment dominated the market with a revenue share of 35.18% in 2023. Organic rheology modifiers are extensively used in the cosmetics and personal care industry to enhance the texture, stability, and performance of various products. Furthermore, in hair care products, these modifiers contribute to the desired viscosity and suspension properties, preventing the settling of particles and ensuring uniform distribution of active ingredients. In addition, in the formulation of sunscreens, these products play a crucial role in providing the right consistency and spreadability, enabling products to adhere effectively to the skin while maintaining their protective properties.

In the paints and coatings industry, these products are essential for controlling the rheological properties of formulations, including viscosity, sag resistance, and leveling. In water-based paints, hydrophobically modified ethoxylated urethanes (HEURs) are used as organic rheology modifiers to provide excellent flow and leveling properties, ensuring a smooth and uniform film formation. Similarly, in industrial coatings, such as automotive coatings, they are used to optimize the rheological behavior of the formulations, thus enhancing their application properties, such as sprayability, brushability, and film build.

The oil & gas industry utilizes these products in various applications, including drilling fluids, cementing, and well stimulation. In drilling fluids, these modifiers help maintain the desired viscosity and suspension properties, preventing the sagging and settling of solids while providing lubrication and cooling at high temperatures and pressures. Moreover, in cementing operations, they play a significant role in adjusting the rheological properties of cement slurries, improving their pumpability, displacement efficiency, and zonal isolation.

Regional Insights

The North America Organic rheology modifiers marketheld the second-largest revenue share in 2023 due to the rising demand for cosmetic and personal care products, driven by growing consumer awareness. In addition, the presence of large geographical markets for various industries, including paints and coatings, personal care, pharmaceuticals, and oil & gas, contributes to the substantial market share of North America.

U.S. Organic Rheology Modifiers Market Trends

The organic rheology modifiers market in the U.S. is estimated to grow at a significant CAGR from 2024 to 2030. In the paints & coatings sector, the market is influenced by the growing demand for high-performance coatings with enhanced flow and leveling properties. In addition, in the cosmetics and personal care sector, the U.S. market showcases a strong demand for rheology modifiers to improve the texture and stability of skincare and hair care products.

Asia Pacific Organic Rheology Modifiers Market Trends

The Asia Pacific organic rheology modifiers market dominated the market with a revenue share of 46.4% share in 2023. This dominance is attributed to the high demand for rheology modifiers in various industries across countries in the region. This demand is driven by increasing expenditure on building & construction activities and the expansion of the automotive industry. This trend positions the region as a key driver for the market, with a projected rapid expansion rate from 2024 to 2030.

The organic rheology modifiers market in China held the largest share in Asia Pacific in 2023. The expanding construction industry and rising demand for paints and coatings in China are significant factors propelling the market growth in the country.

Europe Organic Rheology Modifiers Market Trends

The Europe organic rheology modifiers market is expected to grow at significant rate from 2024 to 2030. The demand for rheology modifiers in Europe is driven by increasing demand from the paints and coatings, adhesives and sealants, and personal care and cosmetics industries, particularly in Western European countries. This demand reflects the crucial role of rheology modifiers in enhancing the performance and quality of products in these industries.

Key Organic Rheology Modifiers Company Insights

The competitive landscape of the global market is characterized by the presence of key players, such as BASF SE, Dow, Ashland Inc., Clariant, and Evonik Industries. These companies are strategically positioned to maintain dominance in the market through various initiatives and strategies. Companies, such as Evonik Industries, are committed to increasing market demand by investing in R&D operations. The focus on innovation and R&D initiatives positions them as key players in driving growth and advancements in the market.

Some of the key players operating in the market include

• BASF, a leading manufacturer of organic rheology modifiers, offers a comprehensive portfolio of additives for various applications. Their synthetic rheology modifiers, including non-ionic associative (HEUR/HMPE), anionic associative (HASE), and non-associative thickener (ASE) technologies, are designed for efficient performance in water-based systems

• Dow offers a range of rheology modifiers Dow offers innovative products, such as Rheovis HS 118, designed to enhance the flow and stability of liquids across various industries, including paints and coatings, cosmetics and personal care, adhesives and sealants, construction, and oil & gas

• Arkema, a major manufacturer of rheology modifiers, provides highly effective and easy-to-handle solutions based on various chemistries for water-based systems. With a diverse product portfolio, Arkema caters to industries, such as paints & coatings, adhesives, cosmetics, detergents, and ore & mineral

Recent Developments

• In February 2023, Clariant introduced a new product range of organic rheology modifiers called ‘Aristoflex Eco T’. The range combines the performance of synthetic polymers along with biodegradable credentials, providing a thickening effect with a renewable carbon index (RCI) of 71%

• In October 2022, Arkema introduced a new range of organic rheology modifiers under their Crayvallac brand meant for solvent-free and high-solids applications. This new range would complement the company’s resins portfolio used in key low-volatile organic compound coating technologies

Organic Rheology Modifiers Market Report Scope

Global Organic Rheology Modifiers Market Report Segmentation

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the organic rheology modifiers market report based on application, and region:

• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Paints & Coatings

  • Cosmetics & Personal Care

  • Pharmaceuticals

  • Oil & Gas

  • Construction

  • Other Applications

• Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • South Africa