Organic Personal Care Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care), By Distribution Channel (Hypermarket/Supermarket, E-Commerce), By Region, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the organic personal care market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for organic personal care market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of organic personal care market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Organic Personal Care Market Categorization:

The organic personal care market was categorized into three segments, namely product (Skin Care, Hair Care, Oral Care), distribution channel (Hypermarket/Supermarket, Pharmacy and Drug Stores, E-Commerce), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The organic personal care market was segmented into product, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The organic personal care market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into ten countries, namely, the U.S.; Canada; Germany; the UK; France; India; China; Japan; Brazil; UAE.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Organic personal care market companies & financials:

The organic personal care market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Weleda AG - Weleda AG, established in 1921 and based in Arlesheim, Switzerland, is a leading producer and distributor of personal care products. The company’s offerings, which include face, baby, body, hair, and oral care products, are made from ethically sourced natural ingredients. Weleda AG’s extensive product range includes face cleansers, day and night creams, moisturizers, body lotions, and shower gels. Remarkably, 78% of the raw materials used by the company are sourced from organic or biodynamic farming and controlled wild collection sources. Weleda AG’s products are available in over 50 countries worldwide, including Hungary, India, Iceland, Switzerland, Germany, and France. As of April 2022, the company employs approximately 2,000 people globally. This commitment to natural, ethically sourced ingredients and wide availability has made Weleda AG a prominent name in the organic personal care market.

• The Estée Lauder Companies Inc. - The Estée Lauder Companies Inc., founded in 1946 and headquartered in New York City, U.S., is a global leader in the manufacture, distribution, and marketing of skincare, make-up, fragrance, and haircare products. The company’s products are sold in over 150 countries under renowned brands such as Estée Lauder, Aramis, Clinique, AERIN Beauty, Aveda, Bobbi Brown, Lab Series, Origins, Tommy Hilfiger, MAC, and Kiton. The company also offers a range of organic personal care products, including virgin oil, eye oil, face oil, and vitamin C serum, under brands like Aveda, Forest Essentials, Organic Origins, Kama Ayurveda, and KORA Organics. These products are distributed through a vast global network, with wholly-owned operations in more than 50 countries and products sold in 1,500 freestanding stores. As of 2019, the company employed over 48,000 people worldwide. This extensive reach and diverse product range underscore The Estée Lauder Companies Inc.'s significant presence in the organic personal care market.

• L’Oréal S.A. - L’Oréal S.A. was established in 1909 and is headquartered in Clichy, France. The company produces, distributes, supplies, and markets skincare and personal care products. The company’s products are sold in over 150 countries, zoned into the divisions Western Europe, North America, Asia Pacific, Latin America, Eastern Europe, and Africa, Middle East.

  The company offers a wide range of certified organic personal care products, including youth cream, night cream, facial oil, moisturizer, gel wash, toner, and micellar water under its brand Garnier. The company has twenty one worldwide research and development centers in France, six regional poles in the U.S., Japan, China, India, Brazil and South Africa to provide in-depth insights about products in the market. As of December 2021, the company employed more than 85,400 people worldwide.

• The Hain Celestial Group - Established in 1993, The Hain Celestial Group is a New York-based company specializing in the production and distribution of organic and natural products. Their portfolio includes personal care products sold under various brand names such as Alba Botanica, Avalon Organics, Jason, Live Clean, and Queen Helene. These brands offer a wide range of products including face care, hair care, body care, sun care, bath & body, and baby care items. The company’s distribution network is extensive, reaching over 80 countries worldwide. Their products are available in specialty and natural food distributors, supermarkets, natural food stores, mass-market and e-commerce retailers, food service channels and clubs, as well as drugstores and convenience stores. This wide distribution network ensures their products are easily accessible to consumers globally. As of June 2021, The Hain Celestial Group employed 3,087 individuals, with nearly half of them based in North America. This diverse workforce contributes to the company’s ability to understand and cater to the needs of different markets. The company’s commitment to providing high-quality, natural, and organic products has made it a trusted name in the industry.

• Amway Corporation - Founded in 1959, Amway Corporation is a Michigan-based company operating in the health, beauty, and home care sectors. It is a subsidiary of Alticor Inc. and has a global presence, conducting business in over 100 countries and territories through its affiliated companies. Amway’s personal care product line includes brands like Artistry, Attitude, Dynamite Satinique, and G&H. These brands offer a variety of organic personal care products such as cleansers, toners, moisturizers, eye & lip care, serums, masks & exfoliators, and intensive treatments. The company has a robust infrastructure with stores across Mexico, manufacturing facilities in the U.S., Vietnam, and China, and distribution facilities in Asia, North America, and Europe. It also operates regional shared service centers in Malaysia, Costa Rica, and Poland. Additionally, Amway has a botanical research center in Wuxi, China, further enhancing its consumer services. This extensive network allows Amway to effectively cater to its global customer base.

• Natura & Co - Natura & Co, established in 1969 and based in São Paulo, Brazil, is a global manufacturer of naturally-inspired personal care products. The company’s product portfolio includes skincare, body care, hair care, and make-up items sold under brands like Avon, Natura, The Body Shop, and Aesop. Their organic personal care range is extensive, featuring moisturizers, serums, cleansers, toners, body care products, exfoliators, acne & oil correctors, facial masks, and sun care products. Natura & Co has a significant global presence, with its products being sold and distributed in approximately 100 countries through more than 3,700 stores and franchises. As of 2021, the company employed over 35,000 individuals worldwide, demonstrating its substantial scale and reach. This extensive workforce allows Natura & Co to effectively cater to the diverse needs of its global customer base. The company’s commitment to natural and organic products has made it a trusted name in the personal care industry.

• Yves Rocher - Yves Rocher, established in 1959 and headquartered in Rennes, France, is a renowned global brand offering a variety of personal care products. Their product range includes skin care, make-up, fragrances, body care, bath & shower, and hair care items. The company has a significant global presence, with its products being sold in 88 countries across five continents: Europe, Asia, Africa, South America, and North America. Yves Rocher’s distribution channels are selective, including the company’s own stores, online stores, and catalogues. Their organic personal care product line includes items like foam mask, balm mask, gel mask, scrub, and balm. These products are available through 1,600 freestanding stores, making them easily accessible to consumers. As of 2021, Yves Rocher employed over 13,500 individuals worldwide, demonstrating its substantial scale and reach. This extensive workforce allows Yves Rocher to effectively cater to the diverse needs of its global customer base. The company’s commitment to natural and organic products has made it a trusted name in the personal care industry.

• Johnson & Johnson - Founded in 1887, Johnson & Johnson is a global healthcare company based in New Jersey, U.S. The company operates through three business segments: consumer health, pharmaceutical, and medical devices. Under the brand name Neutrogena, Johnson & Johnson offers a comprehensive range of organic personal care products. This includes facial cleansers, toners, moisturizers, serums, hair conditioners, and shampoos. The company’s products are manufactured in 90 facilities located across the U.S., Europe, Africa, and other regions. As a holding company, it has operating companies conducting business virtually worldwide. As of 2021, Johnson & Johnson and its subsidiaries employed approximately 144,500 employees globally. These employees are engaged in the research and development, manufacture, and sale of a broad range of products, contributing to the company’s commitment to healthcare.

• Oriflame Holding AG - Founded in 1967, Oriflame Holding AG is a Swiss-based company specializing in beauty and personal care products. Their diverse product line includes skin care, make-up, fragrance, bath & body, hair, men’s, and children’s items. The company’s reach is global, with products available in over 60 countries, including the U.S., Canada, Sweden, Turkey, and various African nations. Oriflame’s commitment to organic personal care is evident in their extensive range of products, which includes face wash, cleanser, mask, toner, micellar water, face lotion, body wash, and face scrub. These products are conveniently available worldwide through both retail stores and e-commerce platforms. This wide distribution network ensures that Oriflame’s high-quality, organic personal care products are accessible to customers around the globe. The company continues to innovate and expand its product offerings, maintaining its position as a leader in the beauty and personal care industry.

• Shea Terra Organics, LLC - Shea Terra Organics, LLC, founded in 2000 and based in Virginia, U.S., is a manufacturer of organic personal care products. The company utilizes shea butter and other unique ingredients from Africa, including maobi butter and marula oil, in its product formulations. Shea Terra Organics offers a variety of products for face care, body & bath care, hair care, and baby care. These products are available across the U.S. at The Vitamin Shoppe stores and can also be purchased through the company’s e-commerce website. Shea Terra Organics is committed to providing high-quality, organic personal care products that harness the power of nature’s most potent ingredients. 

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Organic Personal Care Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Organic Personal Care Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.